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Strategi Pemasaran Batara Haji Dan Umrah iB Bank Tabungan Negara Syariah Ditinjau Dengan Analisis SOAR Sakum, Sakum; Ainulyaqin, MH; Achmad, Listian Indriyani; Mamun, Sukron
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13259

Abstract

This study aims to determine the marketing strategy of Batara Hajj and Umrah iB. The type of research conducted by theauthor is field research (field research) with data collection methods using interviews, observation and documentation. While the technical analysis of the data used is a qualitative approach using SOAR analysis. SOAR analysis is used for the startegic planning process that can be usedby the company. The result of this study indicate that after a SOAR analysis wa carried out at Islamic Bank Tabungan Negara Syariah, it was found to be effevtive in marketing Batara Hajj and Umrah iB, but seeing that there are still large opportunitiesopen along with the many competitors with similar product, the need for strong benefits is needed so as to achieve good marketing.
Penerapan UU No. 8 Tahun 2016 Tentang Disabilitas Pada Pelayanan Perbankan Syariah Ainulyaqin, MH; Rakhmat, AS; Achmad, LI; A, Yudianto; Badriyah, S
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13314

Abstract

The purpose of this study was to identify the barriers to the implementation of Law No. 8 of 2016 on Disabilities and the appropriateness of its application for the blind customer service at PT. BSI KCP East Bekasi. This study employed a qualitative methodology in a field setting with a focus on social construction phenomenology. The methods used to collect the data were observation, interviews, and documentation. The Bank Operation Service Manager and many Service Staff of PT. BSI KCP East Bekasi were the study's subjects. The findings of this study showed that providing bank services to blind clients in PT BSI KCP East Bekasi complied with the requirements of Article 9 Point (e) of Law no. 8 of 2016 on Disabilities. This form of service is based on making blind bank customers also as priority customers. To provide assistance and special services when opening accounts and cash withdrawals, as well as allowing blind customers to use accessibility owned by banks in the form of mobile banking and ATM machines with conditions for assistance from the family. Regarding the application of accessibility, Article 18 points (a) and (b) of Law no. 8 of 2016 on Disability, banks have several factors of accessibility barriers specifically for the visually impaired, both internally and externally, however, related to these obstacles, banks continue to provide solutions to provide satisfaction to blind customers.
Analisis Peran Sertifikasi Halal Pada Bisnis UMKM Kabupaten Bekasi Camelia, Ica; Achmad, Listian Indiyani; Ainulyaqin, MH; Edy, S
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13349

Abstract

This research aims to analyze the role of halal certification in developing MSME businesses in Bekasi Regency. Halal certification can provide consumer confidence, access to global markets, legal compliance, product differentiation and social work opportunities for MSME. This research aims to determine the role of halal certification in developing MSME businesses in Bekasi Regency and the factors that influence it. It is hoped that this research will provide theoretical and practical benefits for researchers, MSME entrepreneurs and MSME consumers in Bekasi Regency. Halal certification has an important role in the food and beverage industry, and can increase the reputation and sales of MSME. Compliance with halal standards can have a positive impact on consumer sales, market growth, access to international markets, and differentiation from competitors. The research method used in this journal is qualitative research with field research and library research designs. Data was collected through interviews, observation and documentation. The data analysis process was carried out using qualitative analysis methods, including data reduction, data display, data verification, thematic analysis and grounded theory. The research was conducted in Bekasi Regency with a focus on analyzing the role of halal certification in MSME. The results of this literature review show that the implementation of halal certification has a significant impact on the development of MSME.
Dampak Fenomena E-Commerce Pada Tingkat Penjualan Di Pasar Tradisional Ditinjau Dari Psikologi Dan Ekonomi Islam Nur'aeni, Nur'aeni Nur'aeni; Ainulyaqin, MH; Edy, Sarwo
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12146

Abstract

Sales in traditional markets with the presence of e-commerce has caused a decrease in the number of consumer visitors in traditional markets which has resulted in sales levels decreasing. This is because there is sales competition that occurs on e-commerce platforms which offer very large discount promotions to consumers, thus having a huge impact on traders in traditional markets. The decreasing value of products or goods on e-commerce platforms makes traditional markets less attractive for consumers to visit. The author's aim in carrying out this research is to develop insight according to the topic discussed, namely, to determine the psychological impact experienced by traders in traditional markets on the e-commerce phenomenon and to find out the principles of Islamic economics that can be applied in the context of the e-commerce phenomenon at the sales level. The research method used is descriptive qualitative using field research and this research uses the fishbone method to analyze data. The research results show that traders in traditional markets lack psychological well-being and traders in traditional markets have a high level of religiosity, and in general, electronic trading does not conflict with Islamic law.
Keputusan Nasabah Menggunakan Produk Pembiayaan Mitra Emas iB Maslahah: Antara Physical Evidence, Promise, dan Customer Centric Ainulyaqin, MH; Rakhmat, AS; Achmad, Listian I.; Fahamsyah, MH
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12361

