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All Journal Jurnal Celtic Mozaik Humaniora ETNOSIA : Jurnal Etnografi Indonesia Tell : Teaching of English Language and Literature Journal Metathesis: Journal of English Language, Literature, and Teaching Jurnal Bahasa Lingua Scientia Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Ta'dib: Jurnal Pendidikan Islam Budimas : Jurnal Pengabdian Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Journal of Community Service and Empowerment CONCEPT Nusantara Science and Technology Proceedings Agricultural Science English Learning Innovation (englie) Jurnal Pengabdian Kepada Masyarakat Patikala Veteran Society : Jurnal Pengabdian Masyarakat PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Research and Development in Education (RaDEn) Khidmatuna: Jurnal Pengabdian Masyarakat Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journey: Journal of English Language and Pedagogy Jurnal Abdimas Ilmiah Citra Bakti
Dwi Wahyuningtyas
Department Of English For Business And Professional Communication, Faculty Of Social And Politics Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
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Journal : Agricultural Science

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Mixed Marketing Strategy On Coffee Consumer Satisfaction At Cafe De Tropodo Sidoarjo Sri Tjondro Winarno; Dwi Wahyuningtyas; Dinariningrum Rahma Winarno
Agricultural Science Vol. 5 No. 1 (2021): September
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v5i1.67

Abstract

Coffee is currently experiencing a rapid development. This condition is indicated by the existence of café or coffee shop in almost every location. It will create increasingly fierce competitions among coffee business owners, with various strategies that will be applied to win the competition. Mixed marketing is ​​one strategy that is often applied to run the business in order to win the competition. The mixed marketing is ​​a part of marketing that is used by a company so that the target can be achieved properly. The purpose of this study was to analyze the effect of mixed marketing strategy on coffee consumer satisfaction at Cafe De Tropodo Sidoarjo. The number of respondents in this study were 75 cafe visitors, who were selected by chance (accidental sampling), and the data obtained were analyzed using SEM PLS 6.0. The results showed that the 7 P's mixed marketing (product, price, place, promotion, people, physical evidence, and process) had a significant positive effect on coffee consumer satisfaction in Sidoarjo.
Co-Authors A. R. Alyaa' Chiquita Fairuzara Adelia Savitri Adelia Savitri Adelia Savitri, Adelia Adinda Deviana Ajeng Dwi Larasati Alyaa' Chiquita Fairuzara A. R. Anggraini, Anindita Wahyu Noer Anjarwati, Tyas Aries Fahriza Ayu, Fifi Kinanti Bunga Amalia Putri Dessy Maeyangsari Deven Agni Pratama Dhika Neissa Asanti Didiek Tranggono Didiek Tranggono Dinariningrum Rahma Winarno Dinda Febri Putri Thaher Fadli Zikri Arvinsyah Fais Wahidatul Arifatin Faris Sahrur Rohman Fathika Endriana Fathika Endriana Fathika Endriana Firmansyah, Mukhamad Aziz Fredik Yunior Heuvelman Fredik Yunior Heuvelman Haliza Kanaya Rizky Handayani, Ruci Hidayah, Ida Nur I Putu Susila Handika Ida Nur Hidayah Ilmi, Ibnu Malkan Bakhrul Ira Kaestiningtyas J. Juwito Jojok Dwiridotjahjono Jojok Dwiridotjahjono Kania Luthfiyyah Khasanah, Dewi Khofiatul Rosdiana Windiarti Khofiatul Rosdiana Windiarti Khofiatul Rosdiana Windiarti Kusuma Wardhani Mas’udah Kusuma, Ade Laksmi Diana Lavinia Tiara Malika Lusia Ervi Oktaviarika Lusia Ervi Oktaviarika Lutfi Diah Mufida Made Hanindia Prami Swari Mafruudloh, Naajihah Maharani, Dian Sasmitha Dwi Mahardika, Athallah Zakki Metrya Damayanti Metrya Damayanti Moch Rizal Anwar Mohammad Syarrafah Mubah, Ahmad Safril Mufida, Lutfi Diah Muizzul Rizqon Gunawan Naibaho, Pedro Renardo Niken Pramesti Anindria Nur Imro’atus Solikha Nur Mafissamawati Solikhah Nuriyatul Hamidah, Nuriyatul Nuryananda, Praja Firdaus Okimustava Okimustava Pedro Renardo Naibaho Poeloengan, Vikky Pramudya Herdiansyah Prahasti Ken Dewani Pratama, Deven Agni Pratama, Riska Ayu Putra, Chrystia Aji Putri Dian Shafira Ramadhani Mahendra Kusuma Revina Dwi Masayu Reza Mehdi Fauzi Ria Arista Asih Rima Nur Pitasari Rima Nur Pitasari Rina Wahyu Setyaningrum Ririn Puspita Tutiasri Riska Ayu Pratama Rohman, Faris Sahrur Roosmanningrum, Maulidya Roro Millatu Al-Ghaniy Roziana Febrianita Rusmiati, Siti Binik Septi Dwi Supriati Sirniawati Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Subagio, Moh. Mario Suksmawati, Herlina Syamsul Arifin Tria Puspa Sari Trirahardjo, Muhammad Rizqy Triubaida Maya Ardianti, Triubaida Maya Vikky Pramudya Herdiansyah Poeloengan Wahyu Kyestiati Sumarno Wahyu Kyestiati Sumarno, Wahyu Kyestiati Windri Saifudin Yanda Bara Kusuma Yurenaudia, Azzahra Yustin Dwi Rahmawati Zainal Abidin Achmad Zein, Isynariyah