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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Harmonia: Journal of Research and Education Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Panggung Ranah: Jurnal Kajian Bahasa TOTOBUANG Lire journal (journal of linguistics and literature Berumpun: international journal of social, politics and humanities Humaniora Metalingua: Jurnal Penelitian Bahasa Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage MABASAN Metahumaniora Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Social Research Makara Human Behavior Studies in Asia Jurnal Kata : Penelitian tentang ilmu bahasa dan sastra Studies in English Language and Education Midang Lire Journal (Journal of Linguistics and Literature) Panggung Majalah Ilmiah Bahasa dan Sastra
Cece Sobarna
Universitas Padjadjaran
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Journal : Studies in English Language and Education

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The construction of Indonesian nature and culture in tourism videos produced by Wonderful Indonesia Ardiya, Ardiya; Sobarna, Cece; Amalia, Rosaria Mita; Darmayanti, Nani
Studies in English Language and Education Vol 12, No 3 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i3.38790

Abstract

Wonderful Indonesia is the trademark of the Indonesian Ministry of Tourism and Creative Economy (Kementerian Pariwisata dan Ekonomi Kreatif or Kemenparekraf), responsible for producing videos aimed at promoting tourism to national and international tourists. Consequently, this study seeks to examine the representation of identity in the construction of Indonesian nature and culture. Based on this perspective, the selected video for analysis was Wonderful Indonesia Challenge: Borobudur, and the use of the multimodal discourse analysis showed that Indonesian nature and culture were constructed uniquely in this video. Additionally, the selected video represented nature in diverse tourist destinations as exotic, beautiful, friendly, comfortable, and pleasant. Traditional culture was also portrayed as preserved by the local community, even in daily activities. The glorification of locality was increasingly felt when tourists were proven to be actively engaged and happy. Simultaneously, local people in the video were shown to be passive but friendly. However, this video did not portray traditional culture as being close to tourists. The entire scenario was relatively open, enjoyable, and experienced, and even recorded by tourists, despite the sacred nature of the ritual performed. This condition gave the impression that Indonesian nature and culture were exotic, beautiful, unrestricted, comfortable, safe, and enjoyable.
Co-Authors Andang Iskandar Andang Iskandar, Andang Aquarini Priyatna Ardiya, Ardiya Asri Soraya Afsar Asri Soraya Afsari Bambang Kaswanti Purwo Dadang Suganda Deddy Mulyana Deden Novan Setiawan Nugraha Diana Anggraeni Elvi Citraresmana Endang Caturwati Erlina Zulkifli Mahmud Eva Tuckyta Sari Sujatna Fatimah Djajasudarma Gugun Gunardi Haruna, Nabilah Hera Meganova Lyra Hiroko Otsuka Inu Isnaeni Sidiq Lia Maulia Lia Maulia Indrayani Mahmud, Erlina Zulkifli Mikihiro Moriyama, Mikihiro Moh. Alfair Ramadhan Nani Darmayanti Nani Darmayanti Nani Darmayanti, Nani Ni Gusti Ayu Dhyana Widyadewi Nisrina Dauty Nunung Yuliantini Pika Yestia Ginanjar Puspa Mirani Kadir Raden Muhammad Mulyadi Rosaria Mita Amalia Siti Nuraini Wahidatun Nisa Supiarza, Hery Suseno Amien Sutiono Mahdi Tajudin Nur Umi Kulsum Wagiati Wahya Wahya Wahya Wahya Wahya Wahya Wahyudin, Muhamad Rusliana wibowo, arining Wibowo, Arining Wiresna, Asep Ganjar Yudi Sukmayadi Yuyu Yohana Risagarniwa Zulkifli Mahmud, Erlina