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All Journal Buletin Udayana Mengabdi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business Jurnal STEI Ekonomi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian UNDIKMA ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format ASEAN Marketing Journal Journal of International Conference Proceedings Jurnal Lentera Pengabdian Southeast Asian Journal of Management and Research ISCO Strata Business Review Joong-Ki Jurnal Polimesin Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
Arif, Nina Fapari
UPN Veteran Yogyakarta
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Pelatihan Pengelolaan Keluhan Pelanggan dengan Metode H.E.A.T pada Pengusaha Muda Kota Yogyakarta (Home Business Camp) Asri Sekar Mawar Firdausi; Shely Rizki Hardiana; Budi Purnomo Saputro; Hafidh Rifky Adiyatna; Nina Fapari Arif
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i2.381

Abstract

Berakhirnya pandemi Covid-19 membuka berbagai peluang bagi para pelaku usaha, khususnya UMKM. Penataan kembali pada sektor UKM guna mendukung pertumbuhan ekonomi Indonesia dirasa penting. Terlepas dari berbagaimacam aspek yang harus diperhatikan saat pra penjualan, pelaku usaha juga harus memahami pentingnya pelayanan pasca penjualan. Hal ini dimaksudkan agar para pelaku usaha dapat memberikan pelayanan prima bagi konsumennya. Oleh karena itu penyelenggarakan pelatihan terkait pelayanan pasca penjualan menjadi penting. Metode pelatihan yang dilakukan berupa penyuluhan terkait konsep dasar terkini cara mengelola pelanggan pasca penjualan. Pelatihan ini dihadiri oleh 26 pengusaha muda Kota Yogyakarta yang seluruhnya tergabung dalam Home Business Camp (HBC). Secara umum, peserta dapat mengikuti pelatihan ini dengan baik yang ditunjukkan oleh antusiasme saat melakukan diskusi. Melalui pelatihan ini diharapkan peserta mampu memiliki pemahaman mendasar terkait pengelolaan konsumen. Selain itu, pelatihan ini juga ditujukan agar peserta mampu melakukan pengelolaan yang baik apabila mendapati keluhan pelanggan.
Peningkatan Daya Saing UMKM Home Business Camp Melalui Penerapan Teknologi Tepat Guna dan Inovasi Berkelanjutan Saputro, Budi Purnomo; Firdausi, Asri Sekar Mawar; Adiyatna, Hafidh Rifky; Arif, Nina Fapari; Hardiana, Shely Rizki
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 5 (2024): September 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i5.583

Abstract

Kajian ini meneliti efektivitas adopsi teknologi dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) yang berafiliasi dengan Home Business Camp di Indonesia. Melalui penerapan intervensi berbasis teknologi, penelitian ini bertujuan untuk mengatasi tantangan yang dihadapi oleh UMKM, khususnya dalam hal akses pasar, efisiensi operasional, dan inovasi. Temuan menunjukkan bahwa adopsi teknologi, seperti perangkat pemasaran digital dan otomatisasi, telah secara signifikan meningkatkan daya saing UMKM yang berpartisipasi. Namun, kajian ini juga mengidentifikasi hambatan adopsi teknologi, termasuk keterbatasan literasi digital dan kendala keuangan. Berdasarkan temuan ini, penelitian ini mengusulkan rekomendasi bagi pembuat kebijakan, lembaga pembangunan, dan organisasi pendukung UKM untuk mendorong lingkungan yang lebih kondusif bagi adopsi teknologi dan inovasi di kalangan UMKM Indonesia.
Pengaruh Kepercayaan Merek Terhadap Minat Beli Melalui Electronic Word of Mouth (E-Wom) Pada Toko Belanja Hamidah, Diana Rofi; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.257

Abstract

This research examines the influence of brand trust, which directly influences purchase intentions, which are mediated by e-WOM. This research examines the effect of brand trust intervention on purchase intentions, which is analyzed with a population taken from consumers in shopee. The number of samples in this research was 100 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested using the variables of brand trust and purchase intention. The data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique. The research results show that the indicator variables proposed to test the influence of brand trust on repurchase intention. The Q2 predictive relevance value shows that trust and e-WOM contribute 59.34 % to purchase intention. The other variable affects the rest, which is 40.66 %. Brand trust influences purchase intentions, mediated by e-WOM in a shopee. The novelty of this research is that e-WOM can increase the purchase intention of April brand in shopee. We found that brand trust influences purchase intention mediated by e-WOM in Shopee. This will contribute to other research; creating positive e-WOM is crucial to increase purchase intention for the April brand in shopee. The findings of this study may contribute to consumer behavior models, shopee, and Triple duties.
The Influence of Work Environment, Work Motivation, And Career Development on Private Vocational School Teacher Performance Dwi Lestari; Nina Fapari Arif; Meirani Harsasi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6482

Abstract

This research aims to analyze the influence of the work environment, work motivation, and career development on teacher performance at Private Vocational High Schools (SMK) in Cepu District, Blora Regency. Teacher performance is a crucial aspect in improving the quality of education, especially in vocational schools which are required to produce work-ready graduates. This research uses a quantitative approach with survey methods. The population in this study were all teachers in three private vocational schools in Cepu, with a total of 139 respondents obtained through the census method. Data collection was carried out through a closed questionnaire with a five-point Likert scale covering four main variables. Data analysis was carried out using multiple linear regression using the latest version of SPSS. The research results show that the three independent variables, namely work environment, work motivation, and career development, simultaneously or partially have a positive and significant effect on teacher performance. Work motivation is the variable that most dominantly influences teacher performance compared to the other two variables. These findings have the implication that efforts to improve teacher performance must be focused on improving the work environment, providing incentives and recognition to increase motivation, as well as structured career development. This research also emphasizes the importance of managerial strategies and educational policies that support the sustainability of teacher professionalism in private schools. Thus, it is hoped that the results of this research can become a reference for school management and policy makers in improving the quality of education in developing areas such as Cepu.
Pembuatan Publikasi Jurnal Berbasis Open Journal Sistem (OJS) Pada Program Studi Magister Manajemen Universitas Pembangunan Nasional “Veteran” Yogyakarta Religia, Yoga; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 03 (2023): Juli 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i03.68

Abstract

Belum optimalnya pengelolaan publikasi jurnal di program studi Magister Manajemen perlu mendapat perhatian agar dapat segera ditemukan solusinya. dalam rangka pelaksanaan Tridharma perguruan tinggi, Dosen dituntut lihai dalam teknologi kekinian, sudah sepatutnya Dosen harus memiliki kemampuan mengelola publikasi jurnal OJS yang dapat diimplementasikan dalam bentuk produk atau sebuah prototipe. Dosen yang berkedudukan sebagai peneliti, sudah sepatutnya seorang Dosen dapat dengan kreatif membantu memberikan fasilitas publikasi penelitian yang efektif dan optimal bagi mahasiswa dan dosen lainnya. Meskipun dosen di Magister Manajemen selalu aktif melakukan penelitian, fakta menunjukkan bahwa saat ini pengelolaan publikasi jurnal di program studi Magister Manajemen belum optimal. Hal tersebut dapat dilihat dari sudah tidak aktifnya pengelolaan jurnal yang dengan cukup lama dan pengelolaan jurnal tersebut belum memanfaatkan Open Journal System (OJS) karena masih dikelola secara manual. Kegiatan ini bertujuan untuk membuat Aplikasi Publikasi Jurnal Berbasis OJS. Tahap pembuatan ini dilakukan dari tahapan koordinasi dengan koorditator program studi hingga instalisasi aplikasi OJS. Dengan adanya Aplikasi Publikasi berbasis OJS yang diakses di URL http://jurnal.upnyk.ac.id/index.php/jubir/index ini akan memfasilitasi pengelolaan jurnal yang efisien, mengoptimalkan waktu dan sumber daya yang digunakan.
Pelatihan Pengelolaan Lingkungan Toko Pada Wirausahawan Muda Anggota Home Business Camp (HBC) Kota Yogyakarta Hardiana, Shely Rizki; Mawar Firdausi , Asri Sekar; Budi Purnomo Saputro; Adiyatna, Hafidh Rifky; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 04 (2023): Oktober 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i04.135

Abstract

Kegiatan ini bertujuan meningkatkan kompetensi dan pengetahuan wirausahawan muda anggota Home Business Camp (HBC) dalam pengelolaan dan pengembangan bisnis dan manajemen. Home Business Camp (HBC) merupakan program camp, coaching dan mentoring yang diprakarsai Dinas Perindustrian, Koperasi, dan Usaha Kecil dan Menengah Kota Yogyakarta. Anggota HBC merupakan wirausahawan muda berusia 18-28 tahun. Berbagai jenis UMKM digeluti oleh anggota HBC. Beberapa di antaranya menjalankan kegiatan penjualan melalui toko (showroom, outlet, tenant, dan sebagainya). Pemaparan materi mengenai strategi pemasaran berupa meningkatkan pengalaman konsumen di lingkungan toko menjadi salah satu kegiatan dalam pelatihan ini. Materi yang disampaikan dalam pelatihan dipilih berdasarkan analisis hasil wawancara tim PKM dengan anggota HBC. Pemaparan materi diharapkan dapat memberikan insight yang dapat membantu wirausahawan muda anggota HBC dalam mengelola lingkungan toko mereka.
The mediating role of Market Orientation in the relationship between marketing capability and social capital on innovation performance Arif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim, Tasrim
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation performance, directly and indirectly through the mediation of market orientation. In contrast, while relational capital significantly influences market orientation, its direct effect on innovation performance is not statistically significant. The proposed model explains 69% of the variance in market orientation and 77% of the variance in innovation performance. This study underscores the importance of marketing capabilities and market orientation in enhancing innovation performance among SMEs, as well as the mediating role of market orientation in the relationship between relational capital and innovation performance. The findings provide practical implications for SME management, highlighting the need to strengthen marketing capabilities and manage external relationships to foster sustainable innovation. Keywords: Marketing Capabilities, Relational Capital, Market Orientation, Innovation Performance, SMEs.
The Influence of Word of Mouth, Packaging, Price Perception, and Product Quality on the Purchasing Decision of Bolu Kelapa Gumregah Primasari, Naresthi; Astuti, Widhy Tri; Arif, Nina Fapari
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i2.384

Abstract

This study investigates the influence of word of mouth, packaging, price perception, and product quality on consumer purchasing decisions for Bolu Kelapa Gumregah, a locally produced cake by KEP Desa PRIMA Gumregah in Gunungkidul, Yogyakarta. As a flagship product rooted in local cultural practices such as ulih-ulih, understanding consumer decision-making is critical for sustaining its market growth. Employing an explanatory research design and survey methodology, data were collected from 50 purposively selected consumers and analyzed using multiple linear regression. The results reveal that while the four variables collectively have a significant effect (F = 43.470; p < 0.001) and explain 65.6% of the variance in purchasing decisions, only price perception demonstrates a positive and statistically significant individual effect (β = 0.709; p < 0.001). Word of mouth, packaging, and product quality show no significant individual impact. These findings underscore the dominant role of price perception in consumer behavior and highlight the need for strategic marketing efforts focused on perceived value. The study contributes to the literature on community-based micro-enterprises and offers practical recommendations for enhancing local product competitiveness through pricing, packaging, and quality alignment.
Pengaruh Strategi Pemasaran Ramah Lingkungan Dan Kewirausahaan Ramah Lingkungan Terhadap Kinerja Bisnis UMKM Dilombok Timur Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Nina Fapari Arif; M. Chothibul Umam Assa’ady
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2394

Abstract

Orientasi terhadap lingkungan merupakan faktor penting dalam dalam penerapan ekonomi berkelanjutan. Aturan dan sikap konsumen terhadap produk ramah lingkungan merupakan pendorong penerapan strategi ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran ramah lingkungan dan kewirausahaan ramah lingkungan terhadap kinerja bisnis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 50 umkm di Lombok timur. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Strategi pemasaran ramah lingkungan terhadap kinerja bisnis UMKM di Lombok Timur dan kewirausahaan ramah lingkungan berpengaruh terhadap kinerja bisnis UMKM di Lombok Timur
PENGARUH WORK LIFE BALANCE DAN WORK ENGGAGEMENT TERHADAP KOMITMEN ORGANISASI MELALUI KEPUASAN KERJA DI UNIVERSITAS TERBUKA Sanusi, Nina Utami; arif, Nina Fapari; Arifin, Andi Harmoko
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 15 No 1 (2025): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v15i1.56963

Abstract

This study aims to (1) analyze the influence of work life balance and work engagement on job satisfaction; (2) analyze the influence of work life balance, work engagement and job satisfaction on organizational commitment; (3) analyze the influence of work life balance and work engagement on organizational commitment through job satisfaction. This study was conducted at Universitas Terbuka Makassar. The sample used a purposive sampling method, namely sampling based on certain considerations or criteria. All samples amounted to 100 respondents at Universitas Terbuka Makassar. The data collection method used was direct interviews with parties involved in the problem being discussed and providing questionnaires to employees in accordance with the research being conducted. Data analysis was carried out using path analysis. The results of the analysis showed that (1) work life balance and work engagement had an effect on job satisfaction; (2) work life balance, work engagement and job satisfaction had an effect on organizational commitment; (3) work life balance and work engagement had an effect on organizational commitment through job satisfaction.
Co-Authors Alda Novitasari Andi Harmoko Arifin Arwin Yafi Rahmatullah Asmeati Asmeati Asri Sekar Mawar Firdausi Asri Sekar Mawar Firdausi Asrul Nur Budi Purnomo Saputro budi purnomo saputro Dwi Lestari Eka Muzalfitri Ridwan Fadilla , Kartika Tifania Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Ginanjar, Dudung Hafidh Rifky Adiyatna Hamidah, Diana Rofi Hardiana, Shely Rizki Hendy Roesma Wardhana Ichsanudin, Muhammad Imam Prabowo, Imam Jayanti, Ansri M. Chothibul Umam Assa’ady Mawar Firdausi , Asri Sekar Meirani Harsasi Mustika Aryanti Nur Amin, Nur Nurmadhani Fitri Suyuthi Prabowo, Puspita Anggraeni Pradipa, Raditya Khayru Pranoto, Aditya Wahyu Primasari, Naresthi Sanusi, Nina Utami Setiawan, Ignatius Andre Setiawati, Anandia Ayu Setyani, Atik Shely Rizki Hardiana Shely Rizki Hardiana Sinta Putri Anggraini Subito, Junaptha Adrianto Sultan Tahang Tahang Tamrin, Andi Febriana Tantrianita, Rikma Tasrim, Tasrim Tri Wahyuningsih Widhy Tri Astuti Wisnalmawati Wisnalmawati Yoga Religia Yusriani Yusuf