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All Journal Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Syntax Literate: Jurnal Ilmiah Indonesia Technomedia Journal SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Petra International journal of Business Studies (IJBS) YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Common Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Politik dan Komunikasi JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Management - Small and Medium Enterprises (SME's) Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal Manajemen dan Inovasi (MANOVA) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Business Economic, Communication, and Social Sciences Journal (BECOSS) Engineering, Mathematics and Computer Science Journal (EMACS) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Jurnal Digital Media dan Relationship International Journal of Management Science and Information Technology (IJMSIT) Mabsya: Jurnal Manajemen Bisnis Syariah Journal of Law, Poliitic and Humanities IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Digismantech (Jurnal Program Studi Bisnis Digital) Economics and Digital Business Review
Antonius Felix
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Pengaruh Faktor E-Service Quality Dan Kepuasan Konsumen Terhadap Perilaku Konsumen Pada Produk Fashion Di E- Commerce Shopee Anthony, Anthony; Kembau, Agung Stefanus; Felix, Antonius
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i11.15376

Abstract

Teknologi Informasi dan Komunikasi (TIK) mengubah lanskap perdagangan di Indonesia melalui e-commerce, memudahkan pemasaran digital dan memberikan kenyamanan konsumen. Pada 2022, Indonesia memimpin transaksi e-commerce di Asia Tenggara dengan GMV Rp476,3 triliun. Shopee, platform terkemuka, mendominasi kunjungan dan unduhan pada 2023, dengan survei menunjukkan produk fashion sebagai kategori paling diminati. Kualitas layanan elektronik (e-service quality) di Shopee menjadi kunci untuk memahami perilaku pelanggan dalam belanja daring. Penelitian ini berfokus pada dampak kualitas layanan dan kepuasan pelanggan, khususnya produk fashion di Shopee, untuk membangun landasan pengetahuan yang kokoh. Dengan pendekatan kuantitatif menggunakan Google Forms, dari 158 responden, 139 diikutsertakan dalam analisis data menggunakan SmartPLS 3.2.9. Temuan menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Site Revisit, dan hubungan antara Customer Satisfication dengan Repurchase Intention, Customer Service dengan Overall E-Service Quality, dan Fulfilment dengan Overall E-Service Quality tidak signifikan. Oleh karena itu, menjaga dan meningkatkan Overall E-Service Quality menjadi kunci utama untuk menciptakan pengalaman positif pelanggan dan mendukung pertumbuhan bisnis e-commerce.
ANALISIS PENGARUH SOCIAL MEDIA INFLUENCER: PEBASKET SOMBONG, HIBURAN DAN WAWASAN DALAM DUNIA DIGITAL Felix, Antonius; Dellavita, Dellavita; Theranata, Andre; Andreas, Wilson
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1925

Abstract

ABSTRAKDi era kontemporer, teknologi telah menjadi aspek yang tak terpisahkan dari kehidupan sehari-hari, merevolusi berbagai sektor seperti pendidikan, interaksi sosial, dan bisnis. Evolusi teknologi informasi dan komunikasi memperkenalkan platform-platform baru secara global seperti TikTok dan YouTube yang berfungsi sebagai media hiburan dan bisnis bagi pihak yang dapat memanfaatkannya. Penelitian ini bertujuan untuk mengetahui pengaruh sosial media influencer bagi seorang Denny Sumargo dalam menghibur dan memberikan wawasan dunia digital. Metode penelitian menggunakan observasi online melalui pengumpulan informasi pada jejaring sosial Denny Sumargo, terutama di platform YouTube dan TikTok. Hasil penelitian ini menunjukkan bahwa Denny Sumargo dengan brilian bangkit dengan memanfaatkan platform digital, terutama TikTok dan YouTube, untuk membangun merek pribadi yang tangguh. Di TikTok, Denny Sumargo berhasil membuat konten yang tidak hanya unik dan menghibur tetapi juga edukatif, menarik perhatian audiens luas dan menarik merek untuk promosi produk. Sementara itu, di YouTube, Denny memamerkan dua sisi dirinya: sebagai pembuat konten yang menghibur dan sebagai pembawa acara Curhat Bang, mengundang tamu-tamu viral. Secara keseluruhan, melalui transformasi digital dan kreativitas dalam pembuatan konten, Denny Sumargo telah berhasil mengatasi rintangan karir, membangun citra positif, dan mencapai kesuksesan sebagai pembuat konten dan influencer di ranah digital.Kata Kunci: Denny Sumargo, Digital Transformation, Content Creation, Basketball to Entertainment ABSTRACTIn the contemporary era, technology has become an integral aspect of daily life, revolutionizing various sectors such as education, social interaction, and business. The evolution of information and communication technology introduces new platforms globally such as TikTok and YouTube that function as entertainment and business media for those who can utilize them. This study aims to determine the influence of social media influencers for Denny Sumargo in entertaining and providing insight into the digital world. The research method uses online observation through information collection on Denny Sumargo's social networks, especially on the YouTube and TikTok platforms. The results of this study show that Denny Sumargo brilliantly rose by utilizing digital platforms, especially TikTok and YouTube, to build a strong personal brand. On TikTok, Denny Sumargo manages to create content that is not only unique and entertaining but also educational, attracting a wide audience and attracting brands for product promotion. Meanwhile, on YouTube, Denny shows off two sides of himself: as an entertaining content creator and as the host of Curhat Bang, inviting viral guests. Overall, through digital transformation and creativity in content creation, Denny Sumargo has managed to overcome career obstacles, build a positive image, and achieve success as a content creator and influencer in the digital realm.Keywords: Denny Sumargo, Digital Transformation, Content Creation, Basketball to Entertainment
The Role of FOMO, Personalization, and Social Sharing in Driving Customer Engagement and Brand Loyalty: Insights from Spotify Wrapped in Indonesia Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Youngky Vincent
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7357

Abstract

This study investigates the roles of Fear of Missing Out (FOMO), personalization, and social sharing behavior in influencing customer engagement and brand loyalty, with social media activity as a moderating factor. Using Spotify Wrapped as a case study, data was collected from 205 active Spotify users in Indonesia through an online survey. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables and test the moderating effect. The findings show that personalization is the strongest driver of customer engagement, followed by social sharing behavior and FOMO. Social media activity significantly amplifies the effect of FOMO on engagement, highlighting the critical role of Indonesia’s highly social and trend-driven digital culture. Additionally, customer engagement strongly mediates the relationship between these factors and brand loyalty, underscoring the importance of emotional connections in retaining users. This study contributes to understanding how digital engagement strategies, such as Spotify Wrapped, resonate in culturally specific contexts like Indonesia. The results provide actionable insights for marketers and digital platforms aiming to leverage personalization and social influence to enhance user engagement and loyalty, while acknowledging the need for further exploration in diverse markets.Penelitian ini mengkaji peran Fear of Missing Out (FOMO), personalisasi, dan perilaku berbagi di media sosial dalam memengaruhi keterlibatan pelanggan (customer engagement) dan loyalitas merek (brand loyalty), dengan aktivitas media sosial sebagai variabel moderasi. Menggunakan Spotify Wrapped sebagai studi kasus, data dikumpulkan dari 205 pengguna aktif Spotify di Indonesia melalui survei online. Analisis dilakukan menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel dan efek moderasi. Hasil penelitian menunjukkan bahwa personalisasi merupakan faktor terkuat yang mendorong keterlibatan pelanggan, diikuti oleh perilaku berbagi di media sosial dan FOMO. Aktivitas media sosial secara signifikan memperkuat efek FOMO terhadap keterlibatan, yang menyoroti peran penting budaya digital Indonesia yang sangat sosial dan berorientasi pada tren. Selain itu, keterlibatan pelanggan secara kuat memediasi hubungan antara faktor-faktor tersebut dengan loyalitas merek, menegaskan pentingnya koneksi emosional dalam mempertahankan pelanggan.Penelitian ini berkontribusi pada pemahaman tentang bagaimana strategi keterlibatan digital, seperti Spotify Wrapped, beresonansi dalam konteks budaya spesifik seperti Indonesia. Temuan ini memberikan wawasan praktis bagi pemasar dan platform digital untuk memanfaatkan personalisasi dan pengaruh sosial dalam meningkatkan keterlibatan dan loyalitas pengguna, dengan tetap mengakui perlunya eksplorasi lebih lanjut di pasar yang beragam
ANALISA KINERJA SUATU PERUSAHAAN DI JAKARTA DENGAN MENGGUNAKAN BALANCED SCORECARD Antonius Felix
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 1 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i1.2286

Abstract

Penelitian dilakukan di sebuah perusahaan distribusi di Jakarta dengan melakukan pengukuran kinerja menggunakan Balanced Scorecard agar bisa menganalisa secara keseluruhan perspektif antara lain perspektif keuangan, pelanggan, proses bisnis, dan pembelajaran dan pertumbuhan. Metode penelitian adalah dengan survey lapangan, wawancara dan kuesioner. Permasalahan adalah penurunan penjualan perusahaan sejak tahun 2017. Teknik Pengumpulan data yang penulis lakukan adalah dengan penelitian lapangan, penelitian langsung pada objek yang diteliti. Data yang digunakan adalah data primer dan data sekunder. Hasil penelitian menunjukan bahwa perusahaan dalam keadaan sehat, perspektif yang paling rendah adalah perspektif proses bisnis internal, walau perspektif lain dalam keadaan baik, namum tetap perlu adanya kemajuan berkelanjutan. Perusahaan perlu untuk menambahkan lini product, setidaknya menambah supplier baru , karena di perspektif ini sangat rendah dan membuat bargaining power dari supplier tinggi. Malah jika memungkinkan mulai untuk memulai brand sendiri. Melakukan penugasan kembali job description karena beberapa sistem sudah tidak sesuai dengan karyawan yang baru, harus di sesuaikan lagi dan perlu mengisi kursi- kursi yang memang kosong supaya tidak terlalu pembebanan di individu - individu tertentu. Saran dari penelitian ini ada beberapa hal yang harus diperhatikan disarankan penambahan supplier, aftersales lambat, harus adanya SOP yang lebih baik dan sistem reward.Kata Kunci: Balanced Scorecard, pengukuran kinerja, manajemen strategis The research was conducted at a distribution company in Jakarta by measuring performance using the Balanced Scorecard in order to analyze the overall perspective, including financial, customer, business process, and learning and growth perspectives. The research method is by field survey, interview and questionnaire. The problem is the decline in company sales since 2017. The data collection technique that the writer does is by field research, direct research on the object. The data used are primary data and secondary data. The results showed that the company is in good health, the lowest perspective is the perspective of internal business processes, although other perspectives are in good condition, there is still a need for continuous progress. Companies need to add product lines, at least add new suppliers, because in this perspective it is very low and makes the bargaining power of suppliers high. In fact, if possible start to start your own brand. Reassigning job descriptions because some systems are no longer suitable for new employees, have to be adjusted again and need to fill empty seats so as not to be too burdensome for certain individuals. The suggestion of this research is that there are several things that must be considered, suggesting additional suppliers, slow after sales sales, better SOP and reward system.Keywords: Balanced Scorecard, performance analysis, strategic management
Menakar Potensi Pasar E-Commerce: Pelajaran dari Kesuksesan dari Platform E-Commerce Alibaba Antonius Felix; Julius Sutrisno; Alden Jonathan Wijaya; William Hakim; Niko Niko; Daniel Wilson
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 2 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i2.9214

Abstract

Perkembangan e-commerce global menuntut strategi inovatif untuk meraih kesuksesan berkelanjutan. Tujuan penelitian ini adalah untuk menganalisis strategi kunci yang diterapkan Alibaba Group dalam mendominasi pasar domestik dan memperluas jangkauan internasionalnya, serta menarik relevansinya bagi pengembangan e-commerce di Indonesia. Metode yang digunakan adalah kualitatif dengan pendekatan studi pustaka (library research), yang mengandalkan analisis data sekunder dari laporan tahunan, jurnal akademis, dan publikasi terpercaya. Hasil penelitian mengidentifikasi tiga pilar strategi utama yang mendorong kesuksesan Alibaba: (1) Inovasi pemasaran melalui penciptaan dan pengembangan festival belanja "Single's Day" (11.11) yang memanfaatkan diskon besar-besaran, konten kreatif, dan teknologi kecerdasan artifisial; (2) Ekspansi global yang agresif melalui strategi Mergers and Acquisitions (M&A), seperti pengambilalihan Lazada di Asia Tenggara, untuk penetrasi pasar yang cepat dan efektif; serta (3) Implementasi filosofi "Customers First" yang diwujudkan melalui kemudahan transaksi, dukungan komprehensif bagi merchant, dan jaminan kualitas layanan. Strategi-strategi ini sukses karena didukung oleh pemahaman mendalam tentang perilaku konsumen Tiongkok yang melekat pada media sosial dan sangat responsif terhadap nilai serta promosi. Kesimpulan dari studi ini adalah bahwa kesuksesan Alibaba menawarkan pelajaran penting bagi pelaku e-commerce, khususnya di Indonesia, tentang pentingnya menciptakan inovasi pemasaran yang disruptif, melaksanakan ekspansi strategis yang terencana, dan menempatkan pengalaman pelanggan sebagai inti dari semua operasional bisnis untuk membangun keunggulan kompetitif yang berkelanjutan.
Can User-Generated Content Drive the Purchase of Sustainable Products? Exploring the Role of Persuasion Knowledge Among Young Consumers in Jakarta Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Steffie Debbyana Wijaya
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 1 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i1.8309

Abstract

This study explores the significant influence of User-Generated Content (UGC) on the purchase intention for sustainable products among young consumers in Jakarta, Indonesia, with persuasion knowledge acting as a mediating factor. In an era where digital platforms are reshaping consumer behavior, especially in emerging markets, understanding the role of UGC in driving sustainable consumption is essential. While UGC's impact on general consumer behavior is well-documented, its specific effect on sustainability-driven decisions remains underexplored. This study addresses this gap by examining how young, digitally-engaged consumers interpret UGC and how their awareness of persuasive intent shapes their willingness to purchase sustainable products. Employing a quantitative approach, data was collected from 158 respondents in Jakarta, revealing that UGC significantly enhances purchase intention, with persuasion knowledge amplifying this effect. The findings underscore the pivotal role of digital content in fostering sustainable consumption and provide valuable insights for marketers looking to leverage UGC in promoting environmentally-conscious consumer behavior in Indonesia’s rapidly evolving digital ecosystem.
The Impact of Shopee PayLater on Students' Consumptive Behavior: Between Convenience and Traps Antonius Felix; Vindis Vindis; Yulianto Yulianto; Rivaldo Lyem Tratabofa Hutasoit; Fanuel Alexander; Julius Sutrisno
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7358

Abstract

This study aims to examine the in-depth impact of using the Shopee PayLater feature on students' consumptive behavior. Through in-depth interviews with a number of active Shopee PayLater users, this study reveals a significant correlation between the use of this feature and increased consumptive behavior. The ease of access, attractive promotions, and payment flexibility offered by Shopee PayLater are the main attractions for students.The research findings show that students tend to use Shopee PayLater to meet urgent needs, such as buying books, stationery, or other daily necessities. However, this easy access also triggers uncontrolled consumptive behavior, such as purchasing unnecessary items or making impulsive purchases driven by promotions. In addition, the payment flexibility offered by Shopee PayLater can make students feel more comfortable with debt and postpone payments, potentially leading to financial problems in the future.This study also identifies other factors that influence the consumptive behavior of Shopee PayLater-using students, such as peer influence, consumptive lifestyles, and financial literacy levels. Students with a more consumptive social environment are more likely to be influenced to use Shopee PayLater excessively. Moreover, students with low financial literacy levels tend to have difficulty managing their finances and are more susceptible to the temptation to make impulsive purchases.Based on the results of this study, it can be concluded that Shopee PayLater has a complex impact on students' consumptive behavior. On the one hand, this feature provides convenience and flexibility that is much needed, especially for students with financial constraints. On the other hand, this ease can also trigger unhealthy consumptive behavior if not managed well. Therefore, it is important for students to have adequate financial literacy to be able to use this feature wisely and avoid financial problems in the future.
Digital Transformation in Grocery Shopping: A Case Study of Segari Users in the Modern Market Era Antonius Felix; Arihta Tarigan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7001

Abstract

Digital transformation has significantly reshaped grocery shopping behaviors, transitioning from traditional markets to digital platforms. This research explores how the adoption of e-commerce, specifically the Segari application, influences consumer purchasing patterns for staple groceries within the context of the modern market era. The primary issue addressed by this study is understanding the factors prompting consumers, particularly budget-conscious migrants, to shift their shopping habits from conventional to online marketplaces. Consequently, this research aims to identify critical elements influencing consumer preferences, purchasing behaviors, and satisfaction levels when using Segari. Employing a qualitative approach, this study integrates a comprehensive literature review and empirical data collected through structured interviews with selected respondents using the Critical Incident Technique (CIT). Respondents were budget-conscious migrants who regularly use Segari. Findings indicate that key factors driving consumer preference toward Segari include ease of access, broader product availability, promotional attractiveness, and stable pricing compared to traditional markets. Furthermore, consumers reported improved shopping convenience and higher satisfaction due to consistent pricing and efficient access to essential goods. This research offers valuable insights into consumer behavior shifts caused by digital adoption, providing strategic recommendations for e-commerce platforms like Segari to enhance user engagement and optimize customer satisfaction in a competitive market environment.
PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDA Felix, Antonius; Kembau, Agung Stefanus; J. Makarawung, Reynard; Bernanda, Devi Yurisca; Haryadi, Alessandra; Budiarjo, Ken
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9920

Abstract

Indonesia faces a gap in digital content production literacy among the younger generation, yet most lack the basic skills to produce high-quality, impactful digital content. This gap has the potential to limit the role of the younger generation in the digital economy ecosystem, leaving them more dominant as consumers than creative actors. This community service program (PKM) aimed to bridge this gap through interactive content writing training for Budi Agung High School students. The implementation employed a participatory approach combining material presentation, Q&A sessions, and digital-based educational games using the Blooket platform. Conducted on December 9, 2025, the activity involved 19 students. Evaluation through feedback questionnaires with four assessment components Educational, Objective, Accountable, and Transparent showed average ratings above 3.5 on a 4-point scale, with the highest score of 3.63 on Educational, Objective, and Accountable aspects. These findings indicate that the training was well received by participants and perceived as beneficial in enhancing their understanding of content writing, as well as increasing their awareness of opportunities in the digital creative economy. This activity is expected to be one of the efforts of the Bunda Mulia University Digital Business Study Program in supporting the development of content writing at the secondary education level.
Mapping the Evolution of AI Chatbots in Indonesia (2021-2025): A PRISMA-Based Systematic Literature Review on Applications, Technologies, and Impacts Antonius Felix; Arta Moro Sundjaja; Julius Sutrisno; Nanang Suryadi
Engineering, MAthematics and Computer Science Journal (EMACS) Vol. 8 No. 1 (2026): EMACS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/emacsjournal.v8i1.14942

Abstract

The rapid development of artificial intelligence has accelerated the adoption of chatbots in organizations in Indonesia. But there is no systematic synthesis of the development of this technology in Indonesian context. This research provides a systematic review of the development and implementation of AI chatbots in Indonesia in 2021–2025, with the aim of filling the research gap related to sectoral applications, technological trajectories, and contextual challenges. A systematic literature review was conducted following the PRISMA 2020 guidelines on the Scopus, Google Scholar and arXiv databases to collect 257 initial records. After duplicate removal and a multi-step screening process, 16 high-quality studies were included in the final synthesis. Thematic analysis identified four main findings: (1) AI Chatbots are found in higher education, healthcare, banking, public services, fintech, e-commerce, and SMEs; (2) The technology has evolved from rule-based approaches (AIML, TF-IDF) to machine learning (Seq2Seq LSTM, Rasa+IndoBERT) and the latest large language model integration (GPT-3.5, Vertex AI); (3) Reported impacts include improved user satisfaction (SUS scores 80.1), operational efficiency, and 24/7 service availability; and (4) Existing challenges include accuracy in Indonesian language processing, complexities in system integration, data privacy issues, and varied levels of digital literacy. This review is the first systematic mapping of Indonesia’s AI chatbot landscape and makes evidence-based recommendations for the development of locally-adapted, culturally-sensitive models. Results show that future chatbot development should emphasize Indonesian language datasets and hybrid architectures that combine automation and human oversight.
Co-Authors Agung Stefanus Kembau Agung Stefanus Kembau Ainur Rofiq Ainur Rofiq Akbar Lufi Zulfikar Akbar Lufi Zulfikar Alden Jonathan Wijaya Andreas, Wilson Andy Chandra Anlovsky Anthony Anthony Antonia, Claresta Arihta Tarigan Arta Moro Sundjaja Arta Moro Sundjaja Arta Moro Sundjaja Athaliav, Tania Bernanda, Devi Yurisca Brianna Sanjaya Bryan Ciputra, Mikael Budiarjo, Ken Celvine, Celvine Cerlysia Cerlysia Cerlysia, Cerlysia Colin, Vincent Daniel Daniel Wilson Deah Ananda Dellavita, Dellavita Derick Raditya Devi Yurisca Devi Yurisca Dian Ari Nugroho Dimas Okta Briyanti Dwi Priska Lestari Usman, Vincent Winata, Effendy, Filberth Fandevi Maitri Fanuel Alexander Felix Melvin Young Fresi Beatrix Lendo Glisina Dwinoor Rembulan Grace Felicia Djayapranata Handoko Haryadi, Alessandra Hendra, Martin Hong, Kristy Ivan Livaro J. Makarawung, Reynard Jeffry Andhika Putra Johanes Fernandes Andry Johanes Fernandes Andry Jonathan, Alden Joseph Setiawan Juan Matthew Karsten Julius Sutrisno Julius, Julius Kurashige, Aiko Angel Lenisia, Lenisia Lia, Singgi, Katherine , Sarah Felina , Cindy Claudia Natalie Liu De Sheng Hermanto Livaro, Ivan Makarawung, Reynard Justino Nehemia Martin Hendra Melcelyn Melcelyn Melcelyn Melcelyn Melisa Melisa Meyta Ingrid Mikael Bryan Ciputra Nanang Suryadi Nanang Suryadi Nanang Suryadi Nathaniel, Regan Niko Niko Nuraini Kusuma Wardhani Patricia, Angel Rafaela Marsyel Dermawan Reynard J.N. Makarawung Ricky Tjalani Ridwan Syaidi Tarigan Risno Arief Abuyahman Rivaldo Lyem Tratabofa Hutasoit Sanjaya, Brianna Saputra, Alvin Selly Swandari Selly Swandari Setiawan, Joseph Shellda Lestari Sheng, Liu De Sidarta, Eric Steffie Debbyana Wijaya Stevania Stevania Steven Jonathan Salim Susilo, Sophia Reni Syahrul Ramadan Abdurrahman Teniwut, Geovanny Vincencio Theranata, Andre Tjalani, Ricky Venita, Erin Venness, Venness Vincent Colin Vincentius Leonardo Vincentius Leornardo Vindis Vindis Wibowo, Bimo Mukti Wijaya, Felix Jonathan William Hakim Willian Wijaya Young, Felix Melvin Youngky Vincent Yulianto Yulianto Yurisca, Devi Yuvaraj Ganesan