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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Managament Insight: Jurnal Ilmiah Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Econosains JURNAL IQRA´ AL ISHLAH Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Ekspektra: Jurnal Bisnis & Manajemen Jurnal Sinar Manajemen Jurnal Pendidikan Ekonomi & Bisnis JURNAL MANAJEMEN MOTIVASI Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI Jurnal PTK dan Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik JURNAL MANAJEMEN Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Enrichment : Journal of Management Batara Wisnu : Indonesian Journal of Community Services Jurnal Pendidikan Tata Niaga (JPTN) International Journal of Emerging Research and Review Jurnal Analisis Bisnis Ekonomi Balance: Jurnal Ekonomi
Novi Marlena
Universitas Negeri Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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An Evaluation of the Internship Learning Model to Improve the Competence of Higher Education Graduates Tjitjik Rahaju; Eva Hany Fanida; Muhammad Farid Ma'ruf; Novi Marlena; Siti Atika Rahmi; I Made Yudhiantara; Abdul Rahman Abdul Latip
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 9 No. 2 (2024): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v9i2.4404

Abstract

Increasing the competence of graduates is a significant problem in the evaluation of study programs related to the absorption of graduates in the world of work. This problem can be answered by implementing an innovative internship program and collaborating with various partners. The stipulation of the Minister of Education and Culture of the Republic of Indonesia Number 3 of 2020 concerning National Higher Education Standards, which regulates apprenticeship as a form of learning outside the classroom, aims to provide practical experience to students and reduce the low absorption of graduates in the world of business and industry. This research examines the evaluation of the certified apprenticeship program in the 2019 Public Administration Undergraduate Study Program, which is analyzed using evaluation theory (Dunn), which includes six indicators: effectiveness, efficiency, adequacy, alignment, responsiveness, and accuracy. This research is descriptive research with a qualitative approach. The results showed that things need to be improved, especially in terms of efficiency. This research contributes to the importance of commitment and attention to study programs in collaborating with stakeholders to improve the quality of graduates through internship programs. Suggestions for this research are the need to increase collaboration with external parties related to apprenticeship activities to expand the apprentice network. In addition, it is necessary to increase street vendor guidance activities between supervisors and street vendor students, which are carried out intensively.
PENGARUH GREEN MARKETING TERHADAP GREEN BEHAVIOUR PADA PENGGUNA FITUR POHON KOLEKTIF GOGREENER GOJEK DENGAN MINAT KONSUMEN SEBAGAI VARIABEL MODERATING Novitasari, Ika; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p1-9

Abstract

The purpose of this study is to determine the effect of green marketing, green behavior, and consumer interest in users of Gojek's GoGreener Collective Tree Feature. The population in this study were all users who had used Gojek's GoGreener Collective Tree Feature. The sample consists of 120 respondents. The sampling technique uses a non-probability sampling technique with purposive sampling. The data collection technique uses an online questionnaire via the Google form. Data analysis used Moderated Regression Analysis (MRA) processed with SPSS 25. The results of this study prove that green marketing influences green behavior, and consumer interest can strengthen the influence of green marketing on green behavior. Keywords: Green Marketing, Green Behavior, and Consumer Interest
PENGARUH PENGALAMAN MAGANG DAN BIMBINGAN KARIR TERHADAP KESIAPAN KERJA SISWA KELAS XII DI SMKS NU GRESIK TAHUN AJARAN 2024 / 2025 Raharjo, Mutiara Wijaya; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p39-51

