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All Journal Jurnal Manajemen Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Applied Information System and Management J-MAS (Jurnal Manajemen dan Sains) Jurnal Soshum Insentif Jurnal Doktor Manajemen (JDM) JISA (Jurnal Informatika dan Sains) Mabny : Journal of Sharia Management and Business Journal of Economic, Business and Engineering (JEBE) Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan SIGMA: Information Technology Journal Jurnal Ekonomika dan Manajemen Journal of International Conference Proceedings Jurnal Pengabdian Pelitabangsa Jurnal Lentera Pengabdian Joong-Ki Journal of Community Empowerment JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
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UPN Veteran Yogyakarta
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An AR Technology Adoption in BeautyCam on Shopee: TAM-Based Literature Review: Literature Review of Adoption Augmented Reality Anastasya, Ellyn; Religia, Yoga
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.17390

Abstract

This study examines factors influencing the intention to use Augmented Reality (AR) technology in the BeautyCam feature of the Shopee app, based on Fred Davis's TAM model (1989). Conducting a targeted literature published between 2020 and 2024, the study identifies three critical TAM dimensions—perceived usefulness, perceived ease of use, and attitude toward using—that shape behavioral intention to adopt AR technology. The findings highlight the potential for AR technology to be monetized and standardized through these dimensions. The TAM model serves as a theoretical framework to understand user adoption and usage behaviors, offering insights into the critical elements for successful technology integration. As a practical application, it aims to bridge the gap between scientific knowledge and AR application strategies, with the goal of improving the user experience and satisfaction with Shopee's BeautyCam feature. It also provides a foundation for future studies on AR technology in e-commerce, contributing to the growing literature on its practical applications.
Examining the Influence of E-WOM, Social Media Marketing, and Subjective Norms on Green Purchase Intention Avoskin Skincare Product in Yogyakarta: A Literature Review Tiara, Luh Putu; Religia, Yoga
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.18334

Abstract

The increasing awareness of environmental sustainability has driven consumers to adopt eco-friendly products, including green skincare items. Avoskin, a popular skincare brand in Yogyakarta, has attracted attention due to its environmentally conscious initiatives and marketing strategies. This study examines the influence of electronic word-of-mouth (E-WOM), social media marketing, and subjective norms on green purchase intention. By synthesizing previous studies, this literature review explores how digital communication and social influences shape consumer behavior towards purchasing Avoskin skincare products. This research employs a literature review method, synthesizing scholarly articles, research papers, and relevant theories from the past decade. The study focuses on the Theory of Planned Behavior (TPB) to explain the relationship between subjective norms, attitudes, and perceived behavioral control in influencing purchase intentions. Data are sourced from peer-reviewed journals, online databases, and case studies related to green marketing, E-WOM, social media, and consumer behavior. The review highlights that E-WOM plays a critical role in building trust and influencing consumer perceptions of Avoskin's eco-friendly claims. Social media marketing campaigns significantly enhance brand visibility and consumer engagement, promoting green purchase intention. Furthermore, subjective norms, including family, peer influence, and societal expectations, positively impact individual decisions to purchase green products. Combined, these factors create a robust framework for understanding the growing demand for sustainable skincare products like Avoskin in Yogyakarta.
Pembuatan Publikasi Jurnal Berbasis Open Journal Sistem (OJS) Pada Program Studi Magister Manajemen Universitas Pembangunan Nasional “Veteran” Yogyakarta Religia, Yoga; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 03 (2023): Juli 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i03.68

