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All Journal JURNAL DESTINASI PARIWISATA Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Mosaik Hospitaliti Jurnal Akademisi Vokasi Jurnal Daya Tarik Wisata Tourism and Hospitality Insights
Putra, Putu Guntur Pramana
Universitas Triatma Mulya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Strategi Pemasaran Dalam Meningkatkan Kunjungan Tamu Di PT Talasi Tru Origin Di Selemadeg Tabanan Bali Sari, Ni Putu Eka; Wisnawa, I Made Bayu; Rusmiati, Ni Nyoman; Putra, Putu Guntur Pramana
Jurnal Daya Tarik Wisata Vol. 5 No. 2 (2023): Jurnal Daya Tarik Wisata
Publisher : Fakultas Bisnis dan Pariwisata

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Abstract

PT Talasi Tru Origin merupakan salah satu perusahaan yang bergerak dibidang produksi dan jasa yang ada di Tabanan, Bali yang berdiri dari tahun 2020. Terkait dengan tingkat kunjungan tamu yang rendah, sehingga PT Talasi Tru Origin ini memerlukan strategi pemasaran yang tepat untuk meningkatkan kunjungan tamu. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran PT Talasi Tru Origin dalam meningkatkan kunjungan tamu. Adapun teknik analisis data yang digunakan adalah metode IFAS dan EFAS dan analisis SWOT. Kuisioner ini disebarkan kepada 10 responden untuk menjawab faktor internal dan faktor eksternal. Hasil penelitian menunjukkan dari analisis Matriks IFAS yaitu 2,92 dan Matriks EFAS 3,35 diidentifikasi perusahaan dalam posisi pertumbuhan (growth) kuadran II bersifat horizontal atau memperhatikan kekuatan utama dari perusahaan, memperluas area pemasarannya, menjalin dan memperkuat kerjasama, memperbaiki prosedur-prosedur internal perusahaan dengan meningkatkan kualitas produk dan jasa perusahaan. Analisis SWOT menghasilkan 4 strategi alternatif yaitu strategi strengths opportunity (SO) diterapkan dalam 4 strategi dengan masing-masing program didalamnya. Strategi weakness opportunity (WO) membentuk 3 strategi dan program yang ada didalamnya. Strategi ketiga yaitu strategi strengths treaths (ST) ini membentuk 3 strategi baru yang memiliki program juga di dalamnnya dan yang terakhir adalah strategi weakness threats (WT) yang membentuk 2 strategi dan program didalamnya
Peran Media Sosial Instagram Sebagai Media Promosi Pariwisata Di Pantai Pandawa Ungasan Bali Ganur, Yusta; Putra, Putu Guntur Pramana
Jurnal Daya Tarik Wisata Vol. 5 No. 2 (2023): Jurnal Daya Tarik Wisata
Publisher : Fakultas Bisnis dan Pariwisata

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Abstract

Penelitian ini dilakukan di Pantai Pandawa yang terletak di Desa Kutuh, Bali. Pantai pandawa merupakan salah satu pantai pasir putih yang berada di kawasan wisata Kuta Selatan, pantai ini terletak di balik bukit dan tebing yang menjulang tinggi dan sangat indah. Tujuan dari penelitian ini adalah: 1) untuk mengetahui peran media sosial instagram sebagai media promosi pariwisata di pantai pandawa, ungasan Bali, 2) untuk mengetahui kendala yang dihadapi dalam mempromosikan Pantai Pandawa, 3) untuk mengetahui upaya yang dilakukan dalam mengatasi kendala yang dihadapi dalam promosi Pantai Pandawa. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa: 1. Peran media sosial dalam mempromosikan Pantai Pandawa yaitu menginformasikan, membujuk, dan mengingatkan masyarakat lokal dan luar daerah akan tempat wisata pantai pandawa, 2. Hambatan yang dihadapi dalam mempromosikan pantai pandawa antara lain: 1) Pengunjung Pantai Pandawa sebagian besar masih belum menggunakan media sosial instagram 2) foto yang diunggah di akun instagram Pantai Pandawa ada yang kurang jelas, 3) video yang diunggah belum berupa audio, 3. Upaya yang dilakukan untuk mengatasi kendala yang dihadapi dalam mempromosikan Pantai Pandawa sebagai berikut: 1) melakukan promosi tidak hanya menggunakan media sosial instagram, karena hampir 80% pengunjung pantai pandawa masih menggunakan media facebook dan TikTok, 2) mencari fotographer khusus untuk foto-foto yang representatif untuk menghasilkan foto dan video yang bagus, sehingga menarik minat orang lain untuk datang ke Pantai Pandawa.
Analyzing the Impact of Service Quality and Pricing on Customer Satisfaction: A Study at Eat Home Culinary Tabanan, Indonesia Hermawan, I Made Alit; Putra, Putu Guntur Pramana; Yuda, I. B. Nyoman Krisna Prawira
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1140

Abstract

Introduction: The culinary tourism sector serves as one of the economic pillars in Tabanan, Indonesia, encompassing various businesses such as restaurants, eateries, cafes, and catering services. EAT Home Culinary Tabanan is one such establishment contributing to this sector. This study aims to examine and provide empirical evidence regarding the influence of service quality and price on customer satisfaction at EAT Home Culinary Tabanan, Indonesia. Methods: The research was conducted using a quantitative approach with a sample of 100 respondents selected through non-probability sampling. Data were collected via questionnaires utilizing a 5-point Likert scale. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple correlation and regression analysis, t-test, and F-test. All analyses were performed using SPSS version 22.0 for Windows. Results: The findings indicate that service quality (X1) has a partial effect on customer satisfaction (Y). Similarly, price (X2) also has a partial effect on customer satisfaction. Furthermore, service quality and price simultaneously exert a positive and significant influence on customer satisfaction at EAT Home Culinary Tabanan. Conclusion: Both service quality and price play important roles in enhancing customer satisfaction. Future research is encouraged to explore additional variables that may affect customer satisfaction beyond those investigated in this study.
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Tamu di Virgin Villa Ubud Dewi, Ni Wayan Mery Sintya; Putra, Putu Guntur Pramana; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7247

Abstract

Virgin Villa Ubud is one of the private villas in the Ubud area located on Jalan Suweta, Ubud District, Gianyar Regency. The facilities and quality of service provided are important elements that determine guest experience and guest satisfaction. Broadly speaking, measuring guest satisfaction can be done from the assessment of guests who have stayed. Based on the data obtained, it was found that the satisfaction of guests who have stayed at Virgin Villa Ubud can be categorized as still less satisfied with the facilities and quality of service. The facilities available at this villa also require improvements such as the path to the room that becomes slippery during the rainy season, the edge of the swimming pool that needs to be repaired, and the breakfast provided by the villa is less varied in the vegetarian menu. This study aims to determine the effect of facilities and service quality on guest satisfaction. The location of this study was Virgin Villa Ubud. Data collection techniques used were observation, questionnaires and interviews. The population used guests at Virgin Villa Ubud with a sample of 100 respondents. Data analysis techniques used were descriptive statistical analysis, data instrument testing, classical assumptions, multiple linear regression, T- test and F-test of determination. The results of the study indicate that facilities have a positive and significant influence on guest satisfaction, service quality has a positive and significant influence on guest satisfaction, facilities and service quality have a 57.5% influence on guest satisfaction, and service quality has a more dominant influence on guest satisfaction.
Product Quality and Price Influence Purchase Intention in Vocational High School Teaching Factories Nurjaya, I Putu Agus; Putra, Putu Guntur Pramana
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21155

Abstract

Introduction: Vocational High Schools (Sekolah Menengah Kejuruan/SMK) are educational institutions that play an important role in preparing graduates who are ready to compete in the business and industrial sectors. The teaching factory program is one of the SMK initiatives designed as a practical learning platform that enables students to develop work skills and entrepreneurial competencies. In this context, every business entity is expected to attract consumers by offering high-quality products at competitive prices. This study aims to analyze the effect of product quality and price on purchase intention. Methods: The sampling technique used in this study was purposive sampling, also known as judgmental sampling. Based on this method, the sampling criteria included active students of SMK Pariwisata Triatma Jaya Badung in the 2024 academic period. A total of 100 students were selected as respondents. Data were processed and analyzed using the Statistical Product and Service Solutions (SPSS) software. Results: The results of the data analysis indicate that product quality (X1) has a positive and significant partial effect on purchase intention (Y). Similarly, price (X2) also shows a positive and significant partial effect on purchase intention (Y). Simultaneously, product quality (X1) and price (X2) have a positive and significant effect on purchase intention (Y). Conclusion: The findings of this study are expected to serve as a reference for future research and provide positive contributions toward the development and improvement of the Teaching Factory (TEFA) program at SMK Pariwisata Triatma Jaya Badung in the future.
Rencana Induk Pembangunan Kepariwisataan Daerah Denpasar dan Yogyakarta: Studi Komparasi dan Pembelajaran Marius Yosef Seran; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra; Laurensius Sandrio; Yosef Kurniawan Ukar
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.114

Abstract

The Denpasar Tourism Development Master Plan Regional Regulation for 2018-2029 No. 3 of 2019 and The Yogyakarta Tourism Development Master Plan Regulation for 2015-2025 No. 3 of 2015 serve as guiding documents for the future trajectory of tourism development in their respective regions over the next decade. These regulations are instrumental in ensuring that the progression of tourism aligns with predetermined visions and objectives. This study adopts a comparative approach, which involves analyzing and contrasting the two regulations to draw insights. Comparative analysis is employed as a method to scrutinize data and derive new insights. The findings from this analysis reveal both similarities and disparities between the two regulations. Commonalities include shared objectives, legal underpinnings such as UU 1945 article 18, paragraph 6, adherence to Law no. 10 of 2009, regulatory types, timeframes, and general provisions. However, distinctions emerge in discussions about general and specific differences. Regarding tourism development objectives outlined in each regulation, such as those Denpasar Regional Regulation No. 3 of 2019, article 13 and Yogyakarta Regional Regulations No. 3 of 2015, article 7, both emphasize similar goals: fostering the growth of the creative economy, enhancing employment opportunities, boosting regional income, and safeguarding the environment. The effective implementation of these regulations of expected to yield positive outcomes for all stakeholders involved in tourism development.
Co-Authors Dewangga, I Putu Gede Greza Dewi, Ni Wayan Mery Sintya Galoja, I Made Opan Galoja Ganur, Yusta Hermawan, I Made Alit I Dewa Ayu Tita Permata Tabita I Gusti Agung Sasih Gayatri I Made Bayu Wisnawa I Nengah Sandi Artha Putra I Nengah Subadra I Wayan Arta Artana I Wayan Kartimin Komang Shintiya Nita Kristiana Putri Laurensius Sandrio Marius Yosef Seran Ni Luh Sili Antari Ni Nyoman Ardani Ni Nyoman Arini Ni Nyoman Rusmiati Ni Wayan Mekarini Nirmala, I Gusti Ayu Agung Nila Nurjaya, I Putu Agus Ole, Maria Desita Dapa Rusmiati, Ni Nyoman Saharjo, Sulistyoadi Joko Saptono Nugroho, Saptono Sari, Ni Putu Eka Subadra, I Nengah Suryaningsih, Ida Ayu Anggreni Yosef Kurniawan Ukar Yuda, I. B. Nyoman Krisna Prawira