Article Per Year (5 Year)
p-Index From 2021 - 2026
4.68
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review Jurnal E-Bis: Ekonomi Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Reviu Akuntansi, Manajemen, dan Bisnis Seminar Nasional Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Economics and Business Journal Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Jurnal Ilmu Manajemen
Muh. Yushar Mustafa
Universitas Negeri Makassar
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Learn to Fly: An Analysis of the Role of Motivation on Employee Performance (Case Study of Kafe Dua Jiwa Makassar) Haeruddin, M. Ikhwan Maulana; Markas, Chandra Setiadi; Haeruddin, M. Ilham Wardhana; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 1 (2024): MAY 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu faktor yang berperan penting dalam menjaga serta meningkatkan kinerja seorang karyawan adalah motivasi kerja. Hal ini salah satunya disebabkan karena karyawan memerlukan dorongan baik dari internal maupun eksternal dirinya dalam melakukan pekerjaannya. Penelitian ini pun kemudian bertujuan untuk mengeksplorasi peran dari motivasi kerja terhadap performa karyawan UMKM utamanya yang berlokasi di Kota Makassar. Metode penelitian studi kasus digunakan dengan melakukan teknik wawancara di salah satu Kafe di Kota Makassar bernama Kafe Dua Jiwa Makassar. Penelitian ini kemudian menemukan bahwa motivasi kerja dari karyawan, baik intrinsik maupun ekstrinsik memiliki peran penting dalam meningkatkan performa karyawan, atau dengan kata lain, motivasi kerja berpengaruh positif dan signifikan terhadap performa karyawan UMKM. One of the factors that plays an important role in maintaining and improving the performance of an employee is work motivation. This is partly because employees need encouragement from both internal and external sources when doing their work. This research then aims to explore the role of work motivation in the performance of MSME employees, especially those located in Makassar City. The case study research method was used by conducting interview techniques at one of the cafes in Makassar City called Kafe Dua Jiwa Makassar. This research then found that work motivation from employees, both intrinsic and extrinsic, has an important role in improving employee performance, in other words, work motivation has a positive and significant effect on the performance of MSME employees.
The Influence of Work Discipline and Performance on Public Service Quality at Employees of the Investment and One-Stop Integrated Service of South Sulawesi Province Fadhila, A. Nur Alfi; Haeruddin, M. Ikhwan Maulana; Kurniawan, Agung Widhi; Dipoatmodjo, Tenri S. P.; Hasbiah, Sitti; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 2 (2024): AUGUST 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia dibutuhkan dalam perusahaan yang menyediakan pelayanan publik dimana karyawan perusahaan memberikan pelayanan sesuai aturan yang berlaku demi terciptanya kedisiplinan kerja dan kualitas kinerja yang meningkat, pekerjaan yang maksimal dengan waktu yang tepat dan hasil yang memuaskan yang dapat di berikan penilaian terhadap pelayanan publik yang dapat di percaya oleh orang-orang yang mempercayakan kepada kantor tersebut sehingga dapat bekerja sama dengan baik. Penelitian ini bertujuan: (1) Pengaruh disiplin kerja terhadap pelayanan publik pada pegawai Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sulawesi Selatan; (2) pengaruh kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan; dan (3) pengaruh disiplin kerja dan kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan. Hasil pada penelitian menunjukan bahwa: (1) disiplin kerja secara parsial berpengaruh positif namun tidak signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; (2) kinerja secara parsial berpengaruh positif dan signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; dan (3) terdapat pengaruh positif dan signifikan disiplin kerja dan kinerja secara bersama sama terhadap kinerja pegawai pada DPMPTSP Provisi Sulawesi Selatan. Human resources are needed in companies that provide public services where company employees provide services according to applicable rules in order to create work discipline and improve performance quality, maximum work with the right time and satisfying results that can be given an assessment of public services that can be trusted by people who entrust the office so that they can work well together. This study aims to: (1) The effect of work discipline on public services on employees of the South Sulawesi Province One-Stop Investment and Integrated Services Office (DPMPTSP); (2) the effect of performance on public services on DPMPTSP employees of South Sulawesi Province; and (3) the effect of work discipline and performance on public services on DPMPTSP employees of South Sulawesi Province. The results showed that: (1) work discipline partially has a positive but insignificant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; (2) performance partially has a positive and significant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; and (3) there is a positive and significant effect of work discipline and performance together on employee performance at the DPMPTSP of South Sulawesi Province.
