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All Journal Jurnal Jurusan Pendidikan Teknik Elektro Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Proceeding SENDI_U Al-Bayan: Jurnal Studi Al-Qur´an dan Tafsir At-Turats Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Biologi Tropis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Al-Qalb : Jurnal Psikologi Islam Reswara: Jurnal Pengabdian Kepada Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Journal La Sociale Integral : Jurnal Penelitian Pendidikan Matematika Journal Peqguruang: Conference Series Global Abdimas: Jurnal Pengabdian Masyarakat INVOICE : JURNAL ILMU AKUNTANSI Jurnal Bisnis Mahasiswa Jurnal Pijar MIPA Jurnal Bisnis Event Journal of Universal Community Empowerment Provision Journal of Tourism Education Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian West Science Jurnal Informatika dan Rekayasa Komputer Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Social Society COSMOS International Journal of Economics, Business and Innovation Research Jurnal Agroterpadu
Firman syah, Firman
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Journal : Journal of Universal Community Empowerment Provision

 1 
Empowering MSMEs through Digital Marketing Training for Recipients of Ummul Mukminin Aisyiyah Micro Waqf Bank Capital to Increase Competitiveness in the Digital Market Aulia, Aulia; Syah, Firman; Mukti, Jauhar
Journal of Universal Community Empowerment Provision Vol. 5 No. 2 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i2.725

Abstract

As the country with the largest Muslim population in the world, Indonesia has great potential in developing the sharia economy, including strengthening the microfinance sector. Bank Waqf Mikro (BWM) is present as a sharia-based inclusive financial instrument aimed at supporting micro-enterprises around Islamic boarding schools (pesantren). However, low digital literacy and limited access to technology-based marketing remain major challenges for beneficiaries. This community service activity aims to increase the digital capacity of MSMEs assisted by BWM Ummul Mukminin Aisyiyah Makassar through digital marketing training and mentoring programs. Initial results show a 32% increase in participants' understanding of digital marketing concepts based on pre- and post-tests. As many as 85% of participants have successfully uploaded products to social media and marketplaces, although they still require further guidance. In addition, BWM's active involvement as a partner in the recruitment process, moral guidance, and evaluation, significantly contributed to the program's success. Future plans include intensive mentoring through one-on-one coaching, monitoring the program's impact through surveys and sales tracking, and developing a replication blueprint for MSMEs assisted by Aisyiyah in other regions. These findings strengthen the argument that digital training integrated with Sharia-based empowerment can be an effective strategy for increasing the competitiveness of MSMEs. With the support of the right ecosystem, similar programs can become models for sustainable economic empowerment in the era of digital transformation.
Co-Authors Abdi, Muhammad Nur Ahmad Husaein Akhmad, Akhmad Alamsjah, Alamsjah Aldawiyah, Siti Amaliah, Izzatul Amelia, Intan Andi Mappatompo Annisa Wardhani Apria, Iga Asalang, Protus Hyasintus Asri Jaya Aulia Aulia Aulia Az Zahra, Nurfelissha Azizah, Alfiyatul Basri, Zulkifli Eko Purwanto Faisal Abdullah Febrianti, Suci Fidelia, Evelyn Firmansyah Firmansyah Gare, Kletus Florianus Sera Gavriella S, Amanda Haeruddin Haeruddin Hamim Rosyidi Hendra Kurniawan Hendra Kurniawan HERI SETYAWAN Husni I Gede Made Surya Bumi Pracasitaram, Pracasitaram I Putu Suka Arsa, Arsa Ibnu Sina Irwani Irwani Jasurjon, Mirzoev Kasmita Kasmita Katik Rajo Endah, Muhammad Iqbal Lamanda, Sukriati Andesti Lubis, Putri Handayani M Hidayat M. Hidayat M.Hasbi, M.Hasbi Maswir Maswir MAULIANA, DEASY Meylani, Andry Mitha Rabiyatul Nufus Mubarak, Fauzi Muh. Arman Yamin Pagala Muhammad Iqbal Muhammad Iqram Mukti, Jauhar Mulia, Cynthia Alfira Paramitha Nafisa, Choiru NAIBAHO, RONALD Nasywa Putri, Nadiya Nopemnanu, Habel Martin Nopita Sari Nur Abdi, Muhammad Oktaviani, Eva Pratiwi, Gadis Kartika Putri, Deasy Soraya A Aminartha Putri, Meilin Dwi Putri, Popy Dwi Rajoendah, Muhammad Iqbal Katik Restu Jati Saputro Rina, Timotius Ragga Risfan Rizaldi, Andi Riswanda, Rifa Romadhoni, Buyung Buyung Ruliati, Ruliati Rusadi, Nusrah Sabani, Tria Asri Nur Selanno, Frenly M. Siadina, Siadina Silaban, Rosalia Sutan Sahala Muda Marpaung syahira, nandita Syaputra, Kamilia Ulfah, Nabilah Wahyudi, Revica Chika wahyuningsih, Eleonora dwi Yeti Dahliana