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Komang Widhya Sedana Putra P
Universitas Pendidikan Nasional
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Enhancing Financial Literacy through Waste Bank Education as a Sustainable Economic and Environmental Solution : English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi
GIAT Teknologi untuk Masyarakat Vol. 4 No. 2 (2025): November 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i2.12738

Abstract

This community service program was conducted at a small and medium-sized enterprise (SME) in Padangsambian Klod, Denpasar, with the aim of enhancing financial literacy through waste bank education as a sustainable economic and environmental solution. The activity, carried out in January 2025, was designed as a one-day intervention involving preparation, introduction, practical workshop, financial literacy training, and reflection. The program adopted a participatory approach, ensuring active involvement of SME owners and local community members. Results showed a significant improvement in participants’ awareness and attitudes toward waste management and financial practices. Before the program, most participants perceived waste as valueless and had limited understanding of basic financial management. Afterward, they demonstrated better knowledge of waste as an asset, applied simple bookkeeping techniques, and expressed stronger motivation to save and engage actively in community initiatives. The integration of waste bank education with financial literacy proved effective in linking environmental responsibility with economic empowerment. Furthermore, the cultural relevance of the program increased participants’ acceptance and ownership, fostering opportunities for replication in other communities. In conclusion, this initiative demonstrates that short, well-structured interventions can generate meaningful changes and contribute to sustainable community development.
Green Marketing terhadap Keputusan Pembelian pada Moto Kopi di Denpasar dengan Brand Image sebagai Variable Mediasi I Made Augie Putra Budiatha; I Gusti Ngurah Oka Ariwangsa; I. A. Oka Martini; Komang Widhya Sedana Putra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1783

Abstract

The rapid expansion of Indonesia’s coffee shop industry has been accompanied by growing consumer concern for sustainability. However, previous studies on green marketing show inconsistent results, particularly regarding its direct effect on purchasing decisions and the mediating role of brand image. This study aims to examine how green marketing influences purchasing decisions at Moto Kopi Denpasar and to assess whether brand image strengthens this relationship. A quantitative approach was employed using a structured questionnaire distributed to 130 consumers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect effects. The results show that green marketing has a significant positive impact on purchasing decisions and also enhances brand image. Furthermore, brand image significantly affects purchasing decisions and partially mediates the relationship between green marketing and purchasing behavior. These findings indicate that sustainability-oriented marketing practices not only shape consumer perceptions but also reinforce their decision-making process. The study highlights the importance of building a credible environmentally responsible image to strengthen consumer responses in a competitive coffee shop market.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Melalui Keputusan Penggunaan Jasa Travel pada PT Pacto Bali A. A. Ngurah Adi Satria Wibawa; Komang Widhya Sedana Putra P
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the effect of promotion and service quality on customer satisfaction, with service usage decisions as a mediating variable at PT Pacto Bali. The background of this research stems from the increasingly intense competition in the travel service industry in Bali and the importance of understanding the factors that determine customer satisfaction. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method, processed with SmartPLS version 4.0 software. The research sample consists of 120 respondents selected through purposive sampling, namely customers who have used PT Pacto Bali’s services within the past six months. The results of this study are expected to show that promotion and service quality have both direct and indirect effects on customer satisfaction through service usage decisions. The PLS-SEM approach allows the researcher to simultaneously assess relationships among variables in both the measurement model and the structural model. The findings of this research are expected to provide theoretical contributions to the development of marketing management science, particularly consumer behavior in the digital tourism industry, as well as practical implications for PT Pacto Bali in formulating digital media–based promotional strategies and enhancing service quality based on customer experience.
Pengaruh Fomo dan Affiliate Marketer Terhadap Minat Beli Konsumen di Nekko Fashion Store Ni Luh made Risnia Dewi; Komang Widhya Sedana Putra
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This research examines the influence of Fear of Missing Out (FOMO) and Affiliate Marketing on consumer purchase intention at Nekko Fashion Store. In this rapidly developing digital era, marketing strategies have shifted significantly, with FOMO and affiliate marketing emerging as prominent trends. Consumers, especially the younger generation, often feel compelled to purchase products due to the fear of missing out on viral trends, while affiliate marketing systems utilizing influencers further enhance consumer purchase intention. This study focuses on Nekko Fashion Store consumers in Denpasar Selatan, Bali, who actively shop online and are influenced by digital marketing strategies. Previous research has highlighted the impact of digital marketing and influencers on purchasing decisions, but has not specifically addressed the combined role of FOMO and affiliate marketing in shaping purchase intention within the fashion industry. Therefore, this study aims to analyze the influence of FOMO, affiliate marketing, and their interaction on consumer purchase intention at Nekko Fashion Store.
Pengaruh Work Overload dan Role conflict Terhadap Kinerja Melalui Kepuasan Kerja Karyawan Garuda Lounge Denpasar Ni Made Dinda Ferdina; Komang Widhya Sedana Putra P
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of Work Overload and Role conflict on employee performance with job satisfaction as a mediating variable at the Garuda Executive Lounge Denpasar. The research is grounded in the increasing operational demands within premium service environments, which potentially generate excessive workload and unclear role expectations, thereby reducing job satisfaction and employee performance. The theoretical framework encompasses the concepts of Work Overload, Role conflict, job satisfaction, and employee performance, described through perspectives in human resource management and organizational behavior theory. This research employs a quantitative approach using a survey method with a saturated sampling technique involving 34 employees. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression and mediation testing. The results indicate that Work Overload and Role conflict have a negative and significant effect on job satisfaction, and both variables significantly influence employee performance. Job satisfaction has a positive effect on performance and functions as a mediating variable in the relationship between Work Overload and Role conflict with employee performance. These findings highlight the importance of managing workload distribution and clarifying role expectations to maintain job satisfaction and performance quality within premium service operations.
Harga, Kualitas Pelayanan, dan Kepuasan Wisatawan pada Destinasi Wellness Tourism Titi Batu Ubud I Gusti Ayu Rismadewi; Putu Ratna Juwita Sari; Komang Widhya Sedana Putra P; Putu Ayu Titha Paramita Pika
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1955