Abstract

This research will focus more on the Three Indicators in the Sharia Marketing Mix Strategy (Physical Evidence, Promise, and Customer Centric). It aims to determine and analyze the influence of the physical evidence, promise, and customer centric on customer decisions to use the gold partner financing product ib maslahah at Bank BJB Syariah KCP Lippo Cikarang. The sample used is all customers of Bank BJB Syariah Kcp Lippo Cikarang who are actively using the ib maslahah gold partner financing product, the sampling is by spreading a questionnaire link to all active customers who use the ib maslahah gold partner financing. The analytical tool used is multiple linear regression analysis using the SPSS version 21. The results of the partial study show that the physical evidence variable has no negative and significant effect on customer decisions to use the financing product of Mitra Emas iB Maslahah. While the promise and customer centric variables have a positive and significant impact on customer decisions to use the financing product of the ib maslahah partner gold. Meanwhile, simultaneously, the physical evidence, promise, and customer centric variables have a positive and significant impact on customer decisions to use the ib maslahah gold partner financing product.
Pengaruh Literasi Halal, Tingkat Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Studi Kasus Konsumen Frozen Food Di Kabupaten Bekasi Yuliawati Ependi; Listian Indriyani Achmad; MH Ainulyaqin
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 8 No. 01 (2023): JESPB Edisi April 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v8i01.1938

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh literasi halal, tingkat harga, dan kualitas produk terhadap keputusan pembelian. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Data yang digunakan dalam penelitian ini diperoleh dengan menyebarkan kuesioner kepada 100 konsumen produk frozen food yang ada di Kabupaten Bekasi. Data diolah dengan menggunakan aplikasi SmartPLS 4.0. Hasil penelitian ini menunjukan bahwa variabel literasi halal memiliki pengaruh positif secara signifikan terhadap keputusan pembelian, variabel tingkat harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dan variabel kualitas produk memiliki pengaruh terhadap keputusan pembelian.
Upaya Pengembangan Dalam Meningkatkan Daya Saing Usaha UMKM Lokal Desa Telajung MH Ainulyaqin; Adrianna S. R; Sukron Mamun; Ramadhan F; Dede M
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wrftp043

Abstract

This research is related to the development of micro and small enterprises in Telajung village. The focus of Indonesia's national economic development is micro, small and medium enterprises (MSMEs). Small, medium and micro enterprises are the backbone of the community's economic system in poverty alleviation, whose development can expand the economic base and make a significant contribution to increasing the resilience of the regional economy and the national economy. In order for MSMEs in Telajung Village to survive or compete in the flow of free trade, an appropriate strategy model is needed to sustain the existence of MSMEs in Telajung Village. The development of small, medium, and micro enterprises in rural areas has new potential in creating jobs, stimulating regional economic growth, and narrowing economic disparities.
Upaya Pengembangan Dalam Meningkatkan Daya Saing Usaha UMKM Lokal Desa Telajung MH Ainulyaqin; Adrianna S. R; Sukron Mamun; Ramadhan F; Dede M
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wrftp043

Abstract

This research is related to the development of micro and small enterprises in Telajung village. The focus of Indonesia's national economic development is micro, small and medium enterprises (MSMEs). Small, medium and micro enterprises are the backbone of the community's economic system in poverty alleviation, whose development can expand the economic base and make a significant contribution to increasing the resilience of the regional economy and the national economy. In order for MSMEs in Telajung Village to survive or compete in the flow of free trade, an appropriate strategy model is needed to sustain the existence of MSMEs in Telajung Village. The development of small, medium, and micro enterprises in rural areas has new potential in creating jobs, stimulating regional economic growth, and narrowing economic disparities.
Perspektif Ekonomi Islam: Dampak Keberadaan Kawasan Industri Cikarang Pada Peningkatan Kesejahteraan Masyarakat MH Ainulyaqin; Adrianna SR; Listian I. Achmad; Sukron Mamun; Andri Jaelani
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of the presence of the Cikarang Industrial Estate on the improvement of the welfare of the community in Bekasi Regency from the perspective of Islamic economics. This research uses a qualitative descriptive method with data collection techniques through interviews and documentation. The respondents in this research are the community living around the Cikarang Industrial Estate, and there are several key informants involved in the development of the Cikarang Industrial Estate. The results of the research show that the presence of the Cikarang Industrial Estate has both positive and negative impacts on the improvement of the welfare of the community in Bekasi Regency. The positive impacts include increased employment opportunities, increased income, and improved infrastructure development around the industrial estate. On the other hand, the negative impacts include the shifting of jobs from the agricultural sector to the industrial sector and environmental damage. From the perspective of Islamic economics, the presence of the Cikarang Industrial Estate needs to be analyzed in terms of social and moral aspects in economic activities, emphasizing the importance of justice, equality, and sustainability in economic activities. Therefore, the development of the Cikarang Industrial Estate needs to be carried out in accordance with the principles of Islamic economics to optimize economic benefits and minimize negative impacts on the community.
Peningkatan Minat Masyarakat Dalam Berinvestasi Sukuk Di Indonesia: Suatu Tinjauan Fenomenologi Octisa, Meillydia; Ainulyaqin, MH; Achmad, LI; Edy, S
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13313

Abstract

This research aims to analyze people's views on sukuk as an investment instrument, measure Indonesian people's confidence in the halal and safe aspects of sukuk, and identify factors that encourage people to invest in sukuk. The approach used in this research is phenomenology, using in-depth interview techniques with sukuk investors in Indonesia. The results of this research show that there are several factors that encourage Indonesian people's interest in investing in sukuk, such as trust in the halal and safe aspects of sukuk, the desire to make a profit, and the desire to support the sharia economy. The findings of this research contribute to the understanding of the factors that drive Indonesian people's interest in investing in sukuk. These findings can also be used by governments and financial institutions to develop effective strategies to increase public interest in investing in sukuk.