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All Journal Jurnal Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Akademisi Journal of Finance and Business Digital (JFBD) Journal of Governance, Taxation, and Auditing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan SENEMA
Setini, Made
Universitas Warmadewa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Sustainability at its Core: Embracing the Essence of Tri Hita Karana Philosophy to Empower Eco-Tourism-Focused MSMEs in Bali Ni Wayan Sitiari; Luh Kade Datrini; Wayan Gede Sarmawa; Made Setini
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11621

Abstract

Business sustainability is crucial for Bali's Micro, Small, and Medium Enterprises (MSMEs), especially in ecotourism. This study examines how Bali’s Tri Hita Karana (THK) philosophy—balancing relationships between God, humans, and nature—shapes MSME practices. Managers in Bali's MSMEs also encounter sustainability challenges in managing their businesses. The findings show that MSMEs implement THK values through offerings (mebanten) at designated spaces (pelangkiran), fostering social connections (menyamabraya), and practicing environmental conservation. Despite THK's positive influence, challenges arise in balancing traditional values with modern entrepreneurship. The study highlights the need for policies that promote entrepreneurial orientation while preserving local wisdom. Further research is recommended to explore the deeper role of THK in sustaining MSMEs
Model Wisata Edukasi Berangkat dari Pemberdayaan Produk Lokal Arak di Desa Tri Eka Buana Sidemen Karangasem Setini, Made; Putra, I Gede Cahyadi; Wahyuni, Putu Ika
Jurnal PkM (Pengabdian kepada Masyarakat) Vol 7, No 5 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i5.25806

Abstract

Arak menjadi salah satu ikon warisan  budaya  pulau Bali, dimana pada masa raja-raja dihidangkan sebagai minuman pembuka.  Desa Tri Eka Buana adalah salah satu Desa di Sidemen di Bali yang masyarakatnya memproduksi  arak  tetapi Kelompok usaha  Oemah Arah tidak mau meneruskan usaha ini dikarenakan banyak faktor yang menjadi penghambat, padahal selain arah desa tersebut juga memiliki objek wisata Air Terjun Gembleng yang memiliki view sangat indah yang menjadi kekuatan desa dan menjadi peluang. Metode kualitatif digunakan dalam PkM ini dengan observasi dan wawancara, dan pendapingan kepada kelompok usaha arak dan kelompok wisata. Hasilnya adalah  motivasi pelaku usaha arak yang tumbuh semangat dan menumbuhkan motivasi untuk melakukan produksi arak dengan menerapkan manajemen SDM dari kualitas bahan dan produksi, Manajemen Keuangan, meningkatkan produksi dengan inovasi teknologi alat sehingga hasil produksi meningkat, dan  pelaku arak melakukan promosi online dengan mendesain kemasan lebih menarik, dan promosi digital serta menghasilkan model desain wisata edukasi dari kolaborasi  oemah arah dan wisata air terjun. Implikasi dalam PkM  ini adalah memberikan gambaran model kepada desa Tri Eka Buana bagaimana   mengelola SDM yang mampu bersinergi.
Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Setini, Made; Amerta, I Made Suniastha; Indiani, Ni Luh Putu; Laksmi, Putu Ayu Sita; Triandini, Evi; Purwatiningsih, Aris Puji; Suardana, Gede
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
EDUKASI POLA HIDUP BERSIH DAN SEHAT SEBAGAI TATANAN HIDUP ERA BARU PASCA PANDEMI COVID-19 DI DESA ADAT MUNGGU Ni Made Satya Utami; Made Setini; Ketut Darmayasa; I Kadek Yoga Adi Antara
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kantor Desa Adat Munggu merupakan lembaga yang bergerak dalam memberikan pelayanan kepada masyarakat baik itu di bidang pemerintahan maupun pemberdayaan. Pada Kantor Desa Adat Munggu pemberian edukasi dan penyuluhan ini masih belum berjalan optimal. Maka dari itu penyuluhan terkait pola hidup bersih dan sehat (PHBS) perlu ditingkatkan karena beberapa warga yang berada di Desa Adat Munggu memiliki pekerjaan sebagai pedagang dan berkegiatan di luar rumah, sehingga penyuluhan ini perlu dilakukan guna menjaga kesehatan masyarakat pada saat berjualan maupun pada saat beraktivitas diluar rumah agar terhindar dari virus. Penyuluhan ini penting dilakukan, karena berdasarkan hasil observasi kepada beberapa masyarakat di Desa Adat Munggu bahwa kurang memahami pentingnya menerapkan Pola Hidup Bersih dan Sehat (PHBS) di saat era baru seperti ini, serta kurangnya menerapkan pola hidup bersih dan sehat (PHBS) atau menerapkan protokol kesehatan pada saat beraktivitas.
The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City Surlimna, Ni Kadek Linda; Setini, Made; Wahyuni, Ni Made
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7958

Abstract

This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.
CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION Made Setini
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3888

Abstract

Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a competitive advantage towards better marketing performance. This study analyzes customer orientation, product innovation moderated by social capital on the implementation of green marketing for non-culinary SMEs. Data were collected from 100 SMEs from various sectors, and collected using a 5-point Likert scale questionnaire with Google for media, analyzed using SEM-PLS, SmartPLS as tools. The results show that social capital is a moderator in the relationship between customer orientation, product innovation and green marketing. The direct relationship between marketing orientation and innovation has a significant positive impact on Green Marketing. Social capital becomes a bridge for exchanging information between customers, the product to be purchased, and how the product will be marketed. The existence of information from one individual to an individual or group makes positive energy that is very important in growing concern for the environment.  
Customer Satisfaction As A Bridge: The Impact Of Service Quality And Product Diversification On Loyalty Wiratama, Nyoman Indra; Setini, Made; Yasa, Putu Ngurah Suyatna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7983

Abstract

This study aims to analyze the influence of product diversity and service quality on customer loyalty through customer satisfaction as an intervening variable in PT. Tirta Sakti Mandiri. The food and beverage (F&B) industry is a vital sector in the economy, offering significant market potential amid increasing competition. Customer loyalty is the key to success; However, the data shows a decline in loyalty due to inadequate product availability and service support. This study uses a quantitative method with the Structural Equation Modeling (SEM-PLS) approach to analyze the relationship between variables. Data was collected through a survey to customers of PT. Tirta Sakti Mandiri, including hotels, villas, cafes, and restaurants in Bali. The results of the study show that product diversity and service quality have a positive and significant influence on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction serves as a mediating variable in the relationship between product diversity and service quality to customer loyalty. This study provides managerial implications for PT. Tirta Sakti Mandiri to increase product diversity and service quality to maintain customer loyalty. With the right strategy, companies can build a sustainable competitive advantage.
The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar GUNAWAN, I Putu Bayu Arya; SETINI, Made; PRAMANA, Made Surya
Journal of Governance, Taxation and Auditing Vol. 3 No. 2 (2024): Journal of Governance, Taxation and Auditing (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v3i4.1452

Abstract

The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size, and 100 respondents are included in the sample, by utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.
Co-Authors Agus Arijanto Asnawati Asnawati Darma, Dio Daru Asih Daru Asih Denny Maulida Eko Tama Putra Saratian Evi Triandini Evi Triandini GUNAWAN, I Putu Bayu Arya I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Made Sara I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Rasmen Adi Ida Bagus Teddy Prianthara Ida Bagus Udaya Putra Ketut Darmayasa Luh Kade Datrini Luh Putu Virra Indah Perdanawati Made Mulyadi Maryam Nadi Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Putu Yuliana Ria Sawitri Ni Wayan Sitiari Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Putra, I Gede Cahyadi Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Suardana, Gede Sudiyani, Ni Nyoman Surlimna, Ni Kadek Linda Wahyuni, Putu Ika Wayan Gede Sarmawa Wirasmi Wardhani Wiratama, Nyoman Indra