Article Per Year (5 Year)
p-Index From 2021 - 2026
5.047
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IKRA-ITH EKONOMIKA Journal on Education Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah METADATA Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ProBisnis : Jurnal Manajemen Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Economics and Business Journal Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) Mopolayio : Jurnal Pengabdian Ekonomi Journal of Innovative and Creativity Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Otanius Laia
Fakultas Ekonomi, Program Studi Manajemen, Universitas Nias, Gunungsitoli, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA STUDIO BRAMS MULTIMEDIA KOTA GUNUNGSITOLI Arman Gea; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan pada Studio Brams Multimedia Kota Gunungsitoli, baik secara parsial maupun simultan. Latar belakang dari penelitian ini adalah Studio Brams Multimedia Gunungsitoli, dalam dunia usaha, kompetisi bisnis semakin ketat seiring dengan meningkatnya kesadaran konsumen akan hak-haknya. Pelaku bisnis berlomba-lomba menciptakan strategi untuk menarik dan mempertahankan pelanggan melalui pendekatan yang lebih efektif. Berdasarkan pengamatan awal peneliti, ditemukan beberapa fenomena yang terjadi pada Studio Brams Multimedia Kota Gunungsitoli yang berkaitan dengan kualitas layanan dan kebijakan harga yang ditawarkan. Dari sisi kualitas layanan, terdapat perbedaan tingkat kepuasan di kalangan pelanggan. Metode yang digunakan adalah penelitian kuantitatif dengan analisis koefisien determinasi. Data diperoleh melalui penyebaran kuesioner kepada 30 responden yang merupakan pelanggan studio brams multimedia. Analisis data dilakukan menggunakan regresi linear berganda dan uji hipotesis dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, kualitas layanan (X1) berpengaruh sebesar 76,8% terhadap kepuasan pelanggan (Y), yang ditunjukkan oleh nilai R Square sebesar 0,768. Selanjutnya, variabel harga (X2) berpengaruh sebesar 59,5% terhadap kepuasan pelanggan (Y) dengan nilai R Square sebesar 0,595. Secara simultan, kualitas layanan dan harga memberikan pengaruh sebesar 81,8% terhadap kepuasan pelanggan, sedangkan 18,2% sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini.Kata Kunci:KualitasLayanan, Harga, KepuasanPelanggan
SMART UMKM Desa: Edukasi dan Pendampingan Manajemen Usaha Berbasis Digital dengan Kearifan Lokal di Desa Madula Kecamatan Gunungsitoli Kota Gunungsitoli Heniwati Gulo; Yuterlin Zalukhu; Delipiter Lase; Maria Magdalena Bate'e; Idarni Harefa; Eliyunus Waruwu; Sukaaro Waruwu; Meiman Hidayat Waruwu; Aferiaman Telaumbanua; Otanius Laia; Robin Markus Putra Waruwu; Intan Permata Hati Hulu; Yamolala Zega; Odaligoziduhu Halawa; Palindungan Lahagu; Yupiter Mendrofa; Syah Abadi Mendrofa
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 5 No. 3 (2026): Mopolayio : Jurnal Pengabdian Ekonomi Volume 5 Number 3 (July 2026) has been of
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v5i3.169

Abstract

Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Madula, Kecamatan Gunungsitoli, dilaksanakan sebagai program pengabdian masyarakat untuk meningkatkan keterampilan manajemen usaha dan literasi digital pelaku UMKM, sekaligus mempertahankan nilai kearifan lokal sebagai keunggulan kompetitif. Metode kegiatan mencakup lima tahapan: persiapan melalui survei dan pemetaan potensi UMKM; perencanaan solusi berupa penyusunan materi dan modul pelatihan; pelaksanaan pelatihan partisipatif meliputi manajemen usaha, keuangan, branding, dan pemasaran digital termasuk praktik pembuatan akun media sosial bisnis; evaluasi menggunakan pre-test dan post-test; serta tindak lanjut untuk keberlanjutan program. Hasil kegiatan menunjukkan peningkatan rata-rata skor pemahaman peserta dari 58,41 menjadi 77,05, atau naik 31,91%, dengan pergeseran kategori pemahaman dari mayoritas "Kurang" (59,09%) menjadi mayoritas "Baik" (72,73%), terutama pada aspek manajemen usaha, pencatatan keuangan, pemasaran digital, dan branding produk. Program ini juga menumbuhkan motivasi wirausaha, mendorong penguatan ekonomi kreatif, serta kemandirian dan keberlanjutan usaha UMKM di Desa Madula.
Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias Dedisius Ndruru; Otanius Laia; Robin Markus Putra Waruwu; Heniwati Gulo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13880

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias. Peneliti melihat bahwa penjualan pada toko plafon jaya nias mengalami penurunan, hal ini juga di akibatkan karena kurangnya penerapan strategi pemasaran pada toko plafon jaya nias tersebut. Oleh sebab itu, diharapkan oleh penulis pada shorum untuk mengkaji kembali tentang strategi pemasarannya. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada 30 pelanggan sebagai responden. Hasil analisis menunjukkan bahwa variabel strategi pemasaran memiliki pengaruh signifikan terhadap peningkatan penjualan. Hasil Uji t Diketahui nilai sign variabel X 000>0.05 dan nilai t hitung 26.231 <0,361 sehingga dapat disimpulkan bahwa Ha diterima dan berpengaruh terhadap variabel penjualan (Y). N nilai R Square (koefesien determinasi) sebesar 0.465 yang artinya pengaruh variabel independen Variabel strategi pemasaran (x) terhadap Variabel penjualan (Y) sebesar 48,4%, dan sisanya yang 51,6 % dipengaruhi oleh variabel yang lain yang tidak dibahas dalam penelitian ini. Hal ini dibuktikan melalui hasil uji t dan nilai koefisien determinasi yang mengindikasikan bahwa sebagian besar variabel peningkatan penjualan dapat dijelaskan oleh strategi pemasaran yang diterapkan. (Ha) dalam penelitian ini di terima dan (Ho) di tolak. Dengan demikian, Toko Jaya Plafon Nias disarankan untuk terus mengembangkan dan mengoptimalkan strategi pemasaran guna meningkatkan peningkatan penjualan terhadap produk yang ditawarkan.
Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City Petrus Lase; Idarni Harefa; Yupiter Mendrofa; Otanius Laia
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.236

Abstract

This study aims to determine how social media is utilized Facebookas a digital promotional tool at UD. Tahu Murni in Gunungsitoli City, and to identify factors that hinder the effectiveness of such promotions in increasing sales. The background of this study is the increasingly rapid development of information technology that encourages micro, small, and medium enterprises (MSMEs) to utilize digital media as a more efficient promotional strategy and reach a wider market. The research method used is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of business owners and several consumers. The data obtained were analyzed using thematic analysis methods. The results of the study indicate that the use of Facebook as a promotional medium by UD. Tahu Murni has not been optimally implemented. The promotional content uploaded is still simple, inconsistent, and has not utilized strategic features such as paid advertising (Facebook Ads), customer interaction, and social media analytics. The main inhibiting factors in optimizing promotions through Facebook are the business owner's limited digital knowledge, limited time, and the lack of a workforce focused on digital marketing. This study recommends that business actors improve their understanding and skills in social media management, utilize digital promotional features optimally, and develop attractive and consistent content strategies to reach more consumers.
The Influence of Location and Price on Traders' Decision Making in Renting a Kiosk at Ya'ahowu Market, Gunungsitoli City Iwarman Waruwu; Otanius Laia; Yupiter Mendrofa; Eduar Baene
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of location and price on traders' decision making in renting kiosks in the Ya'ahowu market in Gunungsitoli city. The main objective of this study is to determine whether there is a significant influence of promotion on decision making, the influence of price on decision making, and the simultaneous influence of location and price on traders' decision making. Based on the results of the determination coefficient test, the R Square value of 0.718 or 71.8% indicates that the Location variable (X1) has a strong influence on decision making (Y). In addition, the Adjusted R Square value of 0.674 indicates that the Location and Price variables (X2) together influence decision making by 67.4%. The results of the F test with a significance value of 0.000 <0.05 and a calculated F value of 80.047>244, indicate that H3 is accepted, which means that there is a significant influence of location and price variables on decision making.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Ratna sari Lase; Idarni Harefa; Yupiter Mendrofa; Otanius Laia
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
Marketing Strategy Analysis of PT Andiarta Muzizat (Ninja Express) in Maintaining Sustainability in Gunungsitoli City Darwin Cornelius Ismet Zendrato; Otanius Laia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9334

