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Creative Industry-Based MSME Competitive Advantage Strategy in Padang City through Market Orientation and Product Innovation Hesty Aisyah; M Tasnim; Sri Restu Ningsih
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2015

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the economic driving forces that have an important role in the economy of Padang City because it contributes greatly to overcoming poverty and unemployment problems. MSMEs have many positive impacts, such as one of the expansion of labor absorption which makes it a place for low-income people to produce productive economic activities. MSMEs in Padang City are one type of business that can be resilient in various kinds of economic shocks so that from year to year the growth is always stable and consistent. This growth also affects the decline in unemployment, because MSMEs are labor-intensive businesses that require minimal Human Resources with a relatively small level of formal education and utilization of business capital. Although in terms of quantity, MSMEs in Padang City have increased, they are not accompanied by quality. This study aims to analyze the competitive advantage formed from the role of market orientation variables and product innovation in creative industry-based MSMEs in Padang City. The population in this study is creative industry business actors in Padang City applying purposive sampling techniques as a sampling. The conclusion of this reasearch are Based on the results of the study above on MSMEs in the city of Padang using SWOT analysis 4 quadrants, the position of MSMEs is at the growth stage. Based on analysis using IE matrix analysis, it is necessary to carry out a product development strategy, and Based on the results use SPACE matrix analysis, namely market and product development and product diversification.
Pelatihan Pembuatan Studio Mini dan Teknik Digital Foto Produk Kampung Akrilik Berbasis Android Sri Restu Ningsih Sri; Ade Irma Suryani; Rahmadini Darwas; Rahimullaily; M. Tasnim
Jurnal Abdimas Mahakam Vol. 7 No. 01 (2023): Abdimas Mahakam
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v7i01.1868

Abstract

The problem that occurred in Acrylic Village was the craftsman's lack of knowledge about how to make a mini studio and tricks for making product photos using digital techniques. The aim of this PKM is to hold training on making mini studios and making product photos using digital techniques in Android applications. The activity implementation method includes four stages, namely: program planning, implementation, observation and evaluation. Evaluation of this activity is carried out after the activity takes place. Based on the results of the questionnaire filled out by the respondents, it was found that 87% of the members of the craftsmen did not know about mini studios and techniques for making product photos using the digital photoroom technique, and 13% stated that they already knew about this technique. For responses regarding the material presented by the resource persons it was useful for business development or adding insight, namely 89% stated it was very useful and 11% stated it was useful. The participants' responses regarding the way the resource person delivered the material, namely 73% stated it was very clear and 27% stated it was clear.
ANALYSIS OF USER SATISFACTION OF THE STUNTING APPLICATION BASED ON ARDUINO UNO USING WEBQUAL 4.0 Sri Restu Ningsih; Muhammad Amrin Lubis; Cyntia Lasmi Andesti; Muhammad Rizky Hidayat; Alif Budiman Wahabbi
JOISIE (Journal Of Information Systems And Informatics Engineering) Vol. 9 No. 1 (2025)
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/joisie.v9i1.4776

Abstract

The high prevalence of stunting that currently occurs is a serious problem faced. This is because stunting checks are still done manually. For this reason, an application for detecting stunting in toddlers using Arduino Uno was designed, in the form of the SIPASBU application (Information System for Preventing Stunting in Mothers and Toddlers) quickly, accurately, and able to provide early treatment using Arduino Uno tools. The problem that occurs is that there are still complaints from health workers when using the SIPASBU application. The purpose of this study is to analyze the satisfaction of SIPASBU application users, in this case health workers at the Puskesmas. Webqual 4.0 is used as a method to evaluate and analyze the SIPASBU application which is used as a medium for online stunting detection. In order for the evaluation to be carried out, assessment variables are needed that refer to three variables, namely Usability, Information, and Service Interaction. The results showed that the Usability value in measuring the quality level of the SIPASBU application was 3.32 with the Good category. The Information Quality value in measuring the quality level of the SIPASBU application is 3.22 with the Good category, for the Interaction Quality value in measuring the quality level of the SIPASBU application is 3.33 with the Good category. The overall value for the WebQual 4.0 indicator obtained is 3.29 in the Good category, so users assess that the SIPASBU application is qualified as a medium for detecting stunting of toddlers at the Puskesmas
USING WEBQUAL 4.0 METHOD TO ANALYZE STUDENT SATISFACTION ON DIGITAL ENTREPRENEUR WEBSITES Erdisna Erdisna; Sri Restu Ningsih; Weni Kurnia Sari; Tri Monarita Johan
JOISIE (Journal Of Information Systems And Informatics Engineering) Vol. 9 No. 2 (2025)
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/joisie.v9i2.5062

Abstract

The Digital Entrepreneur website is an application designed for students so that they can learn to become digital entrepreneurs by utilizing the applications they have created. The problem that occurs is that there are still students who are dissatisfied with using the Digital Entrepreneurship Website application. The aim of the research is to analyze and measure the quality of Digital Entrepreneurship Websites in the student learning process. The method used to measure website quality is WebQual 4.0. Quality assessment uses a questionnaire designed for instruments with dimensions of usability, information quality and interaction quality. The applications used to test the relationship between variables from WebQual 4.0 and user satisfaction are SPSS and Matlab. Research findings reveal that quality is the lowest valued dimension, however, the score for the WebQual 4.0 indicator reaches 70%, categorizing it as Good, leading users to use this website as a valuable educational resource in higher education.
PEMBERDAYAAN IRT USAHA KUE KERING FARAZ MELALUI MANAJEMEN USAHA DAN PEMASARAN BERBASIS DIGITAL UNTUK OPTIMALISASI PENJUALAN Elisa Daniati Edison; Sri Restu Ningsih; Arika Juwita Z; Febri Andeska Pratama; Gery Neville
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5203-5209

Abstract

Pemberdayaan yang dilakukan pada industri rumah tangga Keripik Faraz bertujuan untuk optimalisasi penjualan melalui peningkatan manajemen usaha dan pemasaran berbasis digital. Tahapan dalam kegiatan meliputi analisis situasi dan permasalahan dari mitra, penyusunan rancangan kegiatan, koordinasi tim dan diskusi serta implementasi kegiatan pelatihan manajemen usaha dan pemasaran digital. Pendampingan setelah pelatihan dilakukan secara terstruktur sebagai penguatan manajemen usaha pada segi brand identity dan penerapan teknologi digital pada pemasaran produk sehingga dapat diaplikasikan secara mandiri. Capaian dari kegiatan ini meliputi penguatan brand identity, pengaplikasian teknologi digital dalam pemasaran, dan peningkatan kapasitas dari mitra dalam manajemen usaha dan pemasaran. Evaluasi program menunjukkan adanya sentimen positif dari anggota mitra terhadap implementasi, pelatihan dan pendampingan yang dilakukan yang terindikasi pengabdian dapat meningkatkan penjualan dan kesadaran pentingnya pengelolaan manajemen usaha dengan baik dan memasarkan produk secara digital. Capaian dari kegiatan ini berupa logo usaha baru, inovasi kemasan, website company profile, optimasi platform media digital, pengajuan paten desain, dan draf artikel ilmiah yang akan dipublikasikan. Selain itu, tidak hanya berhasil membantu pengaplikasian pemasaran digital, tetapi juga memperkuat kapasitas dari semua anggota mitra untuk melahirkan produk yang memiliki keunggulan bersaing.