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Setini, Made

Universitas Warmadewa

Author-ID : 6622055

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The Role of Purchase Intention in Mediating Content Marketing and E-Wom on Product Purchase Decision Sahya Amertha, Genijayendra; Setini , Made; Putra , Ida Bagus Udayana; Faizan Ul-Haq , Faizan Ul-Haq
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.102

Objectives: This study aims to analyze the role of Purchase Intention as a mediating variable in the relationship between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Decisions for Bata shoe products in Denpasar. Methodology: This study uses a quantitative method with a population of individuals who have seen marketing content or Bata shoe advertisements in Denpasar. A sample of 100 respondents was selected using a purposive sampling technique, referring to the Hair formula. Data analysis was carried out using SEM-PLS (Structural Equation Modeling - Partial Least Square). Finding: The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions. Content marketing has a positive but insignificant effect on purchasing intention. E-WOM has a positive but insignificant effect on purchasing decisions. E-WOM has a positive and significant effect on purchasing intention. Purchasing intention has a positive and significant effect on purchasing decisions. Content marketing has a positive and insignificant effect on purchasing decisions through purchasing intention. Purchasing intention does not mediate (unmediated). E-WOM has a positive and significant effect on purchasing decisions through purchasing intention. Purchasing intention mediates fully (full mediation). Conclusion: Improving Content Marketing, E-WOM, and Purchase Intention strategies consistently and interactively can increase the Purchase Decision of Bata shoe products. Especially, Purchase Intention has an important role as a full mediator in the influence of E-WOM on purchasing decisions.

The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar GUNAWAN, I Putu Bayu Arya; SETINI, Made; PRAMANA, Made Surya
Journal of Governance, Taxation and Auditing Vol. 3 No. 2 (2024): Journal of Governance, Taxation and Auditing (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v3i4.1452

The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size, and 100 respondents are included in the sample, by utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.

Sustainability at its Core: Embracing the Essence of Tri Hita Karana Philosophy to Empower Eco-Tourism-Focused MSMEs in Bali Sitiari, Ni Wayan; Datrini, Luh Kade; Sarmawa, Wayan Gede; Setini, Made
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11621

Business sustainability is crucial for Bali's Micro, Small, and Medium Enterprises (MSMEs), especially in ecotourism. This study examines how Bali’s Tri Hita Karana (THK) philosophy—balancing relationships between God, humans, and nature—shapes MSME practices. Managers in Bali's MSMEs also encounter sustainability challenges in managing their businesses. The findings show that MSMEs implement THK values through offerings (mebanten) at designated spaces (pelangkiran), fostering social connections (menyamabraya), and practicing environmental conservation. Despite THK's positive influence, challenges arise in balancing traditional values with modern entrepreneurship. The study highlights the need for policies that promote entrepreneurial orientation while preserving local wisdom. Further research is recommended to explore the deeper role of THK in sustaining MSMEs

Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development Setini, Made; Putra, Ida Bagus Udaya; Wahyuni, Ni Made; Asih, Daru; Triandini, Evi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.015

Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village. Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies. Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats

CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION Setini, Made
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3888

Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a competitive advantage towards better marketing performance. This study analyzes customer orientation, product innovation moderated by social capital on the implementation of green marketing for non-culinary SMEs. Data were collected from 100 SMEs from various sectors, and collected using a 5-point Likert scale questionnaire with Google for media, analyzed using SEM-PLS, SmartPLS as tools. The results show that social capital is a moderator in the relationship between customer orientation, product innovation and green marketing. The direct relationship between marketing orientation and innovation has a significant positive impact on Green Marketing. Social capital becomes a bridge for exchanging information between customers, the product to be purchased, and how the product will be marketed. The existence of information from one individual to an individual or group makes positive energy that is very important in growing concern for the environment.

The Role Of Customer Satisfaction In Mediating The Influence Of Service Quality And Price On Customer Loyalty In Retail Companies Setini, Made; januarianta, I Kadek; indiani, ni luh putu; Putra, Ida bagus udayana
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1597

The retail sector has an important role in the economy, including in Klungkung Regency which shows rapid growth in the number of modern retailers. Fierce competition and shifting consumer behavior demand retail companies to focus on customer retention efforts. Customer loyalty is an important strategic asset for business sustainability, so a study of customer loyalty in the Klungkung retail sector needs to be carried out. This study aims to analyze the influence of service quality and price on customer loyalty with customer satisfaction as a mediating variable in retail companies in Klungkung Regency.The population of this study is all consumers who shop at retail companies in Klungkung Regency. The sample used was 102 respondents from consumers in retail companies in Klungkung Regency. The data collection method is to use a survey ketode with a questionnaire as a research instrument. The analysis technique used to answer the hypothesis is inferential statistical analysis using Partial Least Square (PLS). The results of the study found that service quality has a significant positive effect on customer loyalty, price has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer satisfaction, price has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction is able to mediate part of the relationship between service quality and customer satisfaction. customer loyalty, and customer satisfaction are able to mediate part of the price relationship to customer loyalty in retail companies in Klungkung Regency.

