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All Journal Jurnal Penyuluhan Ulul Albab: Jurnal Studi Islam Journal of Governance and Public Policy Etika Demokrasi JURNAL KOMUNIKATIO MUHARRIK: JURNAL DAKWAH DAN SOSIAL Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Interdisciplinary Social Studies Journal of Social Research Komunika: Jurnal Dakwah dan Komunikasi Jurnal Pendidikan Indonesia (Japendi) SWATANTRA Indonesian Journal of Advanced Research (IJAR) Lentera: Jurnal Ilmu Dakwah dan Komunikasi Dawuh: Islamic Communication Journal Multidisciplinary Indonesian Center Journal Akademika Jurnal Teknologi Pendidikan
Astriana Baiti Sinaga
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Public Perception and Implementation of the MBG Program on the Image of Prabowo–Gibran Government Yarnis Yarnis; Astriana Baiti Sinaga; Nani Nurani Muksin; Tria Patrianti
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 10, No. 01 (2026): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v10i01.11661

Abstract

This study measures the influence of public perception and the Free Nutritious Meals Program (MBG) on the image of the Prabowo–Gibran administration in Berau Regency. In political communication, the MBG program is viewed not only in terms of its implementation but also in how it is perceived by the public and communicated by the government. This study is motivated by the existence of both pros and cons regarding the new leadership and the challenges faced by the new government's image, particularly in programs that have not yet been fully realized, especially in areas such as Berau Regency, which is geographically quite distant from the centre of government. The objective of this study is to measure the influence of public perception and the implementation of the MBG program on the government's image. The method used is quantitative, with a survey method. The sample consists of 100 respondents selected through stratified random sampling in Berau Regency. The results indicate that public perception does not have a significant influence on the government's image. Conversely, the MBG program partially has a strong influence. However, when tested simultaneously, both contribute significantly to forming a positive image of the government. These findings indicate that narratives and strategic communication regarding programs that have not yet been fully implemented can still influence the government's image. In Political PR, these results highlight the importance of effective political communication and make theoretical and practical contributions to the development of political communication strategies.
Pengaruh Media Sosial Instagram (@mandiri.lelang) Terhadap Minat Beli Rumah Lelang di Bank Mandiri Cahyo Wibowo; Astriana Baiti Sinaga
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7378

Abstract

Media sosial menjadi alat komunikasi yang efektif dalam pemasaran digital, termasuk dalam industri properti. Instagram @mandiri.lelang merupakan platform yang digunakan oleh Bank Mandiri untuk mempromosikan rumah lelang kepada calon pembeli. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial Instagram terhadap minat beli rumah lelang di Bank Mandiri, baik secara parsial maupun simultan. Pendekatan yang digunakan adalah kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 45 responden yang merupakan pengikut akun @mandiri.lelang. Teknik analisis data meliputi uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, serta uji hipotesis (uji t, uji F, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa perhatian, ketertarikan, keinginan, dan tindakan yang dihasilkan dari media sosial Instagram berpengaruh positif dan signifikan terhadap minat beli rumah lelang. Di antara variabel tersebut, dimensi tindakan (action) memiliki pengaruh dominan dengan nilai koefisien beta sebesar 0,871. Dengan demikian, penggunaan media sosial Instagram secara efektif dapat meningkatkan minat beli rumah lelang di Bank Mandiri.
Co-Authors Adawiyah, Sa'diyah El Ahmad Hasan Ubaid Ahmad Muktamar B Anak Agung Putu Sugiantiningsih Andriyani, Lusi Atajudin Nur Bambang Irawan Cahyo Wibowo Cecep Effendi Cecep Effendi Cecep Effendi Eka Indri Widarti El Adawiyah, Sadiyah Elazhari Elazhari Elazhari, Elazhari Era Purike Handoko, Daniel Hendra Hidayat Kasim, Azahar Mohammad Hidayaturrahman Mulkan Habibi Nani Nurani Muksin Nur Inna Alfiyah Nur Rahmah Wahyuddin Nur ‘Azah Rayung Wulan Shabana, Amin Shafrina, Alifya Nur Sudarman Sudarman Sudarman Sudarman Suesilowati Suesilowati Sugiantiningsih, Anak Agung Putu Sulistiani, Indah Sumardjo Teddy Tjahyanto Tria Patrianti U. Suherman Ubaid, Ahmad Hasan Widarti, Eka Indri Yarnis Yarnis