Article Per Year (5 Year)
p-Index From 2021 - 2026
2.862
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Akademisi Journal of Finance and Business Digital (JFBD) Journal of Governance, Taxation, and Auditing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan International Journal of Management and Digital Business SENEMA
Setini, Made
Universitas Warmadewa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Setini, Made; Amerta, I Made Suniastha; Indiani, Ni Luh Putu; Laksmi, Putu Ayu Sita; Triandini, Evi; Purwatiningsih, Aris Puji; Suardana, Gede
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
EDUKASI POLA HIDUP BERSIH DAN SEHAT SEBAGAI TATANAN HIDUP ERA BARU PASCA PANDEMI COVID-19 DI DESA ADAT MUNGGU Ni Made Satya Utami; Made Setini; Ketut Darmayasa; I Kadek Yoga Adi Antara
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kantor Desa Adat Munggu merupakan lembaga yang bergerak dalam memberikan pelayanan kepada masyarakat baik itu di bidang pemerintahan maupun pemberdayaan. Pada Kantor Desa Adat Munggu pemberian edukasi dan penyuluhan ini masih belum berjalan optimal. Maka dari itu penyuluhan terkait pola hidup bersih dan sehat (PHBS) perlu ditingkatkan karena beberapa warga yang berada di Desa Adat Munggu memiliki pekerjaan sebagai pedagang dan berkegiatan di luar rumah, sehingga penyuluhan ini perlu dilakukan guna menjaga kesehatan masyarakat pada saat berjualan maupun pada saat beraktivitas diluar rumah agar terhindar dari virus. Penyuluhan ini penting dilakukan, karena berdasarkan hasil observasi kepada beberapa masyarakat di Desa Adat Munggu bahwa kurang memahami pentingnya menerapkan Pola Hidup Bersih dan Sehat (PHBS) di saat era baru seperti ini, serta kurangnya menerapkan pola hidup bersih dan sehat (PHBS) atau menerapkan protokol kesehatan pada saat beraktivitas.
The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City Surlimna, Ni Kadek Linda; Setini, Made; Wahyuni, Ni Made
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7958

Abstract

This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.
Customer Satisfaction As A Bridge: The Impact Of Service Quality And Product Diversification On Loyalty Wiratama, Nyoman Indra; Setini, Made; Yasa, Putu Ngurah Suyatna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7983

Abstract

This study aims to analyze the influence of product diversity and service quality on customer loyalty through customer satisfaction as an intervening variable in PT. Tirta Sakti Mandiri. The food and beverage (F&B) industry is a vital sector in the economy, offering significant market potential amid increasing competition. Customer loyalty is the key to success; However, the data shows a decline in loyalty due to inadequate product availability and service support. This study uses a quantitative method with the Structural Equation Modeling (SEM-PLS) approach to analyze the relationship between variables. Data was collected through a survey to customers of PT. Tirta Sakti Mandiri, including hotels, villas, cafes, and restaurants in Bali. The results of the study show that product diversity and service quality have a positive and significant influence on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction serves as a mediating variable in the relationship between product diversity and service quality to customer loyalty. This study provides managerial implications for PT. Tirta Sakti Mandiri to increase product diversity and service quality to maintain customer loyalty. With the right strategy, companies can build a sustainable competitive advantage.
The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar GUNAWAN, I Putu Bayu Arya; SETINI, Made; PRAMANA, Made Surya
Journal of Governance, Taxation and Auditing Vol. 3 No. 2 (2024): Journal of Governance, Taxation and Auditing (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v3i4.1452

Abstract

The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size, and 100 respondents are included in the sample, by utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.
Sustainability at its Core: Embracing the Essence of Tri Hita Karana Philosophy to Empower Eco-Tourism-Focused MSMEs in Bali Sitiari, Ni Wayan; Datrini, Luh Kade; Sarmawa, Wayan Gede; Setini, Made
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11621

