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All Journal Enrichment : Journal of Management Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Management Analytics (IJMA) International Journal of Educational and Life Sciences (IJELS) Jurnal Ekonomi, Manajemen, Akuntansi
Yulianingsih
Management Study Program, Faculty Of Business Economics, Djuanda University
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.
Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Konsumen pada CV Mega Motor Cicurug Muhammad Fachmi Ramadhan; Yulianingsih Yulianingsih; Palahudin Palahudin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.14955

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pada CV Mega Motor Cicurug. Sampel penelitian terdiri atas 100 konsumen yang pernah membeli sepeda motor di CV Mega Motor Cicurug. Pendekatan penelitian yang digunakan adalah deskriptif dan verifikatif dengan analisis data menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen pada CV Mega Motor Cicurug. Pengujian hipotesis membuktikan bahwa secara simultan maupun parsial, harga dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Berdasarkan temuan tersebut, disarankan agar CV Mega Motor Cicurug dapat menetapkan strategi harga yang lebih kompetitif serta terus meningkatkan kualitas pelayanan guna meningkatkan kepuasan dan loyalitas konsumen.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Dealer Mega Motor Sukabumi Firmansyah; Rachmat Gunawan; Yulianingsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.960

Abstract

Penelitian ini bertujuan untuk mengetahui tanggapan konsumen terhadap kualitas pelayanan, harga dan kepuasan konsumen pada Dealer Mega Motor, mengetahui pengaruh kualitas pelayanan dan harga secara simultan terhadap kepuasan konsumen pada Dealer Mega Motor, dan mengetahui pengaruh kualitas pelayanan dan harga secara parsial terhadap kepuasan konsumen pada Dealer Mega Motor. Penelitian ini menggunakan data primer dan sekunder, data sekunder diperoleh dari berbagai sumber seperti jurnal dan buku. Data primer diperoleh dengen menyebarkan kuesioner terhadap responden. Hasil penelitian menunjukan bahwa kualitas pelayanan seperti reliabilitas, daya tanggap, empati, jaminan, harga dan bukti fisik mempengaruhi terhadap kepuasan konsumen serta lingkungan kerja yang sehat dan kondusif juga mempengaruhi pada bagaimana karyawan bekerja dan melayani di Dealer Mega Motor Cicurug, Sukabumi.
Co-Authors Ardelia Ulima Sunandar Ardiansyah Aurelia Della Putri Awa Awa Deta Berliana Dwi Gemina Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Faizal Fe, Didi Firmansyah Fitriani Gunawan, Rachmat Hasanudin Alfahri Kiki Suciyanti Muhamad Lukman Hidayat Muhammad Anjah Nurulloh Muhammad Fachmi Ramadhan One Seapfry One Seapfry Palahudin Palahudin Rachmat Gunawan Rachmat Gunawan Rifki Nurpadilah Saepul Ilham Samsuri . Siti Fatimah Sri Diana Salma Nurul Aini Suryani, Danu Susi Handayani Tini Kartini Tri Wahyuni Yopi Okta Sali Yoyok Priyo Hutomo Yuppy Triwidatin Zahra Azkia Ibrahim