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PENDAMPINGAN DIGITAL MARKETING BERBASIS SYARIAH PRODUK ANYAMAN BAHAN BAKU TANAMAN RESAM DESA MARO SEBO, JAMBI Rafiqi Rafiqi; Riski Hernando; Hendriyaldi Hendriyaldi; Fitri Widiastuti; Dwi Hastuti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i10.3816-3821

Abstract

Resam atau paku andam merupakan jenis paku yang biasa tumbuh pada tebing-tebing tepi jalan di pegunungan dan tumbuhnya menjalar. Siapa sangka tumbuhan resam yang dapat menggangu terhambatnya pertumbuhan tumbuhan lain kini bisa dimanfaatkan menjadi bahan baku dalam pembuatan kerajinan anyaman. Adapun tujuan pelaksanaan pengabdian kepada masyarakat di Desa Maro Sebo Kabupaten Muaro Jambi, Jambi ini tidak lain adalah melaksanakan pelatihan dan pendampingan dalam aspek pemasara berbasis digital marketing syariah serta inovasi branding. Dari aspek digital marketing syariah dilaksanakan pendampingn dan membangun mindset mitra untuk menjadi pelaku bisnis harus mengikuti perkembangan teknologi serta strategi dalam meningkatkan penjualan yang sesuai dengan syariah Islam mengutamakan nilai-nilai akhlak dan etika moral. Dari aspek branding, tim mencoba dalam memperkuat branding produk anyaman resam dengan melakukan inovasi agar mendapatkan nilai tambah dari produk dan bisa menembus pasar tidak hanya dikenal di Desa saja, tetapi sudah bisa di kenal oleh masyarakat di luar Desa Maro Sebo Kabupten Muaro Jambi, Jambi.
Pendampingan Pada Nasabah di Unit Layanan Modal Mikro (ULAMM) PT PNM Persero Muara Bulian untuk Mengeliminasi Block Mental sebagai “Musuh” Utama Entrepreneur Sumarni; Rohman William; Hendriyaldi; Nyimas Dian Maisyarah; Musyaiyadah
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.47

Abstract

The number of business actors is an important indicator that will show whether a country is developed or not. The large number of entrepreneurs in a country will have an impact on the emergence of jobs which will automatically increase the country's economy. Indonesia experienced an increase of 3.1% of the total population. One of the Indonesian governments presenting PT PNM (Persero) is to contribute to the welfare of the community and advance Indonesian MSMEs, then the aim of PT PNM Persero ULaMM Muara Bulian is to form an entrepreneurial mentality, increase business and improve the economy, in line with the community service activities that will be carried out. The purpose of this service activity is to influence and change the mindset of customers who are "afraid" of facing risks in doing business, besides that it aims to eliminate Mental Blocks and provide assistance so that business actors have character and skills like entrepreneurs. This service will be able to answer the problems that occur in people who do not dare to start a career as entrepreneurs because they have a Mental Block within themselves, especially customers at ULaMM Muara Bulian. The implementing method in this service in delivering training material is using the Ice Breaking method and motivation Session, aiming to encourage participants to take part in the training and to motivate participants while attending the training, Presentation Session, in this method is in the form of a lecture by presenting material that has been prepared by the Team to training participants in the form of PPT slides and video shows and Discussion Sessions, in this session conducting questions and answers/discussions, namely the method used to respond to the extent to which participants understand the material presented by the Team.
EFFECT OF FINANCIAL ACCESS ON MSME BUSINESS PERFORMANCE, THE MODERATING ROLE OF FINANCIAL LITERACY (STUDY ON YOUTH ENTREPRENEURIAL GROUP IN JAMBI CITY) Erwita Dewi; Hendriyaldi Hendriyaldi; Feni Tialonawarmi
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.673 KB) | DOI: 10.22437/jbsmr.v5i2.19137

Abstract

This study aims to determine the effect of financial access on business performance by testing the moderation effect of financial literacy on entrepreneurial youth groups in Jambi city. Using a survey research design, the questionnaire was distributed to 252 respondents. Hypothesis testing using PLS-SEM analysis tools with Smart PLS 2.0 software. The results of the study indicate that the entire hypothesis was accepted. This proves that financial access affects the business performance of MSMEs and financial literacy acts as a moderation variable.
Pelatihan Sadar Wisata Untuk Pengembangan Wisata Berbasis Masyarakat (Community Based Tourism) Di Desa Lubuk Beringin Kecamatan Batin III Ulu Kabupaten Bungo Hendriyaldi; Erwita Dewi; Rike Setiawati; Erida; Ovie Yanti
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.66

Abstract

Lubuk Beringin Village is one of the villages in Bungo Regency which is a village with enormous natural and cultural tourism potential. In addition to carrying out activities as farmers, the village community also develops local wisdom such as a prohibition to take fish in the river basin according to village custom, a prohibition on using tuba, poison centers, long trawls, and other chemicals to take fish in rivers, a prohibition on picking durian fruit if not ripe or fall alone in large quantities. This local wisdom is the main attraction for Lubuk Beringin Village and has become a tourist destination. Based on the results of interviews with Lubuk Beringin village officials during the preliminary survey, the main problems encountered in managing the Lubuk Beringin tourist destination are 1) Public awareness of the importance of tourism to support the village economy is still very low. 2) Community understanding of Sapta Pesona and tourist villages is still very low. The method used in PPM activities is through face-to-face meetings with the community and participation or known as the active participation lecture method of PPM partners. It is hoped that the implementation of this community service activity can overcome the problems that exist in Lubuk Beringin Village, Bathin III Ulu District, Bungo Regency. This activity was carried out on October 15 2022 at the Lubuk Beringin Village Hall. The output of this community service activity is the understanding of partners, namely BUMDes management, to be able to develop the tourism potential of Lubuk Beringin, publication in journals with ISSN.
PENGARUH PELAYANAN TERHADAP KEPUASAN MASYARAKAT PADA KANTOR DESA MUARA JERNIH KECAMATAN TABIR ULU KABUPATEN MERANGIN Hendriyaldi Hendriyaldi
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 2 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i2.25297

Abstract

Penelitian ini bertujuan untuk (1) Untuk mengetahui Tanggapan Responden Pelayanan pada Kantor Desa Muara Jernih Kecamatan Tabir Ulu Kabupaten Merangin. (2) Untuk mengetahui Tanggapan Responden Kepuasan pada Kantor Desa Muara Jernih Kecamatan Tabir Ulu Kabupaten Merangin. (3) Untuk mengetahui pengaruh pelayanan terhadap kepuasan masyarakat pada Kantor Desa Muara jernih Kecamatan Tabir Ulu Kabupaten Merangin. Penelitian ini termasuk penelitian yang bersifat Deskriptif Kuantitatif. Sampel penelitian ini adalah 84 orang. Berdasarkan hasil penellitian dan pembahasan, maka beberapa pokok kesimpulan penelitian dapat di jelaskan sebagai berikut: Dari Uji thitung didapatkan Reability X1 = 2,487 > 1.664 dan Tangibel X5= 2,061 > 1.664 dinamakan Ho diterima dan Ha ditolak karena lebih besar dari ttabel 1.664. sedangkan Assurance X2 thitung 0,-687 < ttabel 1.664, Empathy X3 thitung 0,950 < 1.664, Responsiveness X4 = thitung 0,402 < 1.664, dinamakan Ho ditolak dan Ha diterima karena lebih kecil dari ttabel 1.664 Nilai Uji F adalah 5,583 lebih besar dari Ftabel 2.32 ini berarti variabel (Reability (X1), Assurance(X2), Empathy(X3), Responsiveness(X4), Tangibel (X5) memiliki pengaruh terhadap kepuasan masyarakat Y. Nilai adjusted R square sebesar 0,216 atau 21,6%. Jadi bisa diambil kesimpulan besarnya pengaruh variabel (Reability (X1), Assurance(X2), Empathy(X3), Responsiveness(X4), Tangibel (X5) Terhadap Kepuasan Masyarakat (Y) sebesar 0,216 atau (21,6%) sedangkan sisanya sebesar 78,4% yang tidak berpengaruh dalam penelitian ini.
Home industry development through digital marketing with canva application optimization Hernando, Riski; Rafiqi, Rafiqi; Hendriyaldi, Hendriyaldi; Hastuti, Dwi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 17 No. 3 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research is MSMEs who take part in home industry development training through digital marketing by optimizing the Canva application. The results of this study indicate that there is an increase in marketing performance and sales performance during the Covid-19 pandemic after marketing training through digital marketing by optimizing the Canva application. The usefulness of this research can theoretically be used as a reference for further researchers by developing models with the latest digital marketing applications. In addition, it can be practically implemented by MSMEs in running their business.
TRANSFORMASI PELAYANAN PUBLIK DIGITAL DI MASA PANDEMI COVID-19 UNTUK MEWUJUDKAN E-GOVERNMENT DI LINGKUNGAN PEMERINTAH DAERAH KOTA JAMBI. Hendriyaldi, Hendriyaldi; Erida, Erida; Yanti, Ovie
Jurnal Paradigma Ekonomika Vol. 17 No. 3 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic has also accelerated virtual transformation in various countries. Technological developments are increasingly sophisticated. Various innovations have sprung up in every government agency. This affects the accessibility of public services. This online service is the result of the implementation of E-Government. This study aims to determine the transformation of digital public services during the Covid-19 pandemic to realize E-Government within the Jambi City Regional Government. This study uses an observational research type. Forms of data collection with documents, observations and in-depth interviews then the researchers tested the credibility and carried out data analysis including data reduction, data presentation and research conclusions. The research design used is a qualitative research method. All data were obtained using analysis on various related literature. The results of the study show that if you want to realize the maximum e-government system in Jambi City, synergy is needed from various Regional Apparatus Organizations (OPD) related to data in the Jambi City Government. So that this digital government transformation is felt by the community, because if the government wants to rebuild public trust, then by increasing government transparency, accessibility, communication, and quality of service the community will feel directly.
Strategi inovasi pengembangan kompetensi dosen menuju sumber daya manusia unggul pada pasca pandemi Covid-19 di Universitas Jambi Hendriyaldi, Hendriyaldi; Sumarni, Sumarni
Jurnal Paradigma Ekonomika Vol. 18 No. 4 (2023): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v18i4.30976

Abstract

One of the keys to the success of higher education is the quality of human resources or lecturers. This research aims to determine the implementation of innovative strategies for developing lecturer competencies towards superior human resources in the post-covid-19 pandemic at Universitas Jambi. This research uses descriptive qualitative research. Data collection techniques used in research include observation, interviews, documentation and literature study using steps including data reduction, data presentation and drawing conclusions. Triangulation in this qualitative research uses source triangulation, namely the researcher will make comparisons and check information obtained through different times and tools. The conclusion of this research is that the strategy for developing lecturer competencies begins with mapping lecturer competencies, developing curriculum and learning methods, developing training programs, developing lecturers and evaluating assessments. The development of lecturer competencies towards superior human resources needs to be improved, including digital competency development, pedagogical competency development, research competency development, professional competency development, and leadership competency development for lecturers.
Pengaruh pelayanan prima dan kepuasan terhadap loyalitas pelanggan pada industri perhotelan berbintang di Kota Jambi Hendriyaldi, Hendriyaldi
Jurnal Paradigma Ekonomika Vol. 19 No. 1 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i1.35769

Abstract

In the digitalization era, every company is expected to be able to solve the problems faced by consumers quickly and based on technology so that they can compete with competitors in facing the era of industrial revolution 4.0. In the hotel industry, good service quality and customer satisfaction have an important role in building customer loyalty. Aims to analyze the influence of excellent service on customer loyalty, the influence of customer satisfaction on customer loyalty and excellent service and customer satisfaction together on customer loyalty in star hotels in Jambi City. This research uses quantitative descriptive research. In this research, researchers collected data to test the hypothesis and multiple linearity regression analysis, and F test and t test. The research results show that excellent service has a positive effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty and excellent service and customer satisfaction together have a positive effect on customer loyalty, which shows that to increase customer loyalty, excellent service quality and customer satisfaction must also be improved.
Halal Certification in Bibliometric Perspective: Trend and Impact Analysis Hastuti, Dwi; Rafiqi, Rafiqi; Hernando, Riski; Hendriyaldi, Hendriyaldi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 19 No. 2 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i2.36208

Abstract

The era of globalization of the digital world has become a challenge for which the provision of goods and services to obtain labeling or recognition of healthy and halal foods is one in the field of food offered in stores, mini-markets, or supermarkets. This research builds on the previous dedication to halal; it also seeks to map the evolution of research on halal certification over an 18-year period, employing a bibliometric analysis approach with Dimension AI data. This in-depth examination of scientific literature and work on halal certifications aims to understand the concept and its evolution year by year. We collected the data by examining Article, Chapter, Monograph, and Proceeding publications, which yielded a total of 15,999 documents on halal certification published from 2007 to 2024. We evaluate the data using the VOSviewer software and classify it into three categories: network visualization, overlay visualization, and density visualization. The results show a considerable increase in publication of halal certification by 2023, which is 3,492 documents compared to the previous year. The trends among halal-based industrial research writers indicate that Fischer, Johan, is the most productive writer. According to keyword analysis, the most commonly used term in developing the trend of halal certification research is 'halal certification', followed by keywords related to review, effects, UMKM, and medium-sized enterprises. There are two countries that have made the largest contributions to halal certification research: Indonesia and Malaysia.