Article Per Year (5 Year)
p-Index From 2021 - 2026
6.377
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Consumer Science

 1 
Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity Az-Zahrah, Nadhita; Junipriansa, Donni; Widokarti, Joko Rizkie
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.97-117

Abstract

Background: Indonesia has a significant plastic waste problem, despite increasing consumer awareness of environmental issues. This highlights the need for further research into factors influencing green purchase behavior (GPB), especially within the rapidly growing coffee shop sector. As coffee consumption surges, local coffee shops like Point Coffee Yogyakarta have grown substantially. Purpose: This study aimed to examine how Theory of Planned Behavior (TPB) factors influence green purchase intentions at Point Coffee Yogyakarta, while considering the moderating role of price sensitivity in the relationship between intentions and actual green purchasing behavior. Methods: This study used a quantitative approach, with an online survey conducted using Google Forms and a structured questionnaire survey conducted with 201 respondents, who were selected using purposive sampling. The data was analyzed using Structural Equation Modeling (SEM) to understand the relationships between TPB components and green purchase intentions (GPI), with a consideration of how price sensitivity (PS) influences the correlation between GPI and GPB. Findings: The findings indicate that all three components of TPB were significantly and positively correlated with GPI, with green attitudes (GA) playing a dominant role. Moreover, GPI was also a significant factor influencing GPB. The study also reveals that PS had no moderation effect in the relationship between GPI and GPB. Conclusion: Strengthening green attitudes (GA), leveraging subjective norms (SN), and enhancing perceived behavioral control (PBC) can increase coffee purchase intentions in sustainable coffee shops. Greater intentions also increase the adoption of consumer behavior in purchasing coffee products in sustainable coffee shops. Research Implications: Point Coffee Yogyakarta can offer premium products that highlight the environmental value to differentiate itself from competitors, enhancing service and product quality to minimize low consumer sensitivity.
Co-Authors Ade Tyo Denniswara Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Az-Zahrah, Nadhita Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Rusfan, Deandra Hudry Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi