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All Journal Buletin Udayana Mengabdi ELKHA : Jurnal Teknik Elektro Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN MOTIVASI JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian UNDIKMA ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format ASEAN Marketing Journal Journal of International Conference Proceedings Jurnal Lentera Pengabdian Southeast Asian Journal of Management and Research ISCO Strata Business Review Joong-Ki Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki International Journal of Economics and Management Research
Arif, Nina Fapari
UPN Veteran Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Impact of Website Quality on Brand Loyalty: The Mediating Role of Customer Engagement Behavior Ginanjar, Dudung; Astuti, Widhy Tri; Arif, Nina Fapari
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.402

Abstract

In the digital transformation era, website quality has become a key strategic element in enhancing customer experiences and fostering brand loyalty, particularly within the hospitality sector. This study investigates the impact of website quality on brand loyalty, with customer engagement behavior acting as a mediating variable. Drawing on empirical data from guests of Merapi Merbabu Hotel Yogyakarta, the research employs a quantitative, hypothesis-driven approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships among key constructs: website quality, customer engagement behavior, and brand loyalty. The findings reveal that website quality has a significant direct effect on brand loyalty, and also positively influences customer engagement behavior, which in turn mediates the relationship between website quality and brand loyalty. This highlights the pivotal role of digital customer engagement in translating website excellence into long-term brand loyalty. The study provides both theoretical and practical implications, emphasizing the necessity for hotel management to continuously improve digital interface quality and foster interactive online experiences. These strategies are vital for strengthening emotional connections with customers and ensuring sustainable competitive advantage in the hospitality industry.
ANALYSIS OF QUALITY MANAGEMENT IN THE SUSTAINABLE PALM OIL INDUSTRY IN RIAU: A QUALITATIVE STUDY OF INDEPENDENT FARMERS Rahman, Fathi Habibatur; Arif, Nina Fapari; Rifani, Siti Khusnul
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10025

Abstract

This study aims to analyse quality management in the sustainable palm oil industry in Riau Province, focusing on the practices of independent palm oil farmers. Using a qualitative approach through surveys and in-depth interviews with 30-40 farmers selected through purposive sampling, this study explores the understanding, challenges, and quality management strategies applied by farmers. The results indicate that while farmers' understanding of quality standards and cultivation practices is already quite good, there is a gap between theory and practice due to limitations in capital, access to technology, and institutional support. Training and mentoring have proven effective in improving knowledge and quality management practices; however, challenges such as fluctuations in TBS prices and inadequate infrastructure still hinder optimal implementation. Key factors influencing quality management include raw material quality, workforce competence, institutional support, and infrastructure. Recommended strengthening strategies include capacity building through training, institutional strengthening, accelerated certification, infrastructure improvement, and multi-stakeholder synergy. The findings of this study provide a comprehensive overview of the quality management conditions of independent oil palm farmers in Riau and serve as the basis for policy recommendations and training programmes to support the sustainability and competitiveness of the oil palm industry.
Pelatihan Pembuatan Eco-Friendly Light-Brick dari Sekam Padi sebagai Bata Ringan Tahan Gempa di Dusun Mriyan Utara Kabupaten Bantul Setyani, Atik; Prabowo, Imam; Arif, Nina Fapari; Ichsanudin, Muhammad; Pranoto, Aditya Wahyu; Tantrianita, Rikma; Pradipa, Raditya Khayru
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.13264

Abstract

This community service activity aims to enhance the skills of the Karang Taruna in Dusun Mriyan Utara, Bantul Regency, in making eco-friendly light bricks from rice husk as earthquake-resistant lightweight bricks. The method used in this community service involves participatory training, where youth groups actively make light bricks from natural waste. The evaluation instruments for this activity include direct observation and post-tests, which are analyzed descriptively to measure the participants' improvement in skills and knowledge. The results of this community service indicate that the people of Dusun Mriyan Utara are very enthusiastic and have successfully improved their skills in making light bricks, which can be developed as a flagship product of the village and a preventive measure in earthquake disaster mitigation.
The Influence of Work Environment, Work Motivation, And Career Development on Private Vocational School Teacher Performance Dwi Lestari; Nina Fapari Arif; Meirani Harsasi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6482

Abstract

This research aims to analyze the influence of the work environment, work motivation, and career development on teacher performance at Private Vocational High Schools (SMK) in Cepu District, Blora Regency. Teacher performance is a crucial aspect in improving the quality of education, especially in vocational schools which are required to produce work-ready graduates. This research uses a quantitative approach with survey methods. The population in this study were all teachers in three private vocational schools in Cepu, with a total of 139 respondents obtained through the census method. Data collection was carried out through a closed questionnaire with a five-point Likert scale covering four main variables. Data analysis was carried out using multiple linear regression using the latest version of SPSS. The research results show that the three independent variables, namely work environment, work motivation, and career development, simultaneously or partially have a positive and significant effect on teacher performance. Work motivation is the variable that most dominantly influences teacher performance compared to the other two variables. These findings have the implication that efforts to improve teacher performance must be focused on improving the work environment, providing incentives and recognition to increase motivation, as well as structured career development. This research also emphasizes the importance of managerial strategies and educational policies that support the sustainability of teacher professionalism in private schools. Thus, it is hoped that the results of this research can become a reference for school management and policy makers in improving the quality of education in developing areas such as Cepu.
Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM Arif, Nina Fapari; Religia, Yoga; Rifani, Siti Khusnul; Rahman, Fathi Habibatur; Tasrim, Tasrim; Jayanti, Ansri
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3665

Abstract

Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan
PENGEMBANGAN MODEL REVISIT INTENTION PADA GEOWISATA LAVA BANTAL BERBAH SLEMAN Setiawati, Anandia Ayu; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.367

Abstract

This study aims to develop a revisit intention model in the context of geotourism at Lava Bantal Berbah Sleman by examining the direct influence of destination image on revisit intention, as well as the mediating role of tourist satisfaction. The research involved 101 respondents selected using an accidental sampling technique by distributing questionnaires to visitors reachable through WhatsApp groups. The variables measured included destination image, tourist satisfaction, and revisit intention, and the data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that destination image has a significant direct effect on revisit intention and that this relationship is strengthened through the mediation of tourist satisfaction. The novelty of this study lies in demonstrating that tourist satisfaction plays a crucial role in enhancing revisit intention within the geotourism context. Practically, these findings contribute to consumer behavior research and offer valuable insights for geotourism managers at Lava Bantal, particularly in optimizing destination image and satisfaction strategies to encourage repeat visitation.
The Effect of Brand Love and Customer Satisfaction on Customer Loyalty for Nyai Mercon Products on TikTok with E-WOM as a Moderating Mustika Aryanti; Arif, Nina Fapari
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8494

Abstract

This research examines the impact of brand love and customer satisfaction on customer loyalty toward Nyai Mercon products on TikTok, with e-WOM serving as a moderating factor. Data were collected from 187 customers who purchased through TikTok Shop using purposive sampling. Analysis using SmartPLS 4.0 with the SEM-PLS method revealed that both brand love and customer satisfaction have a significant impact on loyalty. E-WOM moderates the relationship between brand love and loyalty, but does not moderate the satisfaction–loyalty link. These results highlight the importance of emotional engagement, customer satisfaction, and active online interaction in enhancing the competitiveness of SMEs.
Strategic Entrepreneurship, Business Model Agility, and Growth of Green SMEs in Indonesia: Adaptation to a Dynamic Business Environment Siti Khusnul Rifani; Nina Fapari Arif; Fathi Habibatur Rahman
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4423

Abstract

This study examines the relationship between strategic entrepreneurship, business model agility, and the growth of green MSMEs in Indonesia, with an emphasis on the moderating role of adaptation to a dynamic business environment. This study was prompted by increasing global market volatility and the importance of sustainability-oriented business models for small and medium-sized enterprises. Using an explanatory quantitative design, data were collected from 287 green MSMEs in West Java, Yogyakarta, and East Java between April and August 2025 and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The results show that strategic entrepreneurship significantly enhances the growth of green SMEs, both directly and indirectly through business model agility, while adaptation to a dynamic environment strengthens these relationships. These findings highlight that entrepreneurial capability and agility serve as critical mechanisms for sustaining growth in uncertain markets. This study contributes to the integration of strategic entrepreneurship theory, dynamic capability theory, and contingency theory, with practical implications for SME leaders and policymakers to promote innovation, adaptability, and sustainable competitiveness.
The Mediating Role of Consumer Trust between Influencer Credibility and Emotional Brand Attachment among Skintific Consumers in Yogyakarta, Indonesia Puspita Anggraeni Prabowo; Nina Fapari Arif
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1853