Pelatihan Manajemen Produksi, Keuangan, dan Pemasaran Kelompok Pengrajin Bambu untuk Keberlanjutan Usaha di Desa Sidetapa, Kecamatan Banjar, Kabupaten Buleleng, Bali Wahyuni, Ni Made; Setini, Made; Dewi, Kadek Goldina Puteri
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.25091

Produk anyaman berbahan bambu mendukung business to business memiliki nilai sosial dan ekonomis di Desa Sidetapa, Kabupaten Buleleng, Bali. Namun, persaingan produk dan pemasaran membuat problem di pengrajin bambu seperti aset dan omzet tidak mengalami pertumbuhan. Dengan mempertimbangkan problem mitra, berdasarkan analisis situasi, tujuan kegiatan pengabdian ini untuk memberikan solusi dan implementasi aspek manajemen seperti manajemen produksi, keuangan, dan pemasaran untuk keberlanjutan pengrajin bambu di Desa Sidetapa. Output kegiatan yang ditargetkan adalah peningkatan level keberdayaan dari aspek produksi, keuangan, dan pemasaran. Metode yang digunakan adalah pre-test, sosialisasi dan penyuluhan, pelatihan, pendampingan, dan evaluasi. Hasil pengabdian menunjukkan perubahan positif sikap, pengetahuan dan perilaku mitra dalam mengelola usaha anyaman bambu. Mira menunjukkan adanya kenaikan tingkat keberdayaan produksi, mampu menggunakan teknologi mesin listrik untuk efektivitas usaha. Mitra menunjukkan adanya kenaikan tingkat keberdayaan pemasaran dengan kemampuan mendesain produk yang berfungsi untuk memenuhi kebutuhan dan keinginan business to business, membangun hubungan yang terkait dengan distribusi hasil usaha, dan menggunakan perangkat teknologi (HP) untuk memasarkan produk di media sosial seperti Facebook (FB). Mira menunjukkan adanya kenaikan tingkat keberdayaan manajemen usaha dan tata kelola keuangan, membedakan aliran uang usaha dan pribadi, mampu membuat neraca, mampu menyusun laporan penjualan, biaya, dan profit, serta mampu mengelola keuntungan untuk menambah modal usaha (misalnya membeli bahan baku bambu, mengganti peralatan seperti gergaji, pisau, blakas yang telah aus atau habis umur ekonomisnya. Implikasi pengabdian ini, merangsang potensi perkembangan usaha bambu multi-fungsi untuk kinerja berkelanjutan.

Customer Satisfaction as a Mediator Between Service Quality, CRM, and Customer Loyalty Made Dwika Dinda Damayanti; Ni Made Wahyuni; Made Setini
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1762

Purpose – This study aims to examine the effects of service quality and customer relationship management (CRM) on customer loyalty, with customer satisfaction as a mediating variable, among Bank Permata customers in Bali. Methodology/approach – This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 115 Bank Permata customers in Bali. The analysis was conducted using Partial Least Squares (PLS) to test the direct and indirect relationships among variables. Findings – The results reveal that service quality does not have a significant direct effect on customer loyalty, but it has a positive and significant influence on customer satisfaction. CRM has a positive and significant effect on both customer satisfaction and customer loyalty. Customer satisfaction also positively and significantly affects customer loyalty. Furthermore, mediation analysis indicates that customer satisfaction fully mediates the relationship between service quality and customer loyalty, while it partially mediates the relationship between CRM and customer loyalty. Novelty/value – This study provides empirical evidence that customer satisfaction plays a crucial bridging role in strengthening loyalty within the banking sector, particularly in the context of Bank Permata Bali. The findings highlight the importance of improving service performance and implementing sustainable, personalized CRM strategies to enhance long-term customer loyalty.

Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Made Setini; I Made Suniastha Amerta; Ni Luh Putu Indiani; Putu Ayu Sita Laksmi; Evi Triandini; Aris Puji Purwatiningsih; Gede Suardana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.

The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City Ni Kadek Linda Surlimna; Made Setini; Ni Made Wahyuni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7958

This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.

Co-Authors Adinda Ayu Lestari Ningsih Agus Arijanto Ahmad Soleh Anak Agung Media Martadiani Andy Mulyana Anik Puspa Ningsih Asnawati Asnawati Cokorda Krisna Yuda Daru Asih Daru Asih Datrini, Luh Kade Denny Maulida DEWI, Kadek Goldina Puteri Dio Darma Eko Tama Putra Saratian Evi Triandini Evi Triandini Faizan Ul-Haq , Faizan Ul-Haq Gede Suardana GUNAWAN, I Putu Bayu Arya I Gede Harry Pratama Saputra I Gusti Ayu Agung Istri Sari Dewi I Gusti Bagus Agastya Putra I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Ketut Selamet I Made Leo Doniartha I Made Sara I Made Setena I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nengan Muliarta I Nyoman Bagus Yoga Kepakisan I Nyoman Rasmen Adi I Putu Bayu Arya Gunawan I Putu Gede Bayu Kirana Sanjaya Putra I Putu Santikayasa Ida Ayu Putu Santi PURNAMAWATI Ida Ayu Surasmi Ida Bagus Nyoman Udayana Ida Bagus Teddy Prianthara Ida Bagus Udaya Putra Ida Bagus Udayana Putra januarianta, I Kadek Kadek Ayu Yessy Ermawardani Ketut Darmayasa Kresnawati Kresnawati Luh Putu Nomy Cahyani Luh Putu Virra Indah Perdanawati Made Dwika Dinda Damayanti Made Juliasa Made Mulyadi Made Panji Satrya Wiradarma Made Wahyuni Made Wianto Putra Maryam Nadi Milla Permata Sunny Mochamad Soelton Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Kadek Cerina Puspa Dewi Ni Kadek Linda Surlimna Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Putu Ita Puspa Yanti Ni Putu Surya Maharani Ni Wayan Sitiari Ni Wayan SITIARI Nyoman Indra Wiratama Olivia Imaculada do Rêgo Sarmento Pasupati, Bayu Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Purwadi Putra, I Gede Cahyadi Putra, Ida Bagus Udaya Putu Ayu Sita Laksmi PUTU IKA WAHYUNI Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Ria Sawitri, Ni Putu Yuliana Sahya Amertha, Genijayendra Sarmawa, Wayan Gede Sudiyani, Ni Nyoman Wirasmi Wardhani Yani, Anhar

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