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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Managament Insight: Jurnal Ilmiah Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Econosains JURNAL IQRA´ Al Ishlah Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Ekspektra: Jurnal Bisnis & Manajemen Jurnal Sinar Manajemen Jurnal Pendidikan Ekonomi & Bisnis JURNAL MANAJEMEN MOTIVASI Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI Jurnal PTK dan Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik JURNAL MANAJEMEN Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Enrichment : Journal of Management Batara Wisnu : Indonesian Journal of Community Services Jurnal Pendidikan Tata Niaga (JPTN) International Journal of Emerging Research and Review Jurnal Analisis Bisnis Ekonomi Balance: Jurnal Ekonomi
Novi Marlena
Universitas Negeri Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TRANSPORTASI MIGO DI SURABAYA WULANDARI, SEPTIAN; MARLENA, NOVI
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 8 No. 2 (2020)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.392 KB) | DOI: 10.26740/jptn.v8n2.p%p

Abstract

Kualitas layanan adalah prioritas dalam menjaga hubungan bisnis dengan penyedia layanan dan konsumen. Dengan meningkatkan kualitas layanan dapat menumbuhkan kepuasan pelanggan, sehingga konsumen akan membeli produk yang sama di perusahaan. Dalam penelitian ini, tujuannya adalah untuk mencari pengaruh kualitas layanan terhadap niat pembelian kembali, pengaruh kualitas layanan terhadap kepuasan pelanggan, dan pengaruh kepuasan pelanggan terhadap minat pembelian kembali pada pengguna transportasi e-Bike Migo di Surabaya. Kuantitatif deskriptif digunakan sebagai metode penelitian. Populasi yang diambil adalah 378. Sampel berjumlah 182. Dalam penelitian ini menggunakan teknik pengumpulan data dengan kuesioner dan dianalisis dengan analisis jalur. Berdasarkan hasil penelitian ini dapat memiliki pengaruh meminta konsumen terhadap kualitas barang dan memberikan kepuasan kepada konsumen yang membeli produk dan ada pengaruh terhadap minat beli ulang pemilik Migo di Surabaya. Kata Kunci : kualitas layanan, minat beli ulang, kepuasan konsumen
Pengaruh Motivasi Belajar Dan Kebiasaan BelajarTerhadap Prestasi Belajar (Studi Pada Mahasiswa Program Studi Pendidikan Tata Niaga UNESA) DYAH PRADITASARI HARIONO, ANGEN; MARLENA, NOVI
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 8 No. 2 (2020)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v8n2.p%p

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi belajar dan kebiasaan belajar terhadap prestasi belajar Program Studi Pendidikan Tata Niaga. Jenis penelitian ini menggunakan pendekatan kuantitatif asosiatif. Populasi dalam penelitian ini adalah mahasiswa Program Studi Pendidikan Tata Niaga 2016 hingga 2018, sampel sebanyak 208 mahasiswa dengan teknik pengambilan nonprobability sampling yang menggunakan sampel jenuh (sensus). Hasil dalam penelitian ini menyatakan bahwa variabel motivasi belajar tidak berpengaruh terhadap prestasi belajar mahasiswa, tetapi variabel kebiasaan belajar memiliki pengaruh positif terhadap prestasi belajar. Sedangkan motivasi belajar dan kebiasaan belajar secara simultan berpengaruh signifikan terhadap prestasi belajar mahasiswa. Kata Kunci: Motivasi Belajar; Kebiasaan Belajar; Prestasi Belajar
PERAN LINGKUNGAN INDUSTRI, PERILAKU KEWIRAUSAHAAN, DAN KEMAMPUAN MANAJERIAL TERHADAP KINERJA PERUSAHAAN PADA USAHA LOGAM SKALA MIKRO Ekaputri, Shandra; Sudarwanto, Tri; Marlena, Novi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 9 No. 1 (2018): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.787 KB) | DOI: 10.21009/JRMSI.009.1.01

Abstract

Indonesia is one of the developing countries which has many industry players of MSMEs. One of the MSMEs is MSME of Metal in Ngingas Sidoarjo Village which is able to market products from local market, national to international market. The objectives of the research are to analyze the role of industrial environment, entrepreneurial behavior, and managerial capability applied to measure company performance. This type of descriptive research. Data collection techniques used observation, unstructured interviews, documentation, and triangulation. Research subjects are micro scale micro entrepreneurs, Village Heads, and metal organizations Ngingas Sidoarjo. The result of the research proves that the industry environment in the obstacle of new competitors, supplier strength, buyer strength, and the availability of substitute goods have a role to the company's performance, while competitive competitor indicator does not contribute to company performance. Entrepreneurial behavior and managerial capabilities contribute to the company's performance on micro-scale metal enterprises in Ngingas Sidoarjo
Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST Winahyu, Yosi Try; Marlena, Novi
Jurnal Analisis Bisnis Ekonomi Vol 19 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v19i2.5162

Abstract

Getuk pisang is one of traditional snack in Kediri. Sentra Getuk Pisang Dusun Jatisari, which is the main supplier of getuk pisang in Kediri, had decline sales caused by pandemic. The purpose of this study is 1) Analyze the internal and external conditions of Sentra Getuk Pisang Dusun Jatisari, 2) Analyze the position of Sentra Getuk Pisang Dusun Jatisari using the Internal-External (IE) matrix and 3) Provide recommendations strategies that can be applied to the Sentra Getuk Pisang Dusun Jatisari. This study used non-probability sampling with interactive analytical techniques from Miles and Huberman consist with data collection, data reduction, data display and conclusion: drawing/verifying. The results showed that the IFE matrix was 2.43, EFE 2.8 and the IE matrix was in quadrant V or hold and maintain. Recommended strategy that can be used at Sentra Getuk Pisang Dusun Jatisari is market penetration by utilizing online media and product development.
THE EFFECT OF PRICE ON THE PURCHASE DECISION OF VIRTUAL GOODS IN ONLINE GAME APPLICATIONS MODERATED BY LIFESTYLE Machrus, Achmad; Marlena, Novi
Jurnal Ekonomi Balance Vol. 17 No. 1 (2021): (June 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6479

Abstract

The research was aims to determine 1) how the impact of prices on purchasing decisions, 2) whether lifestyle strengthens the effect of prices on purchasing decisions virtual goods in online games app. The type of research that is used is quantitative research which uses a sampling technique that is purposive sampling with 115 respondents. The data was collected by distributing questionnaires via a google form. This study uses the data analysis techniques MRA (Moderated Regression Analysis). The results of this study prove that 1) prices have a positive impact on the purchase decision of virtual goods in online games app, 2) lifestyle strengthens the effect of prices on purchase decision virtual goods in online games app.
Use of e-toll Cards: Satisfied Consumers? Sa’diyah, Wachidatus; Marlena, Novi
JURNAL MANAJEMEN MOTIVASI Vol 14 No 2 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.376 KB) | DOI: 10.29406/jmm.v14i2.1193

Abstract

The application of toll road electronification aims to provide satisfaction for toll road users in the making transactions faster and efficiently without having to queue. The study of the effectiveness of the e-toll card program is noteworthy because of the success or failure of the quality of services provided by the company; it will show an increase in the satisfaction of toll users, which in turn will become the benchmark of the company in managing services. The purpose of this study was to determine the effect of e-toll card program effectiveness on customer satisfaction of toll road users on the Surabaya-Gempol toll road. The study sample was 400 respondents, for data analysis techniques using simple linear regression. The results showed that the effectiveness of the e-toll card program affected the satisfaction of toll road users.
Celebrity Endorser Dan Ekuitas Merek: Bagaimana Pengaruhnya Terhadap Keputusan Pembelian Minuman Isotonik? Hidayah, Lisa Iin; Marlena, Novi
JURNAL MANAJEMEN MOTIVASI Vol 15 No 2 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.938 KB) | DOI: 10.29406/jmm.v15i2.1731

Abstract

Penelitian ini bertujuan mengetahui keputusan pembelian minuman isotonik berdasarkan pengaruh dari celebrity endorser dan ekuitas merek. Produk minuman isotonik pada penelitian ini adalah Pocari Sweat. Subyek penelitian ini adalah seluruh anggota PB (Persatuan Bulutangkis) Suryanaga Surabaya yang berjumlah 109 orang dengan teknik pengambilan sampel menggunakan sampling jenuh. Teknik analisis data yang digunakan untuk menguji hipotesis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa cebrity endorser berpengaruh terhadap keputusan pembelian minuman isotonik, ekuitas merek berpengaruh terhadap keputusan pembelian minuman isotonik dan cebrity endorser dan ekuitas merek seccara simultan berpengaruh terhadap keputusan pembelian minuman isotonik. Sehingga implikasi penelitian adalah untuk dapat mempertahankan posisi Pocari Sweat sebagai top brand dari minuman isotonik, dengan menjaga kualitas celebrity endorser yang digunakan.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA DENGAN SELF-EFFICACY SEBAGAI VARIABEL MEDIASI PADA SISWA SMKN 1 SURABAYA Suci Ainun Ni'mah; Novi Marlena
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 1 (2026)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n1.p59-70

Abstract

This study aims to analyze the effect of entrepreneurship education on entrepreneurial interest, with self-efficacy as a mediating variable, among students at SMKN 1 Surabaya. The background of the study is based on the high unemployment rate among Vocational High School (SMK) graduates, indicating that graduates are not fully prepared to face the world of work or create jobs independently. This study used a quantitative approach with an explanatory research design. The sample consisted of 206 students selected using a simple random sampling technique. Data were collected through a questionnaire using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results showed that entrepreneurship education had a positive and significant effect on self-efficacy and entrepreneurial interest. Furthermore, self-efficacy also significantly influenced entrepreneurial interest and was proven to mediate the effect of entrepreneurship education on entrepreneurial interest. These findings confirm that the success of entrepreneurship education depends not only on cognitive aspects and skills but also significantly on students' psychological aspects, particularly self-efficacy. The implications of this study demonstrate the importance of strengthening experiential learning to increase students' confidence in entrepreneurship. Keywords: Interest in Entrepreneurship; Entrepreneurship Education; Self-Efficacy
PENGARUH PRAKTIK KERJA INDUSTRI (PRAKERIN) TERHADAP KESIAPAN KERJA SISWA KELAS 12 SMK NEGERI 1 SOOKO MOJOKERTO Vitri Novianti; Novi Marlena
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p1-8

Abstract

Job readiness is crucial for students' success in entering the workforce. Therefore, factors that can support student job readiness are needed. This study aims to analyze the influence of internship (PRAKERIN) on the job readiness of 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto. The study used a descriptive quantitative method. The population was 199 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto. A sample of 133 students was selected using probability sampling through a proportional stratified random sampling approach. A questionnaire was used via Google Forms as the instrument. Data analysis was conducted using SPSS version 25. The results showed that internship variables influence the job readiness of 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto.
PENGARUH KEPERCAYAAN DIRI DAN KETERAMPILAN KOMUNIKASI INTERPERSONAL TERHADAP NIAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA Devina Reva Agustiyan; Novi Marlena
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Educated unemployment remains a pressing issue in Indonesia, particularly among university graduates. The Faculty of Economics and Business at Surabaya State University (FEB UNESA) has sought to foster entrepreneurial intention through courses, training, and entrepreneurship programs. Nevertheless, students’ intention to pursue entrepreneurship has not yet reached an optimal level. This study aims to analyze the influence of self-confidence and interpersonal communication skills on entrepreneurial intention among FEB UNESA students. The research applied a quantitative survey method with 373 active students from the 2021–2023 cohorts selected via purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 25. The findings reveal that self-confidence does not significantly affect entrepreneurial intention, while interpersonal communication skills have a positive and significant effect. These results emphasize the crucial role of soft skills, particularly interpersonal communication, in preparing students to become competitive young entrepreneurs.
Co-Authors Abdul Rahman Abdul Latip Advendi Kristiyandaru Afifah, Siti Nur Ahmad Khori Fathur Rohman Aisyah Dyah Ayu Arum Pratiwi Ardhiansyah, Arvi Nurizza Ariyanti, Elisa Arvi Nurizza Ardhiansyah Ayu Puspita Sari Ayunita Leliana BAGAS DWI PRAKOSO Bambang Dibyo Wiyono Bertha Yonata Bila, Siti Marisa Devina Reva Agustiyan Dewi, Hapsari Shinta Citra Puspita Dian Aries Maulani Dila Khoirin anisa Djoko Suwito DWI PRAKOSO, BAGAS DYAH PRADITASARI HARIONO, ANGEN EKAPUTRI, SHANDRA EKSI SEKARINI Ervina Ramadhanti Eva Hany Fanida Faharani, Alifia Annisa Faridatul Lailiyah Febrina Rahardi Finisica D Patrikha Finisica Dwijayati Patrikha Fyratika Ayu Kistari Hafidloh Hafidloh Hafidloh, Hafidloh Hidayah, Lisa Iin I Made Yudhiantara Ika Novitasari Irawati, Winaika Istiqomah, Mira Jaka Nugraha Julaicha, Julaicha Khasanah, Nasriatun Lailiyah, Faridatul Machrus, Achmad Majesty Naftalina Harianto Mega Fatimah Rosana Mira Istiqomah Moh Sholekhuddin Muhammad Edwar Muhammad Farid Ma'ruf Mutiara Wijaya Raharjo Nabilah, Rizquilah Nisrrina Nadhifah Citra Tsani Soraya Nadia Rizki Nanda Rista Nanda Rista, Nadia Rizki Nindiya Kencana Duwi Pertiwi Nunjiyatul Imaroh Nurul Falah Nurul Hidayah Nuryanto Purnama Nurzanita, Reza Parjono Parjono Parjono Parjono Parjono, Parjono Pradini Puspitaningayu Pratiwi, Aisyah Dyah Ayu Arum Praulina, Farina Farina Putra Arda Widya Utama Putri, Saskia Firdha Aurelia Rahmadani, Rannu Dyah Rahmah, Enis Dyah Fatkhur Ramadhani Ayunia Ramadhanti, Ervina Rannu Dyah Rahmadani Renny Dwijayanti Retno Wulandari Reza Nurzanita Rian Wintoko Rizky Kurniawati Rizky Nuzulul Kurnain Saiful Anwar Saino Saino, Saino Sari, Galuh Permata Saskia Firdha Aurelia Putri Savitri, Sani Sa’diyah, Wachidatus SEKARINI, EKSI Sholikhah, Nia Inayatus Siti Atika Rahmi Siti Puti Fauziah Hilman Siti Rukani Suci Ainun Ni'mah Suprapti Suprapti Suprapti Tities Apriliane Putri Tjitjik Rahaju Tri Sudarwanto Vena Elinuari Vitri Novianti Wahyu Kurniawati Wakika, Cida WIDOWATI BUDIJASTUTI Wijaya Kusuma Wilujeng, Yunda sekar Winahyu, Yosi Try Wiyli Yustanti Wulandari, Septian Zahid, Muhammad Marzuki