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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL VISIONIDA Jurnal Ekonomi Manajemen Sistem Informasi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal PKM Manajemen Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) JURNAL ECONOMINA Innovative: Journal Of Social Science Research JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Management Analytics (IJMA) Sepakat : Sesi Pengabdian Kepada Masyarakat International Journal of Educational and Life Sciences (IJELS) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomi, Manajemen, Akuntansi
Yulianingsih
Universitas Djuanda
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA FUJIKO RAMEN SUKABUMI Syahira Adri Septina Khoerunisa; Yulianingsih Yulianingsih; Chandra Ayu Pramestidewi
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4017

Abstract

Introduction: The intensifying competition in the food and beverage industry has compelled businesses to adopt effective digital marketing strategies to strengthen their market position and influence consumer purchasing behavior. Among these strategies, social media marketing has emerged as a communication tool that increases product awareness, stimulates purchase intention, and ultimately shapes purchasing decisions. Accordingly, this study investigates the effect of social media marketing on purchasing decisions, while examining the mediating role of purchase intention among customers of Fujiko Ramen Sukabumi.Methods: This study employed a quantitative research design using descriptive and explanatory approaches. Data were collected through structured questionnaires administered to 100 customers of Fujiko Ramen Sukabumi selected using purposive sampling. The proposed relationships among variables were analyzed using path analysis with SPSS version 26, whereas the mediating effect of purchase intention was assessed through the Sobel test.Results: The findings indicate that social media marketing has a positive and significant effect on both purchase intention and purchasing decisions. Furthermore, purchase intention positively influences purchasing decisions and serves as a significant mediating variable in the relationship between social media marketing and purchasing decisions. Conclusions: This study concludes that social media marketing plays an important role in encouraging customers' purchase intention and influencing their purchasing decisions. The findings also highlight the mediating role of purchase intention, suggesting that businesses should optimize their social media marketing strategies to strengthen consumers' purchase intention and improve purchasing decisions. Keywords: Food and Beverage Industry; Fujiko Ramen; Purchase Intention; Purchasing Decision; Social Media Marketing
PENGARUH MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KAFE GUNUNG WALAT Rian Permana; Yulianingsih Yulianingsih; Awa Awa
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4018

Abstract

Introduction: This study aimed to examine the effects of social media and word of mouth on customer loyalty, with customer satisfaction serving as a mediating variable, at Kafe Gunung Walat.Methods: This study employed a quantitative approach using a descriptive and verificative research design. The sample consisted of 100 customers of Kafe Gunung Walat selected through an accidental sampling technique. Data were collected using a structured questionnaire and analyzed with IBM SPSS Statistics version 25. The analytical procedures included validity and reliability tests, classical assumption tests, path analysis, hypothesis testing, coefficient of determination analysis, and the Sobel test to examine the mediating effect of customer satisfaction.Results: The findings revealed that social media and word of mouth had a positive and significant effect on customer satisfaction. In addition, social media, word of mouth, and customer satisfaction positively and significantly influenced customer loyalty. Customer satisfaction was also found to mediate the relationship between social media and customer loyalty, as well as between word of mouth and customer loyalty. These findings indicate that effective social media utilization and positive word of mouth communication contribute to higher customer satisfaction, which subsequently strengthens customer loyalty toward Kafe Gunung Walat. Keywords: customer loyalty; customer satisfaction; social media; word of mouth.
PENGARUH KUALITAS PELAYANAN DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN MELALUI KEPERCAYAAN PADA RESORT PANCAWATI Arsya Putri Janita; Erni Yuningsih; Yulianingsih Yulianingsih
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41373

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan dan customer experience terhadap kepuasan pelanggan melalui kepercayaan pada Padi Resort Pancawati. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif verifikatif. Populasi dalam penelitian ini adalah pelanggan Padi Resort Pancawati, dengan jumlah sampel sebanyak 285 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dalam penelitian ini menggunakan analisis jalur (path analysis), dan uji Sobel dengan bantuan SPSS 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepercayaan serta kepuasan pelanggan. Customer experience berpengaruh positif dan signifikan terhadap kepercayaan serta kepuasan pelanggan. Kepercayaan juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan serta mampu memediasi pengaruh kualitas pelayanan dan customer experience terhadap kepuasan pelanggan. Selain itu, hasil penelitian menunjukkan bahwa kualitas pelayanan dan customer experience secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui kepercayaan pada Padi Resort Pancawati.
Consumer Satisfaction Analysis Mediates Product Quality and Scarlett Purchase Intention Dwi Gemina; Yulianingsih Yulianingsih; Siti Herlinda
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 4 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7.n4.p447-461.2026

