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Journal : E-JRM

Pengaruh Gaya Hidup Dan Literasi Keuangan Terhadap Perilaku Konsumtif Berbelanja Online (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma) Rachman, Muchammad Zidane; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of Lifestyle and Financial Literacy on Consumptive Behavior in online shopping (case study of Unisma Faculty of Economics and Business Students). The population in this research is FEB UNISMA students who have shopped online. Determining the number of samples used the Malhotra formula and obtained results of 60 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results show that Lifestyle has a significant effect on Consumptive Behavior, while Financial Literacy has no significant effect on Consumptive Behavior. Keywords: Consumptive Behavior, Lifestyle and Financial Literacy.
Pengaruh Viral Marketing, Online Customer Review, dan Flash Sale Terhadap Minat Beli Pada E-commerce Shopee (Studi Kasus Mahasiswa di Kota Malang) Putri, Vina Afrilianda; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to analyze and determine the influence of viral marketing, online customer reviews and flash sales on purchasing interest on Shopee e-commerce. This research uses explanatory research with a quantitative approach. Sampling was carried out on students in Malang City using the Malhotra formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this research show that viral marketing, online customer reviews and flash sales have a significant simultaneous effect on buying interest in Shopee e-commerce. The viral marketing and online customer review variables have a partially significant effect on purchasing interest in Shopee e-commerce. Meanwhile, the flash sale variable does not have a partially significant effect on buying interest in Shopee e-commerce. Keywords : Viral Marketing, Online Customer Review, Flash Sale and Purchase Interest
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian melalui Marketplace fitur Tiktok Shop pada Aplikasi Tiktok Hatta, Osam Moh; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abtract This research aims to determine the influence of Online Customer Reviews and Online Customer Ratings on purchasing decisions through the marketplace on the TikTok application with the TikTokshop feature at the Islamic University of Malang. This research was carried out by distributing questionnaires online via Google Form to students at the Islamic University of Malang who had made repeat purchases in the last 6 months. The sample was determined using a purposive sampling method. The number of respondents collected was 60, then data processing was carried out using IBM SPSS Version 29 software. The results of this research state that Online Customer Reviews and Online Customer Ratings simultaneously have a positive and significant influence on Purchasing Decisions through the TikTokshop feature marketplace in the application. Keywords : online customer reviews, online customer ratings, buying decision 
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Shopee di Kecamatan Balongbendo Fuadah, Sururul; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study explores the impact of technology and the internet on shopping behaviors, particularly through platforms like Shopee. The increasing popularity of online transactions has led to changes in consumer habits, with more people preferring online shopping over traditional stores. The research focuses on whether factors such as product quality, price, and promotion influence purchasing decisions on the Shopee application in Balongbendo sub-district. Using an explanatory research design with a quantitative approach, the study collected data through online questionnaires distributed via Google Form to 105 Shopee application users in Balongbendo District. The findings reveal that price, product quality, and promotion collectively have a significant positive effect on purchasing decisions. However, product quality alone does not impact purchasing decisions, while both price and promotion individually influence the decisions of Shopee application users in Balongbendo District. Keywords: Product Quality, Price, Promotion, Purchasing Decisions
Pengaruh Advertising Appeal, Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Iphone (Studi Pada Mahasiswa FEB Universitas Islam Malang) Susilo, Agung; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to analyze the advertising apeeal, word of mouth and brand image on iPhone purchasing decisions for FEB students at the Islamic University of Malang. Using multiple linear regression methods, this research focuses on explanatory research with a quantitative approach. The research sample of 75 consumers was taken using the Malhotra formula. Data analysis was carried out with the help of SPSS version 25 software, including validity test, reliability test, normality test, classical assumption test, hypothesis test, and R2 coefficient of determination test. The results showed that advertising appeal, word of mouth, and brand image simultaneously influenced consumer purchasing decisions for iPhone products for FEB students at the Islamic University of Malang. Specifically, advertising appeal and word of mouth have a partially positive impact on purchasing decisions, while brand image partially has no significant effect on consumer purchasing decisions.  Keywords: Advertising Appeal, Word Of Mouth, Brand Image, Purchasing Decisions  
Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pramiswari, Galih Intan; Sunaryo, Hadi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study seeks to investigate the impact of the workplace environment, motivation, and adherence to work discipline on the performance of employees (at the Batu City Regional Financial and Asset Agency Office). This type research employs a quantitative approach. approach and the data collection method used in this research is questionnaire data. In this research, the sample used was 48 employees who would be used as research objects. The analytical method used in this research is multiple linear analysis with hypothesis testing using the F test and t test. Based on the results of this research, it shows that the work environment, work motivation and work discipline simultaneously influence employee performance, while partially the work environment influences employee performance, work motivation influences employee performance and work discipline influences employee performance Keywords: Work Environment, Motivation, Discipline And Employee Performance
Pengaruh Atribut Produk Wisata, Harga, Dan Aksebilitas Terhadap Keputusan Berkunjung Wisatawan Di Boon Pring Kabupaten Malang Ummah, Lafifatul; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the influence of tourist product attributes, prices, and accessibility on tourists' visiting decisions in Boon Pring, Malang district. The research used is a quantitative method. The sampling technique uses the formula from Malhotra with the calculation results of 60 samples. The data testing technique used is multiple linear regression analysis by conducting validity tests, reliability tests, normality tests, classical assumption tests, hypothesis testing and coefficient of determination tests (R2).. In this research, it was found that tourism product attributes, price and accessibility were significantly influenced by the decision to visit. Keywords: Tourism Product Attributes, Prices, Accessibility. Decisions of Visiting Tourists in Boon Pring Malang Regency 
Penerapan Bisnis Islami bagi Pengusaha Muslim di Pasar Besar Kota Malang Rahmatullah, Rizqi; Hidayati, Nur; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aims of this research are: 1) To describe and analyze application of Islamic business to Muslim entrepreneur in Pasar Besar Malang City, and 2) To describe and analyze the behavior of Muslim entrepreneur in Pasar Besar Malang City in running a business based on Islamic business principles. Methods of data collection is done by means of interviews, observation, and documentation. Based on the results of the research and discussion, it shows that Muslim entrepreneur in the Big. The entrepreneur's strategy is to identify community needs. Every shop is required to comply with regulations with legal ownership status under the auspices of the state and religion. The ethics of entrepreneur is that they do not raise prices and monopolize the market. Entrepreneur consistently open their shops at predetermined hours and close in the afternoon. As for the behavior of Muslim entrepreneur in Pasar Besar in doing business, namely satisfying customers, having openness, not deceiving or fooling customers, mutual help, and preaching by trading. This proves that doing business using the Islamic way is able to stabilize market conditions in the era of the onslaught of the capitalist economic system which is destroying the market. Keywords: Islamic business, Entrepreneur behavior, Muslim entrepreneur.
Pengaruh Brand Ambassador, Brand Personality Dan Brand Image Terhadap Minat Pada Produk Scarlett Whitening (Studi Kasus Pada Konsumen Scarlett di Kota Malang) Alfina, Rahmah; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of brand ambassador, brand personality and brand image on buying interest in scarlett whitening products. Sampling was conducted on consumers in Malang City using the Maholtra formula so that a sample of 80 respondents was obtained. This research method uses multiple linear regression analysis with SPSS 25 analysis tools. This study shows that the influence of brand ambassadors, brand personality and brand image has a simultaneous effect on buying interest. In the t test (partial) brand ambassadors have no significant effect on buying interest while in the t test (partial) brand personality and brand image have a significant effect on buying interest. Keywords: Brand Ambassador, Brand Personality, Brand Image, Purchase Intention
Pengaruh Citra Merek, Karakteristik Produk, dan Presepsi Nilai Terhadap Keputusan Toko Deliwafa Malang (Studi Kasus Mahasiswa Universitas Islam Malang) Mumtaz, Muhammad Abdillah Hifny; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Brand Image, Product Characteristics, and Perceived Value on Purchasing Decisions at Deliwafa Stores among students of the Islamic University of Malang. The research method used is quantitative based on the philosophy of positivism. The research sample was selected using purposive sampling technique, with a total of 120 student respondents. Primary data was collected through a questionnaire that had been tested for validity and reliability. The results showed that Brand Image and Product Characteristics have a positive influence but do not have a significant influence on product purchasing decisions at Toko Deliwafa. on the other hand, perceived value has a dominant effect and has a significant positive effect, where if the higher the perceived value, the purchasing decision will increase. Overall, the combination of brand image, product characteristics, and perceived value contributed 88.7% to purchasing decisions, while the remaining 11.3% was influenced by other factors not examined in this study.. Keywords: Brand Image, Product Characteristics, Perceived Value, Purchase Decision, Deliwafa Store, Students of Islamic University of Malang
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa