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Journal : E-JRM

PENGARUH PEMASARAN VIRAL, SELEBRITI ENDORSER DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LAZADA (Studi Kasus Pada Mahasiswa Universitas Islam Malang Fakultas Ekonomi Dan Bisnis) Andre A khriza Pradana; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to examine and analyze the effect of viral marketing, celebrity endorsers, and brand awareness simultaneously and partially on purchasing decisions. The variables used in this research are Viral Marketing (X1), Endorse Celebrity (X2), Brand Awareness (X3) on Purchasing Decisions (Y). Viral Marketing (X1) on Referral Decisions, Celebrity Endorsers (X2) on Referral Decisions (Y), Brand Awareness (X3) on Referral Decisions (Y). The population in this study were students of the Islamic University of Malang, Faculty of Economics and Business, whose exact number was not known, so the sample used Malhotra, so the sample in this study was taken by purposive sampling method, namely the sampling technique based on certain considerations, which are considered suitable with the characteristics of the sample. which is determined so that will be the sample in this study is 100 samples (20 item questions x 5) data collection methods data collection is done by questionnaire. By preparing instruments in the form of written questions, in order to make the research easier, closed questions were used in this study, namely each question that had been provided with an answer that the respondent could choose from. The data analysis technique used in this study is multiple linear regression, the results of the study state that partially viral marketing has an effect on purchasing decisions. Celebrity Endorser influences Purchasing Decisions. Brand Awareness affects Purchasing Decisions. And simultaneously Viral Marketing, Celebrity Endorsers, and Brand Awareness influence Purchasing Decisions. Keywords: Viral Marketing, Celebrity Endorsers, Brand Awareness and Purchasing Decisions
Pengaruh Desain Kerja dan Budaya Organisasi Terhadap Komitmen Organisasi Dalam Meningkatkan Kinerja Karyawan Pada PT Ongkowidjojo Malang Muhammad Ilham Bachraesy; Siti Asiyah; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the direct effect of job design, organizational culture and organizational commitment on employee performance and organizational commitment as a mediating variable. Based on data from PT Ongkowidjojo Malang, there are 350 employees as a population, so the sample used in the study was 78 employees. The sampling method used was purposive sampling method. In this study, the analysis technique used is multiple linear regression using cross section data. Based on the results of path analysis and research results, it is known that job design has a positive and significant effect on organizational commitment and organizational culture has a positive and significant effect on organizational commitment. Job design has a positive and significant effect on employee performance, organizational culture has a positive and significant effect on employee performance, and organizational commitment has a positive and significant effect on employee performance. Organizational commitment can mediate the influence of job design and organizational culture on employee performance. Keywords: Job design, organizational culture, organizational commitment, and employee performance
Pengaruh Harga, Kualitas Pelayanan dan Suasana Cafe Terhadap Kepuasan Konsumen (Studi pada konsumen Cafe Apung Rowo Kalmpok) Revin Dea Lorensa; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study examines the effect of price, service quality and cafe atmosphere on consumer satisfaction at the Floating Cafe Rowo Klampok in Senggreng Village, Krajan Hamlet, Sumber Pucung District, Malang Regency. The type of research used is explanatory research. The sample used in this study were 100 respondents who were consumers of the Floating Cafe Rowo Klampok. Data collection techniques using a questionnaire. The analysis technique uses multiple linear regression analysis. The results showed that price, service quality and cafe atmosphere had a significant simultaneous and partial effect on customer satisfaction. Keywords: Price, Service Quality, Cafe Atmosphere, Consumer Satisfaction
Pengaruh Budaya Organisasi, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Andre Afriadi; Hadi Sunaryo; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 AbstractThis study aims to describe the variables of Organizational Culture, Work Environment, Job Satisfaction and Employee Performance of PT. Blambangan Foodpackers Indonesia (BFPI), to determine the influence of the variables of Organizational Culture, Work Environment and Job Satisfaction on Employee Performance. This research was conducted at PT. Blambangan Foodpackers Indonesia (BFPI) with a sample size of 73 respondents. The data analysis technique uses multiple linear regression analysis. Descriptive analysis results show that employees of PT. Blambangan Foodpackers Indonesia (BFPI) agreed on all research variables, namely Organizational Culture, Work Environment, Job Satisfaction and Employee Performance. Organizational Culture and Job Satisfaction have a significant effect on Employee Performance. The work environment has no significant effect on employee performance. Organizational Culture, Work Environment and Job Satisfaction simultaneously have a significant effect on Employee Performance at PT. Blambangan Foodpackers Indonesia (BFPI). Keywords: Organizational Culture, Work Environment, Job Satisfaction and                        Performance Employees
Pengaruh Job Insecurity, Kepuasan Kerja Dan Komitmen Organisasi Terhadap Turnover Intention (Studi Pada Perusahaan Daerah Air Minum/PDAM Kota Bima) Sisi Purwati; Abdul Kodir Djaelani; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study ains to determine and analiyze the effect of Job Insecurity, Job Satisfaction and Organizational Commitment on Turnover Intention at Regional Drinking Water Company/PDAM Kota Bima aither partially or simultaneously. This research was conducted using a questionnaire distributed though random sampling technique wit a sampel of 66 people who are amployees of the Ragoinal Drinking Water Company/PDAM Kota Bima. Data analysis in this study used SPSS (statistical product and service sulation)The results of this study indicate that the first result of job insecurity partially affects turnover intention. The second result of job statisfaction partially affects turnover intention. meanwhile, simultaneously job insecurity, job statisfaction and  organizational commitment have a signigicant affect on turnover intention. Keywords: Job Insecurity, Job Satisfaction, Organizational Commitment, and Turnover Intention
Pengaruh Organizational Citizenship Behavior, Employee Engagement, Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada PDAM Kota Malang Dewi Irawati; Hadi Sunaryo; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine how the influence of Organizational Citizenship Behavior, Employee Engagement, and Organizational Culture on Performance at PDAM Malang City. This type of research uses a quantitative approach. The data analysis technique used in this research is multiple linear regression. From the results of this study, the following results were obtained: the independent variable that was most appreciated was the organizational culture variable because it had the highest average value, simultaneously the variables Organizational Citizenship Behavior, Employee Engagement, and Organizational Culture had a significant positive effect on performance, Organizational Citizenship Behavior had a significant positive effect on performance. significant positive on performance, employee engagement variable has a significant positive effect on performance, organizational culture variable has a significant positive effect on performance. Keywords: Organizational Citizenship Behavior, Employee Engagement, Organizational Culture, Performance.
Disiplin Kerja, Kompetensi, Pelatihan Kerja Pengaruhnya Terhadap Produktivitas Kerja Guru Tetap SMP Plus Cordova Banyuwangi Vindha Ayu Novitasari; Hadi Sunaryo; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to describe work discipline, competence, job training, work productivity and analyze the effect of work discipline, competence, job training on the work productivity of permanent teachers at SMP Plus Corodova Banyuwangi. This study used a saturated sample, namely the permanent teachers of SMP Plus Cordova Banyuwangi, amounting to 36 people. Data collection techniques using a questionnaire with a likert scale. The work discipline variable is measured by using six indicators, competency four indicators, job training five indicators, and work productivity five indicators. The results of this study indicate that simultaneously work discipline, competence, job training have a positive and significant effect on work productivity. The results of this study also show that the work discipline variable has a positive and significant effect on teacher work productivity. The competence variable has a positive and significant effect on teacher work productivity. Job training variable has no effect on teacher work productivity. Keywords: work discipline, competence, job training, and teacher work productivity 
Analisis Rasio Profitabilitas Dan Kebijakan Dividen Dalam Memprediksi Pertumbuhan Laba Pada Perusahaan Perbankan Yang Terdaftar di BEI Tahun 2016-2019 Weni Afrilliansyah; Ronny Malavia Mardani; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to test the effect of Return On Assets (ROA), Return On Equity Ratio (ROE), Net Profit Margin (NPM), and Dividend Payout Ratio (DPR) on Profit Growth in Banking Companies in 2016-2019. This research uses quantitative research methods. The population used is all banks listed on the Indonesia Stock Exchange (IDX) during the research period. The selection of samples is determined by purposive sampling to obtain as many as 12 companies. The results showed that ROA had a positive and significant effect on profit growth, ROE had a negative and insignificant effect on NPM profit growth had a positive and insignificant effect on profit growth, and DPR had a negative and insignificant effect on profit growth. The results of this study using the t test showed that ROA, ROE, NPM, and DPR partially affected profit growth. The coefficient of determination show that the variables ROA, ROE, NPM, and DPR partially affect the 32.1% Profit Growth. Keywords: Return On Assets (ROA), Return On Equity Ratio (ROE), Net Profit Margin (NPM), and Dividend Payout Ratio (DPR), Profit Growth.