Abstract

Purpose: This study aimed to examine the effect of product quality on the repurchase intention of Scarlett Whitening Body Lotion, using consumer satisfaction as an intervening variable. The integration of repurchase intention through consumer satisfaction as a mediating mechanism represents the core novelty of this study.Research Methodology: A quantitative research design was employed in this study. Data were gathered from a sample of 100 respondents selected using random sampling. The collected data were subsequently analyzed using path analysis and the Sobel test to evaluate indirect effects.Results: The findings indicate that consumers perceive both product quality and consumer satisfaction as good and high. Although the product safety indicator scored the lowest average, referral interest dominated repurchase intention. Furthermore, product quality exerts a positive and significant effect on consumer satisfaction, and both variables significantly influence the repurchase intention.Conclusions: This study confirms that enhancing product quality, particularly regarding safety, plays a crucial role in driving consumer satisfaction and stimulating repurchase interest.Limitations: This study was limited by its narrow scope. Future research should incorporate additional variables that may influence repurchase interest, such as price, promotion, competition, marketing strategy, perceived value, and trust.Contributions: Academically, this study contributes a measuring instrument to assess the accuracy of consumer satisfaction with repurchase interest. Practically, this implies that guaranteeing product quality provides a strong foundation for consumer confidence.
Customer Satisfaction as a Mediator of Service Quality and Experiential Marketing on Online Transportation Loyalty Erny Amriani Asmin; Yulianingsih Yulianingsih; Taristania Lupita
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5167

Abstract

Purpose: This study analyzes the direct and mediating influences of service quality, experiential marketing, and customer satisfaction on brand loyalty in the context of online transportation services in Bogor City. Methodology/approach: Using a quantitative approach, data were obtained from 100 respondents determined using the Lemeshow formula and purposive sampling. The questionnaires were administered directly to the users of online transportation services. The collected data were analyzed using descriptive, associative, and path analysis techniques in SPSS version 25. Results/findings: The findings indicate that both service quality and experiential marketing significantly impact customer satisfaction and brand loyalty. In addition, customer satisfaction has a positive influence on brand loyalty. However, customer satisfaction only served as a mediating variable in the relationship between experiential marketing and brand loyalty, and not in the relationship between service quality and brand loyalty. Conclusions: Service quality and experiential marketing are crucial for enhancing customer satisfaction and brand loyalty. Positive experiences are stronger drivers of satisfaction and loyalty. Limitations: The use of purposive sampling, a relatively small sample size, and the study’s focus on Bogor City may limit its generalizability. Contributions: This study provides empirical evidence of the mediating role of customer satisfaction and practical insights for service providers to improve customer experience. This study also enriches the consumer behavior literature by emphasizing the role of experiential marketing and satisfaction in fostering brand loyalty.
Co-Authors Alicia Nurfitriani Ramadhanti Amar Zidan Annisa Nabila Putri Ardelia Ulima Sunandar Ardiansyah Arsya Putri Janita Aurelia Della Putri Awa Awa Chandra Ayu Pramestidewi Chandra Ayu Pramestidewi Chinta Zulfa Naila Sya’diah Danu Suryani Desi Fitria Ningsih Deta Berliana Dwi Gemina Dwi Gemina Eka Destri Lestari Endang Silaningsih Erni Yuningsih Erni Yuningsih Erny Amriani Asmin Erny Amriani Asmin Esih Nurasiah Jamil Faizal Fe, Didi Fera Nurlisna Firmansyah Fitriani Gunawan, Rachmat Hasanudin Alfahri Iman Maulana Kiki Suciyanti Mohammad Mursidi Hariyadi Muhamad Lukman Hidayat Muhamad Syarief Yunizar Muhammad Anjah Nurulloh Muhammad Fachmi Ramadhan Mutiara Qurota Ayun Nendi Setiawan Nisa Rahwamati One Seapfry One Seapfry Palahudin Palahudin Rachmat Gunawan Rachmat Gunawan Rian Permana Rifki Nurpadilah Risma Aprilianti Risma Yunita Alfiani Saepul Ilham Samsuri . Siti Fatimah Siti Herlinda Sri Diana Salma Nurul Aini Sri Harini Susi Handayani Syahira Adri Septina Khoerunisa Taristania Lupita Tini Kartini Titiek Tjahja Andari Tri Wahyuni Yopi Okta Sali Yoyok Priyo Hutomo Yuppy Triwidatin Zahra Azkia Ibrahim Zikri Aulia