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Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
The Effect of Environmental Pressures and the Covid19 Pandemic on the Adoption of TikTok by MSMEs: Can MSME Engagement Moderate? Religia, Yoga
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2031

Abstract

This study aims to review the adoption of TikTok social media by MSMEs during a Covid19 pandemic within the scope of the organization. The integration of environmental factors within the framework of TOE, environment during a pandemic, and MSME engagement was carried out to explain the key parameters in explaining TikTok's social media dopsi. This research was conducted by distributing a survey to 200 respondents who are MSMEs in the Special Region of Yogyakarta Indonesia affected by Covid19 who have used the TikTok application. Based on the questionnaire distributed only 155 survey results can be used for later analysis using SEM-PLS. The test results showed that customer pressure had no significant effect on the adoption of TikTok social media by MSMEs. Competitive pressures, the environment during a Covid19 pandemic, and MSME engagement have positively significantly affected the adoption of TikTok social media by MSMEs. The study found that the role  of MSME engagement in moderating customer pressure and competitive pressure on TikTok's social media adoption is simply a predictor moderation. In addition, it is also known that MSME engagement can positively significantly moderate the environment during a Covid19 pandemic to the adoption of TikTok social media.
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
PENGARUH LIVE STREAMING, ONLINE CUSTOMER REVIEW DAN INFLUENCER TERHADAP NIAT BELI PADA E-COMMERCE SHOPEE SURVEI GENERASI Z DI YOGYAKARTA Suganda, Intan Rizkiawati; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27823

Abstract

The development of social media is currently very rapid and has become a well-known phenomenon in society, this provides opportunities for business people to promote their products and services. By using various platforms such as Instagram, Shopee, Twitter etc., companies can interact directly with consumers, receive feedback and promote products effectively and efficiently. Shopee is one of the most popular e-commerce sites, with an average of 216 million visits per month in the third quarter of 2023, an increase of 30% from the previous quarter. This research examines the influence of live streaming, consumer reviews and influencers on purchase intentions on Shopee e-commerce among generation Z in Yogyakarta. The sample in this study consisted of 100 respondents. The research method used is quantitative and the instrument used in this research is a questionnaire prepared on a Likert scale and the data is processed using SmartPLS. The results of this research analysis produce: (1) Live streaming has a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta; (2) Online customer reviews have a significant positive effect on purchase intentions on Generation Z e-commerce Shopee in Yogyakarta; and (3) influencers have a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta.Keywords: live straming, online customer review, influencer, purchase intention.
Analisis Pengaruh E-Wom Dalam Membentuk Green Purchase Intention Produk Tupperware Pada Generasi Z Firdausy, Almer Al; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27680

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Attitude, E-WOM, dan Perceived Behavioral Control terhadap Green Purchase Intention pada Generasi Z. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner untuk mengumpulkan data. Populasi dalam penelitian ini Generasi Z berdomisili di Yogyakarta. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan metode purposive sampling. Teknik analisis data pada penelitian ini menggunakan analisis Regresi Linear Berganda melalui software SPSS. Hasil dari penelitian ini menunjukkan bahwa: 1) Attitude, E-WOM, dan Perceived Behavioral Control secara bersama-sama berpengaruh signifikan terhadap Green Purchase Intention, 2) Attitude berpengaruh positif dan signifikan terhadap Green Purchase Intention, 3) E-WOM berpengaruh positif dan signifikan terhadap Green Purchase Intention, 4) Perceived Behavioral Control berpengaruh positif dan signifikan terhadap Green Purchase Intention
The Role of Organizational Culture on Innovative Behaviour Mediated by Knowledge Transfer and Moderated by Work Autonomy at Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region Province (DIY) Jayanto, Nur Dwi; Effendi, M. Irhas; Religia, Yoga
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 1 (2025): January
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i1.313

Abstract

This study examines the impact of Organizational Culture (OC) on Innovative Behaviour (IB), with Knowledge Transfer (KT) as a mediator and Work Autonomy (WA) as a moderator at the Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region. A quantitative approach using a census method was applied, encompassing all 111 employees, including 38 Civil Servants (PNS) and 73 Contract-based Employees (PPPK). Data were collected through structured questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS 3. Findings reveal that OC influences IB directly and through KT, while KT positively affects IB but does not mediate the OC-IB relationship effectively. This indicates a more substantial direct effect of OC on IB. Additionally, WA directly enhances IB but does not moderate the KT-IB relationship. The study underscores the importance of an OC characterized by openness, collaboration, tolerance for failure, and managerial support in fostering innovation. Practical implications suggest enhancing OC, leveraging technology-based KT systems, and promoting work autonomy policies to boost employee creativity. These findings offer strategic insights for improving innovation and efficiency in public sector organizations.
Pengaruh Kemampuan Adaptasi dan Dukungan Pemerintah terhadap Ketahanan Bisnis yang Dimediasi Kemampuan Teknologi Informasi pada UMKM di Koperasi Konsumen Wanita Pengusaha Indonesia (KOWAPI) Srikandi Daerah Istimewa Yogyakarta Astuti, Sri Endhri; Effendi, Irhas; Religia, Yoga
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1834

Abstract

This research aims to examine and analyze the influence of adaptability on business resilience, the influence of government support on business resilience, the influence of adaptability on information technology capabilities, the influence of government support on information technology capabilities, the influence of information technology capabilities on business resilience, the influence of adaptability on business resilience mediated by information technology capabilities and the influence of government support on business resilience mediated by information technology capabilities in MSMEs that are members of the Indonesian Women Entrepreneurs Cooperative (Kowapi) Srikandi DIY.  The research method used was quantitative with a sample size of 80 respondents. The data collection technique was carried out using a questionnaire survey via Google Form and analyzed using SEM-PLS modeling analysis. The test results show that adaptability, government support and information technology capabilities have a positive effect on the resilience of MSME businesses in DIY. Information technology capability is a variable that explains the relationship between adaptability and government support on business resilience. This research focuses on confirming previous research regarding factors that influence MSME business resilience. It is hoped that future research will have broader and deeper objects, not only on MSME actors in the Kowapi "Srikandi" Cooperative.    
Investigating Green Purchase Decission of SMEs in Development Counties: A Literature Review Religia, Yoga; Saputro, Budi Purnomo; Al Munawir, Al Virizky Arjunitha
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3551

Abstract

This study investigates factors influencing green product purchasing by Small and Medium Enterprises (SMEs) in developing countries, focusing on the Theory of Consumption Values (TCV) and the Theory of Planned Behavior (TPB). Using a systematic literature review, articles published between 2020 and 2024 were analyzed. Findings show that TCV is crucial for understanding green purchasing behavior through functional, social, emotional, and epistemic values, significantly impacting consumer intentions. Consumers prefer products that meet functional needs and align with their values. TPB highlights attitudes, subjective norms, and perceived behavioral control in shaping purchase intentions. Positive environmental attitudes, social support, and perceived control encourage green product purchasing. Integrating TCV and TPB offers a comprehensive understanding of the dynamics influencing these decisions. Practically, this study guides marketers in developing effective green marketing strategies by highlighting product benefits and leveraging community support. Although focused on recent literature and TCV and TPB, further research could explore other factors influencing green purchasing in different contexts. This study enriches the literature on green purchasing and supports sustainable economic growth for SMEs in developing countries.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM Nina Fapari Arif; Yoga Religia; Siti Khusnul Rifani; Fathi Habibatur Rahman; Tasrim Tasrim; Ansri Jayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3665

Abstract

Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Egar Dika Santosa Erni Ratnasari2 Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra I Made Suwancita Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Said, Jamaliah Siti Khusnul Rifani Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan