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All Journal Jurnal Manajemen Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Applied Information System and Management J-MAS (Jurnal Manajemen dan Sains) Jurnal Soshum Insentif Jurnal Doktor Manajemen (JDM) JISA (Jurnal Informatika dan Sains) Mabny : Journal of Sharia Management and Business Journal of Economic, Business and Engineering (JEBE) Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB Jurnal Ekonomika dan Manajemen Journal of International Conference Proceedings Jurnal Pengabdian Pelitabangsa Jurnal Lentera Pengabdian Joong-Ki Journal of Community Empowerment JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
Yoga Religia
UPN Veteran Yogyakarta
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TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate? Yoga Religia; Muhamad Ekhsan; Miftakul Huda; Anton Dwi Fitriyanto
Applied Information System and Management (AISM) Vol 6, No 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.30954

Abstract

Currently, there are still many MSMEs in the regions that have not been connected to the digital ecosystem. This results in limited market reach, a lack of visibility, a lack of operational efficiency, and difficulty competing in the digital market. The purpose of this study is to review the adoption of e-commerce among MSMEs during the COVID-19 pandemic within the scope of the organization. Integrating the TOE framework (technology, organization, environment) with trust is carried out to explain the key parameters behind the adoption of e-commerce by MSMEs. This study collected samples using a saturated sample technique from 181 people who were members of the population. There were 153 questionnaires that were returned in full for further analysis using SEM-PLS modeling. The test results showed that technology did not have a significant influence on the adoption of e-commerce. Organizations, the environment during the pandemic, and trust have had a significant influence on the adoption of e-commerce. In addition, organizations that are moderated by trust have no significant effect on e-commerce adoption. The role of trust is as a moderation predictor. This research shows that the TOE framework is still strong enough to be used in explaining the adoption of e-commerce by MSMEs. This research also expands the TOE framework, where trust can also influence MSMEs to adopt e-commerce. Researchers and managers can use the set of variables that have been identified to strategize the adoption of e-commerce by MSMEs. This study presents a series of variables that can be used to study the adoption of e-commerce by MSMEs in the future.
PELATIHAN DIGITALISASI PEMASARAN PRODUK DAN IMPLEMENTASI SISTEM BELANJAUKM BERBASIS ANDROID UNTUK UMKM BINAAN OKE OCE MELAWAI Dian Sulistyorini Wulandari; Yoga Religia; Muhammad Asrori; Siti Suharyani
Jurnal Pengabdian Pelitabangsa Vol. 2 No. 01 (2021): JURNAL ABDIMAS April 2021
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Pengabdian kepada masyarakat ini dilakukan dengan tujuan agar pelaku UMKM di OKE OCE dapat memahami dan mempraktikkan pemasaran secara online produk olahan pangan yang mereka hasilkan untuk meningkatkan penghasilan rumah tangga. Pelatihan pemasaran online ini diikuti oleh 250 peserta yang terdiri atas pelaku UMKM dan masyarakat lainnya yang memiliki ketertarikan dengan pemasaran online. Pelatihan dilakukan dengan memberikan edukasi dan sosialisasi tentang pemasaran online khususnya melalui media belanjaukm.com yang kemudian dilanjutkan dengan eksplorasi dan praktik pemasaran online melalui media dan aplikasi tersebut. Output yang dihasilkan yaitu peserta pelatihan memiliki akun pada aplikasi belanjaukm yang dapat didownload di playstore dan mulai melakukan pengisian konten untuk promosi dan penjualan produk UMKM mereka
MEMAHAMI NIAT PEMBELIAN KONSUMEN RITEL KECIL INFORMAL: PENDEKATAN DATA MINING DENGAN DECISION TREE Yoga Religia; Muhamad Ridwan; Imam Prayogo Pujiono
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 1 (2023): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i1.5369

Abstract

Penelitian ini mengenai analisis niat pembelian konsumen dalam bisnis ritel kecil informal di negara berkembang. Penggunaan metode Decision Tree dalam data mining menjadi fokus penelitian untuk memprediksi niat pembelian berdasarkan Data Subsistence Retail Consumer. Hasil penelitian menunjukkan bahwa model Decision Tree memiliki akurasi di atas 90 persen, yang menandakan hasil yang signifikan dan baik dalam menganalisis niat pembelian konsumen. Item kualitas produk toko sesuai dengan harga yang dibayarkan pada niat yang dirasakan menjadi prediktor paling kuat dalam mempengaruhi niat pembelian. Implikasi teoritis dari penelitian ini memberikan panduan bagi strategi pemasaran dan bisnis untuk lebih memahami faktor-faktor yang memengaruhi perilaku pembelian konsumen secara efektif. Implikasi praktisnya adalah perusahaan dapat menggunakan model ini sebagai alat handal dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan niat pembelian konsumen dan mencapai kepuasan konsumen yang lebih tinggi.
SIKAP KONSUMEN ADALAH KUNCI: BAGAIMANA NIAT PEMBELIAN ONLINE DI E-COMMERCE TERBENTUK? Religia, Yoga
Jurnal Soshum Insentif Vol 6 No 1 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i1.947