Abstract

Work readiness can be defined as the ability of students to enter the workforce immediately after graduating from school, equipped with the mental preparedness, knowledge, experience, and maturity they have acquired. Therefore, readiness is essential for employment. Work readiness is a crucial aspect that must be possessed by students of Vocational High Schools (SMK) in order to compete in the job market after graduation. Factors that may influence work readiness include internship experience and career guidance obtained by students during their education. This study aims to analyze the influence of internship experience and career guidance on the work readiness of XII grade students at SMKS NU Gresik in the 2024/2025 academic year. This research uses a quantitative method. The research was conducted at SMKS NU Gresik with XII grade students as the research population. The sampling technique used a census method, resulting in 129 students from all majors being selected as research samples, with the criteria that they had participated in internship programs and received career guidance at school. The instrument used in this study was a questionnaire, and the data were analyzed using multiple linear regression with SPSS version 26. The results showed that internship experience and career guidance had an influence on the work readiness of XII grade students at SMKS NU Gresik in the 2024/2025 academic year. Keywords : work readiness; internship experience; career guidance; students
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA SISWA SMKN 1 SURABAYA Nindiya Kencana Duwi Pertiwi; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p62-68

Abstract

Stronger entrepreneurship education is needed as an alternative job creation strategy given the high unemployment rate in Indonesia, especially among vocational high school (SMK) graduates. The purpose of this research is to examine how entrepreneurship education influences the entrepreneurial interest of eleventh-grade students at SMKN 1 Surabaya. This research uses a quantitative approach, and questionnaires are used to obtain data. The sample was selected using simple random sampling, totaling 187 students. Simple linear regression was used to analyze the data. The findings of this research indicate that entrepreneurial interest is significantly influenced by entrepreneurship education. This research highlights the importance of entrepreneurship education in shaping students' perspectives and preparing them for entrepreneurship.
Determinants of Green Purchase Intention on Eco Print MSME Products in Surabaya Marlena, Novi; Dwijayanti, Renny; Sudarwanto, Tri; Saino, Saino; Rahmadani, Rannu Dyah; Afifah, Siti Nur; Faharani, Alifia Annisa
International Journal of Emerging Research and Review Vol. 3 No. 3 (2025): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i3.118

Abstract

Objective: This study aims to examine the impact of green perceived quality on green purchase intention. Additionally, it seeks to explore whether green trust enhances the relationship between green perceived quality and green purchase intention. Method: The research employs a quantitative approach, focusing on consumers in Surabaya who have experience purchasing eco-print products from MSMEs. A total of 300 respondents were selected using a simple random sampling technique. Data were collected through an online questionnaire distributed via Google Forms, and the analysis was conducted using Moderated Regression Analysis (MRA). Results: The findings reveal that green perceived quality significantly influences green purchase intention. However, green trust does not moderate or strengthen the relationship between green perceived quality and green purchase intention.  Novelty: While prior studies have investigated issues related to trust, this research uniquely examines the role of environmental beliefs from the perspective of perceived quality in shaping green purchase behaviour, particularly in the context of MSME products. By proposing a research framework, this study provides insights that can assist MSMEs in enhancing green purchasing intensity through strategies centered on green perceived quality and moderated by green beliefs.
PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TRANSPORTASI MIGO DI SURABAYA WULANDARI, SEPTIAN; MARLENA, NOVI
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 8 No. 2 (2020)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.392 KB) | DOI: 10.26740/jptn.v8n2.p%p

Abstract

Kualitas layanan adalah prioritas dalam menjaga hubungan bisnis dengan penyedia layanan dan konsumen. Dengan meningkatkan kualitas layanan dapat menumbuhkan kepuasan pelanggan, sehingga konsumen akan membeli produk yang sama di perusahaan. Dalam penelitian ini, tujuannya adalah untuk mencari pengaruh kualitas layanan terhadap niat pembelian kembali, pengaruh kualitas layanan terhadap kepuasan pelanggan, dan pengaruh kepuasan pelanggan terhadap minat pembelian kembali pada pengguna transportasi e-Bike Migo di Surabaya. Kuantitatif deskriptif digunakan sebagai metode penelitian. Populasi yang diambil adalah 378. Sampel berjumlah 182. Dalam penelitian ini menggunakan teknik pengumpulan data dengan kuesioner dan dianalisis dengan analisis jalur. Berdasarkan hasil penelitian ini dapat memiliki pengaruh meminta konsumen terhadap kualitas barang dan memberikan kepuasan kepada konsumen yang membeli produk dan ada pengaruh terhadap minat beli ulang pemilik Migo di Surabaya. Kata Kunci : kualitas layanan, minat beli ulang, kepuasan konsumen
Pengaruh Motivasi Belajar Dan Kebiasaan BelajarTerhadap Prestasi Belajar (Studi Pada Mahasiswa Program Studi Pendidikan Tata Niaga UNESA) DYAH PRADITASARI HARIONO, ANGEN; MARLENA, NOVI
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 8 No. 2 (2020)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v8n2.p%p