The Effect of Product Quality and Shopee Service Quality on Repurchase Interest in Scarlett Products (Study on Students of Management Department, Faculty of Economics of Makassar State University) Jenitalia, Andi Nadia; Ramli, Anwar; Haeruddin, M. Ilham Wardhana; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produk Scarlett merupakan salah satu produk yang mampu bersaing dengan para competitor di pasaran sejak 2022. Fakta di lapangan memaparkan beberapa konsumen merasa sangat puas terkait dengan pelayanan serta produk Scarlett. Namun, ketidakpuasan konsumen juga pernah terjadi saat produk yang diterima konsumen pada saat pembelian tidak memiliki logo, sehingga hal tersebut memicu kecurigaan terkait original Scarlett. Minat beli ulang berkaitan dengan kualitas produk dan kualitas layanan. Tujuan dari penulisan ini ialah memberikan hasil analisis terkait dengan minat pembelian ulang yang dipengaruhi oleh kualitas layanan serta produk Scarlett. Jenis penelitian yang digunakan ialah menggunakan kuantitatif. Kesimpulan yang diambil berdasarkan hasil penelitian ialah (1) minat beli ulang Scarlett dipengaruhi oleh kualitas produk, hal tersebut berarti semakin baik kualitas produk dari body lotion scarlett yang baik dengan presepsi konsumen akan meningkatkan minat beli ulang; (2) minat beli ulang Scarlett dipengaruhi oleh kualitas pelayanan yang berarti peningkatan kualitas pelayanan dapat meningkatkan minat beli; (3) kualitas pelayanan serta produk sama-sama mempunyai pengaruh pada minat beli ulang Scarlett pada mahasiswa Manejemen FEB Universitas Negeri Makassar. Scarlett products are one of the products that have been able to compete with competitors in the market since 2022. Facts in the field show that several consumers feel very satisfied with Scarlett's services and products. However, consumer dissatisfaction has also occurred when the product received by consumers at the time of purchase does not have a logo, so this triggers suspicion regarding the original Scarlett. Repurchase interest is related to product quality and service quality. The purpose of this paper is to provide analytical results related to repurchase interest which is influenced by the quality of Scarlett's services and products. The type of research used is quantitative. The conclusions drawn based on the results of the study are (1) Scarlett's repurchase interest is influenced by product quality, this means that the better the product quality of Scarlett body lotion which is good with consumer perception will increase repurchase interest; (2) Scarlett's repurchase interest is influenced by service quality which means that increasing service quality can increase purchase interest; (3) service quality and products both have an influence on Scarlett's repurchase interest in Management students of FEB, Makassar State University.
The Force Awakens: The Role of Social Media Marketing on SMEs Context in Makassar (A Case Study Approach) Tafsir, Muh.; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the role of social media marketing in small and medium enterprises (SMEs) in Makassar, Indonesia, employing a case study approach to provide an in-depth understanding of its impact. As the digital landscape evolves, SMEs are increasingly turning to social media platforms to enhance their marketing strategies, engage with customers, and promote their products and services. This study analyses various SMEs across different sectors in Makassar to identify the benefits and challenges associated with social media marketing. The findings reveal that social media marketing significantly contributes to increased brand awareness, customer engagement, and sales growth for SMEs. Businesses that effectively utilize platforms like Facebook, Instagram, and Twitter report improved customer relationships and greater market reach. However, challenges such as limited digital literacy, resource constraints, and heightened competition hinder the effective implementation of social media strategies. This research highlights the need for targeted training programs to enhance digital skills among SME owners and employees, enabling them to leverage social media marketing more effectively. By providing insights into best practices and strategies, this study aims to assist SMEs in Makassar in optimizing their social media marketing efforts, ultimately contributing to their growth and sustainability in a competitive marketplace. Studi ini menganalisis berbagai UKM di berbagai sektor di Makassar untuk mengidentifikasi manfaat dan tantangan yang terkait dengan pemasaran media sosial. Temuan menunjukkan bahwa pemasaran media sosial secara signifikan berkontribusi pada peningkatan kesadaran merek, keterlibatan pelanggan, dan pertumbuhan penjualan untuk UKM. Bisnis yang secara efektif memanfaatkan platform seperti Facebook, Instagram, dan Twitter melaporkan peningkatan hubungan dengan pelanggan dan jangkauan pasar yang lebih luas. Namun, tantangan seperti literasi digital yang terbatas, keterbatasan sumber daya, dan persaingan yang semakin ketat menghambat implementasi strategi media sosial yang efektif. Penelitian ini menyoroti perlunya program pelatihan yang ditargetkan untuk meningkatkan keterampilan digital di antara pemilik dan karyawan UKM, sehingga mereka dapat memanfaatkan pemasaran media sosial secara lebih efektif. Dengan memberikan wawasan tentang praktik dan strategi terbaik, penelitian ini bertujuan untuk membantu UKM di Makassar dalam mengoptimalkan upaya pemasaran media sosial mereka, yang pada akhirnya berkontribusi pada pertumbuhan dan keberlanjutan mereka di pasar yang kompetitif.
Upaya Peningkatan Penjualan Pada Kelompok Usaha Batu Bata Di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa Haeruddin, M. Ikhwan Maulana Haeruddin; Haeruddin, Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Mustafa, Muh. Yushar
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.612

Abstract

This activity aims to provide counseling and training on entrepreneurship and marketing related to the sale of brick products. The target participants of this activity were brick-producing residents in Limbung Village, Gowa Regency. In general, participants can be expected to be very enthusiastic about following the provision of material as shown by their diligence and discipline in following each stage in the activity. Each participant was able to produce good quality brick products and was also able to market these products through both offline and online sales mechanisms. Through this activity, each participant feels the benefits of this activity and hopes that activities like this can be provided regularly and also bring new treasures to their knowledge and skills so that it will improve the standard of living of residents economically.
Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19 Abadi, Rahmat Riwayat; Haeruddin, M. Ikhwan Maulana; Mustafa, Muh. Yushar; Data, Muh. Umar; Nurjannah, Nurjannah
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan strategi promosi ada beberapa cara dan salah satunya yaitu strategi personal selling melalui relationship marketing. Penelitian ini pun kemudian menemukan masalah yang masih sedikit terjawab di dalam literatur pemasaran yakni kia tapa saja yang sebaiknya dilakukan oleh unit bisnis dalam menentukan strategi pemasarannya, terkhusus personal selling melalui relationship marketing di era pasca pandemi COVID-19. Dengan pendekatan metode analisis literatur, penelitian ini kemudian menyimpulkan bahwa secara umum, strategi personal selling melalui relationship marketing pasca pandemi COVID-19 di antaranya: (1) berkembangnya  koneksi digital; (2) fokus pada kebutuhan pelanggan; (3) menyediakan nilai tambah; (4) membangun kepercayaan; (5) personalisasi komunikasi; dan (6) menjaga hubungan jangka panjang.
Manajemen Strategi dalam Perspektif Ilmu Manajemen: Analisis Berbasis Literatur Akbar, Abdi; Mustafa, Muh. Yushar; Haeruddin, M. Ikhwan Maulana; Mustafa, Riad; Sukarno, Zulfikry; Darmawinata, Widhi N. S.; Ekawaty, Charisma
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pentingnya manajemen strategi terletak pada kemampuannya untuk membantu organisasi menghadapi perubahan lingkungan yang cepat dan kompleks. Hal ini disebabkan oleh beberapa faktor, salah satunya adalah tuntutan dari dinamika dunia usaha yang mendorong organisasi agar dapat menyesuaikan diri, berinovasi, dan juga mengantisipasi perubahan pasar, kebutuhan teknologi, dan kebutuhan pelanggan. Penelitian ini pun kemudian mencoba menggali lebih dalam terkait peranan manajemen strategi dalam perspektif ilmu manajemen dengan pendekatan kualitatif, yaitu studi literatur. Hasil dari studi literatur ini menyimpulkan bahwa manajemen strategi dalam sudut pandang manajemen melibatkan serangkaian aktivitas yang terkait dengan pengamatan lingkungan, perumusan strategi, implementasi strategi, dan evaluasi serta pengendalian. Dalam pengamatan lingkungan, manajemen strategi melakukan analisis pasar, analisis pesaing, analisis tren ekonomi, teknologi, sosial, dan politik, serta identifikasi peluang dan ancaman yang ada.
Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns) Mustafa, Muh. Yushar; Ismail, Md. Daud; Haeruddin, M. Ikhwan Maulana; Natsir, Uhud Darmawan; Idris, Muh. Ma'ruf; Akbar, Abdi; Mariñas-Acosta, Caroline
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a scarcity of empirical research on the role of transformational leadership style within the context of small and medium-sized enterprises (SMEs). Additionally, existing studies mainly focus on developed countries ignoring the unique contextual setting of developing countries. In line with such a phenomenon, this study addresses the research gaps by investigating the role of transformational leadership in SMEs’ marketing innovation strategy. The scope of this study is SMEs in the Makassar region of Indonesia. In addition, this study was conducted from July 2024 to February 2025. Through the analysis of the existing studies and the preceding theoretical frameworks, this study identifies several key characteristics of transformational leadership that contribute to the innovative practices of SMEs in Makassar. As such, for theoretical implications, the finding of this study suggests that transformational leadership enhances creativity, encourages risk-taking, and fosters an organisational culture conducive to innovation, ultimately driving the growth and competitiveness of SMEs in the region. For managerial implications, this study offers several insights that may be beneficial for SME owners, especially in helping SMEs to be more highly innovative.
The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement Inriani, Inriani; Baso Rachim, Andi Farid; Abdullah, Salma; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Mansyur Abdullah, Salma Agung Widhi Kurniawan Ahmad Ali Ampauleng, Ampauleng Andi Dewi Angreyani Anwar Ramli Aslam, Annisa Paramaswary Baso Rachim, Andi Farid Braem Abraham Killa Burhanuddin Burhanuddin Burhanuddin Burhanuddin Ciptagustia, Annisa Darmawinata, Widhi N. S. Data, Muh. Umar Data, Muhammad Umar Deddy Ibrahim Rauf Dipoatmodjo, Tenri S. P. Djamali, Hisnol Dwi Anugerah Lestari Musa Ekawaty, Charisma Fadhila, A. Nur Alfi Haeruddin, M. Ikhwan Maulaha Haeruddin, M. Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Hasbiah, Sitti Hiromi, Hikmah Ilma Wulansari Hasdiansa Inriani Inriani, Inriani Ismail, Md. Daud Jenitalia, Andi Nadia Khaidir Syahrul Lamato, Riski Mahyudin M. Ikhwan Maulana Haeruddin Mariñas-Acosta, Caroline Markas, Chandra Setiadi Matthew W. McCarter Maulana, Achmad Amzal Muh. Al Fatah Arief Putra Muh. Ma'ruf Idris Muh. Ma’ruf Idris Muh. Umar Data Musa, M. Ichwan Mustafa, Fahrina Mustafa, Rahmat Mustafa, Riad Natsir, Uhud Darmawan Nurgraha SD, Widhi Nurjannah Nurjannah Nurjannah Nurul Fadilah Aswar Panggabean, Benny Leonard Enrico Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Annisa Mawaddah Arief Rahmawati, Rahmawati Ramly, Aryad Firdauzi Rauf, Deddy Ibrahim Ridfan Rifadly Abadi Riu, Isma Aziz Romansyah Sahabuddin Sabina, A. Zalza Saleh, Muh. Syahraka Samba, Jessica E. Shahnyb, Nurafni Shahnyb Sukarno, Zulfikry Sulfati, Andi Syahrul, Khaidir Tafsir, Muh. Tenri Sayu Puspitaningsih Dipoatmodjo Warani, Yardan Arif