Article Per Year (5 Year)
p-Index From 2021 - 2026
5.703
P-Index
This Author published in this journals
All Journal Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Manis : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Management Perspective: Jurnal Penelitian Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Publikasi Manajemen Informatika
Yupiter Mendrofa
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
PENGARUH STRATEGI PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT. NARINDO SOLUSI TELEKOMUNIKASI TAP MANDREHE KABUPATEN NIAS BARAT Pilipus Gulo; Serniati Zebua; Yupiter Mendrofa; Eliagus Telaumbanua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6641

Abstract

The sale of the starter pack of PT. Narindo Tap Mandrehe Telecommunication Solutions experienced a significant and fluctuating decline from April to December 2024, although it had increased at the beginning of the year. This indicates problems in the company's marketing strategy, such as unstable network/signals, less competitive prices, and slow marketing services in responding to customer complaints. This study aims to find out whether there is an influence of Telkomsel's marketing strategy on sales volume at PT. Narindo Telecommunication Solutions Tap Mandrehe West Nias Regency and how much influence it has. The method used by the researchers is qualitative, with the technique of a linear regression of the simplest line. The data collection technique used in this study was the distribution of questionnaires to respondents. In this study, which is a validity and reliability test, correlation coefficient test, classical assumption test with two tests used, namely normality test and linearity test, simple linear regression test, determination coefficient test and T test. This research was conducted at PT. Narindo which is located in Fadoro Village, Mandrehe District, West Nias Regency. The research results showed that the results for the hypothesis test results obtained by a calculation of 8,263 with a significant value of 0.000. Dimalnal baltals mean 0.05 with a tally of 6,789 that shows the value of > talbel (6,789>2,034) that is alrtinyal Something is accepted and Ho is accepted. So that the dalpalt was concluded balhwal aldal the influence of the straltegi pemalsalraln the volume of the sellers of PT. Narindo. The data for the test of the R Squalre (R2) determination coefficient was obtained before 0.583 i.e. then it was mammalized to the formula KD r2 x 100% altalu KD = 0.583 x 100% = 58.3%. So that the influence of the distribution distribution of the distribution is 58.3% compared to the remaining 41.7% influenced by the valrialbel circulation of the distribution of the same research.
PENGARUH STRATEGI PROMOSI TERHADAP PENINGKATAN PENJUALAN PRODUK PADA UD. TAHU NIAS Teodor Denius Halawa; Yupiter Mendrofa; Otanius Laia; Fakta Solala Zebua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6959

Abstract

This study aims to determine whether there is a significant influence between product quality and customer loyalty at Toko Makmur Tani. The research method used in this study was quantitative research. The results of data analysis indicate that product quality has a positive and significant effect on customer loyalty. The regression coefficient value of 0.740 with a t-value of 6.022 and a significance level of 0.000 (<0.05) indicates that every increase in product quality will significantly increase customer loyalty. Based on the coefficient of determination (R Square) of 0.531, this means that product quality has a 53.1% effect on customer loyalty, while the remaining 46.9% is influenced by other factors not examined, such as price, service quality, brand image, and promotion.
EFEKTIVITAS STRATEGI MEDIA SOSIAL DALAM MENINGKATKAN KESADARAN MEREK PRODUK PADA UD. TANDA SETIA KOTA GUNUNGSITOLI Daswan Telaumbanua; Yupiter Mendrofa; Serniati Zebua; Aferiaman Telaumbanua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6961

Abstract

This study aims to analyze the effectiveness of social media strategies in increasing brand awareness of products at UD. Tanda Setia, Gunungsitoli City. The research employs a qualitative approach with data collected through in-depth interviews, observations, and documentation involving the business owner, marketing staff, and customers. The results indicate that social media platforms—particularly Facebook, Instagram, and TikTok - play a significant role in building communication between the company and consumers. The applied strategies include creating engaging content, maintaining posting consistency, actively interacting with users, and utilizing digital promotional features. The use of social media has proven effective in expanding market reach, strengthening brand image, and enhancing customer trust in the products. However, the study also identifies several obstacles, such as limited human resources for content management, lack of creative design variations, and suboptimal use of digital data analytics. Overall, the social media strategy implemented by UD. Tanda Setia is considered effective in increasing brand awareness, although improvements are still needed in content consistency and the development of more professional and targeted digital marketing strategies.
Co-Authors Aferiaman Telaumbanua Ambrosius F.J Ndruru Andi Sumarlin K Anima Halawa Arijanti, Susi Arman Santo Harefa Ayler Beniah Ndraha Berkat Harapan Jaya Zega Bilfret Indra Natal Lase Crisman Tri Boy Ndraha Daswan Telaumbanua David Warisman Waruwu Deli Asni Laoli Diana Kartika Sari Telaumbanua Eka Putra, Johni Eliagus Telaumbanua Emanuel Zebua Eva Indah Sari Zebua Fakta Solala Zebua Ferdinand Pangestu Dohona Firmus Albert Foera Era Daeli Fuadah Johari Ginting, Yanti Mayasari Hapenan Ye Kris Laoli Harefa, Sry Winda Yanti Helentina Zebua Hendriwan Novan Berkat Lase Herman Zendrato Idarni Harefa Idarni Mendrofa Indah Sari Margareth Zebua Iwan Harsono Jefri Hardin Laoli Junita Telaumbanua Kartijo, Kartijo Kristiani Yarniman Daeli Kurniawan Sarototonafo Zai Lase, Asri Sartika Liberti Daeli Loso Judijanto Maria Magdalena Bate'e Maria Magdalena Batee Meiman Hidayat Waruwu Mekris Natalia Gea Melda Lase Melkisan Mahatma Ranggi Zebua Memoris Tafonao Mohamad Khairi Bin Haji Othman Nandang Bekti Karnowati Nanny Artatina Bu’ulolo Nikmahtul Hidayah Telaumbanua Nov Elhan Gea Noverianto Gori Warasi Odaligoziduhu Halawa Oktaf Bri Selamat Lase Otanius Laia Pilipus Gulo Pirmanta Sebayang Preti Insafkah Telaumbanua Putra Setiawan Telaumbanua Ralahallo, Fransiska Natalia restu Zega Septiani Rizky Zandroto Seri Dani Telaumbanua Serniati Zebua Sherly Sherly Silvia Damai Yanti Lase Sophia Molinda Kakisina Sri Naomi Zendrato Syukur Haryaman Telaumbanua Telaumbanua, Seri Dani Teodor Denius Halawa Tiarni Duha Vidya Indah Linia Zebua Wahyu Asrianja Zebua Wiwi Jaya Setia Halawa Yarni Kasih Tafonao Yoel Melsaro Larosa Yusnidar Lase Yusyatniel Zai Yuterlin Zalukhu Zai, Yusyatniel Zega, Berkat Harapan Jaya