Abstract

The beauty industry in Indonesia is experiencing significant growth, particularly in the skincare sector. Influencer marketing strategies are key to building emotional relationships with consumers. This study aims to analyze the effect of influencer credibility on emotional brand attachment, with consumer trust as a mediating variable among Skintific users in Yogyakarta. Using quantitative methods and a survey of 139 Generation Z respondents, data were analyzed with PLS-SEM in SmartPLS 4. The results show that influencer credibility has a significant positive effect on consumer trust and emotional brand attachment. Consumer trust partially mediates this relationship, indicating that influencer credibility will be more effective in building emotional brand attachment when it first fosters trust. These findings confirm that influencer credibility serves as the initial foundation for the psychological mechanism of trust, which, in turn, creates long-term emotional brand attachment. The limitations of this study lie in the limited geographic scope of Yogyakarta. Therefore, future research is recommended to expand the population reach to a national scale, adopt a longitudinal approach, and consider variables such as perceived authenticity and consumer engagement to yield more comprehensive results.
The Effectiveness of Digital Marketing Through TikTok in Increasing Brand Awareness and Customer Interaction in MSMEs in Yogyakarta Kharomah, Miftakul; Nina Fapari Arif
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.697

Abstract

The development of social media platforms like TikTok has transformed the way MSMEs interact with consumers. However, many businesses still struggle to build brand loyalty because digital promotions are ineffective and unable to fully drive consumer purchase intention. This phenomenon suggests that high promotional activity does not always align with increased customer trust and brand engagement. This study aims to analyze the influence of digital marketing strategies, influencer marketing, and purchase intention on brand loyalty among TikTok users in Yogyakarta. The study used a quantitative approach with a survey of 250 active TikTok users in Yogyakarta who had viewed MSME product promotions. Data were collected through an online questionnaire and analyzed using SPSS version 26 with validity and reliability tests, as well as multiple linear regression. The results showed that digital marketing strategies, influencer marketing, and purchase intention had a positive and significant influence on brand loyalty. These findings confirm that implementing innovative digital strategies and collaborating with credible influencers can increase purchase intention and strengthen customer loyalty to MSME brands on TikTok.
Co-Authors Alda Novitasari Andi Harmoko Arifin Arwan Arwan Arwin Yafi Rahmatullah Asmeati Asmeati Asri Sekar Mawar Firdausi Asri Sekar Mawar Firdausi Asrul Nur Budi Purnomo Saputro budi purnomo saputro Dwi Lestari DWI SANTOSO Eka Muzalfitri Ridwan Etty Wahyuni Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Ginanjar, Dudung Hafidh Rifky Adiyatna Hamidah, Diana Rofi Hardiana, Shely Rizki Ichsanudin, Muhammad Imam Prabowo, Imam Irawan Wijaya Kusuma, Irawan Wijaya Irawati HM Jayanti, Ansri Kharomah, Miftakul M. Chothibul Umam Assa’ady Mawar Firdausi , Asri Sekar Meirani Harsasi Mustika Aryanti Nur Fatwa, Nur Nurmadhani Fitri Suyuthi Pradipa, Raditya Khayru Pranoto, Aditya Wahyu Primasari, Naresthi Puspita Anggraeni Prabowo Rattu, Michael Yehezkiel Rusdy Setiawan Sanusi, Nina Utami Setiawati, Anandia Ayu Setyani, Atik Shely Rizki Hardiana Shely Rizki Hardiana Sinta Putri Anggraini Sultan Syahfrizal Tahcfulloh Tahang Tahang Tamrin, Andi Febriana Tantrianita, Rikma Tasrim, Tasrim Tri Wahyuningsih Widhy Tri Astuti Wisnalmawati Wisnalmawati Yoga Religia Yusriani Yusuf