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Journal : JEJAK

Effectiveness of CSR Programs in The Development of Productive Economic Businesses in Semarang Soesilowati, Etty; Tri Martuti, Nana Kariada; Nugraha, Satya Budi; Nur Sidiq, Wahid Akhsin Budi
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 13, No 2 (2020): September 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v13i2.26768

Abstract

The purpose of this research is to examine the effectiveness of CSR program distribution in developing productive economy in Semarang City. The study uses a mixed method approach that targets companies that distribute CSR and SMES beneficiary. The SMES sample was taken using the Purposive cluster random sampling technique in each kelurahan, including Culinary business, Agriculture business, Service business, and crafts. Research focuses include: type of company; type of activity ; and the effectiveness of CSR programs with indicators of targeting accuracy, objectives, and benefits. The results showed that 10 companies outside the BUMD that had channeled their CSR funds received a good category with an average value of 79.13 on the Community Development Index. With the highest score in the aspect of suitability of the needs of the community of 83.38 with a good category and the lowest score on the aspect of community involvement was 73.25 with a less good category. Research recommends: first, a pentahelix approach is needed in realizing CSR programs, both between academics as innovators, companies as donors, beneficiary communities and the government as regulators through program integration so that activities are useful; secondly, Bappeda should make a published map of public needs so that academic research and CSR programs are right on target and right on benefits; third, business actors are required to assist business licensing and product marketing through student engagement in KKN programs and promotions by the government both at national and international levels
Co-Authors Abda Abda Abdul Jabbar Abdul Jabbar Agus Ananto Widodo, Agus Ananto Amalia, Venny Amalia, Venny Amidi Amidi Ananto Aji, Ananto Andi Irwan Benardi, Andi Irwan Andin Irsadi Apik Budi Santoso Aprillia Findayani Apristiai, Lelu Dina Arina Sofiyatur Rohmah Budiansyah, Dadan Dewi Liesnoor Setyowati Dhoni Hartanto DIMAS WICAKSONO Ditha Prasisca Mutiatari Etty Soesilowati Eva Banowati Fahrudin Hanafi, Fahrudin Falisah, Dwi Fiska Fauziyah, Nur Laily Fredy Hermanto, Fredy Fulia Aji Gustaman, Fulia Aji HARIYANTO HARIYANTO Haruman, Willar Isti Hidayah Juhadi Juhadi Juhadi Juhadi Khair, Amar Sharaf Eldin Krissantia Serlin Anjarlina M Nurul Huda Fadli Zaka M. Nurul Huda Fadli Zaka Maharanti, Luxiant Rizqika Putri Mahmud, Arif Khoir Margareta Rahayuningsih Nugroho Edi K Melati, Inaya Sari Mochamad Lutfi Mas’ud Mohammad Ilham Muhyidhin Muhammad Fauzan Ramadhan Muhammad Ihsanurrohman Mutiatari, Dhita Pracisca Mutiatari, Dhita Prasisca Nana Kariada Trimartuti Nanik Setyowati Nayam, Nasir Nur Kusuma Dewi Pradika Adi Wijayanto Priakusuma, Dwi Purnomo Adi Saputro Purwaningsih, Iis Purwaningsih, Widya Purwaningsih, Widya Rachmasari, Danvie Rafika Fitri Rahayu, Rr. Sri Ratna Rahma Hayati Ramadhan, Dani Ridwan, Arifin Rohmah, Arifah Nor Roisyah Budiati Saptono Putro Satya Budi Nugraha Somantri, Dadang Sri Mulyani Endang Susilowati, Sri Mulyani Endang Sriyanto Sriyanto Sucihatiningsih Dian Wisika Prajanti Sumarso, Muhammad Yunan Tjaturahono Budi Sanjoto Tjaturahono Budi Sanjoto Tjaturahono Budi Sanjoto Toriqo Gusniar Ramadhan Trimartuti, Nana Kariada Tsabit Azinar Ahmad WAHYU SETYANINGSIH Wiluyana, Ageng Ihsani Zulfikar Ardiansyah Fajri