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All Journal Penggunaan Media Sains Flipbook dalam Pembelajaran IPA di Sekolah Dasar MANAJERIAL Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Economic Education and Entrepreneurship Journal EKONOMI BISNIS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Educenter: Jurnal Ilmiah Pendidikan Cakrawala: Jurnal Pendidikan Journal of Educational Analytics International Journal Corner of Educational Research (IJCER) SJEE (Scientific Journals of Economic Education) Jurnal Pengabdian Kepada Masyarakat COSMOS EDUCENTER JURNAL PENDIDIKAN
Sri Hardianti Sartika, Sri Hardianti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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ANALISIS STRATEGI PEMASARAN ERIGO STORE BRAND FASHION LOKAL INDONESIA YANG MENDUNIA Fardiana Putri, Rivani; Fitriani, Elsa Windu; Sartika, Sri Hardianti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.185

Abstract

In doing business, business actors must be able to keep up with the times so that they are not left behind and remain in demand by the public, as well as marketing strategies in business that must continue to be able to expand market reach and innovate in the products they offer. One of the businesses that implements a marketing strategy by participating in the export program on the Shopee platform to optimize sales and introduce their products to the international scene is Erigo Store. The study aims to determine the strategy and marketing mix carried out by local fashion brand Erigo Store so that they could enter the international market. The main theory used is the theory of segmenting, targeting, positioning and the 4P marketing mix. The research used is a descriptive qualitative approach. Data collection is done by library research or literature study. The results of this research show that the analysis shows that Erigo Store uses a promotional strategy to follow the bazaar, create an official erigo website, endorse influencers, sell through various e-commerce, advertising through billboards, promotion through TikTok, and overseas expansion.
Finansial Cerdas, Keluarga Sejahtera: Edukasi Keuangan Inklusif Berbasis GEDSI untuk Guru SMPN 1 Bojonggambir Gumilar, Gugum; Sartika, Sri Hardianti; Nurdianti, Raden Roro Suci; Sadiah, Ati; Junaedi, Riki; Hendrawan, Febrialdy
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.22025

Abstract

Studi awal mengidentifikasi keterbatasan akses dan kontrol keuangan di kalangan guru perempuan, serta rendahnya partisipasi dalam keputusan ekonomi keluarga. Metode Participatory Rural Appraisal (PRA) digunakan untuk melibatkan guru aktif dalam pelatihan yang mencakup penyusunan anggaran, cerdas meminjam-menabung, dan penerapan prinsip GEDSI. Pelatihan dilakukan di SMPN 1 Bojonggambir dengan 28 orang peserta. Pelatihan menekankan kesetaraan, inklusi sosial, serta pemanfaatan teknologi dalam pencatatan keuangan. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan guru mengelola keuangan rumah tangga secara efektif dan inklusif. Pendekatan GEDSI memperkuat ketahanan ekonomi keluarga sekaligus mendorong lingkungan pendidikan yang adil dan berkelanjutan. Program ini menghasilkan bahan edukasi berkelanjutan yang dapat memperluas dampak sosial bagi komunitas sekolah dan masyarakat luas.
Soft Skill Customer Care dan Literasi Bisnis Digital sebagai Prediktor Kesiapan Kerja Nisa, Lidia Oktapiatun; Sartika, Sri Hardianti; Gumilar, Rendra
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.324

Abstract

This study aims to determine the effect of customer care soft skills and digital business literacy on students' job readiness. This study uses a quantitative approach with a survey method and an explanatory research design to examine the causal relationship between variables. The population in this study were all 139 students of grade XI in Online Business and Marketing Expertise at SMK Negeri 1 Tasikmalaya in the 2025/2026 academic year. Data analysis was conducted using multiple linear regression analysis with the help of the SPSS program, and supported by analysis prerequisite tests including normality, linearity, multicollinearity, and heteroscedasticity tests. The results show that customer care soft skills have a positive and significant effect on students' job readiness. Digital business literacy also has a positive and significant effect on job readiness. Simultaneously, customer care soft skills and digital business literacy have a significant effect on students' job readiness. These findings confirm that strengthening soft skills and digital literacy are important factors in improving the job readiness of vocational high school students.
The Effect of Task Technology Fit in Google Classroom Media on Learning Achievement in Higher Education: Goodhue and Thompson’s Theory Rahman, Abdul; Hermawan, Yoni; Sartika, Sri Hardianti
Teknodika Vol 21, No 2 (2023): Teknodika
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/teknodika.v21i2.76580

