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All Journal Buletin Udayana Mengabdi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business ATRABIS: Jurnal Administrasi Bisnis (e-Journal) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ASEAN Marketing Journal International Journal of Applied Business and International Management Jurnal Lentera Pengabdian Southeast Asian Journal of Management and Research ISCO Strata Business Review Joong-Ki Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
Arif, Nina Fapari
UPN Veteran Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan Pengelolaan Keluhan Pelanggan dengan Metode H.E.A.T pada Pengusaha Muda Kota Yogyakarta (Home Business Camp) Asri Sekar Mawar Firdausi; Shely Rizki Hardiana; Budi Purnomo Saputro; Hafidh Rifky Adiyatna; Nina Fapari Arif
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i2.381

Abstract

Berakhirnya pandemi Covid-19 membuka berbagai peluang bagi para pelaku usaha, khususnya UMKM. Penataan kembali pada sektor UKM guna mendukung pertumbuhan ekonomi Indonesia dirasa penting. Terlepas dari berbagaimacam aspek yang harus diperhatikan saat pra penjualan, pelaku usaha juga harus memahami pentingnya pelayanan pasca penjualan. Hal ini dimaksudkan agar para pelaku usaha dapat memberikan pelayanan prima bagi konsumennya. Oleh karena itu penyelenggarakan pelatihan terkait pelayanan pasca penjualan menjadi penting. Metode pelatihan yang dilakukan berupa penyuluhan terkait konsep dasar terkini cara mengelola pelanggan pasca penjualan. Pelatihan ini dihadiri oleh 26 pengusaha muda Kota Yogyakarta yang seluruhnya tergabung dalam Home Business Camp (HBC). Secara umum, peserta dapat mengikuti pelatihan ini dengan baik yang ditunjukkan oleh antusiasme saat melakukan diskusi. Melalui pelatihan ini diharapkan peserta mampu memiliki pemahaman mendasar terkait pengelolaan konsumen. Selain itu, pelatihan ini juga ditujukan agar peserta mampu melakukan pengelolaan yang baik apabila mendapati keluhan pelanggan.
Peningkatan Daya Saing UMKM Home Business Camp Melalui Penerapan Teknologi Tepat Guna dan Inovasi Berkelanjutan Saputro, Budi Purnomo; Firdausi, Asri Sekar Mawar; Adiyatna, Hafidh Rifky; Arif, Nina Fapari; Hardiana, Shely Rizki
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 5 (2024): September 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i5.583

Abstract

Kajian ini meneliti efektivitas adopsi teknologi dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) yang berafiliasi dengan Home Business Camp di Indonesia. Melalui penerapan intervensi berbasis teknologi, penelitian ini bertujuan untuk mengatasi tantangan yang dihadapi oleh UMKM, khususnya dalam hal akses pasar, efisiensi operasional, dan inovasi. Temuan menunjukkan bahwa adopsi teknologi, seperti perangkat pemasaran digital dan otomatisasi, telah secara signifikan meningkatkan daya saing UMKM yang berpartisipasi. Namun, kajian ini juga mengidentifikasi hambatan adopsi teknologi, termasuk keterbatasan literasi digital dan kendala keuangan. Berdasarkan temuan ini, penelitian ini mengusulkan rekomendasi bagi pembuat kebijakan, lembaga pembangunan, dan organisasi pendukung UKM untuk mendorong lingkungan yang lebih kondusif bagi adopsi teknologi dan inovasi di kalangan UMKM Indonesia.
Pengaruh Kepercayaan Merek Terhadap Minat Beli Melalui Electronic Word of Mouth (E-Wom) Pada Toko Belanja Hamidah, Diana Rofi; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.257

Abstract

This research examines the influence of brand trust, which directly influences purchase intentions, which are mediated by e-WOM. This research examines the effect of brand trust intervention on purchase intentions, which is analyzed with a population taken from consumers in shopee. The number of samples in this research was 100 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested using the variables of brand trust and purchase intention. The data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique. The research results show that the indicator variables proposed to test the influence of brand trust on repurchase intention. The Q2 predictive relevance value shows that trust and e-WOM contribute 59.34 % to purchase intention. The other variable affects the rest, which is 40.66 %. Brand trust influences purchase intentions, mediated by e-WOM in a shopee. The novelty of this research is that e-WOM can increase the purchase intention of April brand in shopee. We found that brand trust influences purchase intention mediated by e-WOM in Shopee. This will contribute to other research; creating positive e-WOM is crucial to increase purchase intention for the April brand in shopee. The findings of this study may contribute to consumer behavior models, shopee, and Triple duties.
Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM Nina Fapari Arif; Yoga Religia; Siti Khusnul Rifani; Fathi Habibatur Rahman; Tasrim Tasrim; Ansri Jayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3665