Abstract

Business sustainability is crucial for Bali's Micro, Small, and Medium Enterprises (MSMEs), especially in ecotourism. This study examines how Bali’s Tri Hita Karana (THK) philosophy—balancing relationships between God, humans, and nature—shapes MSME practices. Managers in Bali's MSMEs also encounter sustainability challenges in managing their businesses. The findings show that MSMEs implement THK values through offerings (mebanten) at designated spaces (pelangkiran), fostering social connections (menyamabraya), and practicing environmental conservation. Despite THK's positive influence, challenges arise in balancing traditional values with modern entrepreneurship. The study highlights the need for policies that promote entrepreneurial orientation while preserving local wisdom. Further research is recommended to explore the deeper role of THK in sustaining MSMEs
Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development Setini, Made; Putra, Ida Bagus Udaya; Wahyuni, Ni Made; Asih, Daru; Triandini, Evi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.015

Abstract

Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village. Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies. Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats
CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION Setini, Made
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3888

Abstract

Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a competitive advantage towards better marketing performance. This study analyzes customer orientation, product innovation moderated by social capital on the implementation of green marketing for non-culinary SMEs. Data were collected from 100 SMEs from various sectors, and collected using a 5-point Likert scale questionnaire with Google for media, analyzed using SEM-PLS, SmartPLS as tools. The results show that social capital is a moderator in the relationship between customer orientation, product innovation and green marketing. The direct relationship between marketing orientation and innovation has a significant positive impact on Green Marketing. Social capital becomes a bridge for exchanging information between customers, the product to be purchased, and how the product will be marketed. The existence of information from one individual to an individual or group makes positive energy that is very important in growing concern for the environment.  
The Role Of Customer Satisfaction In Mediating The Influence Of Service Quality And Price On Customer Loyalty In Retail Companies Setini, Made; januarianta, I Kadek; indiani, ni luh putu; Putra, Ida bagus udayana
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1597

Abstract

The retail sector has an important role in the economy, including in Klungkung Regency which shows rapid growth in the number of modern retailers. Fierce competition and shifting consumer behavior demand retail companies to focus on customer retention efforts. Customer loyalty is an important strategic asset for business sustainability, so a study of customer loyalty in the Klungkung retail sector needs to be carried out. This study aims to analyze the influence of service quality and price on customer loyalty with customer satisfaction as a mediating variable in retail companies in Klungkung Regency.The population of this study is all consumers who shop at retail companies in Klungkung Regency. The sample used was 102 respondents from consumers in retail companies in Klungkung Regency. The data collection method is to use a survey ketode with a questionnaire as a research instrument. The analysis technique used to answer the hypothesis is inferential statistical analysis using Partial Least Square (PLS). The results of the study found that service quality has a significant positive effect on customer loyalty, price has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer satisfaction, price has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction is able to mediate part of the relationship between service quality and customer satisfaction. customer loyalty, and customer satisfaction are able to mediate part of the price relationship to customer loyalty in retail companies in Klungkung Regency.
Co-Authors Agus Arijanto Asnawati Asnawati Darma, Dio Daru Asih Datrini, Luh Kade Denny Maulida Eko Tama Putra Saratian Evi Triandini GUNAWAN, I Putu Bayu Arya I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Made Sara I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Rasmen Adi Ida Bagus Teddy Prianthara Ida Bagus Udayana Putra januarianta, I Kadek Ketut Darmayasa Luh Putu Virra Indah Perdanawati Made Mulyadi Maryam Nadi Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Putu Yuliana Ria Sawitri Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Putra, I Gede Cahyadi Putra, Ida Bagus Udaya Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Sarmawa, Wayan Gede Sitiari, Ni Wayan Suardana, Gede Sudiyani, Ni Nyoman Surlimna, Ni Kadek Linda Wahyuni, Putu Ika Wirasmi Wardhani Wiratama, Nyoman Indra