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All Journal Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Syntax Literate: Jurnal Ilmiah Indonesia Technomedia Journal SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) YUME : Journal of Management Jurnal Common Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Politik dan Komunikasi Journal of Industrial Engineering and Operation Management (JIEOM) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Abdimas Bina Bangsa Jurnal Digital Media dan Relationship Digismantech (Jurnal Program Studi Bisnis Digital)
Antonius Felix
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Digismantech (Jurnal Program Studi Bisnis Digital)

 1 
The Role of FOMO, Personalization, and Social Sharing in Driving Customer Engagement and Brand Loyalty: Insights from Spotify Wrapped in Indonesia Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Youngky Vincent
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7357

Abstract

This study investigates the roles of Fear of Missing Out (FOMO), personalization, and social sharing behavior in influencing customer engagement and brand loyalty, with social media activity as a moderating factor. Using Spotify Wrapped as a case study, data was collected from 205 active Spotify users in Indonesia through an online survey. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables and test the moderating effect. The findings show that personalization is the strongest driver of customer engagement, followed by social sharing behavior and FOMO. Social media activity significantly amplifies the effect of FOMO on engagement, highlighting the critical role of Indonesia’s highly social and trend-driven digital culture. Additionally, customer engagement strongly mediates the relationship between these factors and brand loyalty, underscoring the importance of emotional connections in retaining users. This study contributes to understanding how digital engagement strategies, such as Spotify Wrapped, resonate in culturally specific contexts like Indonesia. The results provide actionable insights for marketers and digital platforms aiming to leverage personalization and social influence to enhance user engagement and loyalty, while acknowledging the need for further exploration in diverse markets.Penelitian ini mengkaji peran Fear of Missing Out (FOMO), personalisasi, dan perilaku berbagi di media sosial dalam memengaruhi keterlibatan pelanggan (customer engagement) dan loyalitas merek (brand loyalty), dengan aktivitas media sosial sebagai variabel moderasi. Menggunakan Spotify Wrapped sebagai studi kasus, data dikumpulkan dari 205 pengguna aktif Spotify di Indonesia melalui survei online. Analisis dilakukan menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel dan efek moderasi. Hasil penelitian menunjukkan bahwa personalisasi merupakan faktor terkuat yang mendorong keterlibatan pelanggan, diikuti oleh perilaku berbagi di media sosial dan FOMO. Aktivitas media sosial secara signifikan memperkuat efek FOMO terhadap keterlibatan, yang menyoroti peran penting budaya digital Indonesia yang sangat sosial dan berorientasi pada tren. Selain itu, keterlibatan pelanggan secara kuat memediasi hubungan antara faktor-faktor tersebut dengan loyalitas merek, menegaskan pentingnya koneksi emosional dalam mempertahankan pelanggan.Penelitian ini berkontribusi pada pemahaman tentang bagaimana strategi keterlibatan digital, seperti Spotify Wrapped, beresonansi dalam konteks budaya spesifik seperti Indonesia. Temuan ini memberikan wawasan praktis bagi pemasar dan platform digital untuk memanfaatkan personalisasi dan pengaruh sosial dalam meningkatkan keterlibatan dan loyalitas pengguna, dengan tetap mengakui perlunya eksplorasi lebih lanjut di pasar yang beragam
ANALISA KINERJA SUATU PERUSAHAAN DI JAKARTA DENGAN MENGGUNAKAN BALANCED SCORECARD Antonius Felix
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 1 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i1.2286

Abstract

Penelitian dilakukan di sebuah perusahaan distribusi di Jakarta dengan melakukan pengukuran kinerja menggunakan Balanced Scorecard agar bisa menganalisa secara keseluruhan perspektif antara lain perspektif keuangan, pelanggan, proses bisnis, dan pembelajaran dan pertumbuhan. Metode penelitian adalah dengan survey lapangan, wawancara dan kuesioner. Permasalahan adalah penurunan penjualan perusahaan sejak tahun 2017. Teknik Pengumpulan data yang penulis lakukan adalah dengan penelitian lapangan, penelitian langsung pada objek yang diteliti. Data yang digunakan adalah data primer dan data sekunder. Hasil penelitian menunjukan bahwa perusahaan dalam keadaan sehat, perspektif yang paling rendah adalah perspektif proses bisnis internal, walau perspektif lain dalam keadaan baik, namum tetap perlu adanya kemajuan berkelanjutan. Perusahaan perlu untuk menambahkan lini product, setidaknya menambah supplier baru , karena di perspektif ini sangat rendah dan membuat bargaining power dari supplier tinggi. Malah jika memungkinkan mulai untuk memulai brand sendiri. Melakukan penugasan kembali job description karena beberapa sistem sudah tidak sesuai dengan karyawan yang baru, harus di sesuaikan lagi dan perlu mengisi kursi- kursi yang memang kosong supaya tidak terlalu pembebanan di individu - individu tertentu. Saran dari penelitian ini ada beberapa hal yang harus diperhatikan disarankan penambahan supplier, aftersales lambat, harus adanya SOP yang lebih baik dan sistem reward.Kata Kunci: Balanced Scorecard, pengukuran kinerja, manajemen strategis The research was conducted at a distribution company in Jakarta by measuring performance using the Balanced Scorecard in order to analyze the overall perspective, including financial, customer, business process, and learning and growth perspectives. The research method is by field survey, interview and questionnaire. The problem is the decline in company sales since 2017. The data collection technique that the writer does is by field research, direct research on the object. The data used are primary data and secondary data. The results showed that the company is in good health, the lowest perspective is the perspective of internal business processes, although other perspectives are in good condition, there is still a need for continuous progress. Companies need to add product lines, at least add new suppliers, because in this perspective it is very low and makes the bargaining power of suppliers high. In fact, if possible start to start your own brand. Reassigning job descriptions because some systems are no longer suitable for new employees, have to be adjusted again and need to fill empty seats so as not to be too burdensome for certain individuals. The suggestion of this research is that there are several things that must be considered, suggesting additional suppliers, slow after sales sales, better SOP and reward system.Keywords: Balanced Scorecard, performance analysis, strategic management
Can User-Generated Content Drive the Purchase of Sustainable Products? Exploring the Role of Persuasion Knowledge Among Young Consumers in Jakarta Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Steffie Debbyana Wijaya
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 1 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i1.8309

Abstract

This study explores the significant influence of User-Generated Content (UGC) on the purchase intention for sustainable products among young consumers in Jakarta, Indonesia, with persuasion knowledge acting as a mediating factor. In an era where digital platforms are reshaping consumer behavior, especially in emerging markets, understanding the role of UGC in driving sustainable consumption is essential. While UGC's impact on general consumer behavior is well-documented, its specific effect on sustainability-driven decisions remains underexplored. This study addresses this gap by examining how young, digitally-engaged consumers interpret UGC and how their awareness of persuasive intent shapes their willingness to purchase sustainable products. Employing a quantitative approach, data was collected from 158 respondents in Jakarta, revealing that UGC significantly enhances purchase intention, with persuasion knowledge amplifying this effect. The findings underscore the pivotal role of digital content in fostering sustainable consumption and provide valuable insights for marketers looking to leverage UGC in promoting environmentally-conscious consumer behavior in Indonesia’s rapidly evolving digital ecosystem.
Co-Authors Agung Stefanus Kembau Andreas, Wilson Anlovsky Anthony Anthony Antonia, Claresta Bernanda, Devi Yurisca Celvine, Celvine Cerlysia Cerlysia Cerlysia, Cerlysia Cindy Claudia Natalie, Lia, Singgi, Katherine , Sarah Felina , Colin, Vincent Daniel Dellavita, Dellavita Devi Yurisca Dimas Okta Briyanti Dwi Priska Lestari Usman, Vincent Winata, Effendy, Filberth Fandevi Maitri Felix Melvin Young Fresi Beatrix Lendo Glisina Dwinoor Rembulan Handoko Hendra, Martin Ivan Livaro Jonathan, Alden Juan Matthew Karsten Julius Sutrisno Julius, Julius Kembau, Agung Stefanus Kurashige, Aiko Angel Lenisia, Lenisia Liu De Sheng Hermanto Livaro, Ivan Martin Hendra Nathaniel, Regan Ricky Tjalani Saputra, Alvin Sheng, Liu De Steffie Debbyana Wijaya Stevania, Stevania Steven Jonathan Salim Susilo, Sophia Reni Teniwut, Geovanny Vincencio Theranata, Andre Tjalani, Ricky Venness, Venness Vincent Colin Wardhani, Nuraini Kusuma Wibowo, Bimo Mukti William Wijaya Willian Wijaya Young, Felix Melvin Youngky Vincent Yurisca, Devi