Article Per Year (5 Year)
p-Index From 2021 - 2026
11.109
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen JURNAL MANAJEMEN BISNIS Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Indonesia Jurnal Sekretaris & Administrasi Bisnis
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 5   6   7   8   9 
The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers Nur Kholifah, Cantika; Putu Nina Madiawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1317

Abstract

In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.
THE UTILIZATION OF PROJECT MANAGEMENT TOOLS IN IMPROVING EMPLOYEE PERFORMANCE AT PT TELKOM INDONESIA Anggara Siswanajaya; Putu Nina Madiawati; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1512

Abstract

PT Telkom Indonesia, as the largest telecommunications company in Indonesia, has implemented Jira within its Digital Business and Technology Division as a primary project management tool to support collaboration, task organization, and project monitoring. This study focuses on three key independent variables individual competence, organizational culture, and training and development which are considered essential elements in improving human resource quality. These factors directly influence team capability as a mediating variable, which in turn affects employee performance as the dependent variable. The research was conducted through a survey of 146 respondents from the Digital Business and Technology Division of PT Telkom Indonesia. The findings are expected to provide strategic insights for optimizing the use of project management tools to enhance employee performance, ensuring that their implementation aligns with team characteristics, organizational culture, and technical readiness.
BASIC FINANCIAL TRAINING FOR SMEs ACTORS IN RUMAH HASANAH COMMUNITY BANDUNG Akbar, Aldi; Madiawati, Putu Nina; Artadita, Sherly
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.885

Abstract

Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
How Consumer Attitude Mediates Risk Perception and Trust in Using Food Delivery Application Madiawati, Putu Nina; Wijaksana, Tri Indra
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.3

Abstract

This study's objective is to observe the variables influencing decisions to use food delivery applications (FDAs) in West Java, Indonesia. We start with the argument that observing risk and trust factors in online transactions were crucial to determine consumer’s attitude and their online purchase behaviour in the end. By surveying 384 individuals and responses were taken from structured questionnaires, the relationships between variables were analyzed using quantitative methods incorporating structural equation model, partial least square (SEM-PLS). The results showed that online purchase behaviour is influenced by risk perception and trust, but mediating effect can cause different results in indirect effects.
APPLYING THE 3R PRINCIPLES FOR SUSTAINABLE WASTE MANAGEMENT IN CIBODAS TOURISM VILLAGE Kuswanto, Arif; Madiawati, Putu Nina; Nurnida, Ida
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1216

Abstract

The community service program implemented in Cibodas Tourism Village, Pasirjambu District, Bandung Regency, aimed at improving local waste management practices, reducing environmental impacts of tourism, and creating livelihood opportunities through circular-economy activities. The program combines participatory methods and workshops on waste management by applying the 3R principles (Reduce, Reuse, and Recycle). Measurable outcomes included improved source segregation accuracy, an operational community composting facility, and income streams from recyclable materials. The initiative, aligned with Sustainable Development Goals (SDG), demonstrates that integrated education and infrastructure interventions can produce environmental and socio-economic co-benefits in rural tourism settings.
Pengaruh Brand Awareness, Citra Merek Dan Product Quality Terhadap Loyalitas Konsumen Melalui Customer Satisfaction Sebagai Variabel Intervening Produk Facetology Sitohang, Fitri Melani; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kecantikan dan perawatan kulit berkembang pesat seiring dengan kemajuan teknologi. Banyak perusahaan,baik lokal maupun internasional, bersaing untuk mendapatkan pangsa pasar guna memenuhi kebutuhan dan keinginankonsumen terkait tren kecantikan dan perawatan kulit yang terus berkembang. Setiap perusahaan memiliki strategiunik dalam memperkenalkan mereknya agar menarik perhatian konsumen. Seiring berjalannya waktu, merek lokalFacetology mulai mendapatkan perhatian konsumen. Mengukur loyalitas konsumen melalui pengaruh BrandAwareness, Citra Merek, dan Product Quality yang berfungsi menjadi tolak ukur Customer Satisfaction dari ProdukFacetology.Penelitian ini bertujuan untuk menganalisis pengaruh Brand awareness, Citra Merek, dan Product Quality terhadapLoyalitas Konsumen, dengan Kepuasan Konsumen berperan sebagai variabel intervening pada produk Facetology diBandung. Penelitian ini menerapkan pendekatan deskriptif kuantitatif dengan sampel sebanyak 100 responden yangsudah memakai produk Facetology di Bandung. Teknik pengambilan sampel yang diterapkan adalah Non-ProbabilitySampling dengan metode Purposive Sampling, pengambilan sampel dilakukan berdasarkan kriteria tertentu yangsesuai dengan tujuan penelitian. Selanjutnya, analisis data yang diteapkan adalah metode Path Analysis.Penelitian ini mendapatkan hasil berupa Brand Awareness (X1) memiliki pengaruh yang signifikan terhadap CustomerSatisfaction (Z), Citra merek (X2) tidak memberikan berpengaruh terhadap Customer Satisfaction (Z), dan ProductQuality (X3) memiliki pengaruh terhadap Customer Satisfaction (Z). Selanjutnya, Brand Awareness (X1) memberikanberpengaruh yang positif dan signifikan terhadap Loyalitas Konsumen (Y) melalui Customer Satisfaction (Z), BrandImage (X2) tidak memberikan pengaruh terhadap Loyalitas Konsumen (Y) melalui Customer Satisfaction (Z), danProduct Quality (X3) memberikan pengaruh terhadap Loyalitas Konsumen (Y) melalui Customer Satisfaction (Z).Keyword : Loyalitas Konsumen, Customer Satisfaction, Brand Awareness, Citra Merek, Product Quality
Pengaruh Brand Experience terhadap Repurchase Intention Indomie Korean Ramyeon Series: Peran Mediasi Brand Trust dan Self Congruence Krisdamayanti, Sintya; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengkaji pengaruh brand experience terhadap repurchase intention produk IndomieKorean Ramyeon Series, dengan mediasi brand trust dan self-congruence. Penelitian kuantitatif ini menggunakanpurposive sampling dengan 166 responden pengguna produk. Data dikumpulkan melalui survei skala Likert 5 poin dandianalisis menggunakan PLS-SEM pada SmartPLS 3.2.9. Hasil menunjukkan bahwa brand experience tidakberpengaruh langsung terhadap repurchase intention, tetapi berpengaruh signifikan terhadap self-congruence dan brandtrust. Brand trust tidak menjadi mediator yang signifikan, sedangkan self-congruence terbukti sebagai mediator yangsignifikan. Repurchase intention lebih dipengaruhi oleh kesesuaian persepsi konsumen terhadap merek dan diri merekasendiri dibandingkan hanya oleh brand trust.Kata Kunci-Brand Experience, Brand Trust, Self Congruence, Repurchase Intention, Indomie Korean Ramyeon Series.
Pengaruh Digital Marketing, Brand Image, Dan E-Wom Terhadap Kepuasan Pelanggan Generasi Z Melalui Variabel Keputusan Pembelian Pada Produk Mobil Listrik Byd Wirawan, Adi; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh digital marketing, brand image, dan electronic word of mouth (E-WOM) terhadapkepuasan pelanggan pada pengguna mobil listrik BYD dari Generasi Z, dengan keputusan pembelian sebagai variabelmediasi. Responden merupakan individu yang mengeluarkan lebih dari IDR 10 juta per bulan dan memiliki pengalamanmembeli produk BYD. Analisis data dilakukan menggunakan metode Partial Least Squares Structural EquationModeling (PLS-SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa digital marketingdan brand image memiliki pengaruh signifikan terhadap keputusan pembelian sekaligus kepuasan pelanggan.Sebaliknya, E-WOM tidak memberikan pengaruh signifikan terhadap keputusan pembelian dan hanya berkontribusikecil terhadap kepuasan. Keputusan pembelian terbukti berperan sebagai mediator yang penting dalam hubungan digitalmarketing dan brand image dengan kepuasan pelanggan. Temuan ini menegaskan pentingnya penerapan strategipemasaran digital yang efektif, inovatif, dan penguatan brand image yang konsisten sebagai upaya berkelanjutan untukmeningkatkan kepuasan, mempertahankan konsumen, serta memperluas pangsa pasar mobil listrik di segmen GenerasiZ.Kata Kunci: Digital Marketing, Brand Image, E-WOM, Keputusan Pembelian, Kepuasan Pelanggan, Generasi Z
Pengaruh Ekuitas Merek, Kualitas Produk Dan Inovasi Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Produk Apple Di Generasi Z Indonesia Putra, Kurniawansyah; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi mengubah perilaku konsumen, khususnya Generasi Z yang sangat terhubung denganperangkat digital dan menuntut kualitas serta inovasi produk tinggi. Apple sebagai merek teknologi global yang diminatianak muda menghadapi tantangan mempertahankan loyalitas konsumen di tengah persaingan ketat. Penelitian inimenganalisis pengaruh ekuitas merek, kualitas produk, dan inovasi produk terhadap loyalitas konsumen dengan kepuasankonsumen sebagai variabel mediasi pada pengguna produk Apple di kalangan Generasi Z Indonesia. Pendekatan penelitianadalah kuantitatif kausalitas dengan metode survei melalui kuesioner kepada 200 responden menggunakan teknikpurposive sampling. Analisis data dilakukan dengan Structural Equation Modeling (SEM) berbasis Partial Least Squares(PLS) melalui SmartPLS 4. Hasil penelitian menunjukkan ekuitas merek, kualitas produk, dan inovasi produk berpengaruhpositif dan signifikan terhadap kepuasan konsumen. Kepuasan konsumen juga berpengaruh signifikan terhadap loyalitas,sekaligus memediasi hubungan ketiga variabel independen terhadap loyalitas konsumen. Temuan ini menegaskanpentingnya kepuasan dalam membangun loyalitas, sehingga Apple perlu menjaga kualitas, melakukan inovasi relevan, danmempertahankan kekuatan merek.Kata Kunci: Ekuitas Merek, Kualitas Produk, Inovasi Produk, Kepuasan Konsumen, Loyalitas Konsumen
Pengaruh Harga dan Kualitas Produk Terhadap Repurchase Intention Produk Camille Beauty yang Dimediasi Berdasarkan Kepuasan Konsumen Rohmah, Hannah Nasriatun Najah Nur; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kecantikan di Indonesia mengalami pertumbuhan pesat seiring meningkatnya kesadaran masyarakat, khususnyagenerasi muda, terhadap perawatan kulit. Camille Beauty sebagai brand lokal menghadapi tantangan dalam mempertahankanminat pembelian ulang konsumennya di tengah persaingan ketat. Penelitian ini bertujuan untuk menganalisis pengaruh hargadan kualitas produk terhadap repurchase intention yang dimediasi oleh kepuasan pelanggan. Penelitian ini menggunakanpendekatan kuantitatif dengan metode non-probability sampling teknik purposive sampling. Data pada penelitian ini diperolehdari 100 responden di kota Bandung yang mengetahui dan menggunakan serta pernah melakukan pembelian Produk CamilleBeauty. Pengumpulan data dilakukan secara online melalui penyebaran kuesioner menggunakan Google Form. Analisis datadilakukan dengan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan menggunakan sowftwareSmartPLS 3.2.9. Berdasarkan hasil penelitian, menunjukkan bahwa harga tidak berpengaruh secara signifikan terhadaprepurchase intention, namun berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas produk berpengaruh positif dansignifikan terhadap repurchase intention maupun kepuasan pelanggan. Kepuasan pelanggan juga terbukti menjadi variabelmediasi yang signifikan. Dengan demikian, peningkatan kualitas produk dan kepuasan pelanggan dapat mendorong pembelianulang. Camille Beauty disarankan untuk menyesuaikan strategi harga dan terus meningkatkan kualitas agar dapatmempertahankan konsumen secara berkelanjutan.Kata Kunci : Harga, Kealitas Produk, Repurchase Intention, Kepuasan Pelanggan
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Adi Wirawan Agus Maolana Hidayat Aldi Akbar Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Asti, Elvina Syafira Ayu Setyaningrum Az-Zahra, Putri Barus, Viljen Kaginta Baskara, Muhamad Brady Rikumahu Bunga Adelia Putri Choirie, Achmad Thariqul Citra Kusuma Dewi Clarisa Salsabila Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dhiya Shafa Dian Indiyati Dicky Hidayat Dudi Pratomo Ella Manisa Br Karo Erlangga, Yogi Erlita Fadhlullah, Ahmad Fahira, Luwisca Fajar Soefany Fakhira Azzahra Farida Titik Kristanti Fauziah, Farizsa Rianka Federico Lanzalonga Fina Septiani Fuji Dwi Rani Ganea Wijaya, Banu Surya Ghaluh Iedmu’ammar Iedmu’ammar Gunardi, Muhammad Raihan Aufa Haifa Salsabila Handono, Artiar Anjani Hari Sel, Boby Jamis Hidayat, Dani Rizki Ida Nurnida Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Krisdamayanti, Sintya Lucky Roy Saputra Madani, Akmal Mulki Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nindy Resti Puranda Nugroho, Nova Azhar Nur Kholifah, Cantika Nur Sheha Gunawan, Ahmad NURUL RAHMAWATI Nuslih Jamiat Otari Adelia Tambunan Ovio Destiana Sugiono Pane, Eryanda Rizki Pardede, Nova Lina Kristin Pratama, Agung Putra Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putra, Kurniawansyah R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Raihana, Annisa Lathifah Rama Ramadhani, Zahira Hasna Aulia Ramadhanny, Allisyah Noer Fitri Rania Salsabila Ratih Hendayani Rd. Nurafni Rubiyanti Rd. Nurafni Rubiyanti Robi Latansa Rohmah, Hannah Nasriatun Najah Nur Roza Tri Meilani Rozy Fauzana Saefudin, Miftah Fauzil Adhim Sanusi, Dede Sukmadyanto Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Setyaningrum, Ayu Sherly Artadita Shilmy Diyani Sitohang, Fitri Melani Sulistijono Sulistijono Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syahputra Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Wulandari, Alivia Trisnanda Ynry Purnamasari Yudha Aditya Gozali Tahir Zamaludin Abdulah Zidan Basyarahil Rais Pambudi