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Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Enhancing Employee Performance Through Leadership Styles and Supportive Work Environment Rahmayanti, Risti Sagita; Manafe, Leonard Adrie; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.827

This study investigates how leadership patterns and workplace conditions affect staff performance at the Surabaya City Statistics Agency. The researchers chose a qualitative approach with a case study design, combining in-depth interviews, direct observation, and review of official agency documents. Field findings reveal that managers at the Surabaya City Statistics Agency employ two main approaches: transactional and transformational leadership. The transactional method tends to emphasise target achievement and efficiency, often resulting in pressure that disrupts employee well-being. In contrast, transformational leadership motivates and empowers staff, with the impact evident in improved performance in the long term. In terms of physical facilities, the office is adequately equipped, but cramped workspaces and a lack of collaborative areas remain challenges. Nevertheless, close interpersonal relationships and an organisational culture that prioritises data accuracy help boost productivity. The interaction between the two leadership styles and working conditions shows that they influence each other, so their contribution to employee performance cannot be separated. Based on these findings, the study recommends that the leadership of the Surabaya City BPS prioritise transformational leadership and improve the work environment to achieve higher work effectiveness.

Pengaruh Penerapan Artificial Intelligence terhadap Fleksibilitas Pemasaran pada Perusahaan E-commerce di Kota Surabaya dan Sekitarnya Hadi, Ahmad Daniel; Nugroho, Agung Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1104

Penelitian ini mengevaluasi dampak pemanfaatan Artificial Intelligence (AI) terhadap keluwesan strategi pemasaran pada perusahaan e-commerce yang beroperasi di wilayah Surabaya. Studi ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring kepada 31 responden yang aktif dalam bidang pemasaran digital. Teknik analisis yang diterapkan adalah regresi linier sederhana untuk mengukur hubungan antara dua variabel utama. Hasilnya menunjukkan bahwa penggunaan AI secara signifikan mendorong peningkatan kemampuan perusahaan dalam menyesuaikan strategi pemasaran secara adaptif terhadap dinamika pasar yang terus berubah.

Strategies of Traditional Retail Store in Dealing with Mini Market Competition in Sidoarjo Regency Ibad, Moch Wasiul; Nugroho, Agung Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1163

This study aims to analyze the strategies adopted by traditional retail stores in Sidoarjo Regency to remain competitive amidst the rapid expansion of modern retail, particularly mini markets. Using a qualitative descriptive approach, data were collected through interviews, direct observations, and documentation involving five traditional store owners operating near mini market locations. The findings reveal that traditional retailers rely on several key strategies, including building strong social relationships with customers, offering flexible payment systems such as informal credit, adjusting product prices based on community purchasing power, and providing unique local products not found in mini markets. While these strategies help sustain competitiveness, challenges remain, especially regarding store management, layout, and limited use of digital technology. Therefore, collaborative support in managerial training, financial access, and technological empowerment is essential to enhance the competitiveness and sustainability of traditional retail businesses in the face of modern retail growth.

Dampak Motivasi Kerja dan Keselamatan Terhadap Produktivitas Kerja Karyawan PT. Ometraco Arya Samanta Nurhayanti, Silvia; Nugroho, Agung Dwi; Kusmayati, Nindya Kartika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.719

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi kerja (X1) dan keselamatan kerja (X2) terhadap produktivitas kerja (Y) pada PT. Ometraco Arya Samanta di Surabaya. Untuk melakukan penelitian ini, kuesioner dikirimkan menggunakan Googleform. Penelitian ini menggunakan pendekatan penelitian purposive sample dengan jumlah responden sebanyak 122 orang dan partisipan adalah karyawan tetap PT. Ometraco Arya Samanta. Hasil pengujian penelitian menunjukkan penggunaan program SPSS versi 26 yang meliputi uji regresi linier berganda, uji instrumental (uji validitas dan reliabilitas), serta uji hipotesis klasik (uji tipikalitas, korelasi atomik, dan heteroskedastisitas). dimana PT. Ometraco Arya Samanta di Surabaya memiliki pengaruh yang cukup besar dan positif terhadap produktivitas kerja melalui keselamatan kerja umum dan motivasi. Uji t secara simultan yang menghasilkan nilai t-test sebesar 1,980 menunjukkan bahwa kedua faktor otonomi tersebut—keselamatan kerja dan motivasi—memiliki pengaruh yang cukup besar dan positif terhadap pertumbuhan kinerja karyawan. Dengan nilai uji f sebesar 3,07Kedua faktor otonom—motivasi kerja dan keselamatan kerja—memiliki dampak yang cukup besar dan positif terhadap peningkatan kinerja karyawan, menurut uji f simultan. Menurut temuan penelitian, perusahaan harus dapat memberikan penghargaan atau dorongan kepada karyawan dengan mempertimbangkan komponen Motivasi Kerja, yang memiliki dampak yang sangat kecil, dan dengan mendorong rasa tanggung jawab untuk meningkatkan produktivitas.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Enhancing Employee Performance Through Leadership Styles and Supportive Work Environment Rahmayanti, Risti Sagita; Manafe, Leonard Adrie; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.827

This study investigates how leadership patterns and workplace conditions affect staff performance at the Surabaya City Statistics Agency. The researchers chose a qualitative approach with a case study design, combining in-depth interviews, direct observation, and review of official agency documents. Field findings reveal that managers at the Surabaya City Statistics Agency employ two main approaches: transactional and transformational leadership. The transactional method tends to emphasise target achievement and efficiency, often resulting in pressure that disrupts employee well-being. In contrast, transformational leadership motivates and empowers staff, with the impact evident in improved performance in the long term. In terms of physical facilities, the office is adequately equipped, but cramped workspaces and a lack of collaborative areas remain challenges. Nevertheless, close interpersonal relationships and an organisational culture that prioritises data accuracy help boost productivity. The interaction between the two leadership styles and working conditions shows that they influence each other, so their contribution to employee performance cannot be separated. Based on these findings, the study recommends that the leadership of the Surabaya City BPS prioritise transformational leadership and improve the work environment to achieve higher work effectiveness.

Pengaruh Promosi, Kualitas Pelayanan, dan Live Streaming terhadap Keputusan Pembelian Casha Beanbag : Bahasa Indonesia Rahmawati, Eka Putri; Nugroho, Agung Dwi; Kusmayati, Nindya Kartika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2028

Studi bermaksud menganalisis dampak tiga faktor utama yaitu Promosi, Kualitas Pelayanan, serta Live Streaming atas perilaku pembelian konsumen produk Casha Beanbag melalui platform Shopee Mall Surabaya. Metodologi yang diterapkan bersifat kuantitatif dengan teknik purposive sampling, melibatkan 96 responden yang merupakan pembeli aktual produk tersebut. Pengolahan data memanfaatkan analisis regresi linier berganda beserta aplikasi SPSS versi 22, didahului dengan serangkaian pengujian prasyarat meliputi validitas instrumen, reliabilitas data, serta pemeriksaan asumsi klasik seperti normalitas, multikolinearitas, dan heteroskedastisitas. Evaluasi statistik dilengkapi beserta tes parsial (t-test), tes simultan (F-test), serta perhitungan (R²) untuk mengukur kemampuan prediksi model atas variabel terikat. Temuan analisis regresi membuktikan ketiga variabel bebas memberikan kontribusi signifikan atas keputusan pembelian, baik individual serta kolektif. Model persamaan yang terbentuk menunjukkan korelasi positif dengan formulasi: Y = 9,427 + 0,212X1 + 0,257X2 + 0,331X3 + e. Pengujian hipotesis pada taraf signifikansi 5% menghasilkan nilai t-hitung 1,986 dan F-hitung 2,70, yang mengonfirmasi pengaruh bermakna dari seluruh variabel independen. Kesimpulan studi menegaskan bahwa Promosi, Kualitas Pelayanan, dan Live Streaming merupakan determinan penting dalam membentuk keputusan konsumen. Rekomendasi untuk riset mendatang mencakup perluasan skala penelitian dengan menambah jumlah partisipan dan diversifikasi objek studi pada berbagai perusahaan, guna memperoleh insight yang lebih holistik mengenai dinamika pengaruh strategi pemasaran digital terhadap preferensi konsumen di ekosistem e-commerce yang beragam.

Pengaruh Kompetensi dan Motivasi terhadap Kinerja Pegawai di Balai Bahasa Provinsi Jawa Timur Rohman, Fathur; Nugroho, Agung Dwi; Suwangsih, Iwang; Shobikin, Shobikin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2632

Penelitian ini dilaksanakan di Balai Bahasa Provinsi Jawa Timur. Tujuan penelitian ini adalah untuk mengetahui sejauh mana pengaruh kompetensi dan motivasi terhadap kinerja pegawai di Balai Bahasa Provinsi Jawa Timur. Metode yang digunakan penelitian ini bersifat deskriptif dengan pendekatan kuantitatif. Penelitian ini menggumpulkan data primer dengan menyebarkan kuesioner skala likert yang berjumlah 39 responden, teknik yang digunakan adalah sampling jenuh di mana keseluruhan populasi dijadikan sampel. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan bantuan program SPSS versi 25. Hasil penelitian ini terdapat hasil nilai sig 0.000 lebih kecil dari 0.05. Sedangkan nilai F-hitung sebesar 64.250 lebih besar dari F-tabel 3.260. Hal ini menandakan bahwa H0 ditolak dan Ha diterima. Menunjukkan bahwa baik secara parsial maupun secara simultan variabel kompetensi dan motivasi berpengaruh signifikan terhadap kinerja pegawai di Balai Bahasa Provinsi Jawa Timur. Ketika kedua variabel ini ditingkatkan secara bersamaan, maka kinerja pegawai akan meningkat. Sebaliknya, apabila keduanya menurun, maka kinerja pegawai juga akan menurun. Besaran pengaruhnya sebesar 76,9% dan sisa nilai sebesar 23,1% yaitu menjelaskan faktor lain yang tidak dianalisis dalam penelitian ini.

Pengaruh Word of Mouth, Harga, dan Kualitas Layanan terhadap Kepuasan Pelanggan PT Kluwek Family Trans Surabaya Setyawan, Anang Fanju; Nugroho, Agung Dwi; Manafe, Leonard Adrie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2822

Penelitian ini dilakukan untuk mengkaji pengaruh word of mouth, harga, dan kualitas layanan terhadap kepuasan pelanggan PT Kluwek Family Trans Surabaya sebagai perusahaan jasa penyewaan mobil. Latar belakang kajian ini berangkat dari peran penting kepuasan pelanggan dalam menjaga sekaligus meningkatkan loyalitas pengguna jasa transportasi darat. Metode yang diterapkan adalah pendekatan kuantitatif melalui survei, dengan data diperoleh dari 96 responden yang merupakan pelanggan perusahaan, kemudian dianalisis menggunakan regresi linier berganda. Hasil pengujian menunjukkan bahwa variabel word of mouth memberikan pengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan (t hitung -0,114 < t tabel 1,986; sig. 0,910 > 0,05). Sebaliknya, variabel harga berpengaruh positif dan signifikan (t hitung 3,664 > t tabel; sig. 0,000 < 0,05), demikian pula dengan variabel kualitas layanan (t hitung 4,934 > t tabel; sig. 0,000 < 0,05). Secara simultan, ketiga variabel independen tersebut berpengaruh positif dan signifikan (F hitung 36,234 > F tabel 2,70; sig. 0,000 < 0,05). Sementara itu, uji koefisien determinasi menghasilkan nilai R² sebesar 0,542, yang berarti 54,2% variasi kepuasan pelanggan dapat dijelaskan oleh variabel dalam model, sedangkan 45,8% sisanya dipengaruhi faktor lain di luar penelitian. Berdasarkan hasil ini, dapat disimpulkan bahwa PT Kluwek Family Trans Surabaya perlu terus menjaga kualitas layanan dan menetapkan harga yang sesuai, sekaligus mendorong terbentuknya komunikasi positif antar pelanggan melalui strategi digital marketing, mengingat word of mouth tidak terbukti berpengaruh langsung.

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