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All Journal Jurnal Mirai Management Jurnal Kewarganegaraan Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Teknologi dan Manajemen Industri Terapan Journal of Administrative and Sosial Science (JASS) Journal of Community Dedication Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Ade Risna Sari
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat

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Swot Analysis Approach To MSME Development Ade Risna Sari; Mashudi Hariyanto; Bunga Aditi; Olga Theolina Sitorus; Annisha Suvero Suyar
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.450

Abstract

Development in the era of globalization depends heavily on the economic sector as a measure of government success. The role of society in national development especially in economic development is micro, small and medium-sized enterprises. (UMKM). SWOT analysis is the right way to solve problems in marketing management. This analysis is based on logic that can maximize strengths and opportunities, but at the same time can minimize weaknesses and threats. This research method was carried out using survey methods with interviews and quizzes on UMKM perpetrators in Cinunuk Village in particular in RW 25. Data collection is carried out by disseminating quizzes and conducting direct interviews with UMKM enterprises. Each of them has its own weaknesses and shortcomings. There are 4 problems: lack of technology mastery, not using product branding, has not used e-payment, and the location of UMKM is not listed on Google maps.
Co-Authors ABDUL MANAP Aminatus Zakhra Andi Fitriani Djollong Andro Ruben Runtu Angga Kurniawan Asterina Anggraini Barlian, Barlian Bunga Aditi Cakranegara, Pandu Adi Darmawati Manda Debiyanti Kune Dedy Suryadi Dian Meliantari Didik Supriyanto, Didik Ekbal Santoso Eko Meiningsih Susilowati Fitri Devi Lestari Izaak Harun Samsudin Hendy Tannady Henni Zainal Heppi Syofya, Heppi Ika Agustina Ira Meiyenti Ira Patriani Ivonne Ayesha Iwan Henri Kusnadi Jelita Rahmawati Kartini Maharani Abdul Karyono Karyono MASHUDI HARIYANTO Maskur Maskur Moh. Imron Rosidi Mohammad Sawir Muh Akob Muhamad Azkia Muhamad Irfan Florid Muhsin Efendi Nasruji, Nasruji Olga Theolina Sitorus Rachmawati Novaria RATNAWATI Rieneke Ryke Kalalo Rulam Ahmadi Rusydi Fauzan Salampessy, Maryam Siregar, Ade Perdana Sri Sungkowati Syamsu Rijal Tumija Tumija WIDYASTUTI Yuyun Taufik