Abstract

The development of wellness tourism in Ubud has intensified destination competition, making an understanding of the factors that explain tourist satisfaction increasingly important. This study aims to examine the impact of pricing and service quality in wellness tourism on tourist satisfaction at Titi Batu Ubud. The research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 112 domestic and international tourists who have experienced the services of Titi Batu Ubud. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of this study confirm that price has a statistically positive effect on tourist satisfaction, while service quality is also proven to have a positive and significant influence. Furthermore, price and service quality simultaneously demonstrate a statistically positive relationship with tourist satisfaction. These findings indicate that price fairness in relation to the benefits received, along with high-quality service, are key components in creating tourist satisfaction. The implications of this research are expected to serve as a basis for the management of Titi Batu Ubud in formulating pricing strategies and enhancing service quality to promote higher levels of satisfaction and strengthen the competitiveness of wellness tourism destinations.
Co-Authors A A Sinta Krisna Febriani A. A. Ngurah Adi Satria Wibawa A.A. Sri Arika Deviana Putri Adriati, I Gst. Ayu Wirati agitha relia Agus Purusa Dharma Anak Agung Natsumi Kusumaputri Anak Agung Ngurah Dwi Narendra Arlantara Putra, Alvin Asrya Wijayanti, Ni Kadek Wiwin Chintia Camilo Desak Made Febri Purnama Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Ni Kadek Lia Setia Dewi, Ni Komang Sri Berliana Dini Mariyani Febriyanti, Ni Komang Lina Fidyariska, Priskylia Jenia Gunaprya, Komang Rosemalla Dewi I G. N. Oka Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Rismadewi I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Augie Putra Budiatha I Made Suidarma I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Andra Wirawan I. A. Oka Martini Ida Bagus Putra Wiguna IGN Oka Ariwangsa IGN Oka Ariwangsa Ariwangsa Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Juwita Sari, Putu Ratna Kadek Wulandari Laksmi P Kariana, I Komang Didi Komang Ayu Puspita Dewi Komang Sri Widiantari Laksmi, Kadek Wulandari Made Mulyadi Made Sukarnasih , Desak Mahadhika Feryo Gotama maitri, sri Martina Angelica Oktaviani Damai Mulyadewi, I Gusti Agung Ayu Candra Nadya Dominica Putri Yudda Naraswari , Ida Ayu Yogi Ni Kadek Denia Astari Putri Ni Kadek Winda Yanti Ni Komang Ayulyantari Ni Komang Sri Berliana Dewi Ni Komang Widya Asti Mayang Sari Ni Luh made Risnia Dewi Ni Made Desak Sukarnasih Ni Made Dinda Ferdina Ni Made Dwipayanti Ni Putu Bayu Widhi Antari Ni Putu Ena Kartika Dewi Ni Putu Nina Eka Lestari Ni Putu Wina Yustina Maharani Ni Wayan Lasmi Paramitha Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana, Ida Bagus Gde Agung Yoga Prasetya Dewi, Made Indah Pratiwi, Ni Kadek Wulan Cahyaning Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Amanda Yuniantari Dewi Putu Laksmi Aridewi Putu Purnama Dewi Putu Ratna Juwita Sari Rian Arif Fahendra Sahri Aflah Ramadiansyah Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Septianee, Putu Ditha Setianingsih, Made Apriani Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Udayani, Ni Putu Ari Wijayani, Putu Ayu Diah Wulantari, Ni Kadek