Abstract

Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan
The Impact of Digital Marketing, Market Orientation, Entrepreneurial Competencies, and Entrepreneurship Characteristics on the Fashion MSMEs Performance in Yogyakarta Rifani, Siti Khusnul; Arif, Nina Fapari; Wijaya, Riko Setya; Rahman, Fathi Habibatur
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3879

Abstract

The creative economy sector has been a key driver of economic growth, with the fashion-textile and clothing industry being a significant component. However, businesses in this sector face numerous challenges as they strive to remain competitive within the MSME ecosystem. The objective of this study is to examine the impact of digital marketing, market orientation, entrepreneurial competence, and entrepreneurial characteristics on the performance of fashion SMEs in Yogyakarta. The research sample consists of 100 respondents, selected using maximum likelihood estimation. The methodology employed in this study is Structural Equation Modeling (SEM) with SMART PLS 3.2.9. The results indicate that digital marketing and market orientation have a significant positive effect on MSME performance, while entrepreneurial competence does not show a significant impact. Furthermore, entrepreneurial characteristics are found to enhance the performance of MSMEs. In conclusion, the findings highlight the importance of digital marketing, market orientation, and entrepreneurial characteristics in improving the performance of fashion SMEs, providing valuable implications for business strategies within this sector.
The Influence of Work Environment, Work Motivation, And Career Development on Private Vocational School Teacher Performance Dwi Lestari; Nina Fapari Arif; Meirani Harsasi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6482

Abstract

This research aims to analyze the influence of the work environment, work motivation, and career development on teacher performance at Private Vocational High Schools (SMK) in Cepu District, Blora Regency. Teacher performance is a crucial aspect in improving the quality of education, especially in vocational schools which are required to produce work-ready graduates. This research uses a quantitative approach with survey methods. The population in this study were all teachers in three private vocational schools in Cepu, with a total of 139 respondents obtained through the census method. Data collection was carried out through a closed questionnaire with a five-point Likert scale covering four main variables. Data analysis was carried out using multiple linear regression using the latest version of SPSS. The research results show that the three independent variables, namely work environment, work motivation, and career development, simultaneously or partially have a positive and significant effect on teacher performance. Work motivation is the variable that most dominantly influences teacher performance compared to the other two variables. These findings have the implication that efforts to improve teacher performance must be focused on improving the work environment, providing incentives and recognition to increase motivation, as well as structured career development. This research also emphasizes the importance of managerial strategies and educational policies that support the sustainability of teacher professionalism in private schools. Thus, it is hoped that the results of this research can become a reference for school management and policy makers in improving the quality of education in developing areas such as Cepu.
Pembuatan Publikasi Jurnal Berbasis Open Journal Sistem (OJS) Pada Program Studi Magister Manajemen Universitas Pembangunan Nasional “Veteran” Yogyakarta Religia, Yoga; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 03 (2023): Juli 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i03.68

Abstract

Belum optimalnya pengelolaan publikasi jurnal di program studi Magister Manajemen perlu mendapat perhatian agar dapat segera ditemukan solusinya. dalam rangka pelaksanaan Tridharma perguruan tinggi, Dosen dituntut lihai dalam teknologi kekinian, sudah sepatutnya Dosen harus memiliki kemampuan mengelola publikasi jurnal OJS yang dapat diimplementasikan dalam bentuk produk atau sebuah prototipe. Dosen yang berkedudukan sebagai peneliti, sudah sepatutnya seorang Dosen dapat dengan kreatif membantu memberikan fasilitas publikasi penelitian yang efektif dan optimal bagi mahasiswa dan dosen lainnya. Meskipun dosen di Magister Manajemen selalu aktif melakukan penelitian, fakta menunjukkan bahwa saat ini pengelolaan publikasi jurnal di program studi Magister Manajemen belum optimal. Hal tersebut dapat dilihat dari sudah tidak aktifnya pengelolaan jurnal yang dengan cukup lama dan pengelolaan jurnal tersebut belum memanfaatkan Open Journal System (OJS) karena masih dikelola secara manual. Kegiatan ini bertujuan untuk membuat Aplikasi Publikasi Jurnal Berbasis OJS. Tahap pembuatan ini dilakukan dari tahapan koordinasi dengan koorditator program studi hingga instalisasi aplikasi OJS. Dengan adanya Aplikasi Publikasi berbasis OJS yang diakses di URL http://jurnal.upnyk.ac.id/index.php/jubir/index ini akan memfasilitasi pengelolaan jurnal yang efisien, mengoptimalkan waktu dan sumber daya yang digunakan.
Pelatihan Pengelolaan Lingkungan Toko Pada Wirausahawan Muda Anggota Home Business Camp (HBC) Kota Yogyakarta Hardiana, Shely Rizki; Mawar Firdausi , Asri Sekar; Budi Purnomo Saputro; Adiyatna, Hafidh Rifky; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 04 (2023): Oktober 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i04.135

Abstract

Kegiatan ini bertujuan meningkatkan kompetensi dan pengetahuan wirausahawan muda anggota Home Business Camp (HBC) dalam pengelolaan dan pengembangan bisnis dan manajemen. Home Business Camp (HBC) merupakan program camp, coaching dan mentoring yang diprakarsai Dinas Perindustrian, Koperasi, dan Usaha Kecil dan Menengah Kota Yogyakarta. Anggota HBC merupakan wirausahawan muda berusia 18-28 tahun. Berbagai jenis UMKM digeluti oleh anggota HBC. Beberapa di antaranya menjalankan kegiatan penjualan melalui toko (showroom, outlet, tenant, dan sebagainya). Pemaparan materi mengenai strategi pemasaran berupa meningkatkan pengalaman konsumen di lingkungan toko menjadi salah satu kegiatan dalam pelatihan ini. Materi yang disampaikan dalam pelatihan dipilih berdasarkan analisis hasil wawancara tim PKM dengan anggota HBC. Pemaparan materi diharapkan dapat memberikan insight yang dapat membantu wirausahawan muda anggota HBC dalam mengelola lingkungan toko mereka.
The mediating role of Market Orientation in the relationship between marketing capability and social capital on innovation performance Arif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim, Tasrim
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation performance, directly and indirectly through the mediation of market orientation. In contrast, while relational capital significantly influences market orientation, its direct effect on innovation performance is not statistically significant. The proposed model explains 69% of the variance in market orientation and 77% of the variance in innovation performance. This study underscores the importance of marketing capabilities and market orientation in enhancing innovation performance among SMEs, as well as the mediating role of market orientation in the relationship between relational capital and innovation performance. The findings provide practical implications for SME management, highlighting the need to strengthen marketing capabilities and manage external relationships to foster sustainable innovation. Keywords: Marketing Capabilities, Relational Capital, Market Orientation, Innovation Performance, SMEs.
The Influence of Word of Mouth, Packaging, Price Perception, and Product Quality on the Purchasing Decision of Bolu Kelapa Gumregah Primasari, Naresthi; Astuti, Widhy Tri; Arif, Nina Fapari
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i2.384

Abstract

This study investigates the influence of word of mouth, packaging, price perception, and product quality on consumer purchasing decisions for Bolu Kelapa Gumregah, a locally produced cake by KEP Desa PRIMA Gumregah in Gunungkidul, Yogyakarta. As a flagship product rooted in local cultural practices such as ulih-ulih, understanding consumer decision-making is critical for sustaining its market growth. Employing an explanatory research design and survey methodology, data were collected from 50 purposively selected consumers and analyzed using multiple linear regression. The results reveal that while the four variables collectively have a significant effect (F = 43.470; p < 0.001) and explain 65.6% of the variance in purchasing decisions, only price perception demonstrates a positive and statistically significant individual effect (β = 0.709; p < 0.001). Word of mouth, packaging, and product quality show no significant individual impact. These findings underscore the dominant role of price perception in consumer behavior and highlight the need for strategic marketing efforts focused on perceived value. The study contributes to the literature on community-based micro-enterprises and offers practical recommendations for enhancing local product competitiveness through pricing, packaging, and quality alignment.
Co-Authors Alda Novitasari Andi Harmoko Arifin Arwin Yafi Rahmatullah Asmeati Asmeati Asri Sekar Mawar Firdausi Asri Sekar Mawar Firdausi Asrul Nur Budi Purnomo Saputro budi purnomo saputro Dwi Lestari Eka Muzalfitri Ridwan Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Ginanjar, Dudung Hafidh Rifky Adiyatna Hamidah, Diana Rofi Hardiana, Shely Rizki Ichsanudin, Muhammad Imam Prabowo, Imam Jayanti, Ansri M. Chothibul Umam Assa’ady Mawar Firdausi , Asri Sekar Meirani Harsasi Nurmadhani Fitri Suyuthi Pradipa, Raditya Khayru Pranoto, Aditya Wahyu Primasari, Naresthi Rifani, Siti Khusnul Sanusi, Nina Utami Setyani, Atik Shely Rizki Hardiana Shely Rizki Hardiana Sinta Putri Anggraini Siti Khusnul Rifani Sultan Tahang Tahang Tamrin, Andi Febriana Tantrianita, Rikma Tasrim, Tasrim Tri Wahyuningsih Widhy Tri Astuti Wijaya, Riko Setya Wisnalmawati Wisnalmawati Yoga Religia Yusriani Yusuf