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All Journal JURNAL PENDIDIKAN TAMBUSAI JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat JUDICIOUS: Journal of Management Jurnal Ekonomi Efektif JURNAL LENTERA AKUNTANSI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Nusantara Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi Mamangan Social Science Journal Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Jurnal Mahasiswa Kreatif Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Harmoni Pendidikan: Jurnal Ilmu Pendidikan Jurnal Ekualisasi Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Moh. Tahang
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal Of Applied Multidisciplinary Studies (JAMS)

 1 
ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF STUDENTS OF MARKAZ TAHFIZH TODDLERS AND CHILDREN (MATABA) DAARUL HUFFAZH IN THE CITY  SERANG BANTEN Nurasih, Umi; Hidayatullah, Syarif; Tahang, Moh.
Journal Of Applied Multidisiplinary Studies Vol 1 No 1 (2024): November 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

Competition between tahfizh schools in Indonesia is getting tighter, especially with the emergence of various tahfizh institutions for toddlers and children. This study aims to analyze the marketing strategy used by Markaz Tahfizh Toddlers and Children (MATABA) Daarul Huffazh in Serang Banten in increasing the number of students. The purpose of this research is to analyze MATABA's marketing strategy, how segmentation and positioning are carried out, as well as the obstacles faced in the marketing process. The research uses a descriptive qualitative approach with case studies. Data collection was carried out through observation, interviews, and document review. The results of the research by analyzing the ongoing marketing strategy, namely direct and indirect marketing strategies, STP and 7P marketing mix show that MATABA's marketing strategy is unique through the Tabarak and Tahsin Tilawati tahfidz methods with learning program innovations designed by the curriculum team which is a differentiation so that it has its own attractiveness, even though there is no special marketing team that is an obstacle in expanding Promotional reach. Customers are generally satisfied with the services and programs offered by MATABA, but a more structured marketing strategy is needed to increase the number of students on a sustainable basis.  
Co-Authors A.R, Rasmawati Abas, Farhat Abdul Kohar Abdul Kohar Adam Samsudin Noor Adam Samsudin Noor Adhy Firdaus Adi Wicaksono Adinda Putri Aulia Aep Saefullah Afandi Rachman Ahmad Fadli Ahmad Fadli Andry Roesliana Putra AR, Rasmawati Arda, Devid Putra Budi Prajogo Cinta Rahmi Dea Widya Anggraeni Delima Indah Permatasari Dwilaksana, Jidan Elvira Sitna Hajar Fahri Fahri Fahri Fahri Firmansyah Firmansyah Firmansyah Firmansyah Fisy Amalia Fuad Gagarin Siregar Fuad Siregar Hajarudin Hajarudin Hakim, Melati Puspita Halim Tjiwidjaja Haria Saputri Haris Sarwoko Hendra Candra Hilda Fariha Ibah Misbah Ibah Misbah Ichsan Gaffar Idrisi Raliya Putra Ika Agustina Imelda Krisanti Joned C Saksana Joned C. Saksana Khairul Anam Khoirul Anam M Khairul Umam M. Islah M. Tafsiruddin Melati Puspita Hakim Melati Suci Anjar Kusuma Moh. Islah Muhammad Arief Noor MUTIARANI MUTIARANI Novita Ali Nurasih, Umi Nurhakim, Rahman Nurhayati Nurhayati Putera, Idrisi Raliya Putra, Idrisi Raliya Putri Noor Ramayanti Raden Mohamad Herdian Bhakti Rahman Upe Rahmanu, Ichwan Ramadani Pardian Ramayanti, Putri Noor Rasmawati A. R. Rasmawati, Rasmawati Ridwan Fahrozi Rita Rita, Rita Sartika Aini Siska Dwi Rahayu Siti Asmanah Sitohang, Rony Marthin Sitti Aliyah Azzahra Solehudin Solehudin Sukardi Sukardi Sutariyono Sutariyono Sutariyono Sutariyono Syamsiar, Syamsiar Syarif Hidayatullah Syarif Hidayatullah Tetti Nur Intan Rifia Tetty Nur Intan Rifia Tohiroh Tohiroh Tohiroh, Tohiroh WICAKSONO, ADI Yanti Apriyani Zainuddin, Zulkifli