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All Journal EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen Pendidikan Indonesian Journal of Islamic Educational Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Dedikasi Pendidikan Idaarah: Jurnal Manajemen Pendidikan Tadabbur: Jurnal Peradaban Islam AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Intelegensia : Jurnal Pendidikan Islam Ideguru: Jurnal Karya Ilmiah Guru Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Al-Hijr: Journal of Adulearn World Journal of Islamic Education Management World Psychology re-JIEM (Research Journal of Islamic Education Management) ITQAN: Jurnal Ilmu-ilmu Kependidikan Leader: Jurnal Manajemen Pendidikan Islam
Susi Yusrianti, Susi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : ITQAN: Jurnal Ilmu-ilmu Kependidikan

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Manajemen Humas untuk Meningkatkan Animo Masyarakat terhadap Pesantren Modern Ummul Qura Kabupaten Bireuen Annabila, Cut Ila; Yusrianti, Susi; Barus, Jumat
ITQAN: Jurnal Ilmu-ilmu Kependidikan Vol. 15 No. 2 (2024): ITQAN: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/itqan.v15i2.3142

Abstract

This study aims to deeply understand the role of optimizing PR management in building public interest in Ummul Qura Modern Islamic Boarding School in Bireuen Regency. Using a qualitative approach and descriptive method, this study involved informants selected by purposive sampling, including principals, teachers, and PR staff, who have knowledge and experience related to PR program management in pesantren. Data were collected through semi-structured interviews, participant observation, and documentation studies, which were then thematically analysed to find relevant patterns. The results showed that the optimization of PR management at Ummul Qura Modern Islamic Boarding School succeeded in increasing public interest through the implementation of effective communication strategies and the use of digital media. The active involvement of the community in pesantren activities, as well as data-based evaluation of PR programs, also contribute to the positive image of the institution. The increase in the number of students from 180 to 222 in the last two years is an indicator of the success of the strategy implemented. Based on these findings, this study recommends that Ummul Qura Modern Pesantren continue to develop training for PR staff in the use of technology and digital media. In addition, it is important to strengthen community involvement in social activities and implement continuous evaluation to improve the effectiveness of PR programs. Thus, the pesantren can continue to adapt to local needs and strengthen its position as a relevant and responsive educational institution in the modern era.
Co-Authors AA Sudharmawan, AA Aklima Aklima Ali Mufron, Ali Ananda, Sri ANDRI KURNIAWAN Annabila, Cut Ila Artanty, Ary Athal, Tuhfatul Bahri, Saiful Darmayanti, Riza Diana Diana Efriani Efriani Eka Saputra Fauzan Ahmad Siregar Firdausiyah, Luluk Gogor Christmass Setyawan Guilin, Xie Heni Pujiastuti Hibban, Ibnu Ibnu Hajar Irfana, Tungga Buana Jarniati, Jarniati Jaya Sutisna, Ade Jiao, Deng Jumat Barus Linawati Linawati masyithah, dian Muhammad Anggung Manumanoso Prasetyo Muliadi, Riswan Nurbaiti Nurbaiti Siti Aisyah Suriani, Ima Sutisna, Ade Jaya Syahrizal Syahrizal Taufan, Taufan Ulya, Nura Wardhani, Nia Yusnaini Yusnaini