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All Journal Jurnal Manajemen Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Applied Information System and Management J-MAS (Jurnal Manajemen dan Sains) Jurnal Soshum Insentif Jurnal Doktor Manajemen (JDM) JISA (Jurnal Informatika dan Sains) Mabny : Journal of Sharia Management and Business Journal of Economic, Business and Engineering (JEBE) Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB Jurnal Ekonomika dan Manajemen Journal of International Conference Proceedings Jurnal Pengabdian Pelitabangsa Jurnal Lentera Pengabdian Joong-Ki Journal of Community Empowerment JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
Yoga Religia
UPN Veteran Yogyakarta
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Analisis Pengaruh E-Wom Dalam Membentuk Green Purchase Intention Produk Tupperware Pada Generasi Z Firdausy, Almer Al; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27680

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Attitude, E-WOM, dan Perceived Behavioral Control terhadap Green Purchase Intention pada Generasi Z. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner untuk mengumpulkan data. Populasi dalam penelitian ini Generasi Z berdomisili di Yogyakarta. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan metode purposive sampling. Teknik analisis data pada penelitian ini menggunakan analisis Regresi Linear Berganda melalui software SPSS. Hasil dari penelitian ini menunjukkan bahwa: 1) Attitude, E-WOM, dan Perceived Behavioral Control secara bersama-sama berpengaruh signifikan terhadap Green Purchase Intention, 2) Attitude berpengaruh positif dan signifikan terhadap Green Purchase Intention, 3) E-WOM berpengaruh positif dan signifikan terhadap Green Purchase Intention, 4) Perceived Behavioral Control berpengaruh positif dan signifikan terhadap Green Purchase Intention
The Role of Organizational Culture on Innovative Behaviour Mediated by Knowledge Transfer and Moderated by Work Autonomy at Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region Province (DIY) Jayanto, Nur Dwi; Effendi, M. Irhas; Religia, Yoga
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 1 (2025): January
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i1.313

Abstract

This study examines the impact of Organizational Culture (OC) on Innovative Behaviour (IB), with Knowledge Transfer (KT) as a mediator and Work Autonomy (WA) as a moderator at the Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region. A quantitative approach using a census method was applied, encompassing all 111 employees, including 38 Civil Servants (PNS) and 73 Contract-based Employees (PPPK). Data were collected through structured questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS 3. Findings reveal that OC influences IB directly and through KT, while KT positively affects IB but does not mediate the OC-IB relationship effectively. This indicates a more substantial direct effect of OC on IB. Additionally, WA directly enhances IB but does not moderate the KT-IB relationship. The study underscores the importance of an OC characterized by openness, collaboration, tolerance for failure, and managerial support in fostering innovation. Practical implications suggest enhancing OC, leveraging technology-based KT systems, and promoting work autonomy policies to boost employee creativity. These findings offer strategic insights for improving innovation and efficiency in public sector organizations.
Pengaruh Kemampuan Adaptasi dan Dukungan Pemerintah terhadap Ketahanan Bisnis yang Dimediasi Kemampuan Teknologi Informasi pada UMKM di Koperasi Konsumen Wanita Pengusaha Indonesia (KOWAPI) Srikandi Daerah Istimewa Yogyakarta Astuti, Sri Endhri; Effendi, Irhas; Religia, Yoga
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1834

Abstract

This research aims to examine and analyze the influence of adaptability on business resilience, the influence of government support on business resilience, the influence of adaptability on information technology capabilities, the influence of government support on information technology capabilities, the influence of information technology capabilities on business resilience, the influence of adaptability on business resilience mediated by information technology capabilities and the influence of government support on business resilience mediated by information technology capabilities in MSMEs that are members of the Indonesian Women Entrepreneurs Cooperative (Kowapi) Srikandi DIY.  The research method used was quantitative with a sample size of 80 respondents. The data collection technique was carried out using a questionnaire survey via Google Form and analyzed using SEM-PLS modeling analysis. The test results show that adaptability, government support and information technology capabilities have a positive effect on the resilience of MSME businesses in DIY. Information technology capability is a variable that explains the relationship between adaptability and government support on business resilience. This research focuses on confirming previous research regarding factors that influence MSME business resilience. It is hoped that future research will have broader and deeper objects, not only on MSME actors in the Kowapi "Srikandi" Cooperative.    
Investigating Green Purchase Decission of SMEs in Development Counties: A Literature Review Religia, Yoga; Saputro, Budi Purnomo; Al Munawir, Al Virizky Arjunitha
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3551

Abstract

This study investigates factors influencing green product purchasing by Small and Medium Enterprises (SMEs) in developing countries, focusing on the Theory of Consumption Values (TCV) and the Theory of Planned Behavior (TPB). Using a systematic literature review, articles published between 2020 and 2024 were analyzed. Findings show that TCV is crucial for understanding green purchasing behavior through functional, social, emotional, and epistemic values, significantly impacting consumer intentions. Consumers prefer products that meet functional needs and align with their values. TPB highlights attitudes, subjective norms, and perceived behavioral control in shaping purchase intentions. Positive environmental attitudes, social support, and perceived control encourage green product purchasing. Integrating TCV and TPB offers a comprehensive understanding of the dynamics influencing these decisions. Practically, this study guides marketers in developing effective green marketing strategies by highlighting product benefits and leveraging community support. Although focused on recent literature and TCV and TPB, further research could explore other factors influencing green purchasing in different contexts. This study enriches the literature on green purchasing and supports sustainable economic growth for SMEs in developing countries.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
An AR Technology Adoption in BeautyCam on Shopee: TAM-Based Literature Review: Literature Review of Adoption Augmented Reality Anastasya, Ellyn; Religia, Yoga
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.17390

Abstract

This study examines factors influencing the intention to use Augmented Reality (AR) technology in the BeautyCam feature of the Shopee app, based on Fred Davis's TAM model (1989). Conducting a targeted literature published between 2020 and 2024, the study identifies three critical TAM dimensions—perceived usefulness, perceived ease of use, and attitude toward using—that shape behavioral intention to adopt AR technology. The findings highlight the potential for AR technology to be monetized and standardized through these dimensions. The TAM model serves as a theoretical framework to understand user adoption and usage behaviors, offering insights into the critical elements for successful technology integration. As a practical application, it aims to bridge the gap between scientific knowledge and AR application strategies, with the goal of improving the user experience and satisfaction with Shopee's BeautyCam feature. It also provides a foundation for future studies on AR technology in e-commerce, contributing to the growing literature on its practical applications.
Examining the Influence of E-WOM, Social Media Marketing, and Subjective Norms on Green Purchase Intention Avoskin Skincare Product in Yogyakarta: A Literature Review Tiara, Luh Putu; Religia, Yoga
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.18334

Abstract

The increasing awareness of environmental sustainability has driven consumers to adopt eco-friendly products, including green skincare items. Avoskin, a popular skincare brand in Yogyakarta, has attracted attention due to its environmentally conscious initiatives and marketing strategies. This study examines the influence of electronic word-of-mouth (E-WOM), social media marketing, and subjective norms on green purchase intention. By synthesizing previous studies, this literature review explores how digital communication and social influences shape consumer behavior towards purchasing Avoskin skincare products. This research employs a literature review method, synthesizing scholarly articles, research papers, and relevant theories from the past decade. The study focuses on the Theory of Planned Behavior (TPB) to explain the relationship between subjective norms, attitudes, and perceived behavioral control in influencing purchase intentions. Data are sourced from peer-reviewed journals, online databases, and case studies related to green marketing, E-WOM, social media, and consumer behavior. The review highlights that E-WOM plays a critical role in building trust and influencing consumer perceptions of Avoskin's eco-friendly claims. Social media marketing campaigns significantly enhance brand visibility and consumer engagement, promoting green purchase intention. Furthermore, subjective norms, including family, peer influence, and societal expectations, positively impact individual decisions to purchase green products. Combined, these factors create a robust framework for understanding the growing demand for sustainable skincare products like Avoskin in Yogyakarta.
Pembuatan Publikasi Jurnal Berbasis Open Journal Sistem (OJS) Pada Program Studi Magister Manajemen Universitas Pembangunan Nasional “Veteran” Yogyakarta Religia, Yoga; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 03 (2023): Juli 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i03.68

Abstract

Belum optimalnya pengelolaan publikasi jurnal di program studi Magister Manajemen perlu mendapat perhatian agar dapat segera ditemukan solusinya. dalam rangka pelaksanaan Tridharma perguruan tinggi, Dosen dituntut lihai dalam teknologi kekinian, sudah sepatutnya Dosen harus memiliki kemampuan mengelola publikasi jurnal OJS yang dapat diimplementasikan dalam bentuk produk atau sebuah prototipe. Dosen yang berkedudukan sebagai peneliti, sudah sepatutnya seorang Dosen dapat dengan kreatif membantu memberikan fasilitas publikasi penelitian yang efektif dan optimal bagi mahasiswa dan dosen lainnya. Meskipun dosen di Magister Manajemen selalu aktif melakukan penelitian, fakta menunjukkan bahwa saat ini pengelolaan publikasi jurnal di program studi Magister Manajemen belum optimal. Hal tersebut dapat dilihat dari sudah tidak aktifnya pengelolaan jurnal yang dengan cukup lama dan pengelolaan jurnal tersebut belum memanfaatkan Open Journal System (OJS) karena masih dikelola secara manual. Kegiatan ini bertujuan untuk membuat Aplikasi Publikasi Jurnal Berbasis OJS. Tahap pembuatan ini dilakukan dari tahapan koordinasi dengan koorditator program studi hingga instalisasi aplikasi OJS. Dengan adanya Aplikasi Publikasi berbasis OJS yang diakses di URL http://jurnal.upnyk.ac.id/index.php/jubir/index ini akan memfasilitasi pengelolaan jurnal yang efisien, mengoptimalkan waktu dan sumber daya yang digunakan.
Penerapan Program CSR Berbasis ISO 26000 dan CSV: Meningkatkan Tanggung Jawab Sosial Perusahaan dalam Industri Religia, Yoga; Mardiana, Tri
Lentera Pengabdian Vol. 1 No. 04 (2023): Oktober 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i04.141

