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Pelatihan Pengolahan Ikan Rucah Menjadi Pakan Ayam Alternatif bagi Kelompok Peternak Ayam di Kabupaten Kendal Utami Puji Lestari; Marsiska Ariesta Putri; Andreas Tigor Oktaga; Ninik Dwi Atmini; Ika Susanti; Andre Aprilianto Suwardi
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.7925

Abstract

Smallholder chicken farming in Kendal Regency faces pressure from rising commercial feed prices (IDR 8,000–12,000/kg), while the Kendal coastal area — particularly the Karangsari and Bandengan Fish Auction Centers (TPI) — produces low-value trash fish (bycatch) that has not been optimally utilized as an alternative protein source for feed. This community service program aimed to strengthen the capacity of the Master Pitung Farmer Group and the Rubek Berkah Fisher/Fish Trader Group to process trash fish into fish meal and chicken feed pellets that meet quality standards (SNI 2715:2013). The program was implemented through the Local Livestock Feed Living Lab, comprising needs assessment, socialization, training and mentoring, implementation, and monitoring and evaluation, involving field observation, interviews, and a Focus Group Discussion (FGD) on 7 August 2026 attended by 25 participants. The program's output was a Training Module on Processing Trash Fish into Alternative Chicken Feed, covering a 14-step processing procedure, quality standards, feed formulation, occupational safety principles, and institutional and feasibility aspects. Results showed improved participant understanding of the potential of trash fish as alternative feed, the development of a processing SOP (SOP-IKR-01/ITBS/2026), and the identification of a good practice case (Sida Farm), which reported a feed cost reduction to about IDR 7,000/kg along with increased chicken weight gain. The program also formulated a supply-chain partnership scheme between farmers and fish traders to anticipate seasonal supply risk. These findings suggest that trash fish processing training can serve as a local economic empowerment strategy that supports feed self-reliance and the sustainable use of Kendal's coastal fishery resources.
Analisis Prioritas Platform E-Commerce Bagi Generasi Z Menggunakan Metode SAW Andreas Tigor Oktaga; Agus Ariawan
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 2 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i2.238

Abstract

This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080) excels in promotions but lacks security, Tokopedia (0.8820) remains consistent, while Lazada (0.8084) needs UX improvements. The implications suggest that platforms should optimize mobile interfaces, collaborate with influencers, and enhance visual search features to meet Gen Z’s demand for interactive experiences and economic value..