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All Journal Jurnal Teknologi Briliant: Jurnal Riset dan Konseptual Conference SENATIK STT Adisutjipto Yogyakarta SEIKO : Journal of Management & Business Angkasa: Jurnal Ilmiah Bidang Teknologi JURNAL EDUCATION AND DEVELOPMENT Jurnal Sains dan Teknologi Jurnal Bisnis Tani REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer International Journal of Engineering, Science and Information Technology Jurnal SUBLIMAPSI Annals of Human Resource Management Research Jurnal Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Teknologi Kimia Mineral Mount Hope Management International Journal Multidisciplinary Indonesian Center Journal
Henny Pratiwi, Henny
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Psychological well-being as a driver of MSMEs performance: Insights from Tangkahan ecotourism Prayudi, Ahmad; Pratiwi, Henny; Aulia, Muhammad Reza; Sari, Warsani Purnama; Syauqi, Teuku Muhammad; Fuqara, Fantashir Awwal; Yuhendra, Alfis
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3337

Abstract

Purpose: This study aims to explore the relationship between job satisfaction, mental health, motivation, stress management, and performance of MSME actors engaged in the Tangkahan ecotourism sector. The main focus of this study is to understand what psychological factors and working conditions contribute the most to improving the performance of MSMEs in the sector. Methodology/approach: This study involved 117 MSME participants from university and government training programs. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) and supported by field observations to validate and strengthen the obtained quantitative finding. Results/findings: The study found that job satisfaction and mental health positively and significantly affect MSME performance, while motivation shows no significant impact. Psychological conditions and work environment play greater roles. Stress management indirectly enhances performance by improving mental health, despite its insignificant direct effect on performance. Conclusion: This study concludes that psychological well-being and job satisfaction are key factors in improving the performance of MSME actors in the ecotourism sector. Therefore, it is important for stakeholders to create a mentally supportive work environment and implement effective stress management strategies to optimize the productivity of MSMEs. Limitations: This study has limitations in the geographical scope and characteristics of the respondents, which only includes MSME actors in the Tangkahan ecotourism area. Therefore, the results of this study cannot be generalized to other MSME regions or sectors. Contribution: This study contributes to MSME empowerment policy by emphasizing mental health and job satisfaction improvement. The findings guide universities, governments, and institutions in designing effective interventions to enhance MSME actors’ productivity and overall performance.
MARKETING STRATEGY OF MORIFLOUR MORINGA POWDER (CASE STUDY: PT. KELORIA MORINGA JAYA) Pratiwi, Henny; Lubis, Yusnidar; Riyadh, Mhd. Ilham
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2348

Abstract

Increasing competition in the herbal product industry requires firms to adopt effective and sustainable marketing strategies. Moringa-based products have significant market potential; however, their development is often constrained by internal limitations and external pressures. This study aims to analyze the internal and external marketing conditions of MoriFlour Moringa Powder at PT. Keloria Moringa Jaya and to formulate appropriate marketing strategies. A qualitative descriptive approach with a case study design was employed. Data were collected through interviews, observations, documentation, and questionnaires, and analyzed using SWOT analysis through IFAS and EFAS matrices. The results indicate that the total IFAS score was 0.98 and the EFAS score was 0.93, demonstrating the dominance of strengths and opportunities over weaknesses and threats. The SWOT diagram places the company in Quadrant I, indicating a favorable strategic position. Accordingly, growth-oriented strategies such as market penetration and market development are recommended by leveraging product quality and expanding herbal market opportunities. These findings confirm that SWOT analysis is an effective tool for formulating marketing strategies in functional plant-based agro-industries.
Co-Authors Agung Prakoso Agung Prakoso Ahmad Prayudi Asri Sanusi Astu, Novi Azrani, Utary Bunga Aditi Didik Nurhadiyanto Djati, Faizal Lanang Elvy Carolina Pane Fahmi Sulaiman Fahmi, Insan Fitriano, Andre Fuqara, Fantashir Awwal Fuqara, Fanthasir Awwal Haris, Heru Maulana Hasminidiarty Hasminidiarty, Hasminidiarty Hendy Tannady Ibnu Sina Ichwanto, Muhammad Aris Ichwanto Ilham Riyadh, Muhammad Isnandar Jamil, Ahmad Kurniawan, Dicky Kuwangga, Henry Lubis, Yusnidar Lutfi Siregar, Mhd. Majid, Aulia Mendrofa, Syah Abadi Muhammad Ilham Riyadh, Muhammad Ilham Muhammad Reza Aulia Murni, Mayang Nasution, Anisah Nasution, Isnirobit Nasution, Khairunisyah Nicholas, Gavriel Novrini, Susan Pamungkas, Stevanus Trian Putra Pangestu, Ivan Prathama, Aditya Risal, Taufiq Riyadh, Mhd. Ilham Robit, Isni Salsabila, Cut Santoso, Rija Budi Sinaga, Kalvin Sugianto Sugianto Surya Dharma Syauqi, Teuku Muhammad Wafi, Muhammad Fadlil Warsani Purnama Sari Yuhendra, Alfis Yusuf, Husainah