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All Journal COPING (Community of Publishing in Nursing) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Indonesian Journal for Health Sciences (IJHS) Jurnal Kesmas Prima Indonesia Primatika : Jurnal Pendidikan Matematika Jurnal Pengabdian Kesehatan Jurnal Kesehatan Tambusai Jurnal Fisioterapi dan Ilmu Kesehatan Sisthana (JUFDIKES) Journal Keperawatan SWARNA Jurnal Studi Keperawatan International Journal of Health Science and Technology Prosiding Seminar Informasi Kesehatan Nasional Hasil Karya Aisyiyah Untuk Indonesia AMMA : Jurnal Pengabdian Masyarakat Kohesi: Jurnal Sains dan Teknologi Quantum Wellness : Jurnal Ilmu Kesehatan Seroja Husada: Jurnal Kesehatan Masyarakat Jurnal Ilmiah Kesehatan JHN: Journal of Health and Nursing Adult Health Nursing Journal
Azizah, Aisyah Nur
Universitas Aisyiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Preferensi dan Willingness To Pay Wisatawan Terhadap Virtual Reality di Malang Night Paradise Pascapandemi Aisyah Nur Azizah; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.261

Abstract

The Covid-19 pandemic caused a decrease in the number of tourist visits and state revenue in the Indonesian tourism sector was 20.7 billion. The tourism sector's contribution to Indonesia's GDP in 2021 was only 4.2% and before the pandemic was 4.7%. Virtual Reality (VR) is an option for traveling during a pandemic. This study aims to analyze the characteristics of tourists, willingness to pay, and the factors that influence the willingness to pay of tourists on the use of VR. The sample of this study was 115 respondents who had visited Malang Night Paradise and were interested in using VR in Adventure Land. Data were analysed by using descriptive analysis, Contingent Valuation Method (CVM): bidding games & open-ended method, and multiple linear regression. The results showed that the characteristics of tourists were dominated by young people. The maximum price that respondents are willing to pay is IDR 26,772/ticket and the optimal price is IDR 19,295/ticket. This price is lower than the current ticket price, which is IDR 20,000. The factors that have a positive/negative and significant effect on the value of WTP are education, monthly income/pocket money, gender, and marital status. Therefore, companies can focus on increasing product and marketing innovation. Keywords: contingent valuation method, preference, regression, virtual reality, willingness to pay
Co-Authors Adib Wibowo, Setiawan Agung Widiastuti Ajuk Nike Ernani Ananda, Riandika Anita Setyowati Ayu Cahyani Az Zahra, Hana Azizah, Izzatul Azzahra, Khalidazia Azzahra, Shafa Ridha Cirana, Viona Lioren Dika Pratama Diva Fitri Handayani Dzulrochmah, Shafila Alfi Putri Eko Ruddy Cahyadi Endah Tri Wulandari Enjulopi, Imilay Fatimah, Liana Nur Fikrati, Ama Noor Fu'adi, Yasfian Alfi gece, Gilang Caesar Ramadhan Heti Mulyati Iffah, Jauhara Dian Nurul Istiqomah Rosidah Julia Ananda Nur Imani Kalistus Angger Yomanovanka Lilik Sugiarto Luqyani, Hana Putri Maulana Syah, Bagus Mufarikha, Zahrotul MUHAJI Muhaji Muhaji Muhamad Rizky Endanu Muhamad Yusup Halabi Muhammad Setiyawan Muzaroah Ermawati Ulkhasanah Nia Handayani Nurul Habibah, Latifah Nurwiani, Nurwiani Pebriliani, Enje Fitri Poku, Siti Rahmawati B. Rasidin, Muhammad Sobari Riyadi , Raden Sugeng Riyadi, Raden Sugeng Riyan Abdul Aziz Rosidah, Istiqomah Sari, Fepi Anita Sari, Vita Purnama Setyaki, Nanda Arya Ulfah, Nayla Vita Purnamasari