PENGARUH PEMBERIAN TAMBAHAN PENGHASILAN PEGAWAI (TPP) DAN KEPUASAN KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA (Studi Kasus di Badan Keuangan Daerah Kota Batu) Veni Rikusita; Ronny Malavia Mardani; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 20 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims at finding out: 1)the effect of TPP (additional income for civil servant) on performance of Civil Servant in Badan Keuangan Daerah Kota Batu, 2) the effect of work satisfaction on performance of civil servant of Badan Keuangan Daerah Kota Batu. This study employs quantitative explanatory method by using descriptive approach. The writer selects Badan Keuangan Daerah Kota Batu as location of study where there are 110 civil servants. Data gathered by using questionnaire of likert scale. Data analysis consists of  requirements test such as validity, reliability and normality test and t test as well as multiple linear regression test. This findings of this study shows that: 1) TPP has significant effect on performance of civil servant of Badan Keuangan Daerah Kota Batu, 2) work satisfaction has significant effect on performance of civil servant of Badan Keuangan Daerah Kota Batu, 3) simultaneously, TPP and work satisfaction has significant effect on performance of civil servant of Badan Keuangan Daerah Kota Batu.  Keywords: Performance of civil servant, TPP and work satisfaction 
Pengaruh Faktor Lokasi, Kelengkapan Produk, Harga Dan Promosi Terhadap Pembelian Ulang Konsumen (Studi Kasus Pada Konsumen Tiara Toserba Desa Banjarwati Kecamatan Paciran Kabupaten Lamongan) Nasruddin Nasruddin; Achmad Agus Prioyono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this research is to know whether the location factor, product completeness, price and promotion to the repurchase of consumers (case study on the consumer Tiara Toserba Banjarwati Village, Paciran subdistrict, Lamongan Regency), which is located on Jl. Sunan Drajat No. 393. Independent variables: Location factors, product completeness, pricing and promotions. Dependent variables: consumer repurchase. The samples used in this study were 90 respondents who had re-purchased in Tiara Toserba with the Maholtra formula (the number of items of the declaration at five or X 5). Data source and method of collecting data by collecting primary or scale data of Likert by rounding out questionnaires. Analysis of the data used includes validity and reliability tests, test normality, classical assumption tests, multiple linear regression tests, hypothesized testing, and coefficient of determination testing with the help of SPSS 26 Software.The results showed that the variable location factor, product completeness, price and promotion simultaneously had significant effect on the repurchase of consumers in Tiara Toserba. As for the partial location factor variables, completeness of the product, prices have significant effect on the repurchase of consumers in Tiara Toserba. However, partial promotions have no significant effect on rebuying consumers in Tiara Toserba. Keywords: location factors, product completeness, price, promotion, consumer repurchase 
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa