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Journal : Journal Of World Science

Passive Communication and the Silent Treatment in Social Relations of Adolescents in Cirebon City Hudaya, Alfilo Gian Rachmat; Suhendar, Farhan Alfadhil; Nurfalah, Farida
Journal of World Science Vol. 4 No. 7 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i7.1469

Abstract

This study examines the phenomenon of the silent treatment as passive communication in adolescent social relationships in Cirebon City. The silent treatment is defined as the deliberate refusal to engage in verbal communication, often employed as a response to conflict. The aim of this research is to analyze the motivations, emotional responses, and relational dynamics associated with silent treatment, as well as to explore the perceptions of both the initiators and recipients of this behavior. This study utilized a qualitative case study approach, focusing on adolescents aged 16–20 in Cirebon with experience giving or receiving silent treatment. Data were collected through in-depth interviews and analyzed using observation, documentation, and literature review techniques. The Johari Window theory applied to examine the dynamics of self-disclosure within the context of silent treatment. The findings suggest that the silent treatment is not an effective method of conflict resolution; rather, its repeated use can deteriorate interpersonal relationships. Besides, the study also indicates that the silent treatment serves as a conflict-avoidance tactic, yet it frequently elicits negative emotional responses, including feelings of devaluation, frustration, and relational deterioration. The study further demonstrates the value of self-disclosure in reducing instances of miscommunication and promoting more effective interpersonal relations. This study recommends education about healthy communication and emotional management for adolescents to prevent the use of silent treatment in social relationships.
Representation Of Women's Beauty In Indonesia In Imperfect Film: Career, Love And Scales Sazudda, Hanna Nur; Malik, Nugraha Abdul; Nurfalah, Farida; Wulandari, Sri
Journal of World Science Vol. 3 No. 10 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i10.719

Abstract

This study examines the representation of beauty and physical appearance associated with the double standards faced by Indonesia women, as depicted in the film "Imperfect: Career, Love, and Scales". The reason for choosing this study is that researchers are interested in discussing the representation of beauty, especially women in Indonesia, as well so that researchers can make a valuable contribution in understanding the complex dynamics behind people's views on beauty and its implications in daily life. The purpose of this study is to examine the interpretation of Indonesia Women's Beauty in the narrative of the film and to produce knowledge that can be used in formal and informal education to increase awareness about the social and psychological implications of beauty representation. The methodology applied in this analysis is a qualitative approach, a qualitative approach is used to understand social phenomena in depth, from a complex and contextual point of view through semiotic analysis techniques based on the theory developed by Charles. Charles systematic theory of signs and their interpretation process helps to understand how meaning is constructed, transmitted, and interpreted in the context of human communication. The findings of this analysis show a number of scenes that critically raise the sensitive issue of the perception that women who are considered beautiful are often depicted with physical features such as thin bodies and fair skin. By acknowledging and celebrating this diversity, we can foster a more inclusive and appreciative understanding of different forms of beauty, while strengthening national cultural identity.
Urban Transformation in Cirebon: Celebrity Endorsement, Global Pop Culture, and Youth Consumption Nurfalah, Farida; Nuruzzaman, M.; Noviani Santika, Rifka; Naufal Bin Yunus, Mohd
Journal of World Science Vol. 5 No. 3 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i3.1649

Abstract

In the era of global pop culture and digital media proliferation, celebrity endorsement has become a key strategy in marketing communication, particularly for engaging youth consumers who are deeply embedded in fandom communities. This research examines celebrity endorsement as a communication management practice by analyzing how the global K-pop group Blackpink functions as a brand ambassador for Oreo among teenage consumers in Cirebon City, Indonesia. Employing a qualitative case study design, the research draws on semi-structured interviews, non-participant observation, and documentation of Instagram-based promotional materials. The findings demonstrate that Blackpink performs three interrelated communicative roles: visual testimonial provision, endorsement and symbolic reinforcement, and narrative centrality within brand communication. Rather than relying on informational persuasion, Oreo strategically manages meaning through visual symbolism, fandom-oriented engagement, and platform-specific narratives that enable teenagers to co-create brand meaning. Conceptually, the study advances communication management scholarship by positioning celebrity endorsement as a process of meaning management, stakeholder engagement, and strategic narrative construction, particularly within secondary urban contexts shaped by global media flows.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azizah, Putri Vidya Nur Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Dian Nita Aryani Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo Najiyah, Sayyidah Fitri Naufal Bin Yunus, Mohd nia kurniasih Noviana, Wina Noviani Santika, Rifka Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma