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Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Manajemen SDM Qur'ani dalam Bingkai Worldview Keagamaan Mediatif-Holistik Rekonstruksi Modernitas Melalui Empirisme Humaniora Wira Syuhada; Zidni Ilman; Kisanda Midisen; MH Ainulyaqin
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 02 (2025): JESPB Edisi Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i02.2908

Abstract

This study develops a Qur’anic HRM model using a meditative-holistic religious worldview approach that unites both transcendental and empirical dimensions. The novelty of this research lies in the reconstruction of empirical humanities based on Qur’anic values as an alternative paradigm that integrates spirituality, intellectuality, and rationality into HRM practices. Through a philosophical-hermeneutical approach, this study analyzes the concept of khalifah (Qur’an, Al-Baqarah: 30), the multidimensional potential of humans (Qur’an, As-Sajdah: 9), and the principle of mutuality (Qur’an, At-Tawbah: 71) to reconstruct modernity. The findings reveal that a meditative-holistic worldview can bridge transcendence and empiricism by integrating spiritual, intellectual, emotional, and social dimensions. This study contributes a Qur’anic HRM model that offers integrity-based recruitment, holistic development, performance evaluation oriented toward the common good (maslahah), and collective leadership. It contributes to modern humanities by offering a synthesis between scientific rationality and Islamic spirituality, while also providing practical guidance for contemporary organizations.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Tinjauan Hukum Ekonomi Syariah Terhadap Al-'Uqud Al-Murakkabah Dalam Praktik Jual Beli Pre Order Merch Photocard ATEEZ Pada Mangala GO Safira, Imelda Dwi; Kisanda Midisen; Yudianto Achmad; MH Ainulyaqin; Sukron Mamun
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 1 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i1.19214

Abstract

This study examines the pre-order (PO) buying and selling practices of ATEEZ photocard merchandise at the Mangala GO store through the lens of Islamic Economic Law, with particular emphasis on the implementation of al- ‘uqud al-murakkabah (hybrid contracts). By adopting a field research approach, this research constitutes a descriptive qualitative study. Data were obtained through a review of relevant literatures and direct observation, interview of parties actively involved in the transaction process, including sellers, personal shoppers, and buyers. The results reveal that the pre-order system applied by Mangala GO involves two types of contracts applied sequentially, namely the wakalah bil ujrah contract between the first and the second sellers as an intermediary, and the murabahah contract between the second seller and the buyer. In practice, the second seller acts as an authorized agent to order the goods and subsequently conducts a sale transaction with the buyer after the goods are obtained, with profits agreed upon transparently. According to Sharia Economic Law analysis, the implementation of this hybrid contract is considered valid and in compliance with the principles of fiqh muamalah, as it fulfills all the pillars and conditions of the contract and is free from elements of gharar, riba, and maysir. Clarity of price, cost details, product condition, and delivery time estimation are key factors ensuring the legitimacy of the transaction. This study confirms that the application of al- ‘uqud al-murakkabah in the pre-order system at Mangala GO can serve as a model for Sharia-compliant online transactions.