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All Journal Jurnal Ilmiah Ekonomi Islam JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Jurnal MEBIS (Manajemen dan Bisnis) JMK Jurnal Manajemen dan Kewirausahaan E-JRM
Fahrurrozi Rahman
Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Faktor Hygiene Dan Motivasi Terhadap Kepuasan Kerja Karyawan Pada CV Sayap Mas Nusantara Kabupaten Malang Maulana, Muhammad Rizqi; Djaelani, Abdul Kodir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research purposes to examine the impact of hygiene factors and motivation elements on employee job satisfaction at CV Sayap Mas Nusantara in Malang Regency. This research employs quantitative research methods. The population of this study was 1500 employees from CV Sayap Mas Sukosari in Gondanglegi, Malang Regency. Meanwhile, the sample applied the Slovin formula on the calculated findings of 94 samples. The data used are secondary and primary data collected through questionnaire approaches. The data analysis approach employed is instrument testing: validity, reliability, normality, multiple linear regression analysis, hypothesis testing (simultaneous, partial, and coefficient of determination). The study's findings demonstrate that both the Hygiene and Motivation factors have a substantial impact on employee job satisfaction at CV Sayap Mas Nusantara Malang Regency. Part of the findings revealed that the hygiene element had no significant effect on employee job satisfaction, whereas work motivation did..Keywords : Hygiene Factors, Work Motivation, Job Satisfaction
Pengaruh Impowering Leadership, Perceived Organizational Support, Dan Work Life Balance Terhadap Kinerja Karyawan (Pada Karyawan Bandar Udara Sultan Muhammad Salahuddin Bima Nusa Tenggara Barat) Fikriansyah, M.; Sunaryo, Hadi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is: 1) To test the information content of Impowering Leadership, Perceived Organizational Support and Work Life Balance on Employee Performance at Sultan Muhammad Salahuddin Bima Airport. 2) To determine the effect of Impowering Leadership, Perceived Organizational Support and Work Life Balance on Employee Performance at Sultan Muhammad Salahuddin Bima Airport.The sample in this study amounted to 37 people who were employees of Sultan Muhammad Salahuddin Bima Airport. The sampling technique used was purposive sampling. The data used in the study used primary and secondary data. Based on the results of the analysis that has been carried out that each question item in the research questionnaire is normally distributed and there are no problems with the results of the simultaneous test which states that the results of the variables Impowering Leadership, Perceived Organizational Support, and Work Life Balance, simultaneously have a significant effect on Employee Performance at Sultan Muhammad Salahuddin Bima Airport. Keywords: Impowering Leadership, Perceived Organizational Support, Work Life Balance, Employee Performance.
Pengaruh Handling Complaint Dalam Meningkatkan Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Wahas Catering) Wardhana, Nurani Lembut Putri; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Increasing competition in the culinary service industry demands that companies improve service quality to create customer satisfaction and loyalty. This study aims to analyze the effect of complaint handling on customer loyalty, with customer satisfaction as an intervening variable at Wahas Catering. This study used a quantitative approach with path analysis techniques to determine the direct and indirect relationships between variables. The study sample consisted of 75 respondents, who were Wahas Catering customers who had filed complaints and made repeat purchases. The results showed that complaint handling had a positive and significant effect on customer satisfaction with a significance value of 0.017. Furthermore, complaint handling also had a significant effect on customer loyalty with a significance value of 0.021. Customer satisfaction was proven to have a significant effect on customer loyalty with a significance value of 0.000. The Sobel test showed that customer satisfaction significantly mediated the relationship between complaint handling and customer loyalty. These findings emphasize the importance of complaint handling as a primary strategy in improving the customer experience, which ultimately drives loyalty to the catering service. This study provides implications for Wahas Catering management to strengthen its complaint handling system as a strategic effort to create satisfied and loyal customers on an ongoing basis. Keywords: Handling Complaints, Customer Satisfaction, Customer Loyalty, Path Analysis, Wahas Catering
Peran Usaha Mikro, Kecil, Dan Menengah (UMKM) Kerajinan Kendang Dalam Meningkatkan Kesejahteraan Masyarakat Sentul ( Studi Kasus Masyarakat Di Desa Santren Kelurahan Sentul Kecamatan Kepanjenkidul Kota Blitar ) Hidayatulloh, Habib; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The role of micro, small and medium enterprises (UMKM) to Indonesia’s economy is evident in several aspects: (1) they save as key actors across various economic sectors, (2) they represent the largest source of employment, (3) they play a vital role in fostering local economic growth and empowering communities, (4) they help generate new market opportunities and drive innovation, and (5) they support the nation’s balance of payments through their involvement in export activities. One of the largest UMKM and a mainstay industry is the Kendang UMKM in Sentul Village, Blitar City. The purpose of this study was to determine the role of the Kendang UMKM in Sentul on the welfare of the people of Sentul Village, Kepanjenkidul District, Blitar City. Based on the results of observations and interviews, it can be concluded that the decline in UMKM turnover in Kepanjenkidul District was due to the pandemic factor so that demand from overseas markets was hampered. There are three indicators that have been chosen to determine the role of the Kendang UMKM in improving the welfare of the people in Sentul Village. First, the equalization of the level of the economy of the common people. The second indicator is the reduction in poverty levels. The third indicator is the decreasing number of unemployed. Keywords: UMKM, Kendang, Blitar, Economy
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Kasus Mahasiswa Feb Universitas Islam Malang) Erlista, Silfa; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price, product quality, service quality, and social media promotion on purchasing decisions of Wardah cosmetic products (a case study on students of the Faculty of Economics and Business, Islamic University of Malang). The research uses a quantitative approach with purposive sampling technique, involving 140 respondents who are active students from the 2021–2024 batch and have previously purchased Wardah cosmetic products. Data was collected through an online questionnaire distributed via Google Form and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that the variables of price and product quality do not have a significant effect on purchasing decisions. Meanwhile, service quality has a positive and significant influence on purchasing decisions. On the other hand, social media promotion does not show a significant influence on purchasing decisions. These findings indicate that although price and social media promotion are part of marketing strategies, good service plays a more vital role in influencing consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Social Media Promotion And Purchasing Decision.
