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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL VISIONIDA Jurnal Ekonomi Manajemen Sistem Informasi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal PKM Manajemen Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) JURNAL ECONOMINA Innovative: Journal Of Social Science Research JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Management Analytics (IJMA) Sepakat : Sesi Pengabdian Kepada Masyarakat International Journal of Educational and Life Sciences (IJELS) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomi, Manajemen, Akuntansi
Yulianingsih
Universitas Djuanda
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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HUBUNGAN ANTARA KUALITAS PRODUK DAN CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN PADA PT. HYUNDAI MOBIL INDONESIA CABANG SERPONG-TANGERANG Yulianingsih .
Jurnal Visionida Vol. 4 No. 2 (2018): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.49 KB) | DOI: 10.30997/jvs.v4i2.1570

Abstract

Penelitian bertujuan untuk menganalisis hubungan antara kualitas produk dan citra merek dengan keputusan pembelian. Penelitian dilaksanakan di PT. Hyundai Mobil Indonesia cabang Serpong–Tangerang pada tahun 2017. Populasi penelitian berjumlah 110 pelanggan dengan jumlah sampel sebanyak 87 pelanggan yang ditentukan secara purposive sampling. Pengumpulan data untuk  setiap variabel yang dianalisis menggunakan angket dengan skala (rating scale). Teknik analisis menggunakan korelasi regresi parsial dan korelasi berganda. Hasil riset menunjukkan terdapat hubungan antara kualitas produk dengan keputusan pembelian (ry1 = 0,649),  terdapat hubungan antara citra merek dengan keputusan pembelian ( ry2 = 0,555) dan terdapat hubungan antara kualitas produk, citra merek dengan keputusan pembelian (ry12 = 0.649). Sehingga dapat disimpulkan keputusan pembelian dapat ditingkatkan melalui kualitas` produk dan citra merek baik secara parsial maupun bersama-sama. Kata Kunci : kualitas produk, citra merek, keputusan pembelian.
Peningkatan Efektivitas Promosi Klinik NU Beauty melalui Pengembangan Media Digital Esih Nurasiah Jamil; Yulianingsih Yulianingsih
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1822

Abstract

This Community Service Program (PkM) was initiated in response to the limited effectiveness of promotional strategies used by NU Beauty Clinic in Jonggol, Bogor, which struggled to reach a wider audience due to minimally informative messages and restricted use of digital media. The program, conducted in October 2025 by lecturers and students of Universitas Djuanda and attended by 15 clinic employees, aimed to strengthen the clinic’s marketing communication through digital-based promotional improvements. Using interviews, observations, discussions, problem analysis, and the implementation of digital solutions, the team identified that previous promotional content relied heavily on before–after photos without explaining service benefits, treatment types, or customer testimonials, while promotional channels were limited to WhatsApp and Instagram. The PkM activities resulted in enhanced promotional content and the development of additional digital platforms such as TikTok and Facebook, enabling the clinic to expand audience reach and improve visibility. These efforts provided more relevant communication alternatives for the clinic’s target market and contributed to a more structured and sustainable promotional strategy. Overall, the program is expected to support NU Beauty Clinic in strengthening its competitiveness and increasing business revenue through effective and comprehensive digital marketing practices.
Customer Satisfaction as a Mediator of Service Quality and Experiential Marketing on Online Transportation Loyalty Erny Amriani Asmin; Yulianingsih Yulianingsih; Taristania Lupita
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5167

Abstract

Purpose: This study analyzes the direct and mediating influences of service quality, experiential marketing, and customer satisfaction on brand loyalty in the context of online transportation services in Bogor City. Methodology/approach: Using a quantitative approach, data were obtained from 100 respondents determined using the Lemeshow formula and purposive sampling. The questionnaires were administered directly to the users of online transportation services. The collected data were analyzed using descriptive, associative, and path analysis techniques in SPSS version 25. Results/findings: The findings indicate that both service quality and experiential marketing significantly impact customer satisfaction and brand loyalty. In addition, customer satisfaction has a positive influence on brand loyalty. However, customer satisfaction only served as a mediating variable in the relationship between experiential marketing and brand loyalty, and not in the relationship between service quality and brand loyalty. Conclusions: Service quality and experiential marketing are crucial for enhancing customer satisfaction and brand loyalty. Positive experiences are stronger drivers of satisfaction and loyalty. Limitations: The use of purposive sampling, a relatively small sample size, and the study’s focus on Bogor City may limit its generalizability. Contributions: This study provides empirical evidence of the mediating role of customer satisfaction and practical insights for service providers to improve customer experience. This study also enriches the consumer behavior literature by emphasizing the role of experiential marketing and satisfaction in fostering brand loyalty.
The Mediating Role of Job Satisfaction in the Relationship Between Customer Experience and Customer Retention Iman Maulana; Erni Yuningsih; Yulianingsih Yulianingsih
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.833