Abstract

Belum optimalnya pengelolaan publikasi jurnal di program studi Magister Manajemen perlu mendapat perhatian agar dapat segera ditemukan solusinya. dalam rangka pelaksanaan Tridharma perguruan tinggi, Dosen dituntut lihai dalam teknologi kekinian, sudah sepatutnya Dosen harus memiliki kemampuan mengelola publikasi jurnal OJS yang dapat diimplementasikan dalam bentuk produk atau sebuah prototipe. Dosen yang berkedudukan sebagai peneliti, sudah sepatutnya seorang Dosen dapat dengan kreatif membantu memberikan fasilitas publikasi penelitian yang efektif dan optimal bagi mahasiswa dan dosen lainnya. Meskipun dosen di Magister Manajemen selalu aktif melakukan penelitian, fakta menunjukkan bahwa saat ini pengelolaan publikasi jurnal di program studi Magister Manajemen belum optimal. Hal tersebut dapat dilihat dari sudah tidak aktifnya pengelolaan jurnal yang dengan cukup lama dan pengelolaan jurnal tersebut belum memanfaatkan Open Journal System (OJS) karena masih dikelola secara manual. Kegiatan ini bertujuan untuk membuat Aplikasi Publikasi Jurnal Berbasis OJS. Tahap pembuatan ini dilakukan dari tahapan koordinasi dengan koorditator program studi hingga instalisasi aplikasi OJS. Dengan adanya Aplikasi Publikasi berbasis OJS yang diakses di URL http://jurnal.upnyk.ac.id/index.php/jubir/index ini akan memfasilitasi pengelolaan jurnal yang efisien, mengoptimalkan waktu dan sumber daya yang digunakan.
Penerapan Program CSR Berbasis ISO 26000 dan CSV: Meningkatkan Tanggung Jawab Sosial Perusahaan dalam Industri Religia, Yoga; Mardiana, Tri
Lentera Pengabdian Vol. 1 No. 04 (2023): Oktober 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i04.141

Abstract

Pelatihan "Penerapan Program CSR Berbasis ISO 26000 & Creating Shared Value" yang diselenggarakan oleh PT Serasan Cipta Abadi pada tanggal 14 s.d 15 September 2023 di Hotel Sagan Heritage, Yogyakarta, bertujuan untuk memberikan pemahaman yang mendalam kepada 2 karyawan bagian CSR di Perusahaan Pengolahan bahan setengah jadi produk semen tentang konsep Corporate Social Responsibility (CSR) yang berlandaskan ISO 26000 dan Creating Shared Value (CSV). Pada hari pertama, pemateri Dra. Tri Mardiana M.Si. menyampaikan materi mengenai Overview Corporate Social Responsibility, aspek CSR, Dasar Hukum Pelaksanaan CSR, Pengenalan standar ISO 26000, Fungsi ISO 26000, Prinsip Dasar ISO 26000, Subjek CSR ISO 26000, Langkah Penerapan ISO, dan contoh penerapan CSR berdasarkan ISO 26000. Hari pertama juga melibatkan pre-test untuk mengukur pemahaman awal peserta. Pada hari kedua, Dr. Yoga Religia, M.Kom. menjadi pemateri yang membahas Keterkaitan CSR dengan Sustainable Development Goals (SDGs), pentingnya Creating Shared Value (CSV), Langkah Kunci CSV, strategi mempromosikan kegiatan komersial di komunitas, Penggunaan Sumber Daya Perusahaan untuk Mengatasi Tantangan Masyarakat, keterlibatan manajemen senior dalam pelaksanaan CSR, rantai nilai yang efisien dan inklusif, serta faktor-faktor untuk menciptakan rantai nilai yang efisien dan inklusif. Setelah mengikuti pelatihan, peserta diminta untuk mengerjakan post-test untuk mengukur pemahaman mereka setelah mendapatkan pengetahuan baru. Pelatihan ini diharapkan dapat meningkatkan pemahaman peserta tentang tanggung jawab sosial perusahaan yang berkelanjutan dan membantu mereka dalam menerapkan praktik-praktik CSR yang lebih efektif dan berkelanjutan di industri semen.
Pemberdayaan IKM Melalui Wisata Edukasi: Studi Kasus Pengolahan Gambir di Pesisir Selatan Subagio, Hani; Religia, Yoga
Lentera Pengabdian Vol. 3 No. 02 (2025): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v3i02.717