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi belajar dan kebiasaan belajar terhadap prestasi belajar Program Studi Pendidikan Tata Niaga. Jenis penelitian ini menggunakan pendekatan kuantitatif asosiatif. Populasi dalam penelitian ini adalah mahasiswa Program Studi Pendidikan Tata Niaga 2016 hingga 2018, sampel sebanyak 208 mahasiswa dengan teknik pengambilan nonprobability sampling yang menggunakan sampel jenuh (sensus). Hasil dalam penelitian ini menyatakan bahwa variabel motivasi belajar tidak berpengaruh terhadap prestasi belajar mahasiswa, tetapi variabel kebiasaan belajar memiliki pengaruh positif terhadap prestasi belajar. Sedangkan motivasi belajar dan kebiasaan belajar secara simultan berpengaruh signifikan terhadap prestasi belajar mahasiswa. Kata Kunci: Motivasi Belajar; Kebiasaan Belajar; Prestasi Belajar
PERAN LINGKUNGAN INDUSTRI, PERILAKU KEWIRAUSAHAAN, DAN KEMAMPUAN MANAJERIAL TERHADAP KINERJA PERUSAHAAN PADA USAHA LOGAM SKALA MIKRO Ekaputri, Shandra; Sudarwanto, Tri; Marlena, Novi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 9 No. 1 (2018): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.787 KB) | DOI: 10.21009/JRMSI.009.1.01

Abstract

Indonesia is one of the developing countries which has many industry players of MSMEs. One of the MSMEs is MSME of Metal in Ngingas Sidoarjo Village which is able to market products from local market, national to international market. The objectives of the research are to analyze the role of industrial environment, entrepreneurial behavior, and managerial capability applied to measure company performance. This type of descriptive research. Data collection techniques used observation, unstructured interviews, documentation, and triangulation. Research subjects are micro scale micro entrepreneurs, Village Heads, and metal organizations Ngingas Sidoarjo. The result of the research proves that the industry environment in the obstacle of new competitors, supplier strength, buyer strength, and the availability of substitute goods have a role to the company's performance, while competitive competitor indicator does not contribute to company performance. Entrepreneurial behavior and managerial capabilities contribute to the company's performance on micro-scale metal enterprises in Ngingas Sidoarjo
Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST Winahyu, Yosi Try; Marlena, Novi
Jurnal Analisis Bisnis Ekonomi Vol 19 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v19i2.5162

Abstract

Getuk pisang is one of traditional snack in Kediri. Sentra Getuk Pisang Dusun Jatisari, which is the main supplier of getuk pisang in Kediri, had decline sales caused by pandemic. The purpose of this study is 1) Analyze the internal and external conditions of Sentra Getuk Pisang Dusun Jatisari, 2) Analyze the position of Sentra Getuk Pisang Dusun Jatisari using the Internal-External (IE) matrix and 3) Provide recommendations strategies that can be applied to the Sentra Getuk Pisang Dusun Jatisari. This study used non-probability sampling with interactive analytical techniques from Miles and Huberman consist with data collection, data reduction, data display and conclusion: drawing/verifying. The results showed that the IFE matrix was 2.43, EFE 2.8 and the IE matrix was in quadrant V or hold and maintain. Recommended strategy that can be used at Sentra Getuk Pisang Dusun Jatisari is market penetration by utilizing online media and product development.
THE EFFECT OF PRICE ON THE PURCHASE DECISION OF VIRTUAL GOODS IN ONLINE GAME APPLICATIONS MODERATED BY LIFESTYLE Machrus, Achmad; Marlena, Novi
Jurnal Ekonomi Balance Vol. 17 No. 1 (2021): (June 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6479