Abstract

Penelitian ini bertujuan untuk menganalisa peran nilai kondisional, sikap konsumen, dan norma subjektif dalam mempengaruhi niat pembelian online. Penelitian ini melakukan studi eksplorasi berdasarkan data sekunder dan penelitian terdahulu untuk mengeksplorasi faktor yang mempengaruhi niat pembelian online secara spesifik. Berdasarkan studi eksplorasi selanjutnya dikembangkan model penelitian dan hipotesis. Pembagian kuesioner kemudian dilakukan di antara para konsumen yang pernah menggunakan layanan e-commerce Tokopedia dan Shopee di Daerah Istimewa Yogyakarta. Selanjutnya data kuantitatif dianalisis menggunakan SEM-PLS. Hasil penelitian ini menemukan bahwa nilai kondisional ternyata belum mampu mempengaruhi niat pembelian online. Nilai kondisional hanya akan mempengaruhi niat pembelian online ketika dimediasi oleh sikap konsumen. Sikap konsumen dan norma subjektif berpengaruh signifikan terhadap niat pembelian online.
Pelatihan Literasi Keuangan dan Keuangan Inklusif Pada Kelompok UMKM Purna Migran Desbumi Wonosobo Alvian Alvin Mubarok; Muhamad Ridwan; Heri Susanto; Zulfikar Muhamad Hasan; Yoga Religia
JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Vol 2 No 2 (2023): Oktober 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

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Abstract

Financial literacy is one of the programs launched by the Financial Services Authority (OJK) to instill knowledge related to financial service products and how to access them. The 2019 National Survey of Financial Literacy and Inclusion (SNLIK) showed a financial literacy index of 38.03% and a financial inclusion index of 76.19%. This shows that the level of knowledge regarding financial service products is still quite low. The MSMEs of the Desbumi Wonosobo Retired Migrant Women's Community is a community group that needs attention. This group is a group of women who have stopped working after becoming female workers (TKW) and have no income. The Social Analysis and Research Institute (SARI) provides training in the form of financial literacy and financial inclusion seminars to increase knowledge about financial service products. It is hoped that this knowledge can provide guidelines for accessing capital in financial service institutions, in this case banks
Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM Nina Fapari Arif; Yoga Religia; Siti Khusnul Rifani; Fathi Habibatur Rahman; Tasrim Tasrim; Ansri Jayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3665

Abstract

Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
The Effect of Environmental Pressures and the Covid19 Pandemic on the Adoption of TikTok by MSMEs: Can MSME Engagement Moderate? Religia, Yoga
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2031

Abstract

This study aims to review the adoption of TikTok social media by MSMEs during a Covid19 pandemic within the scope of the organization. The integration of environmental factors within the framework of TOE, environment during a pandemic, and MSME engagement was carried out to explain the key parameters in explaining TikTok's social media dopsi. This research was conducted by distributing a survey to 200 respondents who are MSMEs in the Special Region of Yogyakarta Indonesia affected by Covid19 who have used the TikTok application. Based on the questionnaire distributed only 155 survey results can be used for later analysis using SEM-PLS. The test results showed that customer pressure had no significant effect on the adoption of TikTok social media by MSMEs. Competitive pressures, the environment during a Covid19 pandemic, and MSME engagement have positively significantly affected the adoption of TikTok social media by MSMEs. The study found that the role  of MSME engagement in moderating customer pressure and competitive pressure on TikTok's social media adoption is simply a predictor moderation. In addition, it is also known that MSME engagement can positively significantly moderate the environment during a Covid19 pandemic to the adoption of TikTok social media.
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
PENGARUH LIVE STREAMING, ONLINE CUSTOMER REVIEW DAN INFLUENCER TERHADAP NIAT BELI PADA E-COMMERCE SHOPEE SURVEI GENERASI Z DI YOGYAKARTA Suganda, Intan Rizkiawati; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27823

Abstract

The development of social media is currently very rapid and has become a well-known phenomenon in society, this provides opportunities for business people to promote their products and services. By using various platforms such as Instagram, Shopee, Twitter etc., companies can interact directly with consumers, receive feedback and promote products effectively and efficiently. Shopee is one of the most popular e-commerce sites, with an average of 216 million visits per month in the third quarter of 2023, an increase of 30% from the previous quarter. This research examines the influence of live streaming, consumer reviews and influencers on purchase intentions on Shopee e-commerce among generation Z in Yogyakarta. The sample in this study consisted of 100 respondents. The research method used is quantitative and the instrument used in this research is a questionnaire prepared on a Likert scale and the data is processed using SmartPLS. The results of this research analysis produce: (1) Live streaming has a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta; (2) Online customer reviews have a significant positive effect on purchase intentions on Generation Z e-commerce Shopee in Yogyakarta; and (3) influencers have a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta.Keywords: live straming, online customer review, influencer, purchase intention.
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Erni Ratnasari2 Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Fitriyanto, Anton Dwi Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra Huda, Miftakul Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Maulana, Donny Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhamad Syahwildan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Said, Jamaliah Santosa, Egar Dika Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Suwancita, I Made Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan