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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Journal of Educational, Health and Community Psychology Jurnal Ilmiah Ekonomi Islam IJHCM (International Journal of Human Capital Management) MBR (Management and Business Review) Syntax Literate: Jurnal Ilmiah Indonesia DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Asian Management and Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines e-Jurnal Apresiasi Ekonomi Research Horizon Enrichment: Journal of Multidisciplinary Research and Development Economic and Business Horizon
Mirwan Surya Perdhana
Faculty Of Economics And Business, Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Role of Customer in Marketing and Development (RCMD) – a literature review Oria, Ehsanullah; Perdhana, Mirwan Surya
Asian Management and Business Review Volume 1 Issue 2, 2021
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.64 KB) | DOI: 10.20885/AMBR.vol1.iss2.art3

Abstract

The purpose of this article is to review empirical researches on role of customer in marketing and development (RCMD) and betterment of the firm’s performance and pave the way for future researches. This article is a cumulative literature review of empirical articles on (RCMD). In previous empirical studies two units of analysis has been conducted (individual and firm unit) which includes two viewpoints: The customers' viewpoint and the firms’ viewpoint. The customers’ viewpoint that consider RCMD issues from customer perspectives and stresses on practices of customers in marketing and development. The company's viewpoint looks at RCMD issues from firms' perspectives and analyzes company's action of including customers and how RCMD may influence firm’s performance. During the investigation it was found that RCMD comprises of different streams of literature that follow various conventions and remain very detached from one another. However, there are some common themes between these two streams of researches. For instance, customer knowledge and experience has all seems to be vital for RCMD from the two points of view, learning capacities of a customer and of a firm have both been discovered to be exceptionally important for RCMD. It was also found that significantly less exploration is done from the firm's viewpoint to understand what drives firms to receive RCMD and what prepares them to effectively preform it. Ultimately, there was absence of hypothetical improvement in all subareas. This article goes beyond existing researches by uniting various streams of studies, evaluating key differences related to the concept and findings on antecedents and outcomes of RCMD. This article suggest that future studies ought to embrace a consistent and predictable conceptualization of RCMD and restrain using wide terms.
Pengaruh Perceived Organizational Justice, Perceived Compensational Fairness Terhadap Kinerja Pegawai Muslim dengan Motivasi Kerja Sebagai Variabel Intervening Amanda, Aghnia Rizki; Perdhana, Mirwan Surya
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11413

Abstract

Kinerja pegawai adalah suatu fungsi yang berasal atas kemampuan serta motivasi, dimana kemampuan terdiri dari sebuah keterampilan dan pelatihan serta sumber daya yang dibutuhkan agar dilakukannya suatu tugas serta motivasi yang digambarkan menjadi kekuatan batin yang mendorong individu agar bertindak terhadap sesuatu Carnahan et al., (2010). Dalam penelitian ini membutuhkan suatu proses analisis data guna mendapatkan interpretasi hasil atas data maupun penelitian yang akan digunakan, hal tersebut tentunya akan memerlukan sebuah metode analisi yang sesuai dengan yang dilakukan, serta menggunakan Teknik SEM (Structural Equation Modelling) dan menggunakan analisi berupa analisi jalur atau path analisis. Populasi dalam penelitian ini yaitu pegawai setara staff Dinas Koperasi dan Usaha Mikro Kecil Menengah, Perindustrian dan Perdagangan Kabupaten Pemalang yang berjumlah 165 staf. Sampel merupakan bagian dari populasi yang terdiri dari anggota yang dipilih dari populasi.
Co-Authors Adika Widianto, Jonathan Adriana, Luh Titisari Dewi Adzka, Safaat Aufahasan Adzka Aghnia Rizki Amanda Ahshen, Omelkhair Ali Ahyar Yuniawan Akbar Insani, Akbar Akma, Yovi Faizul Amanda, Aghnia Rizki Amie Kusumawardhani, Amie Anggraeni, Mia Anjani, Hapsari Prawitasari Putri Arija, Haifa Hannum Artanaya, I Komang Arvara Hudojo, Ghina Muthia Asep Nurdin, Asep Asril, Arifin Ayu Fadlilah, Elvira Nur Az Zahra, Salma Fatimah Bagaskara, Rahardika Bambang Suryadi Beorbel, Kristiyan Brian Prabowo, Yoma Agustha Cahyaningratri Cahyaningratri Candra Alfiyanto Chairunnisa, Marsya Rizqia Danang Setiawan Darusman, Dani Oktafiana Dea, Sonya Clausis Dian R. Sawitri, PhD. Dian Sawitri Dina Puspitasari Dwi Mulyani Dwi Putranto, Indra Erman Denny Arfianto Farida Indriani Haifa Hannum Arija Handayani, Bahtera Afrikani Sri Wuri Hanggiani, Anggi Hanifati, Kinanti Herawati, Berlian Ferra Hidayah, Zainur Hutami, Yuanti Adi I Made Bayu Dirgantara Indi Djastuti Indra Septa Widiarta Indrianti, Marini Astari Kamelia Kamelia Kanti Dwi Setyarini Khasanah, Alvy Kurniawan, Rezky Laksmita, Venda Arsenia Lashyadi, Alva Layantara, Istiqori Lilistigfaroh Rohmalia Lusi Rachmiazasi Masduki, Lusi Maryam Hasyim Mas'ud, Fuad Muhardi, Aristianto Muslim, Muhamad Ihwanul Naratri, Bintang Mahardhika Nathania, Eileen Noercahya, Hery Nur Yasin Octaviyanti Retno Palupi Oria, Ehsanullah Panjaitan, Grace Meitrin Panuwun, Petrus Kane Puput Permanasari, Yarra Waninda Pitasari, Nimas Ayu Aulia Rafdan Rahinnaya, Rafdan Rahadi, Hadrian Rainda Goesti Rizkita Ramanda, Diar K. Randika Shafly Fawwaz Reiner Abeltua Siregar Rilo Triatmojo, Galih Rizal Hari Magnadi Rizka Melinda Dewi, Rizka Melinda Rizki Indah Kartikasari Rozaki, Deki Salsabila Keisha Azzahra Sarjono, John Sawitri, Ana Setyarini, Kanti Dwi Shabrina Asmarani Aprilliana Shindy Yosida Imansari Sigit Fadhil Rais - Silfia Nurul Farahdina Simson Hutagalung Simson Hutagalung, Simson Siregar, Reiner Abeltua Siregar, Shafa Azahra Suharnomo Suharnomo Sulistyorini, Ninik Suryani, Feliana Ade Susilo Toto Raharjo Susilo Toto Raharjo Suwignyo, Suwignyo Suyudi Mangunwihardjo Syafiq, Umar Tarono, Tarono Thithit Romadhona Tri Hermawan, Tri Vaniasari, Shafira Veronica, Natalia Wicaksana, Yoseph Septha Aji Surya Widowati, Rahmani Tri Retno