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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL VISIONIDA Jurnal Ekonomi Manajemen Sistem Informasi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal PKM Manajemen Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) JURNAL ECONOMINA Innovative: Journal Of Social Science Research JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Management Analytics (IJMA) Sepakat : Sesi Pengabdian Kepada Masyarakat International Journal of Educational and Life Sciences (IJELS) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomi, Manajemen, Akuntansi
Yulianingsih
Universitas Djuanda
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Variasi Produk dan Harga terhadap Keputusan Pembelian dengan Purchase Intention sebagai Variabel Mediasi Yulianingsih Yulianingsih; Titiek Tjahja Andari; Chinta Zulfa Naila Sya’diah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6250

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variasi produk dan harga terhadap keputusan pembelian dengan purchase intention sebagai variabel mediasi pada konsumen Peak Café di Cisarua, Bogor. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif melalui analisis jalur. Sampel terdiri dari 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa variasi produk dan harga berpengaruh positif dan signifikan terhadap purchase intention dan keputusan pembelian. Selain itu, purchase intention berperan secara signifikan sebagai variabel mediasi dalam hubungan antara variasi produk, harga, dan keputusan pembelian. Temuan ini mendukung pemahaman teoritis tentang pengambilan keputusan konsumen yang dipengaruhi oleh persepsi terhadap variasi produk dan harga.
Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.
Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Konsumen pada CV Mega Motor Cicurug Muhammad Fachmi Ramadhan; Yulianingsih Yulianingsih; Palahudin Palahudin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.14955

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pada CV Mega Motor Cicurug. Sampel penelitian terdiri atas 100 konsumen yang pernah membeli sepeda motor di CV Mega Motor Cicurug. Pendekatan penelitian yang digunakan adalah deskriptif dan verifikatif dengan analisis data menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen pada CV Mega Motor Cicurug. Pengujian hipotesis membuktikan bahwa secara simultan maupun parsial, harga dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Berdasarkan temuan tersebut, disarankan agar CV Mega Motor Cicurug dapat menetapkan strategi harga yang lebih kompetitif serta terus meningkatkan kualitas pelayanan guna meningkatkan kepuasan dan loyalitas konsumen.
Innovation Capability Mediation: Market Orientation and Consumer Orientation on the Success of MSME Bag Businesses in Ciampea District, Bogor Alicia Nurfitriani Ramadhanti; Erny Amriani Asmin; Yulianingsih Yulianingsih
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3417

Abstract

This study aims to analyze the effect of market orientation and customer orientation on business success by considering the role of innovation capability as an intervening variable among bag SMEs in Ciampea District, Bogor. This research employed a quantitative approach using descriptive and associative methods with path analysis. The research sample consisted of 100 bag SME owners in Ciampea District, Bogor, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS Statistics version 26. The results indicate that market orientation and customer orientation have a positive and significant effect on innovation capability and business success. In addition, innovation capability also has a positive and significant effect on business success. Furthermore, the findings reveal that innovation capability is able to mediate the relationship between market orientation and customer orientation on business success. These findings imply that strengthening market orientation and customer orientation, supported by innovation capability, can enhance business success among bag SMEs in Ciampea District, Bogor.
PENDAMPINGAN UMKM HUSNA SNACK DALAM OPTIMALISASI KUALITAS PELAYANAN DI KAWASAN WISATA PUNCAK BOGOR Zikri Aulia; Yulianingsih
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 5 No. 2 (2025): SEPAKAT DESEMBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v5i2.576