Pengaruh Price Perception, Discount, Dan Customer Experience Terhadap Customer Loyalty (Studi Pada Pelanggan Di Toko Basmalah Kecamatan Ranuyoso Kabupaten Lumajang) Gufron, Muhamad Riyanto; Salim, Muhammad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price perception, discount, and customer experience on customer loyalty among customers of Toko Basmalah in Ranuyoso District, Lumajang Regency. The background of this research is based on the importance of building customer loyalty amid the intense competition in the retail industry. The research employs a quantitative approach with an explanatory research type. The sample consists of 108 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that price perception, discount, and customer experience simultaneously have a significant effect on customer loyalty. Partially, each of the three variables also has a positive and significant influence on customer loyalty. These findings indicate that customer experience is the most dominant factor in building customer loyalty at Toko Basmalah. Keywords: Price Perception, Discount, Customer Experience, Customer Loyalty
Pengaruh Promosi, Shopping Experience Dan Trust Store Terhadap Loyalitas Customer Wilis Vapestore Mukminin, Abi Amiril; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Competition in the vape industry in Malang is getting tighter with the emergence of many new vape stores offering similar products at competitive prices. The purpose of this study is to analyze and determine the effect of Promotion, Shopping Experience, and Trust Store simultaneously on customer loyalty in Wilis VapeStore customers. This research approach is Quantitative. The population of this study is Customers at Wilis VapeStore who make purchases at least 2 times or more. In this study, the number of samples was determined using the Slovin formula and obtained 75 students. Data were analyzed by multiple linear regression with the help of SPSS 25. The results of the study indicate that there is a simultaneous and partial influence of the variables Promotion, Shopping Experience, and Trust Store on Customer Loyalty. Keywords: Customer Loyalty, Promotion, Shopping Experience, Trust Store.
Pengaruh Social Media Influencer, Brand Image, Dan Brand Awareness Tehadap Keputusan Pembelian Pada Produk Facetology Di Kabupaten Trenggalek Devitasari, Amelia Putri; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Social Media Influencer, Brand Image, and Brand Awareness on Purchase Decisions of Facetology products among the local community, particularly in Trenggalek Regency. Facetology is a local skincare brand that has started to gain recognition through digital marketing strategies that rely on the power of social media. This research uses a quantitative approach with a survey method, distributing questionnaires as the primary instrument for data collection. The sample consisted of 90 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of the study partially indicate that Social Media Influencer (X1), Brand Image (X2), and Brand Awareness (X3) have a positive and significant effect on Purchase Decision (Y). These findings suggest that digital marketing strategies through influencers, as well as strengthening brand image and awareness, play an important role in influencing consumer purchasing decisions, especially for local skincare products such as Facetology. Keywords: Social Media Influencer, Brand Image, Brand Awareness, Purchase Decision, Facetology. 
Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Brand Elizabeth Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Perempuan Di Kota Malang) Juliyanti, Ferisca Berlian; Asiyah, Siti; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effects of content marketing and brand awareness on purchasing decisions of Elizabeth brand products, with consumer trust as a mediating variable. A quantitative survey was conducted involving 100 female consumers in Malang City selected through purposive sampling. Data were collected using questionnaires and analyzed with the SEM-PLS method to evaluate direct and indirect relationships among variables. The results indicate that content marketing and brand awareness significantly and positively influence purchasing decisions and consumer trust. Furthermore, consumer trust strengthens the relationship between these variables and purchasing decisions. Therefore, companies are encouraged to improve marketing content quality and enhance brand image to build trust and stimulate purchase intentions. Keywords: Content Marketing, Brand Awareness, Purchase Decisions, Consumer Trust 
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma) Nashiq, Andika Fatkhin; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision;   Aerostreet
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Juliyanti, Ferisca Berlian Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nashiq, Andika Fatkhin Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa