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All Journal Journal of Language and Pragmatics Studies Journal of Commerce Management and Tourism Studies Journal of Education, Social & Communication Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Majid Wajdi
Politeknik Negeri Bali, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali I Komang Karisma Adinata; Ida Bagus Sanjaya; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.489

Abstract

This study aims to examine the influence of social media content quality and online reviews on customers' hotel room booking decisions at SBR Kuta, Bali. A quantitative research design was employed using purposive sampling to select hotel guests who had viewed the hotel's social media platforms and online review websites before making a reservation. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring social media content quality, online review quality, and booking decision variables. The data were analysed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination (R²), and hypothesis testing through t-tests and the F-test to evaluate both partial and simultaneous effects. The results indicate that high-quality social media content and credible online reviews positively and significantly influence customers' booking decisions, both individually and collectively. These findings suggest that informative, engaging digital content and positive customer reviews strengthen consumer trust and increase booking intentions. Therefore, hotels should optimise their digital marketing strategies and actively manage online reviews to enhance marketing performance and improve booking conversions in the competitive hospitality industry.
The impact of k-pop cultural trends on generation z’s language, identity, and consumer behaviour to shape global youth lifestyles Ni Kadek Devyaningsih; Majid Wajdi; Ratna Dewi; Prakash Kumar Sahoo; Usharani Khuntia; Yusuf Sarkingobir; Abubakar Muhammad Dikko
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 3 No. 2 (2026): Sep 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v3i2.35

Abstract

The era of globalization can lead to changes in the lifestyle of a more modern society. As a result, Teenagers especially gen z tend to choose a new culture that is considered more practical than the local culture. One of the factors that causes local culture to be forgotten today is the influence of the influx of various Korean cultural products ranging from film dramas, songs, fashion, lifestyle, industrial products that have begun to color the lives of people in parts of the world. Korean culture developed so rapidly and expanded and was accepted by the public to produce a korean wave demand phenomenon. Korean culture and lifestyle (Hallyu or korean wave) has become a popular culture that has spread to various countries including Indonesia. Lately, Korean culture or K-Pop has become endemic to teenagers in Indonesia. This study aims to see how the influence of K-pop cultural trends in Generation Z.
Co-Authors A. Malik Musa Abdul Mu'ti Abubakar Muhammad Dikko Ace Somantri Amrullah Amrullah Aprianoto Aprianoto Augustine Etim Effiong Auwal Ahmed Ibrahim Chet Narayan Acharya Dr. Mahmood Eshreteh Dr. Muhammad Ahmad Mazher Dr. Sneha Chaurasiya Dwi Diva A. Panjaitan Gayatri Sunkad Hauwa Sani Ahmad I Ketut Santra I Komang Karisma Adinata I Komang Mahayana Putra I Made Sumartana I Made Widiantara I Made Widiantara I Putu Yoga Laksana I Wayan Andika Saputra Ida Bagus Sanjaya Kasiani Kasiani Leoni Fitria Suryawati Dewi Md. Abdur Rouf Md. Afsarul Islam Md. Kamrul Hasan Muh Nasihin Muhammad Ahmad Mazher Muhammad Issa Muhammad Waheed Nadia Idri Nasser Ul Islam Ni Kadek Arsi Ardini Ni Kadek Devyaningsih Ni Kadek Sinta Septiadana Ni Komang Ayu Sumartini Ni Komang Lia Parasuari Ni Luh Eka Armoni Ni Made Parmita Darma Astuti Ni Wayan Sadiyani Ni Wayan Sumetri Norhayati Mohd Yusof Omar Mohammad-Ameen Ahmad Hazaymeh Pande Putu Resmia Ovieta Prakash Kumar Sahoo Putra Yudistira, Cokorda Gede Qinghao Wu Ratna Dewi Rodolfo P. Dizon Jr Suhaiza Zailani Tran Nho Huong Usharani Khuntia Wahyudi Wahyudi Yuen Fook Chan Yusuf Sarkingobir Yusuf Sarkingobir Zanyar Nathir Ghafar Zanyar Nathir Ghafar Zanyar Nathir Ghafar