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu UMKM Husna Snack Puncak Bogor dalam meningkatkan kualitas pelayanan guna menghadapi persaingan industri ritel yang ketat di kawasan wisata. Masalah utama yang diidentifikasi meliputi ketidakkonsistenan bukti fisik (tangibles) terkait kebersihan fasilitas, keandalan (reliability) informasi produk yang belum sesuai, serta daya tanggap (responsiveness) karyawan yang lambat pada jam sibuk. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi observasi langsung, wawancara terstruktur dengan pimpinan dan karyawan, serta survei konsumen berbasis dimensi SERVQUAL terhadap 30 responden. Hasil kegiatan menunjukkan bahwa sebelum pendampingan, mayoritas konsumen (56%) merasa tidak puas yang berdampak pada rendahnya pencapaian target pendapatan (rata-rata hanya 77%). Melalui program pengabdian, dilakukan implementasi rekomendasi berupa penetapan jadwal kebersihan terstruktur, penyediaan panduan informasi produk bagi karyawan, serta penyesuaian sistem pembagian tugas pada jam sibuk. Hasil awal implementasi menunjukkan dampak positif berupa meningkatnya kenyamanan konsumen, konsistensi informasi, dan kecepatan pelayanan. Kegiatan ini memberikan solusi berkelanjutan bagi mitra dalam meningkatkan kepuasan konsumen dan daya saing bisnis.
The Mediating Role of Job Satisfaction in the Relationship Between Customer Experience and Customer Retention Iman Maulana; Erni Yuningsih; Yulianingsih Yulianingsih
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.833

Abstract

This study aims to analyze the mediating role of job satisfaction in the relationship between customer experience and customer retention. This research method uses a quantitative approach with primary data obtained through a questionnaire with a Likert scale. The sample size used in this study was 100 Buana Trip customers. Data analysis was conducted using the method Partial Least Squares – Structural Equation Modeling (SEM-PLS). The research results show that Customer Experience has a positive and significant effect on Customer Satisfaction, while Customer Satisfaction has a positive and significant effect on Customer Retention. Furthermore, Customer Experience also has a direct and indirect effect on Customer Retention through Customer Satisfaction.
Kualitas Pelayanan Kunjungan Wisata Religi pada Unit Percetakan Al-Qur’an Kementerian Agama RI Risma Yunita Alfiani; Yulianingsih Yulianingsih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1419

Abstract

This study addresses the fluctuation in visitor numbers at the Unit Percetakan Al-Qur’an (UPQ) of the Ministry of Religious Affairs of the Republic of Indonesia, which indicates potential issues in service quality as an educational religious tourism destination. The purpose of this study is to examine the quality of religious tourism services at UPQ based on visitors’ perceptions and experiences. A qualitative descriptive approach was employed to obtain an in-depth understanding of service performance. Data were collected through direct field observations during the Field Work Practice program, semi-structured interviews with institutional supervisors, and analysis of 70 visitor reviews obtained from the official feedback platform provided by UPQ. The data were analyzed through data reduction, categorization, interpretation, and comparison across sources. The findings indicate that the overall service quality at UPQ is perceived as good, particularly in terms of staff empathy, reliability, responsiveness, and assurance. However, the study identifies notable weaknesses in the tangibles dimension, including physical facilities, cleanliness, and supporting infrastructure, which contribute to visitor complaints and affect comfort during visits. These results highlight the importance of continuous improvement in physical facilities and service management to enhance visitor satisfaction and strengthen UPQ’s role as a sustainable educational religious tourism destination.
Store Atmosphere pada Supermarket Tirta Bangunan Tajur Bogor Annisa Nabila Putri; Yulianingsih Yulianingsih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1426

Abstract

The physical environment of a retail store plays a strategic role in shaping consumers’ shopping experiences, particularly in brick-and-mortar retail settings. However, empirical studies on store atmosphere in building material retail remain limited, despite its distinctive spatial and functional characteristics. This study aims to describe the implementation of store atmosphere at Tirta Bangunan Tajur Bogor, with a specific focus on store layout as a key element supporting consumer comfort and shopping effectiveness. A descriptive qualitative approach was employed, using field observation, informal interviews with management and employees, participatory involvement in operational activities, and a literature review. The findings reveal that the overall store atmosphere has supported functional shopping activities through adequate lighting, neutral color schemes, and a clean environment. Nevertheless, the store layout requires further adjustment due to increasing product variety and limited display space, which affects customer flow and spatial efficiency. These results indicate that effective layout management plays a central role in enhancing consumer comfort and operational efficiency in building material retail. The study contributes to the literature by highlighting the importance of functional spatial design as part of store atmosphere in non-conventional retail contexts.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Dealer Mega Motor Sukabumi Firmansyah; Rachmat Gunawan; Yulianingsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.960

Abstract

Penelitian ini bertujuan untuk mengetahui tanggapan konsumen terhadap kualitas pelayanan, harga dan kepuasan konsumen pada Dealer Mega Motor, mengetahui pengaruh kualitas pelayanan dan harga secara simultan terhadap kepuasan konsumen pada Dealer Mega Motor, dan mengetahui pengaruh kualitas pelayanan dan harga secara parsial terhadap kepuasan konsumen pada Dealer Mega Motor. Penelitian ini menggunakan data primer dan sekunder, data sekunder diperoleh dari berbagai sumber seperti jurnal dan buku. Data primer diperoleh dengen menyebarkan kuesioner terhadap responden. Hasil penelitian menunjukan bahwa kualitas pelayanan seperti reliabilitas, daya tanggap, empati, jaminan, harga dan bukti fisik mempengaruhi terhadap kepuasan konsumen serta lingkungan kerja yang sehat dan kondusif juga mempengaruhi pada bagaimana karyawan bekerja dan melayani di Dealer Mega Motor Cicurug, Sukabumi.
PENGARUH ONLINE CUSTOMER REVIEW DAN BRAND IMAGE, TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION HERBORIST DI SHOPEE MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING Titiek Tjahja Andari; Yulianingsih Yulianingsih; Eka Destri Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nhnr0a44

Abstract

Dengan Brand Trust sebagai variabel intervening, penelitian ini mengkaji pengaruh Online Customer Review dan Brand Image terhadap keputusan pembelian Herborist Body Lotion di Shopee. Data dari 100 pembeli online Herborist Body Lotion di Kabupaten Bogor dikumpulkan menggunakan teknik deskriptif-verifikasi kuantitatif, dan pendekatan analisis jalur dalam SPSS 26 digunakan untuk menganalisis data. Menurut penelitian ini, Online Customer Review memengaruhi pilihan pembelian melalui Brand Trust. Selain itu, Brand Trust berfungsi sebagai variabel intervening, yang memberikan Brand Image dampak yang cukup besar dan positif terhadap pilihan pembelian. Mempertahankan Brand Image yang positif dan memastikan bahwa pelanggan memberikan nilai tinggi pada produk Herborist di Shopee sangat penting untuk mendapatkan kepercayaan dan meningkatkan keputusan pembelian konsumen.
Co-Authors Alicia Nurfitriani Ramadhanti Amar Zidan Annisa Nabila Putri Ardelia Ulima Sunandar Ardiansyah Arsya Putri Janita Aurelia Della Putri Awa Awa Chandra Ayu Pramestidewi Chandra Ayu Pramestidewi Chinta Zulfa Naila Sya’diah Danu Suryani Desi Fitria Ningsih Deta Berliana Dwi Gemina Dwi Gemina Eka Destri Lestari Endang Silaningsih Erni Yuningsih Erni Yuningsih Erny Amriani Asmin Erny Amriani Asmin Esih Nurasiah Jamil Faizal Fe, Didi Fera Nurlisna Firmansyah Fitriani Gunawan, Rachmat Hasanudin Alfahri Iman Maulana Kiki Suciyanti Mohammad Mursidi Hariyadi Muhamad Lukman Hidayat Muhamad Syarief Yunizar Muhammad Anjah Nurulloh Muhammad Fachmi Ramadhan Mutiara Qurota Ayun Nendi Setiawan Nisa Rahwamati One Seapfry One Seapfry Palahudin Palahudin Rachmat Gunawan Rachmat Gunawan Rian Permana Rifki Nurpadilah Risma Aprilianti Risma Yunita Alfiani Saepul Ilham Samsuri . Siti Fatimah Siti Herlinda Sri Diana Salma Nurul Aini Sri Harini Susi Handayani Syahira Adri Septina Khoerunisa Taristania Lupita Tini Kartini Titiek Tjahja Andari Tri Wahyuni Yopi Okta Sali Yoyok Priyo Hutomo Yuppy Triwidatin Zahra Azkia Ibrahim Zikri Aulia