Abstract

In the era of globalization and increasingly fierce business competition, companies are required to have a strong marketing strategy to survive and thrive in a dynamic market. The sustainability of a company is the key to its long-term success. The purpose of this study is to determine the marketing strategy and to identify internal and external factors that can influence the business sustainability of PT Andiarta Muzizat (Ninja Express) in Gunungsitoli City. The type of research used is a qualitative research approach. The sampling technique used is purposive sampling with 3 informants. Data collection techniques used are observation, documentation and interviews. Meanwhile, data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. From the results of the study, it was obtained that based on the analysis of marketing strategies, internal and external factors that influence the sustainability of Ninja Express's business in Gunungsitoli City, it can be concluded that the company needs to take concrete steps to ensure their growth and sustainability in the logistics and freight forwarding market. Marketing strategies involving collaboration in local events, trade exhibitions, active interaction on social media, special offers, and improved customer service have been recognized as appropriate steps. By maintaining a focus on customer satisfaction, partnering with local communities, customizing delivery services to suit consumer needs, and leveraging social media, Ninja Express can strengthen their brand visibility in Gunungsitoli City.
Co-Authors Adi Mursalin Aferiaman Telaumbanua Ahmad Rizani Albert Ferikusman Fatemaluo Arman Gea Budiwati Halawa Darwin Cornelius Ismet Zendrato Dedisius Ndruru Dimas Melkisedek Setowardana Laia Dita Solala Vindiya Eduar Baene Eliagus Telaumbanua ELIYUNUS WARUWU Elkristian Lahagu EMANUEL ZEBUA Erna Kristiani Zendrato Erni Halawa Fakta Solala Zebua Fitri Melfin Kristin Mendrofa Heniwati Gulo Heniwati Gulo Herlin Cahyani Mendrofa Hermanius Laia Idarni Harefa Idarni Harefa Intan Permata Hati Hulu Iwarman Waruwu Jeliswan Berkat Iman Jaya Gea Krisman Tafonao Kurniawan Sarototonafo Zai Lase, Asali Lase, Delipiter MARIA MAGDALENA BATE’E Martha Surya Dinata Mendrofa Mei Kristian Halawa Meiman Hidayat Waruwu Meniati Hura Murni Fita Telaumbanua Nani Hamdani Amir Nanny Artatina Buulolo Nobertus Notaris Laoli Nopasti Gea Nov Elhan Gea Odaligoziduhu Halawa Palindungan Lahagu Paulus Hengki S. Zebua Peringatan Harefa Peringatan Harefa Petrus Lase Ratna sari Lase Rido Elmansyah Lase Robin Markus Putra Waruwu Robin Markus Putra Waruwu Selvius Vincentius Waruwu Serniati Zebua Setiaman Bate'e Sinta Ardiyanti Putri Tafonao Siska Monika Telaumbanua Sophia M. Kakisina Suka’aro Waruwu Syah Abadi Mendrofa Tiarni Duha Tuti Desmawarni Halawa Utamakan Laia Viky Martin Lase Yamolala Zega Yupiter Mendrofa YUPITER MENDROFA Yupiter Mendrofa Yuterlin Zalukhu Yuvan Damai Mendrofa