Article Per Year (5 Year)
p-Index From 2021 - 2026
11.001
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen JURNAL MANAJEMEN BISNIS Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Indonesia Jurnal Sekretaris & Administrasi Bisnis
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 6   7   8   9   10 
Pengaruh Penggunaan Media Sosial Dan Ewom Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Pada Instagram @Mcdonaldsid Gunardi, Muhammad Raihan Aufa; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisa pengaruh penggunaan media sosial dan Electronic Word of Mouth (eWOM) terhadapkeputusan pembelian, dengan kepercayaan sebagai variabel mediasi pada akun Instagram @mcdonaldsid. Fenomenaboikot McDonald’s akibat isu sosial-politik menjadi latar belakang penelitian, mengingat dampaknya pada persepsidan perilaku konsumen, khususnya mahasiswa Generasi Z di Bandung. Metode yang dipakai ialah kuantitatif dengansurvei terhadap 170 mahasiswa aktif pengguna Instagram dan konsumen McDonald’s. Analisis data dilakukanmenggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) melalui SmartPLS, meliputipengujian outer model untuk validitas dan reliabilitas, serta inner model untuk hubungan antarvariabel. Hasilpenelitian memperlihatkan bahwa penggunaan media sosial dan eWOM berpengaruh positif dan signifikan terhadapkeputusan pembelian, serta kepercayaan konsumen juga berpengaruh positif terhadap keputusan pembelian. Selainitu, ditemukan bahwa kepercayaan konsumen mampu memediasi pengaruh eWOM terhadap keputusan pembeliansecara signifikan. Temuan ini menegaskan pentingnya strategi digital marketing berbasis interaksi dan kepercayaandi media sosial, serta kekuatan eWOM dalam membentuk keputusan pembelian di era digital, terutama di kalanganGenerasi Z. Penelitian ini memberikan implikasi praktis bagi perusahaan dalam merancang strategi komunikasi yangrelevan, kredibel, dan interaktif untuk membangun loyalitas serta kepercayaan konsumen.Kata Kunci Media Sosial, Electronic Word of Mouth (eWOM), Kepercayaan Konsumen, Keputusan Pembelian,Instagram McDonald’s Indonesia
Role of Brand Image and Price Importance as Moderator on Online Customer Review and Hotel Booking Intention Rania Salsabila; Citra Kusuma Dewi; Putu Nina Madiawati
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.11873

Abstract

The increasing ease of Internet access has led to the widespread use of Online Travel Agents (OTAs), especially in the tourism industry. OTAs simplify hotel booking and increase consumer interest. A key factor influencing hotel booking intention is Online Customer Reviews (OCRs), which can be positive or negative and provide essential information to potential buyers. Despite the critical role of OCRs, limited research has been conducted on how brand image and price importance moderate the effect of reviews on hotel booking intentions, particularly in Indonesia. The research aimed to examine the impact of OCRs on hotel booking intention, with a focus on brand image and price importance as moderating factors on Indonesia’s largest OTA platform, Traveloka. Data were collected from 500 valid respondents and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to assess the influence of reviews, brand image, and price importance on booking intentions. The results demonstrate that positive OCRs significantly enhance booking intentions. Additionally, brand image and price importance play a crucial moderating role in strengthening the influence of reviews on consumer decisions. These findings highlight hotel managers’ importance in maintaining a positive online presence and leveraging their brand image and pricing strategies to maximize booking intentions. The research contributes to the theoretical understanding of OTA-mediated consumer behavior and offers practical insights for optimizing digital marketing strategies within the Indonesian tourism sector.
The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity Nabilla Dyah Eka Pramudhita; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.181

Abstract

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.
Pengaruh Harga, Promosi, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Bandung Indah Fransiska; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.271

Abstract

In March 2020, the covid-19 virus entered Indonesia, which led to the establishment of restrictions on outdoor activities and resulted in an increase in the use of e-commerce platforms. Shopee is one of the e-commerce that has increased. Therefore, the purpose of this research is to see how shopee users in Bandung perception of Price, Promotion, Quality of Service, Brand Image, and Purchase Decision and also to see the influence of Price, Promotion, Quality of Service, Brand Image to Purchase Decisions on Shopee Users in Bandung in a Partial and Simultaneous. Data analysis uses multiple linear regression analysis, with descriptive quantitative methods. The number of samples used as many as 100 shopee users domiciled in Bandung with non-probability sampling method with snowball sampling type. The results of the study found that partially the price and quality of service had no significant effect on purchasing decisions, while on promotion and brand image had a significant effect on purchasing decisions. While simultaneously it was obtained that their price, promotion, quality of service, and image significantly influenced the purchase decision by 54.3% and the remaining 45.7% was influenced by other variables not studied in this study
THE INFLUENCE OF CULTURAL CONTEXT ON LUXURY VALUE PERCEPTION AND PURCHASE INTENTION: A COMPARATIVE STUDY BETWEEN INDONESIA AND AUSTRALIA IN THE AFFORDABLE LUXURY FASHION SEGMENT Lucky Roy Saputra; Putu Nina Madiawati; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2281

Abstract

The rapid growth of the global affordable luxury fashion segment presents a critical paradox, as luxury brands increasingly target culturally diverse consumers who interpret the meaning of luxury in fundamentally different ways. This phenomenon becomes particularly evident when comparing collectivist markets such as Indonesia with individualistic markets such as Australia, where uniform value propositions often fail to resonate equally. This study aims to examine the influence of cultural context on Luxury Value Perception (LVP) and Purchase Intention, as well as the moderating role of Individualism–Collectivism orientation among affordable luxury fashion consumers in Indonesia and Australia. A quantitative survey-based approach was employed and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), complemented by Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (MGA). The findings are expected to provide empirical insights into how cultural differences shape luxury value perceptions and purchase intentions, offering strategic implications for affordable luxury fashion brands in developing culturally adaptive value propositions.
Strategy to Enhance Competitive Advantage Through Culture Analysis and Customer Behaviors on the Iron Clan Jewelry Brand Yudha Aditya Gozali Tahir; Putu Nina Madiawati; Mahir Pradana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.538

Abstract

This research aims to analyze strategies to increase competitive advantage through cultural analysis and customer behavior in the Iron Clan Jewelry brand. The jewelry industry in Indonesia showed significant growth, with an export value of USD 547.5 million in December 2023. However, jewelry companies face challenges in understanding increasingly complex and dynamic consumer preferences. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze the relationship between variables. Data were collected through a survey of 384 respondents who are consumers or potential consumers of Iron Clan Jewelry in the Greater Bandung area. The research results indicate that cultural analysis and customer behavior significantly influence competitive advantage, with product innovation serving as a key mediator in this relationship. Furthermore, regulation moderates these dynamics, shaping the extent to which cultural insights and consumer feedback can be effectively translated into market advantages. The findings suggest that a deep understanding of cultural values and consumer behavior patterns enables companies to design more relevant and differentiated products, thereby strengthening their competitive position. This study provides strategic recommendations for jewelry brands to leverage cultural insights and adaptive innovation processes while aligning with regulatory frameworks to achieve sustainable growth in a competitive market.
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Adi Wirawan Agus Maolana Hidayat Aldi Akbar Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Asti, Elvina Syafira Ayu Setyaningrum Az-Zahra, Putri Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Choirie, Achmad Thariqul Citra Kusuma Dewi Clarisa Salsabila Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Erlangga, Yogi ERLITA Fadhlullah, Ahmad Fahira, Luwisca Fakhira Azzahra Farida Titik Kristanti Fauziah, Farizsa Rianka Federico Lanzalonga Fuji Dwi Rani Ganea Wijaya, Banu Surya Ghaluh Iedmu’ammar Iedmu’ammar Gunardi, Muhammad Raihan Aufa Haifa Salsabila Handono, Artiar Anjani Hari Sel, Boby Jamis Hidayat, Dani Rizki Ida Nurnida Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Krisdamayanti, Sintya Lucky Roy Saputra Madani, Akmal Mulki Mahir Pradana Michele Oppioli Mitha Permata Pura Mokhamad Wildan Marzuqon Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Kholifah, Cantika Nur Sheha Gunawan, Ahmad NURUL RAHMAWATI Nuslih Jamiat Pane, Eryanda Rizki Pardede, Nova Lina Kristin Pratama, Agung Putra Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putra, Kurniawansyah R. Nurafni Rubiyanti Raihana, Annisa Lathifah Rama Ramadhani, Zahira Hasna Aulia Ramadhanny, Allisyah Noer Fitri Rania Salsabila Ratih Hendayani Robi Latansa Rohmah, Hannah Nasriatun Najah Nur Roza Tri Meilani Rozy Fauzana Saefudin, Miftah Fauzil Adhim Sanusi, Dede Sukmadyanto Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sherly Artadita Shilmy Diyani Sitohang, Fitri Melani Sugiono, Ovio Destiana Sulistijono Sulistijono Syahdan Muhamad Rezky Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Wulandari, Alivia Trisnanda Ynry Purnamasari yogi suprayogi Yudha Aditya Gozali Tahir Zamaludin Abdulah