Abstract

The problems highlighted regarding student learning achievements varied each semester, before, during, and after the pandemic. This study, therefore, aims to determine the role of task technology fit of Google Classroom media using Goodhue and Thompson’s theory. The correspondence between assignments, students' abilities, and the functionality of educational technology evolves in tandem with technological advancements. The alignment between the outcomes, reflected in academic achievements at the end of the semester as a grade point average, needs to be supported by adequate facilities during the learning process. The quantitative method with an explanatory survey was used in this research. The population involved was students of the 2019 economics group at Siliwangi University, with a total sample of 264 students using a proportionate random sampling technique. Data collected through a closed questionnaire were then analyzed with regression techniques. The analysis results demonstrated a constant value (α) of 39.544. It implies that task technology fit (X) was constant or did not change, so learning achievement had a value of 39.544. Meanwhile, the regression coefficient for task technology fit (X) was 0.299, meaning that for every item, the value of task technology fit increased, and learning achievement increased by 0.299 units. The regression coefficient was positive since it illustrated a unidirectional influence between task technology fit and learning achievement. In conclusion, based on the implementation of task technology fit by Goodhue and Thompson’s theory, the task technology fit of Google Classroom media significantly affected learning achievement.
Determination of Student Academic Fraudulent Behavior in the Misuse of Information Technology and Integrity Aulia, Dea; Hermawan, Yoni; Sartika, Sri Hardianti
Teknodika Vol 21, No 2 (2023): Teknodika
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/teknodika.v21i2.77004

Abstract

This research focuses on academic cheating committed by students, intending to know the influence of misuse of information technology and integrity on students' academic cheating behavior. It is necessary to be known because academic cheating can influence the quality of human resources or graduates produced by an institution. The researchers in this study used the survey method with an explanatory design. This study involved Siliwangi University students with proportional random sampling techniques; as many as 354 students were involved as research samples and questionnaires for data collection techniques. The analysis method employed multiple linear regression, and the study's results stated that the misuse of information technology positively influenced 33.3% of academic cheating behavior, with sig. score of 0.000, and student integrity negatively influenced 4.6% of academic cheating behavior, with sig. score of 0.000. Besides, jointly, misuse of information technology and student integrity significantly influenced, with a sig. value of 0.000 and a percentage of influence of 37.9% on academic cheating behavior.
Co-Authors Abdul Rahman Aftilasyah, Wulan Aisyah, Iis Allicia Deana Santosa Amarani, Shaqila Eka Putri Astri Srigustini Aulia, Dea Azizah Fauziyah Cahyani, Karin Dahlan, Dadang - Dewi, Ayu Sinta Sri Dian Rahmawati Erna Puspitasari Fardiana Putri, Rivani Fatah, Aldinova Noor Fitriani, Elsa Windu Gugum Gumilar Handayani, Dea Harahap, Rohanna Iriana Hendratawan, Febrialdy Hendrawan, Febrialdy Ika Kartika Ikaputra Waspada, Ikaputra Junaedi, Riki Kurniawan Kurniawan Lia, Sena Taliya Mardiana, Rosa Mutafaqih, Sandi Nisa, Lidia Oktapiatun Nuraisyah, Siska Nurwanti, Siti Pasha, Rafli Patimah, Nenden Lu'lu Raden Roro Suci Nurdianti, Raden Roro Suci Rendra Gumilar, Rendra Rizki Junaedi, Riki Rosmawati, Servia Sadiah, Ati Solihat, Ai Nur Sopani, Aliza Nelis Suherti, Heti Sulastri, Fitri Surgawati, Iis Yoni Hermawan Yuliana Yuliana