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All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Jurnal Ipteks Terapan JOISIE (Journal Of Information Systems And Informatics Engineering) Jurnal Abdimas Mahakam Jurnal Teknologi Informasi dan Pendidikan Jurnal Teknologi Dan Sistem Informasi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Instal : Jurnal Komputer Journal of Science and Technology Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social Outreach Jurnal Manajemen Informatika dan Bisnis Digital Jurnal Pengabdian Masyarakat Dharma Andalas PUBLICA: Jurnal Pengabdian Masyarakat Journal of Information Systems Management and Digital Business JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Masyarakat Ilmu Komputer ORAHUA : Jurnal Pengabdian Kepada Masyarakat
Sri Restu Ningsih
Program Studi S1 Sistem Informasi, Universitas Metamedia, Padang
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Creative Industry-Based MSME Competitive Advantage Strategy in Padang City through Market Orientation and Product Innovation Aisyah, Hesty; Tasnim, M; Ningsih, Sri Restu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2015

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the economic driving forces that have an important role in the economy of Padang City because it contributes greatly to overcoming poverty and unemployment problems. MSMEs have many positive impacts, such as one of the expansion of labor absorption which makes it a place for low-income people to produce productive economic activities. MSMEs in Padang City are one type of business that can be resilient in various kinds of economic shocks so that from year to year the growth is always stable and consistent. This growth also affects the decline in unemployment, because MSMEs are labor-intensive businesses that require minimal Human Resources with a relatively small level of formal education and utilization of business capital. Although in terms of quantity, MSMEs in Padang City have increased, they are not accompanied by quality. This study aims to analyze the competitive advantage formed from the role of market orientation variables and product innovation in creative industry-based MSMEs in Padang City. The population in this study is creative industry business actors in Padang City applying purposive sampling techniques as a sampling. The conclusion of this reasearch are Based on the results of the study above on MSMEs in the city of Padang using SWOT analysis 4 quadrants, the position of MSMEs is at the growth stage. Based on analysis using IE matrix analysis, it is necessary to carry out a product development strategy, and Based on the results use SPACE matrix analysis, namely market and product development and product diversification.
USING WEBQUAL 4.0 METHOD TO ANALYZE STUDENT SATISFACTION ON DIGITAL ENTREPRENEUR WEBSITES Erdisna, Erdisna; Ningsih, Sri Restu; Kurnia Sari, Weni; Johan, Tri Monarita
JOISIE (Journal Of Information Systems And Informatics Engineering) Vol 9 No 2 (2025)
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/joisie.v9i2.5062

Abstract

The Digital Entrepreneur website is an application designed for students so that they can learn to become digital entrepreneurs by utilizing the applications they have created. The problem that occurs is that there are still students who are dissatisfied with using the Digital Entrepreneurship Website application. The aim of the research is to analyze and measure the quality of Digital Entrepreneurship Websites in the student learning process. The method used to measure website quality is WebQual 4.0. Quality assessment uses a questionnaire designed for instruments with dimensions of usability, information quality and interaction quality. The applications used to test the relationship between variables from WebQual 4.0 and user satisfaction are SPSS and Matlab. Research findings reveal that quality is the lowest valued dimension, however, the score for the WebQual 4.0 indicator reaches 70%, categorizing it as Good, leading users to use this website as a valuable educational resource in higher education.
Co-Authors Ade Irma Suryani Ade Irma Suryani Andini, Silvia Arif Rahman Huzaifa Arika Juwita Z Arika Juwita Z. arman arman Awal, Hasri Cyntia Lasmi Andesti Darwas, Rahmadini Elisa Daniati Edison Elizamiharti Elmi Rahmawati Erdisna Erdisna, Erdisna Gusrion, Deval Harman Nasution Hartati, Seri Helga Yutia Sari Hesty Aisyah Hidayat, Muhammad Rizky Hikko Razaki Ilham Tri Maulana Kurnia Sari, Weni Lestari, Safia Putri Liza Trisnawati M. Amrin Lubis M. Dahniel Dahlan M. Tasnim M. Tasnim Muhammad Amrin Lubis Nelfira Nur Azizah Nur Azizah Nurhidayat Prima Aulia Putra, Deri Marse Rada Oktarina Rahimulaily Rahimulaily Rahimullaily Rahimullaily Rahimullaily Rahmad Dian Revi Gusriva Rini Widyastuti Riza Yusfika Marlis Rosa Devitria Silfia Andini Sotar Sotar Suardinata Suryana, Febriyanno Tasnim, M Tri Monarita Johan Wahabbi, Alif Budiman Weni Kurnia Sari Weri Sirait Yenni Desnelita Yessy Prima Putri Zainul Efendi