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Pelatihan Menjadi Agen Penjual Produk UMKM (Affiliate Marketing) Pada Aplikasi Shopee Dan Pembuatan Akun Facebook Profesional Bagi Ibu-Ibu PKK Di Desa Jeruju Besar Dela Dela; Bintoro Bagus Purmono; Destri Ayu Mulyani; Lucky Jecilia Jecilia; Anggela Apriliani
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12320

Abstract

This community service activity aims to enhance the capacity of PKK women in Jeruju Besar Village in utilizing digital technology as a tool for marketing local MSME (Micro, Small, and Medium Enterprises) products. The training focused on two main areas: (1) becoming product affiliates through the Shopee Affiliate Marketing program, and (2) creating and managing Professional Facebook accounts as effective promotional media. The implementation methods included education sessions, live demonstrations, and guided hands-on practice. The results showed that participants were able to understand the basic concepts of affiliate marketing, create Shopee affiliate accounts, and manage Professional Facebook pages to promote local products. This training had a positive impact in fostering digital entrepreneurship and opening additional income opportunities for PKK women. It is hoped that similar initiatives can be continued to support technology-based community empowerment. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu-ibu PKK di Desa Jeruju Besar dalam memanfaatkan teknologi digital sebagai sarana pemasaran produk UMKM. Pelatihan difokuskan pada dua aspek utama, yaitu (1) menjadi agen penjual melalui program Affiliate Marketing di aplikasi Shopee, dan (2) pembuatan serta pengelolaan akun Facebook Profesional sebagai media promosi yang efektif. Metode pelaksanaan kegiatan meliputi penyuluhan, demonstrasi langsung, dan pendampingan praktik. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar affiliate marketing, membuat akun afiliasi Shopee, serta mengelola akun Facebook Profesional untuk mempromosikan produk lokal. Pelatihan ini memberikan dampak positif dalam menumbuhkan semangat kewirausahaan digital dan membuka peluang pendapatan tambahan bagi ibu-ibu PKK di desa. Diharapkan kegiatan serupa dapat berkelanjutan guna mendorong pemberdayaan masyarakat berbasis teknologi.
FANDOM HOBBY ENGAGEMENT AND EMPLOYEE WELL-BEING: THE MEDIATING ROLE OF WORK-LIFE BALANCE AMONG INDONESIAN MILLENNIAL WORKERS Pramana Saputra; Endah Mayasari; Uray Ndaru Mustika; Rizani Ramadhan; Bintoro Bagus Purmono
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of popular culture and the creative economy has transformed fandom related activities into part of the modern lifestyle among working adults. Activities such as collecting figures, assembling model kits, gaming, and participating in fandom communities are increasingly used by millennial employees as leisure activities and psychological recovery mechanisms from work related stress. This study aims to examine the effect of fandom hobby engagement on employee well-being through the mediating role of work-life balance among Indonesian millennial workers. This study employs a quantitative approach using a survey method. The population consists of millennial employees in Indonesia who actively engage in fandom related hobbies. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results are expected to show that fandom hobby engagement positively influences work-life balance and employee well-being. In addition, work-life balance is predicted to mediate the relationship between fandom hobby engagement and employee well-being. This study contributes to the literature on employee well-being, occupational psychology, work-life balance, and fandom culture within the context of the creative economy
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERATAAN LABA (INCOME SMOOTHING) PADA SUB INDUSTRI MAKANAN OLAHAN YANG TERDAFTAR DI BEI PERIODE TAHUN 2019-2024 Uray Ndaru Mustika; Rizani Ramadhan; Pramana Saputra; Bintoro Bagus Purmono
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23089

Abstract

This study aims to examine the factors affecting income smoothing practices among processed food companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period, focusing on firm size, financial leverage, and profitability. This is a quantitative study using panel data that combines the time-series and cross-sectional dimensions. The population consists of processed food sub-industry companies listed on the IDX, and 15 companies were selected using a purposive sampling technique based on predetermined criteria. Income smoothing was measured using the Eckel Index, and the data were analyzed through multiple linear regression with SPSS version 25. The results show that firm size has a significant positive effect on income smoothing, while financial leverage has a significant negative effect. In contrast, profitability (Net Profit Margin) does not significantly affect income smoothing. These findings indicate that company scale and debt structure are more decisive in shaping income smoothing behavior than the level of profitability.
Circular Economy Product: Pengaruh Perceived Quality dan Environmental Awareness terhadap Repurchase Intention melalui Customer Satisfaction (Case of Furniture) Theo Andriano; Mustaruddin Mustaruddin; Heriyadi Heriyadi; Juniwati Juniwati; Bintoro Bagus Purmono
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11335

Abstract

Peningkatan limbah plastik mendorong industri furnitur menerapkan prinsip circular economy melalui pemanfaatan material daur ulang, seperti yang dilakukan oleh Olymplast. Namun, persepsi konsumen terhadap kualitas produk daur ulang dan tingkat kesadaran lingkungan masih menjadi faktor penting dalam membentuk niat pembelian ulang. Penelitian ini bertujuan menganalisis pengaruh Perceived Quality of Recycled Products dan Environmental Awareness terhadap Repurchase Intention dengan Customer Satisfaction sebagai variabel mediasi pada konsumen furnitur plastik daur ulang Olymplast di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived Quality of Recycled Products dan Environmental Awareness berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Repurchase Intention. Namun, Customer Satisfaction tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention. Meskipun demikian, Customer Satisfaction terbukti berperan signifikan sebagai variabel mediasi. Temuan ini menegaskan bahwa persepsi kualitas dan kesadaran lingkungan merupakan faktor kunci dalam mendorong niat pembelian ulang produk furnitur berbasis circular economy.
The Influence of Perceived Quality and Price Fairness on Repurchase Intention through Customer Satisfaction of Yonex Badminton Racket Users Roland Franklin; Heriyadi Heriyadi; Ahmadi Ahmadi; Wenny Pebrianti; Bintoro Bagus Purmono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6541

Abstract

This study aims to examine the effect of perceived quality and price fairness on repurchase intention with customer satisfaction as a mediating variable among Yonex badminton racket users in Indonesia. The study employed a quantitative approach with a causal research design. Data were collected through a Likert-scale questionnaire distributed to 250 respondents using purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0. The results indicate that perceived quality has a significant direct effect on customer satisfaction and repurchase intention. Price fairness is also found to have a significant effect on customer satisfaction and repurchase intention. In addition to these direct effects, customer satisfaction serves as a partial mediator that strengthens the influence of perceived quality and price fairness on repurchase intention. These findings suggest that consumers consider not only quality and price directly, but also evaluate them through their level of satisfaction before deciding to repurchase. Accordingly, this study emphasizes customer satisfaction as an important psychological mechanism that links consumers’ perceptions of quality and price to repurchase behavior.
Enhancing SME Export Performance through Export Sharing Communities, Export Market Orientation, and Export Digital Agility: A Mediation Analysis Bintoro Bagus Purmono; Ramadania; Wenny Pebrianti
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2408

Abstract

Small and Medium Enterprises (SMEs) in Indonesia continue to face a persistent export performance gap compared with comparable ASEAN economies. Although previous studies have examined collaborative networks, market orientation, and digital capabilities separately or in pairs, little is known about their integrated role in improving SME export performance. This study addresses this gap by developing and testing an empirical model integrating Export Sharing Community (ESC), Export Market Orientation (EMO), and Export Digital Agility (EDA), with EMO and EDA proposed as complementary mediators. Using a cross-sectional survey of 215 exporting SMEs across Indonesia, data were collected through structured questionnaires employing five-point Likert scales adapted from validated measures. Structural Equation Modeling (SEM–AMOS 24) was used to test the proposed model, while mediation effects were assessed using standardized indirect effects and the Sobel test. Results show that all eight hypothesized relationships are positive and significant. ESC directly improves export performance while strengthening EMO and EDA, and EMO also positively influences EDA. EDA is the strongest direct predictor of export performance (β = 0.465), whereas both EMO and EDA significantly mediate the relationship between ESC and export performance. The model explains 72.0% of the variance in export performance, highlighting the complementary roles of export communities, market orientation, and digital agility in enhancing SME export competitiveness in an increasingly digitalized global market.