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All Journal Jurnal Ilmiah Ekonomi Islam JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Jurnal MEBIS (Manajemen dan Bisnis) JMK Jurnal Manajemen dan Kewirausahaan E-JRM
Fahrurrozi Rahman
Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Logo Halal, Word of Mouth, dan Kualitas Produk terhadap Keputusan Pembelian Mie Kober (Studi pada Konsumen Mie Kober cabang Soekarno Hatta) Maharisna, Robby Yudha; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to see the impact of the Halal Logo, Word of Mouth, and Product Quality on Purchasing Decisions for Mie Kober at the Soekarno Hatta branch. The population in this research are consumers who have made purchases at Mie Kober Soekarno Hatta branch with a sample size of 64 people, using the purposive sampling method. The data collection technique used in this research was carried out by distributing questionnaires via Google Form. Research data was analyzed using IBM SPSS software. The research results show that simultaneously the Halal Logo, Word of Mouth, and Halal Logo have a significant effect on Purchasing Decisions. The Halal Logo has a significant influence on Purchasing Decisions. Word of Mouth does not have a significant effect on Purchasing Decisions. Product quality has a significant effect on purchasing decisions Keywords: Halal Logo, Word of Mouth, Product Quality, Purchase Decision, Mie Kober
Pengaruh Kualitas Produk, Harga, Dan Electronic Word of mouth Terhadap Keputusan Pembelian Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Shopee Farhan, Juned; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, the internet has become a very important necessity for everyone. One of them is the rapid development of digital technology in the current era of globalization, people's lifestyles are also changing. This will ultimately have an impact on the economic field. Almost all activities currently use an online system, one of which is online shopping. quantitative research method with an explanatory research approach. The object of this research is FEB students at the Islamic University of Malang with a sample size of 110 respondents. The sampling technique used purposive sampling. Based on the results of the research analysis that there is a simultaneous influence between the variables of product quality, price, electronic word of mouth on purchasing decisions.  Keywords: Product Quality, Price, Electronic Word of Mouth, Purchase Decision
Analisis Pengaruh Sosial Media Marketing, Guerilla Marketing, Ulasan Influencer & E-Service Quality Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Mahfud, Ah Syaifudi; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the impact of social media marketing, guerrilla marketing, influencer reviews, and e-service quality on the purchasing decisions of Ventela shoes at the Faculty of Economics and Business, Universitas Islam Malang. This research employs a quantitative approach with an explanatory research method. The population of the study consists of Ventela shoe users at the faculty, with a sample determined using Malhotra's formula, totaling 135 participants through purposive sampling. Primary data was collected by distributing questionnaires to students who met the criteria, namely those who have purchased Ventela shoes. The results of the coefficient of determination test show that the Adjusted R Square is 51.6%, which means that the variables of social media marketing (X1), guerrilla marketing (X2), influencer reviews (X3), and e-service quality (X4) explain 51.6% of the variability in purchasing decisions, while the remaining 48.4% is explained by other factors outside the research model.The conclusions of this study are as follows: (1) Social media marketing, guerrilla marketing, influencer reviews, and e-service quality simultaneously have a significant impact on the purchasing decisions of Ventela shoes; (2) Social media marketing, guerrilla marketing, influencer reviews, and e-service quality each have a significant effect on the purchasing decisions of Ventela shoes. These findings provide valuable insights for marketing strategies and product development in the footwear market. Keywords: Social Media Marketing, Guerrilla Marketing, Influencer Reviews & e-Service Quality and Purchasing Decisions
Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Samsung (Studi Mahasiswa Pengguna Smartphone Samsung di Unisma) Erminawati, Erminawati; Nurhidayah, Nurhidayah; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The large growth of smartphones in Indonesia certainly causes competition with each other, for example, Samsung brand smartphones have used various methods to maintain their existence and increase the number of sales each period. In winning competition in the business world, the thing that becomes a company's competitive advantage is the purchasing decisions of its consumers. Understanding consumer purchasing decisions is not easy because purchasing decisions are influenced by various factors such as product quality and brand trust. In this research, a quantitative approach is used, where this research has conducted tests on Unisma students who use Samsung smartphones in the city of Malang. The results of this research can prove that there is a positive influence between product quality and brand trust variables on Samsung smartphone purchasing decisions. The conclusions drawn are only based on quantitative data analysis, so it is hoped that there will be further research regarding product quality and brand trust on decisions. purchasing different research methods or qualitative methods, wider samples, and the use of different and more complete research instruments. Keywords: product quality, brand trust, on purchasing decision. 
Pengaruh Merchandise, Promosi Dan Atmosphere Terhadap Keputusan Pembelian Miniso Kota Malang (Studi kasus Mahasiswa Universitas Islam Malang) Samuriah, Samuriah; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to find out how the influence of Merchandise, Promotion, and Atmosphere on the purchase decision of Malang City Miniso. The data collection method uses purposive sampling, which is sampling from the population based on certain criteria. The data analysis technique used to measure the question indicators on the questionnaire is the Likert scale. In this study, the data source used is primary data using analysis tools and statistics of the IMB SPSS25 program. This study uses a data collection method with questionnaires and samples used in this study as many as 115 respondents. The data analysis method includes quantitative analysis using the multiple linear regression technique method as well as hypothesis tests simultaneously (F test) and passively (t test). The results of this study show that simultaneously Atmosphere, Promotion, and Atmosphere have a simultaneous influence on the purchase decision of Miniso products in Malang city at a significant level of 0.000<0.05. Then in parsian or individually, the variables of Merchandise, Promotion, and Atmosphere have a positive effect simultaneously on product purchase decisions at Miniso Malang City. Keywords: Merchandise, Promotion, and Atmosphere, Purchase Decision
Pengaruh Persepsi Resiko, Kualitas Layanan, Kemudahan Penggunaan, Dan Kepercayaan Terhadap Keputusan Pembelian Pada E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Zayyana Wardah, Zalfaa Bilqis Nurfaihaa; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of perceived risk, service quality, ease of use and trust on Tokopedia e-commerce purchasing decisions. This research method uses a quantitative method using a proportional random sampling technique, namely a random sampling technique and the data source used is primary data with data collection using a Likert scale questionnaire for consumers who have made purchases on Tokopedia e-commerce. The sample calculation in this study used the Slovin formula which produced 87 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis and hypothesis testing using SPSS 25 for Windows. The results of this research show that risk perception, service quality, trust in use and trust simultaneously and partially influence purchasing decisions in Tokopedia e-commerce. Keywords : Risk Perception, Service Quality, Ease of Use, Trust and Purchasing Decision
Pengaruh Shopping Lifestyle, Fashion Involvement Dan Hedonic Shopping Motivation Terhadap Impluse Buying Pada Produk Merk Converse (Studi Kasus Pada Mahasiswa Malang) Safitri, Melfarya; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This investigate was conducted to decide and analyze the impact of shopping way of life, design association and hedonic shopping inspiration on drive buying of Speak brand items. The populace within the inquire about is understudies who utilize Converse products in Malang, the precise number of which is obscure. The approach strategy employments a non-probability sampling method, specifically purposive testing, which could be a test collection strategy based on certain criteria employing a survey disseminated to 95 respondents and utilizing the SPSS investigation instrument. The inquire about comes about appear that shopping way of life, design association and hedonic shopping inspiration at the same time impact the motivation buying variable and somewhat shopping way of life, design association and hedonic shopping inspiration impact the motivation buying variable.  Keywords: Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Impulse Buying.
Pengaruh Price, Online Customer Review, Online Customer Rating, Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020 Pengguna Platform Shopee Cahyanto, Septian Dwi; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of price, online customer reviews, online customer ratings and ease of use simultaneously and partially on purchasing decisions among 2020 Islamic University of Malang FEB students using the Shopee platform. The population in the research is the unknown number of users of the Shopee application within the FEB Islamic University of Malang, class of 2020. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 105 respondents and using the SPSS analysis tool. The results of the research show that price, online customer reviews, online customer ratings and ease of use simultaneously influence purchasing decisions among 2020 Islamic University of Malang FEB students who use the Shopee platform and partially price, online customer reviews and ease of use influence purchasing decisions among students. FEB Islamic University of Malang class of 2020 users of the Shopee platform but online customer ratings have no influence on purchasing decisions among students of FEB Islamic University of Malang class of 2020 users of the Shopee platform. Keywords : Price, Online Customer Review, Online Customer Rating, Ease of Use, Purchase Decision 
Pengaruh Social Media Marketing, Brand Image Dan Brand Equity Terhadap Keputusan Pembelian Chatime (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2020) Wahyudi, Rochman; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Universitas Islam Malang Abstract This research aims to analyze and describe the influence of Social Media Marketing, Brand Image, and Brand Equity on the Purchase Decision of Chatime (A Case Study on the 2020 Class of Economics and Business Faculty Students). The population in this study consists of FEB UNISMA students who have made a purchase at Chatime. The sample size was determined using the Malhotra formula, resulting in 95 respondents. Data collection was carried out using a questionnaire. To address the research problems, SPSS software was utilized with various analytical methods, including validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, F-tests, t-tests, and the coefficient of determination (R2) test. The research results indicate that Social Media Marketing does not significantly influence purchase decisions, Brand Image has a significant influence on purchase decisions, and Brand Equity also has a significant influence on purchase decisions. Keywords: Social Media Marketing, Brand Image, Brand Equity, Purchase Decision.
Pengaruh Harga, Kualitas Produk, Dan Budaya Terhadap Keputusan Pembelian Produk Mie Instan Gofur, Iqbal Abdul; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of price, product quality and culture on purchasing decisions for instant noodle products (Case Study of Santri at the Ainul Yaqin Islamic Boarding School). This research method uses a quantitative method using non-probability sampling techniques and the data source used is primary data by collecting data using a Likert scale questionnaire from students at the Ainul Yaqin Islamic Boarding School who are consumers at the Entrepreneurship Islamic Boarding School. The sample calculation in this study used the Malhotra formula which produced 70 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis. The results of this research show that price, product quality and culture simultaneously influence the decision to purchase instant noodle products at the Ainul Yaqin Islamic Boarding School. Partially, price has a significant positive effect on purchasing decisions, but product quality and culture do not have a significant effect on purchasing decisions for instant noodle products at the Ainul Yaqin Islamic Boarding School. Keywords: Price, Product Quality, and Culture
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa