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All Journal Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Syntax Literate: Jurnal Ilmiah Indonesia Technomedia Journal SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Petra International journal of Business Studies (IJBS) YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Common Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Politik dan Komunikasi JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Management - Small and Medium Enterprises (SME's) Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal Manajemen dan Inovasi (MANOVA) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Business Economic, Communication, and Social Sciences Journal (BECOSS) Engineering, Mathematics and Computer Science Journal (EMACS) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Jurnal Digital Media dan Relationship International Journal of Management Science and Information Technology (IJMSIT) Mabsya: Jurnal Manajemen Bisnis Syariah Journal of Law, Poliitic and Humanities IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Digismantech (Jurnal Program Studi Bisnis Digital) Economics and Digital Business Review

Antonius Felix

Universitas Bunda Mulia

Author-ID : 6415306

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty Ecosystem Mikael Bryan Ciputra; Joseph Setiawan; Brianna Sanjaya; Antonius Felix
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.798

This study applies the Segmentation–Targeting–Positioning (STP) framework to formulate a market entry strategy for L’Essaine, a pre-launch skincare brand targeting Indonesian Gen Z consumers. A multi-dimensional segmentation approach incorporating demographic, geographic, psychographic, and behavioral variables is employed to identify and evaluate potential market segments. The research adopts a qualitative design, utilizing triangulated primary data from in-depth interviews with 15 respondents aged 17–30, complemented by secondary data from industry reports and competitive analyses. The findings reveal that university students aged 17–24 with moderate monthly allowances represent an underserved yet attractive segment seeking affordable skincare products with premium quality attributes. This segment achieved an overall attractiveness score of 7.8 out of 10, indicating strong potential for market entry. Based on these findings, the study proposes an “affordable premium” positioning strategy that emphasizes the use of natural ingredients and a digital-first engagement approach aligned with Gen Z media consumption behaviors. Validation through content marketing performance indicates strong resonance with the target audience, reflected in a 3.9% engagement rate and 85% audience relevance. This research contributes to the application of the STP framework in digital-native consumer markets and provides practical strategic insights for brand entry in Indonesia’s competitive skincare industry.

The Abuse of Freedom of Speech in the Digital Era: Social Media in the Perspective of Constitutional Law Ridwan Syaidi Tarigan; Antonius Felix
Journal of Law, Politic and Humanities Vol. 6 No. 4 (2026): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v6i4.3248

Freedom of expression in digital spaces confronts increasingly complex constitutional challenges as social media becomes the dominant arena of contemporary public discourse. This study examines the abuse of expressive freedom on social media through a constitutional law framework, integrating normative-doctrinal analysis with multistakeholder empirical inquiry. The primary theoretical contribution lies in the construction of a constitutionally grounded analytical framework that evaluates digital speech regulation against the principles of lex certa, proportionality, and legal certainty as mandated by the 1945 Indonesian Constitution. The study engaged 25 purposively selected respondents across four strategic groups social media users, law enforcement officials, legal practitioners, and constitutional law academics to ensure normative depth alongside implementation insight. Findings reveal a constitutionally significant gap between the expressive freedom guarantees under Article 28E and the operational realities of ITE Law enforcement. The statute demonstrably produces structural chilling effects that suppress constitutionally protected expression, violates the proportionality standard embedded in Article 28J, and fails the lex certa threshold due to its high degree of normative ambiguity. This study argues that meaningful digital regulatory reform demands not merely technical revision but a paradigmatic reorientation that repositions freedom of expression as a primary constitutional value rather than a residual concession. A hybrid governance model integrating regulatory oversight with community-based moderation mechanisms, anchored within a coherent constitutional framework, is proposed as a principled and sustainable solution.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.798

Credibility Increases Visit Intention, but Misinformation Risk Weakens It: Evidence from TikTok F&B Search Agung Stefanus Kembau; Grace Felicia Djayapranata; Antonius Felix; Ali Wardhana; Fresi Breatrix Lendo
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

TikTok increasingly serves as an experiential search environment for Indonesian Gen-Z, shaping how food and beverage (F&B) venues are discovered, evaluated, and chosen. This study investigates how perceived affordances and perceived search value influence perceived credibility in TikTok-based F&B search, how credibility and search satisfaction subsequently shape visit intention, and under what conditions perceived misinformation risk weakens this process. A cross-sectional survey of Gen-Z TikTok users in Greater Jakarta (N = 234) was analyzed using partial least squares structural equation modeling. The results indicate that both perceived affordances and perceived search value enhance perceived credibility, with search value emerging as the relatively stronger route. Credibility increases search satisfaction, and together credibility and satisfaction are associated with higher intention to visit F&B venues found via TikTok. The findings also show that when users perceive higher misinformation risk on the platform, the positive relationship between credibility and visit intention becomes weaker, indicating that trust in content does not automatically translate into action under conditions of platform-level skepticism. The study contributes an integrated mechanism that links platform design and experiential value to credibility, satisfaction, and behavioral intention, while identifying perceived misinformation risk as a boundary condition for conversion. For managers, the findings highlight the importance of designing high-fit, low-friction discovery experiences and strengthening transparent integrity signals so that short-video search more reliably leads to offline visits.

How Hedonic Motives and Impulsive Shopping Tendencies Shape Gen-Z Online Shopping Behavior Antonius Felix; Arta Moro Sundjaja; Yuvaraj Ganesan; Akbar Lufi Zulfikar
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15603

This study aims to determine the effect of hedonic motives on the online shopping behavior of Generation Z consumers in Shopee Mall, Jakarta with impulsive shopping tendencies (IST) as a mediating variable. A quantitative cross-sectional survey was conducted based on the Stimulus-Organism-Response (S-O-R) theory and the Theory of Planned Behavior (TPB). A total of 155 valid respondents were selected by purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.1.1.5. The measurement model demonstrated adequate convergent validity (outer loadings 0.722–0.840; AVE > 0.50), discriminant validity (HTMT criterion; Henseler et al., 2015), and composite reliability (0.842–0.873). Structural model results indicate that hedonic motives significantly and positively influence impulsive shopping tendencies (β = 0.518, p < 0.001) and online shopping behavior directly (β = 0.395, p < 0.001). Impulsive shopping tendencies also significantly predict online shopping behavior (β = 0.367, p < 0.001). The combined model explains 44.1% of variance in online shopping behavior. These findings confirm the partial mediation role of impulsive shopping tendencies in the hedonic motives–online shopping behavior relationship. The study contributes theoretical extensions of S-O-R to premium e-commerce platforms and provides practical implications for platform operators seeking to leverage hedonic engagement while promoting responsible consumption among young consumers.

Artificial intelligence content in skincare marketing: A systematic literature review Antonius Felix; Ainur Rofiq; Nanang Suryadi; Arta Moro Sundjaja; Johanes Fernandes Andry
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26708

This systematic review aims to synthesize recent research on artificial intelligence (AI) content in skin care product marketing by analyzing technological approaches, consumer perceptions, effectiveness, ethical considerations, and identifying research gaps to guide future research. The research method involved a comprehensive systematic search using the Google Scholar database, covering publications from 2018 to 2025. The results of this study show that the application of AI in skin care product marketing focuses on five main areas: (1) personalized product recommendations and diagnostics, (2) conversational AI and chatbots, (3) virtual trials and augmented reality experiences, (4) AI-generated content and synthetic influencers, and (5) predictive analytics and product configuration. The study concludes that AI content in skincare marketing has the potential to enhance personalization and consumer engagement, but widespread adoption requires addressing challenges related to transparency, privacy, authenticity, and inclusivity. Keywords: Artificial Intelligence; Skincare Marketing; Cosmetics; Personalization; Consumer Behavior

PERANCANGAN APLIKASI "RECYCLE REWARDS" BERBASIS PMBOK UNTUK MENINGKATKAN EFISIENSI PENGELOLAAN SAMPAH RUMAH TANGGA Antonius Felix; Vincentius Leonardo
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16707

Bagian pengantar menggambarkan volume limbah rumah tangga yang semakin meningkat di Indonesia. Seperti yang dilaporkan oleh Sistem Informasi Pengelolaan Sampah Nasional (SIPSN), negara ini menyaksikan penumpukan sekitar 38.264.345 ton limbah pada tahun 2023, dengan 38,25% belum terkelola dengan baik. Situasi ini diperburuk oleh kekurangan dalam pelaksanaan sistem manajemen limbah yang terdigitalisasi serta rendahnya kesadaran masyarakat mengenai pentingnya pemilahan sampah organik dan anorganik. Tujuan studi Studi ini dirancang untuk mengembangkan aplikasi mobile "Recycle Rewards" untuk memfasilitasi pengambilan, pemilahan, dan pemberian insentif kepada konsumen, sehingga mendorong partisipasi yang lebih aktif dalam pengumpulan limbah rumah tangga dan meningkatkan edukasi lingkungan. Metode Metodologi desain yang digunakan adalah Project Management Body of Knowledge (PMBOK), yang terdiri dari lima fase utama: inisiasi, perencanaan, pelaksanaan, pemantauan dan pengendalian, serta penutupan proyek. Pendekatan sistematis ini memastikan integrasi fitur-fitur keberlanjutan secara efisien. Hasil Penelitian ini menghasilkan dokumen perencanaan proyek komprehensif yang mencakup Project Charter, Work Breakdown Structure (WBS), estimasi anggaran sebesar IDR 47.330.000, waktu pelaksanaan proyek 11 bulan, dan desain detail UI/UX aplikasi yang intuitif. Bukti penerapan PMBOK menunjukkan penyediaan sistem formal pengendalian proyek untuk memastikan penyelesaian yang komprehensif, tepat waktu, dan berkelanjutan.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN SHOPEE MALL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Antonius Felix; Selly Swandari; Akbar Lufi Zulfikar
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16709

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan Shopee Mall terhadap keputusan pembelian konsumen, dengan mempertimbangkan metode penelitian dan temuan dari penelitian terdahulu. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei yang melibatkan responden konsumen Shopee Mall. Hasil penelitian menunjukkan bahwa baaik kualitas produk maupun kualitas layanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Kualitas produk terbukti memiliki pengaruh yang lebih kuat dibandingkan dengan kualitas layanan. Penelitian ini juga mengkaji hasil dari penelitian terdahulu yang sejalan dengan temuan ini, memperkuat kesimpulan bahwa peningkatan kualitas produk dan layanan sangat penting untuk meningkatkan kepuasan dan keputusan pembelian konsumen. 

TRANSFORMASI PENGALAMAN KONSUMEN DALAM KAMPANYE “BELI LOKAL” PADA TIKTOK SHOP SETELAH INTEGRASI DENGAN TOKOPEDIA Antonius Felix; Julius Sutrisno
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16715

Penelitian ini membahas tentang pengalaman konsumen dalam program "Beli Lokal" di TikTok Shop. Latar belakang dari penelitian ini adalah perkembangan teknologi yang mengubah gaya hidup masyarakat, terutama generasi Z, ke arah yang lebih konsumtif melalui belanja online. TikTok Shop muncul sebagai platform e-dagang yang menghubungkan penjual, pembeli, dan kreator. Meskipun awalnya mendapat dukungan, TikTok Shop kemudian ditutup sementara waktu karena dampak negatifnya terhadap UMKM lokal. Namun, kemudian TikTok bermitra dengan Tokopedia untuk membuka kembali TikTok Shop dengan fokus pada "beli lokal" untuk mempromosikan produk UMKM lokal Indonesia.  Penelitian ini bertujuan untuk menganalisis pengalaman pelanggan dalam program "Beli Lokal" di TikTok Shop. Metode yang digunakan adalah studi pustaka dan wawancara dengan konsumen. Hasil penelitian menunjukkan bahwa faktor-faktor yang memengaruhi keputusan konsumen di media sosial seperti TikTok Shop meliputi review produk, interaksi dengan media sosial, citra merek, dan iklan yang disajikan. Pengalaman pelanggan yang positif dalam program "Beli Lokal" di TikTok Shop dapat mendorong minat dan loyalitas konsumen terhadap produk lokal Indonesia. 

MENGAPA KONSUMEN DI KOTA AMBON MEMILIH SHOPEE? ANALISIS PENGARUH TAGLINE GRATIS ONGKIR DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TENGAH PERSAINGAN PLATFORM DIGITAL Antonius Felix; Selly Swandari; Agung Stefanus Kembau; Devi Yurisca; Julius Sutrisno; Rafaela Marsyel Dermawan
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16711

Penelitian ini menganalisis pengaruh tagline “gratis ongkir” terhadap keputusan pembelian konsumen Shopee di Kota Ambon, wilayah Indonesia Timur yang memiliki biaya logistik relatif tinggi. Persaingan e-commerce mendorong penggunaan tagline gratis ongkir sebagai strategi komunikasi pemasaran untuk mengurangi hambatan biaya pengiriman, namun dalam praktiknya kerap terjadi ketidaksesuaian antara pesan promosi dan implementasi. Penelitian ini bertujuan menguji secara empiris pengaruh tagline tersebut terhadap keputusan pembelian. Metode yang digunakan adalah pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear sederhana untuk menguji hubungan kausal antarvariabel. Hasil penelitian menunjukkan bahwa tagline “gratis ongkir” berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien regresi sebesar 0,228 dan nilai signifikansi 0,016. Temuan ini menunjukkan bahwa persepsi positif terhadap promosi gratis ongkir berkontribusi dalam mendorong keputusan pembelian, terutama pada wilayah dengan ongkos kirim tinggi. Oleh karena itu, efektivitas strategi komunikasi pemasaran e-commerce perlu didukung oleh konsistensi implementasi agar mampu menjaga kepercayaan konsumen

Co-Authors Agung Stefanus Kembau Agung Stefanus Kembau Ainur Rofiq Ainur Rofiq Akbar Lufi Zulfikar Akbar Lufi Zulfikar Alden Jonathan Wijaya Andreas, Wilson Andy Chandra Anlovsky Anthony Anthony Antonia, Claresta Arihta Tarigan Arta Moro Sundjaja Arta Moro Sundjaja Arta Moro Sundjaja Athaliav, Tania Bernanda, Devi Yurisca Brianna Sanjaya Bryan Ciputra, Mikael Budiarjo, Ken Celvine, Celvine Cerlysia Cerlysia Cerlysia, Cerlysia Colin, Vincent Daniel Daniel Wilson Deah Ananda Dellavita, Dellavita Derick Raditya Devi Yurisca Devi Yurisca Dian Ari Nugroho Dimas Okta Briyanti Dwi Priska Lestari Usman, Vincent Winata, Effendy, Filberth Fandevi Maitri Fanuel Alexander Felix Melvin Young Fresi Beatrix Lendo Glisina Dwinoor Rembulan Grace Felicia Djayapranata Handoko Haryadi, Alessandra Hendra, Martin Hong, Kristy Ivan Livaro J. Makarawung, Reynard Jeffry Andhika Putra Johanes Fernandes Andry Johanes Fernandes Andry Jonathan, Alden Joseph Setiawan Juan Matthew Karsten Julius Sutrisno Julius, Julius Kurashige, Aiko Angel Lenisia, Lenisia Lia, Singgi, Katherine , Sarah Felina , Cindy Claudia Natalie Liu De Sheng Hermanto Livaro, Ivan Makarawung, Reynard Justino Nehemia Martin Hendra Melcelyn Melcelyn Melcelyn Melcelyn Melisa Melisa Meyta Ingrid Mikael Bryan Ciputra Nanang Suryadi Nanang Suryadi Nanang Suryadi Nathaniel, Regan Niko Niko Nuraini Kusuma Wardhani Patricia, Angel Rafaela Marsyel Dermawan Reynard J.N. Makarawung Ricky Tjalani Ridwan Syaidi Tarigan Risno Arief Abuyahman Rivaldo Lyem Tratabofa Hutasoit Sanjaya, Brianna Saputra, Alvin Selly Swandari Selly Swandari Setiawan, Joseph Shellda Lestari Sheng, Liu De Sidarta, Eric Steffie Debbyana Wijaya Stevania Stevania Steven Jonathan Salim Susilo, Sophia Reni Syahrul Ramadan Abdurrahman Teniwut, Geovanny Vincencio Theranata, Andre Tjalani, Ricky Venita, Erin Venness, Venness Vincent Colin Vincentius Leonardo Vincentius Leornardo Vindis Vindis Wibowo, Bimo Mukti Wijaya, Felix Jonathan William Hakim Willian Wijaya Young, Felix Melvin Youngky Vincent Yulianto Yulianto Yurisca, Devi Yuvaraj Ganesan

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