Abstract

The research was aims to determine 1) how the impact of prices on purchasing decisions, 2) whether lifestyle strengthens the effect of prices on purchasing decisions virtual goods in online games app. The type of research that is used is quantitative research which uses a sampling technique that is purposive sampling with 115 respondents. The data was collected by distributing questionnaires via a google form. This study uses the data analysis techniques MRA (Moderated Regression Analysis). The results of this study prove that 1) prices have a positive impact on the purchase decision of virtual goods in online games app, 2) lifestyle strengthens the effect of prices on purchase decision virtual goods in online games app.
Co-Authors Abdul Rahman Abdul Latip Afifah, Siti Nur Ahmad Khori Fathur Rohman Aisyah Dyah Ayu Arum Pratiwi Ardhiansyah, Arvi Nurizza Ariyanti, Elisa Arvi Nurizza Ardhiansyah Ayu Puspita Sari BAGAS DWI PRAKOSO Bila, Siti Marisa Desi Puspitasari Dewi, Hapsari Shinta Citra Puspita Dila Khoirin anisa DWI PRAKOSO, BAGAS DYAH PRADITASARI HARIONO, ANGEN EKAPUTRI, SHANDRA EKSI SEKARINI Ervina Ramadhanti Eva Hany Fanida Faharani, Alifia Annisa Faridatul Lailiyah Febrina Rahardi Finisica D Patrikha Finisica Dwijayati Patrikha Fyratika Ayu Kistari Hafidloh Hafidloh Hafidloh, Hafidloh I Made Yudhiantara Ika Novitasari, Ika Irawati, Winaika Istiqomah, Mira Jaka Nugraha Julaicha, Julaicha Khasanah, Nasriatun Lailiyah, Faridatul Lisa Iin Hidayah Machrus, Achmad Mira Istiqomah Moh Sholekhuddin Muhammad Edwar Muhammad Farid Ma'ruf Nabilah, Rizquilah Nisrrina Nadhifah Citra Tsani Soraya Nadia Rizki Nanda Rista Nanda Rista, Nadia Rizki Nindiya Kencana Duwi Pertiwi Nunjiyatul Imaroh Nurul Falah Nurul Hidayah Nuryanto Purnama Nurzanita, Reza Parjono Parjono Parjono Parjono Parjono, Parjono Pratiwi, Aisyah Dyah Ayu Arum Praulina, Farina Farina Putra Arda Widya Utama Putri, Saskia Firdha Aurelia Raharjo, Mutiara Wijaya Rahmadani, Rannu Dyah Rahmah, Enis Dyah Fatkhur Ramadhani Ayunia Ramadhanti, Ervina Rannu Dyah Rahmadani Renny Dwijayanti Retno Wulandari Reza Nurzanita Rian Wintoko Rizky Kurniawati Rizky Nuzulul Kurnain Saiful Anwar Saino Saino, Saino Sari, Galuh Permata Saskia Firdha Aurelia Putri Savitri, Sani SEKARINI, EKSI Sholikhah, Nia Inayatus Siti Atika Rahmi Siti Puti Fauziah Hilman Siti Rukani Suprapti Suprapti Suprapti Tjitjik Rahaju Tri Sudarwanto Vena Elinuari Wachidatus Sa’diyah Wahyu Kurniawati Wakika, Cida Wijaya Kusuma Wilujeng, Yunda sekar Winahyu, Yosi Try Wulandari, Septian Zahid, Muhammad Marzuki