Abstract

Program pelatihan dan pendampingan untuk pemberdayaan Industri Kecil dan Menengah (IKM) di Kabupaten Pesisir Selatan bertujuan untuk meningkatkan daya saing dan kapasitas kelembagaan sentra IKM. Fokus utama kegiatan ini adalah Sentra Pengolahan Gambir di Kecamatan Sutera, yang menghadapi tantangan pemasaran, manajemen usaha, dan keterbatasan teknologi. Melalui pendekatan berbasis kebutuhan (needs assessment), pelatihan dirancang untuk memberikan pengetahuan dan keterampilan kepada pengelola IKM dan masyarakat setempat. Materi pelatihan mencakup manajemen usaha, diversifikasi produk, branding, pemasaran digital, serta pengelolaan wisata edukasi berbasis IKM. Metode evaluasi yang digunakan dalam pelatihan ini mencakup pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta, serta observasi langsung dan umpan balik kualitatif melalui kuesioner untuk menilai efektivitas penyampaian materi dan dampak pelatihan terhadap keterampilan praktis peserta. Hasil kegiatan menunjukkan peningkatan kapasitas peserta dalam mengelola usaha, terutama dalam memahami konsep wisata edukasi dan strategi pemasaran digital. Peserta juga mampu menerapkan keterampilan komunikasi publik yang mendukung promosi produk dan perluasan jaringan pemasaran. Program ini berhasil mendorong adopsi teknologi dalam pemasaran produk dan integrasi konsep wisata pada sentra IKM, yang memberikan nilai tambah pada produk dan meningkatkan daya tarik bagi wisatawan. Kendati terdapat keterbatasan, seperti waktu pelatihan yang terbatas dan cakupan peserta yang belum merata, kegiatan ini memberikan dampak positif yang signifikan bagi pengembangan IKM di daerah tersebut. Implikasi dari program ini menekankan pentingnya kolaborasi antara pemerintah, akademisi, dan pelaku IKM untuk menciptakan ekosistem bisnis yang berkelanjutan. Artikel ini mendokumentasikan proses dan hasil pelaksanaan program, serta memberikan wawasan bagi pengembangan model pemberdayaan IKM di wilayah lain.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24611

Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Repurchase Intention Model Development Mediated by Brand Image: A Study at Fore Coffee in Yogyakarta Nabiela, Ibriza; Wisnalmawati, Wisnalmawati; Religia, Yoga
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.417

Abstract

This study aims to develop a repurchase intention model mediated by brand image, using Fore Coffee consumers in Yogyakarta as the research context. The research is motivated by the rapid growth of social media as a digital marketing strategy and the expansion of the F&B industry, with Fore Coffee successfully integrating digital technology to reach a broader market. A quantitative approach with a descriptive research design was applied. A total of 100 respondents were selected using accidental sampling. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) method. The findings indicate that Social Media Marketing has a positive and significant effect on repurchase intention and brand image. Furthermore, brand image positively and significantly influences repurchase intention. Notably, brand image mediates the relationship between Social Media Marketing and repurchase intention, implying both direct and indirect effects of digital marketing on consumer behavior. These findings highlight the strategic importance of social media in strengthening brand image to foster customer loyalty. The study also suggests that future research should incorporate additional variables such as customer satisfaction, consumer trust, or product quality to further enhance the predictive model of repurchase intention in the coffee or local beverage industry.
Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.46657

Abstract

This study investigates barriers in technology, organization, and environment that prevent Indonesian SMEs from adopting e-commerce and examines their effects on business sustainability. Using the TOE framework, this research adopts a quantitative cross-sectional method, with data from 320 SMEs analyzed using PLS-SEM. Results reveal that technological and environmental barriers significantly hinder e-commerce adoption, negatively affecting sustainability, while organizational barriers have no significant impact. These findings highlight the need for targeted interventions to address technological and environmental challenges. The study provides valuable insights for policymakers to foster supportive environments, enhance SME competitiveness, and promote digital inclusion. By addressing these barriers, SMEs can access digital markets more effectively, improve performance, and contribute to economic growth. This research underscores the importance of policies supporting SME growth and digital transformation, offering guidance to improve e-commerce adoption and business sustainability in the digital era. 
DIGITALISASI LAYANAN PELANGGAN UMKM: PELATIHAN PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SENTRA IKM JADAH TEMPE KALIURANG, SLEMAN Firdausi, Asri Sekar Mawar; Religia, Yoga; Naingolan, Dedy Sunaryo; Ridwan, Muhamad
Journal of Community Empowerment Vol 4, No 2 (2025): September (in Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34784

Abstract

ABSTRAK                                                                            Sentra IKM Jadah Tempe di Kaliurang, Kecamatan Pakem, Kabupaten Sleman, Daerah Istimewa Yogyakarta merupakan klaster usaha kuliner tradisional dengan potensi ekonomi lokal yang signifikan. Namun, sebagian besar pelaku usaha masih mengandalkan pencatatan manual dan pendekatan konvensional dalam mengelola pelanggan, sehingga pengelolaan relasi pelanggan belum optimal. Program pengabdian kepada masyarakat ini memperkenalkan konsep CRM dan alat digital kepada 32 peserta dari Sentra IKM Jadah Tempe di Kaliurang dengan tujuan agar dapat meningkatkan keterampilan pada pelayanan pelanggan yang diharapkan akan mendorong loyalitas. Pelatihan dilaksanakan pada tanggal 22 April 2025 dengan fokus pada konsep dasar CRM, manajemen data pelanggan, serta demonstrasi aplikasi digital. Metode pelatihan mencakup ceramah interaktif, diskusi kelompok, simulasi, dan praktik langsung penginputan data penjual serta pelanggan ke dalam aplikasi berbasis CRM. Evaluasi dilakukan melalui pre-test dan post-test, observasi, serta lembar umpan balik. Hasil pelatihan menunjukkan adanya peningkatan pemahaman peserta sebesar 55%, dengan 27 dari 32 peserta berhasil menyelesaikan simulasi pembuatan database pelanggan dan merancang strategi loyalitas sederhana. Peserta menunjukkan antusiasme tinggi, dengan 90% menyatakan bahwa CRM relevan dengan usaha mereka. Pelatihan ini menegaskan pentingnya keterampilan pengelolaan pelanggan berbasis digital bagi UMKM sektor kuliner, serta membuktikan bahwa intervensi yang terarah dan praktis dapat mendorong kesiapan digital dan strategi berorientasi pelanggan pada klaster bisnis tradisional. Sebagai tindak lanjut, Sentra IKM Jadah Tempe berencana membentuk tim CRM internal didampingi tim pengabdian UPN Veteran Yogyakarta dan menerapkan sistem basis data pelanggan secara rutin sebagai upaya keberlanjutan untuk memperkuat daya saing dan loyalitas pelanggan dalam jangka panjang. Kata kunci: Pelatihan; UMKM; customer relationship management; digitalisasi  ABSTRACTThe Jadah Tempe Small and Medium Industries (IKM) Center in Kaliurang, Pakem District, Sleman Regency, Special Region of Yogyakarta, is a traditional culinary business cluster with significant local economic potential. However, most business owners still rely on manual record-keeping and conventional approaches in managing customer relationships, resulting in suboptimal customer relationship management. This community service program introduced the concept of Customer Relationship Management (CRM) and digital tools to 32 participants from the Jadah Tempe IKM Center in Kaliurang. The program aimed to enhance customer service skills, which are expected to foster greater customer loyalty. The training was held on April 22, 2025, focusing on fundamental CRM concepts, customer data management, and demonstrations of digital CRM applications. The training methods included interactive lectures, group discussions, simulations, and hands-on practice in entering seller and customer data into a CRM-based application. Evaluation was conducted through pre- and post-tests, observations, and participant feedback forms. The results showed a 55% increase in participants’ understanding, with 27 out of 32 participants successfully completing the simulation of building a customer database and designing simple loyalty strategies. Participants demonstrated high enthusiasm, with 90% stating that CRM was relevant to their businesses.This training highlights the importance of digital customer management skills for micro, small, and medium enterprises (MSMEs) in the culinary sector and demonstrates that targeted and practical interventions can effectively enhance digital readiness and customer-oriented strategies in traditional business clusters. As a follow-up, the Jadah Tempe IKM Center plans to establish an internal CRM team, supported by the UPN “Veteran” Yogyakarta community service team, and to implement a regular customer database system as a sustainability effort to strengthen competitiveness and customer loyalty in the long term. Keywords: Training; MSMEs; customer relationship management; digitalization
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Egar Dika Santosa Erni Ratnasari2 Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra I Made Suwancita Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Said, Jamaliah Siti Khusnul Rifani Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan