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All Journal E-Journal Of Cultural Studies Jurnal Sosioteknologi ANDHARUPA Panggung Wikrama Parahita : Jurnal Pengabdian Masyarakat SOSIOHUMANIKA Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Nawala Visual VCD : Journal of Visual Communication Design International Journal of Educational Review, Law And Social Sciences (IJERLAS) Wimba: Jurnal Komunikasi Visual Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Panggung
I Nyoman Larry Julianto
Program Studi Desain Komunikasi Visual, Institut Seni Indonesia Denpasar
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Visual Interactivity: Communication Strategy for Labuan Bajo Cultural Tourism Branding Julianto, I Nyoman Larry; Lestawi, I Nengah; Yasa, I Ketut Wardana; Hasbullah, Hasbullah
Journal of Visual Communication Design Vol. 11 No. 1 (2026): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v11i1.6393

Abstract

The development of digital technology has prompted the global community to turn to more interactive and accessible media to simulate future experiences. In the context of tourism, digital media is a strategic means in building the image of destinations, including in strengthening Labuan Bajo's tourism branding as a leading cultural tourism destination. However, there are still issues related to effective branding communication strategies in creating interactivity and immersive experiences for potential travelers. Research that raises the integration of local culture as the main content in interactive media to support sustainable tourism branding has also not been explored in depth. Most studies have not examined how the values of local wisdom can be packaged immersively and strategically to create destination differentiation. This study aims to analyze the branding communication strategy of Labuan Bajo cultural tourism destinations that are able to increase attractiveness through an interactive approach. The method used is descriptive qualitative with data collection techniques in the form of interviews with Mr. Hatta and Mr. Evan and literature studies. Data analysis was carried out using the theoretical approach of Aristotle's Rhetoric which emphasizes aspects of ethos, pathos, and logos in message delivery. The results of the study show that the integration of Labuan Bajo's local cultural elements into interactive Virtual Reality 360° media is able to create a more immersive branding communication strategy through multisensory experiences. Other findings revealed that the presentation of visual messages that lead to the concept of sustainable tourism provides differentiating value and increases the attractiveness of destinations in the eyes of tourists. The implication of this study is the importance of utilizing experience-based interactive technology in tourism branding strategies, especially in increasing local wisdom and sustainability values as destination competitiveness in the digital era.
Color Concept of Dewata Nawa Sanggha in Barong Ket Mask Asthararianty Asthararianty; Imam Santosa; Irfansyah Irfansyah; I Nyoman Larry Julianto
Jurnal Desain Komunikasi Visual Nirmana Vol. 26 No. 2 (2026): JULY 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.26.2.129-145

Abstract

The Barong Ket Mask is a famous mask in Bali. As a traditional Balinese visual artifact, it has a distinctive visual character in its shape and color. The color concept of Dewata Nawa Sanggha is a Balinese Hindu symbolic color system associated with the cardinal directions, gods, and symbolism in the Barong Ket Mask. This research is a literature and conceptual study that maps the application of the color concept of Dewata Nawa Sanggha and analyzes the symbolic meaning of color through Roland Barthes's semiotics. It uses a qualitative methodology, including a literature review and visual semiotics. Data will be collected from books, journals, and other publications. Data analysis uses Roland Barthes's visual semiotics to interpret denotation, connotation, and myth. The result is a mapping of the Dewata Nawa Sanggha color concept onto the colors of the Barong Ket Mask, forming a structured symbolic visual system. The colors red, white, black, gold, pink, and their gradations are associated with the color concept of Dewata Nawa Sanggha and serve as symbolic visual media that represent identity, protection, and cosmological meaning. This research provides a conceptual foundation for further studies.
Co-Authors A.A. Ketut Agung Cahyawan W Agus Sachari Anak Agung Gede Aris Septiana Putra Andreani, Ni Putu Elvian Asthararianty Asthararianty Cokorda Alit Artawan Devi, Ni Made Chandra Oktavia Djuana, Tjhwa Endang Elvian Andreani, Ni Putu Ersania, Ayu Bella Fricillia, Michelle Gede Pasek Putra Adnyana Yasa Hasbullah Hasbullah I B Gde Pujaastawa I B Gde Pujaastawa I Dewa Ayu Sukma Indriawati I Gede Mudana I Gede Mugi Raharja I Nengah Wirakesuma, I Nengah I Nyoman Darma Putra I Nyoman Widhi Adnyana I Putu Suparthana I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Swandi Ida Ayu Dyah Maharani, Ida Ayu Dyah Ida Bagus Ketut Trinawindu Imam Santosa IMAM SANTOSO Ira Wirasari Irfansyah Irfansyah Ketut Sumerjana, Ketut Lestawi, I Nengah Luh Putu Leoni Pramesti Maria Christina Ongkowidjojo Nelly Rosaline Ni Kadek Karisma Dewi Ni Luh Sustiawati Ni Nyoman Puspa Dewi Ni Wayan Ardini, Ni Wayan Paramartha, I Putu Adi Surya Permadi, Giovanni Brewijaya Putra Putri, I Gusti Ayu Agung Aristi Rosaline, Nelly Swarai, Jessica Gumanti Syarip Hidayat Tjhwa Endang Djuana Wegig Murwonugroho Wina Pertiwi putri Wardani Winnie Septiani Wiryawan, Adelya Yasa, I Ketut Wardana Yasraf Amir Piliang