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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika Jurnal Mantik eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal of Educational Management Research
Bintoro Bagus Purmono
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce Naswa Riantika; Wenny Pebrianti; Ana Fitriana; Ramadania; Bintoro Bagus Purmono
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1958

Abstract

This study aims to examine the influence of live streamer characteristics and product characteristics on purchase intention, with emotional trust serving as a mediating variable in the context of live streaming commerce for religious products. A quantitative approach was employed using a survey method involving 201 respondents who had previously watched religious product live streaming sessions on a short-video commerce platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that live streamer characteristics—comprising professionalism, attractiveness, and interactivity—have a positive and significant effect on both emotional trust and purchase intention. Similarly, product characteristics, including perceived quality, price fairness, and practicality, significantly influence emotional trust and purchase intention. Emotional trust was found to play a significant mediating role in strengthening the relationship between both live streamer characteristics and product characteristics and consumers’ purchase intention. These results imply that in emotionally sensitive product contexts, consumers’ purchase decisions are shaped not only by functional and economic considerations but also by the development of emotional trust fostered through credible and interactive live streaming experiences. This study contributes to the social commerce literature by extending the understanding of emotional trust mechanisms in live streaming environments involving high emotional and religious sensitivity products.
The Influence of Advertising Intrusiveness and User Experience on Switching Intention through Customer Satisfaction: An Educational Management Perspective Charli Oliver; Nurul Komari; Nur Afifah; Bintoro Bagus Purmono; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1974

Abstract

This study aims to examine the influence of advertising intrusiveness and user experience on switching intention through customer satisfaction from an educational management perspective. Employing a quantitative approach with a causal research design, data were collected through structured questionnaires using a Likert scale from 205 respondents selected through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The findings reveal that advertising intrusiveness has a negative and significant effect on customer satisfaction and a positive and significant effect on switching intention. User experience has a positive and significant effect on customer satisfaction but does not directly influence switching intention. Furthermore, customer satisfaction has a negative and significant effect on switching intention and significantly mediates the relationship between advertising intrusiveness, user experience, and switching intention. These results suggest that intrusive advertising increases users’ intention to switch platforms, while positive user experience enhances satisfaction, which subsequently reduces switching intention. From an educational management perspective, the study highlights the importance of managing digital learning environments by minimizing intrusive elements and optimizing user experience to sustain user satisfaction and platform retention in increasingly competitive digital ecosystems.
The Effect of Perceived Competence and Perceived Ease of Use on Continuance Intention with Perceived Enjoyment as a Mediating Variable Sofia; Nur Afifah; Bintoro Bagus Purmono; Juniwati; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1992

Abstract

The development of digital technology has accelerated the adoption of online learning platforms such as Duolingo in Indonesia. Despite its high level of popularity, the platform still faces challenges related to user retention and high churn rates. The inconsistency of previous research findings regarding the factors influencing continuance intention indicates a research gap that requires further investigation, particularly within the context of gamification-based learning applications. This study aims to analyze the effects of perceived competence and perceived ease of use on continuance intention, with perceived enjoyment serving as a mediating variable among Duolingo users in Indonesia. This research employed a quantitative approach with a causal design and involved 280 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that perceived competence and perceived ease of use have a positive and significant effect on perceived enjoyment and continuance intention. Furthermore, perceived enjoyment significantly mediates these relationships. These findings emphasize that the sustainability of learning application usage is influenced not only by cognitive factors but also by users’ affective experiences.
The Influence of Perceived Service Quality, Perceived Price Fairness, and Product Glocalization on Repurchase Intention: The Mediating Role of Customer Satisfaction Desthia Natasya; Ahmad Shalahuddin; Bintoro Bagus Purmono; Nur Afifah; Juniwati
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1993

Abstract

This study aims to examine the influence of Perceived Service Quality, Perceived Price Fairness, and Product Glocalization on Repurchase Intention, with Customer Satisfaction serving as a mediating variable. The research employs a causal design with a quantitative approach. Data were collected through a five-point Likert-scale questionnaire administered to 288 respondents selected using purposive sampling, with criteria including a minimum age of 15 years and at least two purchases within the past three months. The data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with AMOS. The results indicate that Perceived Service Quality, Perceived Price Fairness, and Product Glocalization have positive and significant effects on Customer Satisfaction and Repurchase Intention. Furthermore, Customer Satisfaction significantly mediates the relationship between the three independent variables and Repurchase Intention. These findings highlight the strategic importance of enhancing service quality, ensuring price fairness, and implementing effective glocalization strategies to strengthen customer satisfaction and encourage repeat purchase behavior.
Consumer Animosity and Campaign Intensity as Drivers of Boycott Participation: The Mediating Role of Boycott Intention Cha Cha Windiati; M. Irfani Hendri; Bintoro Bagus Purmono; Nur Afifah; Juniwati
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1998

Abstract

The phenomenon of consumer boycotts against global brands is growing stronger as public attention to corporate ethical and humanitarian issues increases. This study aims to analyze the influence of Consumer Animosity and Boycott Campaign Intensity on Boycott Participation with Boycott Intention as a mediating variable on Unilever Indonesia products. The study used a quantitative approach with a survey method of 332 respondents in Indonesia who had consumed Unilever products and were aware of the boycott campaign. Data were analyzed using covariance-based Structural Equation Modeling (CB-SEM) through AMOS. The results showed that Consumer Animosity and boycott campaign intensity had a positive and significant effect on Boycott Intention. Furthermore, Boycott Intention was proven to be the main determinant that drove Boycott Participation and significantly mediated the influence of both independent variables on boycott participation. These findings conclude that boycott behavior is influenced by emotional factors and social mobilization simultaneously, which strengthen consumer involvement in collective action. This study provides strategic implications for companies in managing their reputation and responding to public ethical issues.
Co-Authors Ahmad Shalahuddin Ana Fitriana Ana Fitriana Arman Jaya Cha Cha Windiati Charli Oliver Desthia Natasya Euis Etty Alhakim Galang Setiadi Harry Setiawan Helma Malini Indah Riyani Juniwati Juniwati Juniwati M. Irfani Hendri Meiliya Anjelita Metasari Kartika Muhammad Azhar Irwansyah Mustarudin Mustarudin Naswa Riantika Nur Afifah Nurul Komari Pramana Saputra Ramadania Ramadania Ramadania, Ramadania Restiatun Restiatun ROMI SURADI ME Sandika Utama Siti Alimah Sofia Sunarko Sunarko Tantri Palupi Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Yarlina Yacoub