Abstract

This study aims to analyze the mediating role of job satisfaction in the relationship between customer experience and customer retention. This research method uses a quantitative approach with primary data obtained through a questionnaire with a Likert scale. The sample size used in this study was 100 Buana Trip customers. Data analysis was conducted using the method Partial Least Squares – Structural Equation Modeling (SEM-PLS). The research results show that Customer Experience has a positive and significant effect on Customer Satisfaction, while Customer Satisfaction has a positive and significant effect on Customer Retention. Furthermore, Customer Experience also has a direct and indirect effect on Customer Retention through Customer Satisfaction.
STRATEGI PENERAPAN BRANDING UNTUK MENINGKATKAKAN DAYA SAING UMKM DI DESA BOJONGGENTENG Chandra Ayu Pramestidewi; Sri Harini; Yulianingsih Yulianingsih; Mohammad Mursidi Hariyadi; Nisa Rahwamati; Risma Aprilianti; Amar Zidan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40399

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dapat berkontribusi dalam menciptakan kesempatan kerja serta menyuplai layanan ekonomi bagi masyarakat secara keseluruhan, berperan dalam proses distribusi yang lebih merata dan peningkatan pendapatan penduduk, mendorong perkembangan ekonomi di Desa Bojonggenteng, dan berkontribusi pada kestabilan negara. Tujuan dari studi ini adalah untuk menemukan taktik UMKM dalam memperkuat daya saing mereka lewat pemberian merek. Penelitian ini menggunakan metode kualitatif dengan tipe diskriptif. Metode purposive sampling digunakan untuk menemukan informan. Analisis data dilakukan dengan mengurangi dan menampilkan data, lalu menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa UMKM meningkatkan daya saingnya dari segi produktifitas: Penggunaan peralatan produksi yang sederhana dan tingkat pendidikan karyawan pada pelaku UMKM masih rendah meskipun mereka dapat menghasilkan produk berkualitas. Meskipun kualitas dari produk UMKM sudah baik, masih diperlukan peningkatan. Sesi Nilai: Harga dari produk yang dihasilkan oleh usaha kecil dan menengah (UMKM) dapat diterima oleh masyarakat, dan proses pembeliannya pun mudah karena diterima oleh konsumen.
OPTIMALISASI PEMASARAN MEDIA SOSIAL PADA UMKM TOKO OLEH-OLEH HUSNA SNACK Muhamad Syarief Yunizar; Yulianingsih
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 6 No. 1 (2026): SEPAKAT JUNI 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v6i1.590

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efektivitas pemasaran media sosial pada usaha mikro kecil menengah Toko Oleh-Oleh Husna Snack. Permasalahan utama yang dihadapi mitra usaha meliputi belum optimalnya perencanaan konten pemasaran, kurang konsistennya tampilan visual konten, keterbatasan informasi produk yang disampaikan, serta rendahnya intensitas interaksi dengan konsumen melalui media sosial. Metode pelaksanaan kegiatan dilakukan melalui observasi langsung terhadap akun media sosial usaha, wawancara dengan pengelola dan konsumen, serta diskusi untuk mengidentifikasi permasalahan dan merumuskan solusi yang sesuai dengan kondisi mitra. Teknik analisis yang digunakan bersifat deskriptif dengan menelaah temuan lapangan untuk menggambarkan kondisi pemasaran media sosial yang berjalan. Hasil kegiatan menunjukkan bahwa pendampingan dan rekomendasi perbaikan yang diberikan, khususnya pada aspek peningkatan kualitas visual konten, penyusunan konten yang lebih informatif, peningkatan frekuensi unggahan, serta penguatan respon terhadap interaksi konsumen, mampu mendorong respons yang lebih positif dari konsumen. Hal ini terlihat dari meningkatnya perhatian dan interaksi konsumen melalui media sosial. Dengan demikian, kegiatan pengabdian ini menunjukkan bahwa pengelolaan pemasaran media sosial yang lebih terencana dan konsisten berpotensi meningkatkan efektivitas promosi serta memperkuat citra usaha.
The Influence of Hedonic Motivation, Store Atmosphere and Positive Emotion on Consumer Impulse Buying Hasanudin Alfahri; Endang Silaningsih; Yulianingsih
International Journal of Educational and Life Sciences Vol. 3 No. 1 (2025): January 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i1.94

Abstract

This study aims to determine the effect of hedonic motivation, store atmosphere and positive emotion on consumer impulse buying. This study is a quantitative study with a survey method. The population in this study were consumers of the Nako Kuntum coffee cafe who had made at least one purchase. The results of this study indicate that: (1) Hedonic Motivation does not have a positive effect on impulse buying. (2) Store atmosphere does not have a positive effect on impulse buying. (3) Positive emotion has a positive effect on impulse buying.
The influence of digital marketing and brand image on customer loyalty through customer satisfaction as an intervening variable on fashion money alter PT. Mae Abadi Evolusi Bogor City Dwi Gemina; Yulianingsih Yulianingsih; Desi Fitria Ningsih
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.23787

Abstract

This study examines customer loyalty toward Money Alter fashion products produced by PT Mae Abadi Evolusi in Bogor by investigating the influence of digital marketing and brand image, with customer satisfaction serving as a mediating variable. A descriptive quantitative approach was employed in this research, involving 150 respondents. Path analysis was used to assess both the direct and indirect relationships among the variables under study. The findings indicate that digital marketing and brand image have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction plays an important role in enhancing customer loyalty, highlighting its significance in fostering long-term customer relationships. Customer satisfaction was also found to effectively mediate the relationship between digital marketing, brand image, and customer loyalty. It can therefore be concluded that effective digital marketing strategies and a strong brand image contribute to the enhancement of customer loyalty through increased customer satisfaction. These findings emphasize the importance of integrating digital marketing practices and brand management to strengthen customer retention and achieve a competitive advantage in the fashion industry. Keywords: Digital Marketing; Brand Image; Customer Loyalty; Customer Satisfaction
PENDAMPINGAN UMKM BARRACKS CAFE DALAM PENETAPAN HARGA DIKAWASAN PUNCAK BOGOR Nendi Setiawan; Yulianingsih
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 6 No. 1 (2026): SEPAKAT JUNI 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v6i1.591

Abstract

Persaingan usaha kafe di kawasan wisata Puncak Bogor semakin meningkat seiring dengan bertambahnya jumlah pelaku usaha kuliner yang menawarkan konsep dan harga yang beragam. Kondisi tersebut menuntut pelaku usaha untuk memiliki strategi penetapan harga yang tepat agar mampu menarik konsumen dan mempertahankan daya saing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan pendampingan kepada UMKM Barracks Cafe Cibeureum dalam mengevaluasi dan memperbaiki strategi penetapan harga produk guna meningkatkan kinerja pendapatan usaha. Metode pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif dengan teknik observasi langsung terhadap harga produk dan aktivitas usaha, wawancara dengan pemilik usaha, diskusi bersama mitra, serta analisis perbandingan harga dengan kafe pesaing di wilayah Cisarua. Berdasarkan hasil kegiatan, diketahui bahwa sebagian besar harga menu Barracks Cafe relatif lebih tinggi dibandingkan kafe sejenis, yang berdampak pada fluktuasi pendapatan dan belum tercapainya target pendapatan secara konsisten. Melalui kegiatan pendampingan, mitra diberikan rekomendasi strategis berupa penyesuaian harga menu tertentu, penyusunan strategi harga paket, serta penerapan harga yang lebih fleksibel sesuai kondisi pasar dan daya beli konsumen. Kegiatan ini diharapkan dapat membantu Barracks Cafe meningkatkan daya saing usaha dan mencapai pendapatan yang lebih stabil di kawasan wisata Puncak Bogor.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Sebagai Variabel Intervening pada Foodpedia X Kopi Dari Hati Metland Cileungsi Bogor Mutiara Qurota Ayun; Titiek Tjahja Andari; Yulianingsih Yulianingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6177

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan konsumen dalam mediasi harga dan promosi terhadap keputusan pembelian pada Foodpedia X Kopi Dari Hati Metland Cileungsi. Data dikumpulkan melalui kuesioner terhadap 100 konsumen dan dianalisis menggunakan aplikasi IBM SPPS Versi 25.00 dengan metodo analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa harga dan promosi memiliki pengaruh terhadap keputusan pembelian dan kepercayaan konsumen mampu memediasi hubungan antara harga dan promosi terhadap keputusan pembelian. Berdasarkan temuan ini, direkomendasikan agar restoran dan cafe meningkatkan kualitas, mengefektifkan promosi yang sesuai, dan keterbukaan kepada konsumen untuk meningkatkan produktivitas tempat restoran dan cafe.
Co-Authors Alicia Nurfitriani Ramadhanti Amar Zidan Annisa Nabila Putri Ardelia Ulima Sunandar Ardiansyah Arsya Putri Janita Aurelia Della Putri Awa Awa Chandra Ayu Pramestidewi Chandra Ayu Pramestidewi Chinta Zulfa Naila Sya’diah Danu Suryani Desi Fitria Ningsih Deta Berliana Dwi Gemina Dwi Gemina Eka Destri Lestari Endang Silaningsih Erni Yuningsih Erni Yuningsih Erny Amriani Asmin Erny Amriani Asmin Esih Nurasiah Jamil Faizal Fe, Didi Fera Nurlisna Firmansyah Fitriani Gunawan, Rachmat Hasanudin Alfahri Iman Maulana Kiki Suciyanti Mohammad Mursidi Hariyadi Muhamad Lukman Hidayat Muhamad Syarief Yunizar Muhammad Anjah Nurulloh Muhammad Fachmi Ramadhan Mutiara Qurota Ayun Nendi Setiawan Nisa Rahwamati One Seapfry One Seapfry Palahudin Palahudin Rachmat Gunawan Rachmat Gunawan Rian Permana Rifki Nurpadilah Risma Aprilianti Risma Yunita Alfiani Saepul Ilham Samsuri . Siti Fatimah Siti Herlinda Sri Diana Salma Nurul Aini Sri Harini Susi Handayani Syahira Adri Septina Khoerunisa Taristania Lupita Tini Kartini Titiek Tjahja Andari Tri Wahyuni Yopi Okta Sali Yoyok Priyo Hutomo Yuppy Triwidatin Zahra Azkia Ibrahim Zikri Aulia