Abstract

Pelatihan "Penerapan Program CSR Berbasis ISO 26000 & Creating Shared Value" yang diselenggarakan oleh PT Serasan Cipta Abadi pada tanggal 14 s.d 15 September 2023 di Hotel Sagan Heritage, Yogyakarta, bertujuan untuk memberikan pemahaman yang mendalam kepada 2 karyawan bagian CSR di Perusahaan Pengolahan bahan setengah jadi produk semen tentang konsep Corporate Social Responsibility (CSR) yang berlandaskan ISO 26000 dan Creating Shared Value (CSV). Pada hari pertama, pemateri Dra. Tri Mardiana M.Si. menyampaikan materi mengenai Overview Corporate Social Responsibility, aspek CSR, Dasar Hukum Pelaksanaan CSR, Pengenalan standar ISO 26000, Fungsi ISO 26000, Prinsip Dasar ISO 26000, Subjek CSR ISO 26000, Langkah Penerapan ISO, dan contoh penerapan CSR berdasarkan ISO 26000. Hari pertama juga melibatkan pre-test untuk mengukur pemahaman awal peserta. Pada hari kedua, Dr. Yoga Religia, M.Kom. menjadi pemateri yang membahas Keterkaitan CSR dengan Sustainable Development Goals (SDGs), pentingnya Creating Shared Value (CSV), Langkah Kunci CSV, strategi mempromosikan kegiatan komersial di komunitas, Penggunaan Sumber Daya Perusahaan untuk Mengatasi Tantangan Masyarakat, keterlibatan manajemen senior dalam pelaksanaan CSR, rantai nilai yang efisien dan inklusif, serta faktor-faktor untuk menciptakan rantai nilai yang efisien dan inklusif. Setelah mengikuti pelatihan, peserta diminta untuk mengerjakan post-test untuk mengukur pemahaman mereka setelah mendapatkan pengetahuan baru. Pelatihan ini diharapkan dapat meningkatkan pemahaman peserta tentang tanggung jawab sosial perusahaan yang berkelanjutan dan membantu mereka dalam menerapkan praktik-praktik CSR yang lebih efektif dan berkelanjutan di industri semen.
Pemberdayaan IKM Melalui Wisata Edukasi: Studi Kasus Pengolahan Gambir di Pesisir Selatan Subagio, Hani; Religia, Yoga
Lentera Pengabdian Vol. 3 No. 02 (2025): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v3i02.717

Abstract

Program pelatihan dan pendampingan untuk pemberdayaan Industri Kecil dan Menengah (IKM) di Kabupaten Pesisir Selatan bertujuan untuk meningkatkan daya saing dan kapasitas kelembagaan sentra IKM. Fokus utama kegiatan ini adalah Sentra Pengolahan Gambir di Kecamatan Sutera, yang menghadapi tantangan pemasaran, manajemen usaha, dan keterbatasan teknologi. Melalui pendekatan berbasis kebutuhan (needs assessment), pelatihan dirancang untuk memberikan pengetahuan dan keterampilan kepada pengelola IKM dan masyarakat setempat. Materi pelatihan mencakup manajemen usaha, diversifikasi produk, branding, pemasaran digital, serta pengelolaan wisata edukasi berbasis IKM. Metode evaluasi yang digunakan dalam pelatihan ini mencakup pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta, serta observasi langsung dan umpan balik kualitatif melalui kuesioner untuk menilai efektivitas penyampaian materi dan dampak pelatihan terhadap keterampilan praktis peserta. Hasil kegiatan menunjukkan peningkatan kapasitas peserta dalam mengelola usaha, terutama dalam memahami konsep wisata edukasi dan strategi pemasaran digital. Peserta juga mampu menerapkan keterampilan komunikasi publik yang mendukung promosi produk dan perluasan jaringan pemasaran. Program ini berhasil mendorong adopsi teknologi dalam pemasaran produk dan integrasi konsep wisata pada sentra IKM, yang memberikan nilai tambah pada produk dan meningkatkan daya tarik bagi wisatawan. Kendati terdapat keterbatasan, seperti waktu pelatihan yang terbatas dan cakupan peserta yang belum merata, kegiatan ini memberikan dampak positif yang signifikan bagi pengembangan IKM di daerah tersebut. Implikasi dari program ini menekankan pentingnya kolaborasi antara pemerintah, akademisi, dan pelaku IKM untuk menciptakan ekosistem bisnis yang berkelanjutan. Artikel ini mendokumentasikan proses dan hasil pelaksanaan program, serta memberikan wawasan bagi pengembangan model pemberdayaan IKM di wilayah lain.
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Erni Ratnasari2 Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Fitriyanto, Anton Dwi Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra Huda, Miftakul Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Maulana, Donny Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhamad Syahwildan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Said, Jamaliah Santosa, Egar Dika Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Suwancita, I Made Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan