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Journal : Jurnal Analisis Bisnis Ekonomi

ANALISIS PEMBENTUKAN TRUST PELANGGAN MELALUI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TOKO SWALAYAN Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 8 No 2 (2010): Volume 8, Nomor 2, Oktober 2010
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1078.714 KB)

Abstract

This research aimed to test influence between service quality, customers satisfaction also interaction between service quality and customers satisfaction in the building of customers trust of Supermarket. This research efforted in Pamella supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection effored by giving list of question to the respondent that is contains about service quality, customer satisfaction and customer’s trust. This research use Moderator Regression Analysis. In the other side, T test and F tests are used to test asked hypothesis. The result of partially regression coefficient test with T test shows taht service quality, custoemer satisfaction also interaction betwee them influence significantly to customer’s trust. In the other side coefficient regression test’s result shows taht variables of service quality, customer’s satisfaction also interaction between them both influence to customer’s trust. Variables of service quality and customer’s satisfaction are able to explain customer’s trust variable up to 98,6% and the rest is 1,4% caused by another variable taht is not included in the research model.
EVALUASI TERHADAP KUALITAS PELAYANAN BIMBINGAN AKADEMIK Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 10 No 2 (2012): Volume 10, Nomor 2, Oktober 2012
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.997 KB)

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas pelayanan dan kepuasan mahasiswa berpengaruh terhadap trust mahasiswa pada mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Ahmad Dahlan Yogyakarta. Penelitian ini ditujukan untuk jurusan Manajemen. Sampel ditetapkan dengan metode random sampling. Data dikumpulkan dengan menberikan daftar pertanyaan pada responden tentang kualitas pelayanaan, kepuasan mahasiswa dan trust mahasiswa. Penelitian ini menggunakan analisis regresi linier berganda. Hipotesis diuji dengan uji t dan uji F. Hasil uji menunjukkan bahwa kualitas pelayanan dan kepuasan mahasiswa, secara parsial dan simultan, dipengaruhi trust mahasiswa. Kualitas Pelayanan dan variabel kepuasan menjelaskan 68,9% terhadap trust mahasiwa, sejumlah 30,2 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian.
ANALISIS PEMBENTUKAN TRUST PELANGGAN MELALUI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TOKO SWALAYAN Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 8 No 2 (2010): Volume 8, Nomor 2, Oktober 2010
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1078.714 KB)

Abstract

This research aimed to test influence between service quality, customers satisfaction also interaction between service quality and customers satisfaction in the building of customers trust of Supermarket. This research efforted in Pamella supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection effored by giving list of question to the respondent that is contains about service quality, customer satisfaction and customer?s trust. This research use Moderator Regression Analysis. In the other side, T test and F tests are used to test asked hypothesis. The result of partially regression coefficient test with T test shows taht service quality, custoemer satisfaction also interaction betwee them influence significantly to customer?s trust. In the other side coefficient regression test?s result shows taht variables of service quality, customer?s satisfaction also interaction between them both influence to customer?s trust. Variables of service quality and customer?s satisfaction are able to explain customer?s trust variable up to 98,6% and the rest is 1,4% caused by another variable taht is not included in the research model.
EVALUASI TERHADAP KUALITAS PELAYANAN BIMBINGAN AKADEMIK Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 10 No 2 (2012): Volume 10, Nomor 2, Oktober 2012
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.997 KB)

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas pelayanan dan kepuasan mahasiswa berpengaruh terhadap trust mahasiswa pada mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Ahmad Dahlan Yogyakarta. Penelitian ini ditujukan untuk jurusan Manajemen. Sampel ditetapkan dengan metode random sampling. Data dikumpulkan dengan menberikan daftar pertanyaan pada responden tentang kualitas pelayanaan, kepuasan mahasiswa dan trust mahasiswa. Penelitian ini menggunakan analisis regresi linier berganda. Hipotesis diuji dengan uji t dan uji F. Hasil uji menunjukkan bahwa kualitas pelayanan dan kepuasan mahasiswa, secara parsial dan simultan, dipengaruhi trust mahasiswa. Kualitas Pelayanan dan variabel kepuasan menjelaskan 68,9% terhadap trust mahasiwa, sejumlah 30,2 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian.