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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Journal of Management - Small and Medium Enterprises (SME's) Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Pelayanan Hubungan Masyarakat J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Abedneigo C. Rambulangi
Program Studi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH DISKON HARGA, ONLINE CUSTOMER REVIEW DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM SHOPEE PADA MAHASISWA UNIVERSITAS KRISTEN INDONESIA TORAJA (UKIT) FAKULTAS EKONOMI Germianus Tri Ananda; Helba Rundupadang; Abedneigo Carter Rambulangi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14322

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Diskon Harga, Online Customer Review, dan Gratis Ongkos Kirim Produk Terhadap Keputusan Pembelian di Platform Shopee pada Mahasiswa Universitas Kristen Indonesai Toraja (UKIT) Fakultas Ekonomi. Penelitian ini menggunakan teknik pengambilan sampel accidental sampling dengan sampel 100 responden. Metode penelitian ini adalah menggunakan metode penelitian kuantitatif dengan bantuan aplikasi SPSS 26.0 sebagai alat hitung data yang telah didapat. Penelitian ini menggunakan 4 variabel. Variabel independen yaitu, Diskon Harga, Online Customer Review dan Gratis Ongkos Kirim, sedangkan variabel dependen adalah Keputusan Pembelian. Hasil dari penelitian ini menujukkan bahwa secara simultan Diskon harga Online Customer Review dan Gratis Ongkos Kirim dengan nilai F hitung (15,840) yang lebih besar dari F tabel (2.70). Secara persial variabel promosi harga online customer review dan gratis ongkos kirim berpengaruh signifikan terhadap keputusan pembelian. Kata kunci: diskon harga, online customer review, gratis ongkos kirim, keputusan pembelian
Strategi Pengembangan Pariwisata di Kabupaten Tana Toraja Rambulangi, Abedneigo C.; Batara, Mince
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 2 No. 1 (2021): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.577 KB) | DOI: 10.47178/jesit.v2i1.1229

Abstract

The tourism potential of Tana Toraja Regency is many potential. The development of this potential is expected to encourage regional development. Currently, there are 7 (seven) tourism development strategies implemented in Tana Toraja. Therefore, it is necessary to evaluate the implementation of 7 (seven) strategies. The purpose of this research to explore the information about the level of influence the progress implementing of seven strategies and factors influence the development of tourism in Tana Toraja Regency. This research is qualitative with descriptive type. The results of this research, are : (1) all strategies have been implemented but the results of the implementation of these strategies are different. Where the strategy of strengthening marketing and product development was successfully implemented and has given significant results. The strategy in distribution and multiplier and product development strategy has a significant results, but there are still parts have not been successfully implemented, and HR development strategy, Spatial development and tourism interest processing strategy have not provided significant results for the development of Tana Toraja tourism. (2) The driving aspects of tourism development owned by Tana Toraja include: The naturalness of tourism objects, the role and participation of the Toraja society and tourism promotion objects are very diverse and creative. (3) And inhibiting aspects are: Inadequate facilities and infrastructure, unprofessional human resources in the field of tourism and the legal basis (Perda) specifically on tourism is not.
Marketing Strategy In An Effort To Increase The Number Of Members Of Savings And Loans Products In The Jasa Bintang Muda 88 Cooperative In Makale District, Tana Toraja District Yovita Yovita; Abedneigo.C.Rambulangi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.403

Abstract

The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of members of the savings and loan product and to explain the explanation of the product marketing strategy savings and loans can have an impact on the development of the number of members in the young star service cooperative 88. The type of research informants 5 people. Data collection was carried out by means of observation, interviews and documentation. The research results obtained by promotion by implementing the 4P strategy (product, price, place and promotion) are proven to be able to increase the number of members in saving and loan savings at the Bintang Muda 88 service cooperative because the Bintang Muda 88 cooperative markets its products on social media such as facebook, instagram and so on and conduct outreach to various places of service. By Implementing the 4P strategy, it can have an impact on increasing the number of outstanding members by increasing the number of savings and loan members every year.
The Role Of Social Media In Increasing The Number Of Visits To Batara White House Inn Merlin Merlin; Abedneigo C. Rambulangi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.406

Abstract

This study aims to find out how the role of social media is to increase the number of occupancy of the Batara White House in Kapala Pitu, toraja utara. This type of research is qualitative. The informants in this study were managers and visitors at Batara White. The results obtained are in increasing the number of occupancy at Batara White House, the management team uses the role of Instagram social media, By using social media from February to May 2023 there has been an increase, namely February with 497 occupancy, March with 693 occupancy, April 867 with occupancy, and in May with 889 occupancy. This happens because there is consistency in uploading Instagram stories and being diligent in reposting posts from other users who come to visit.
Promotion Strategy Through Instagram Social Media In Increasing The Number Of Wolio Barbershop Consumers In Toraja Susanti Susanti; Abedneigo C. Rambulangi; Mey E. Limbongan
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.407

Abstract

The promotion strategy is very important to implement. Especially in businesses that prioritize services because consumers must feel the benefits of services in order to carry out purchasing activities. So this study aims to determine the promotion strategy via Instagram in an effort to increase the number of Wolio Barbershop services in Makale District. This research is a qualitative research conducted at one of the SMEs in Makale District which is a barbershop named Wolio. This study used an interview instrument conducted with 7 people with details of 1 Barbershop owner, 1 Admin, and 5 Wolio Barbershop customers. The conclusion of this study states that the promotion strategy via Instagram in an effort to increase the number of Wolio Barbershop services in Makale District is due to its suitability with the Wolio Barbershop segmentation which focuses on young people who are concerned with their appearance. Especially nowadays there are so many new hairstyles that encourage the younger generation to look their best. The most dominant strategy implemented is sales promotion through special discounts such as Ramadhan Kece which provides price discounts for consumers of up to 60%. Apart from that, from Direct Marketing by making posts containing Price Lists. This means that the posts made by Wolio Barbershop contain the prices available for services at Wolio Barbershop. Constraints in efforts to increase the number of Barbershop Wolio services in Makale District include less creative Instagram content, lack of promotional costs, and no special sales team.
Digital Marketing Strategy In Increasing Sales Case Study On A+ Toraja Clothing Screen Printing Nelce Opang; Abedneigo C. Rambulangi; Mey E. Limbongan
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.409

Abstract

This study aims to determine the increase in sales of digital marketing strategies in the A+ Toraja Clothing business. The procedure for collecting data from this study is observation, interviews, dokumentation, interviews, dokumentation. The type of research using research methods which include 4 (four) things, namely interaktive and interesting content, mobile marketing ( marketing), digital marketing integration and sustainable marketing. The conclusion of this study is to increase sales to MSME actors implementing digital marketing strategies. Digital strategies to acquire consumers, build preferences, promote brands, increase profits.
Strategi pengembangan obyek wisata Hutan Pinus To’Nakka Ulusalu Kecamatan Saluputti Kabupaten Tana Toraja Tapparan, Samuel Randy; Rambulangi, Abedneigo Carter; Mantong, Agustinus; K. Pongtuluran, Althon
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2621

Abstract

This study aims to determine the development strategy of the To’Nakka’ Ulusalu pine forest touristm object Saluputti sub-district Tana Toraja district. This type of research is descriptive qualitative research. The analytical method used is by using SWOT analysis. The data collection technique used in this research is to do documentation, observation and direct interviews with the manager of the To’Nakka’ Ulusalu pine forest tourism object. Based on the results in the research that has been done by researchers, As for the strategy for developing the To'Nakka Ulusaslu Pine Forest tourist attraction, namely: (1) Build partnerships/cooperation with local governments in the management of the Ulusalu To’Nakka’ pine forest tourism object Saluputti sub-district Tana Toraja district. (2) Provide adequate tourist facilities such as: improvement of access road, lodging, restaurants, and so on that can support the comform of visitors to tourist attractions. (3) Maximally promote the Ulusalu To’Nakka’ Pine forest tourism object through social media so that it can be widely known by the public.
Pengaruh Pengetahuan Peraturan Perpajakan, Kesadaran Wajib Pajak Dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor: (Studi Kasus Pada Kantor Samsat Kabupaten Tana Toraja) Mantirri, Enos; Pagiu, Chrismesi; Rambulangi, Abedneigo Carter
Jurnal Neraca Peradaban Vol. 4 No. 2 (2024): Jurnal Neraca Peradaban
Publisher : Prodi Akuntansi STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jnp.v4i2.456

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan terhadap kepatuhan, kesadaran terhadap kepatuhan dan sanksi terhadap kepatuhan, untuk menganalisis pengaruh pengetahuan, kesadaran dan sanksi secara simultan terhadap kepatuhan. Pada penelitian ini, peneliti menggunakan pendekatan deskriptif kuantitatif yaitu penelitian yang berupaya menjelaskan hubungan antar variabel bebas (independent) dengan variabel terikat (dependent variabel), melalui pengujian hipotesis. Variabel bebas terdiri dari pengetahuan (X1), kesadaran (X2) dan sanksi (X3), sedangkan variabel terikatnya adalah kepatuhan (Y). Penelitian ini dilakukan kepada 72 responden. Hasil penelitian menunjukkan bahwa pengetahuan (X1) berpengaruh secara parsial terhadap kepatuhan (Y), kesadaran (X2) tidak berpengaruh secara parsial terhadap kepatuhan (Y) dan sanksi (X3) berpengaruh secara parsial terhadap kepatuhan (Y) serta sisanya diterangkan oleh variabel lain. Hasil penelitian regresi berganda menunjukkan bahwa pengetahuan (X1), kesadaran (X2) dan sanksi (X3) terdapat pengaruh secara simultan sebesar 66,4% terhadap kepatuhan wajib pajak (Y), sedangkan sisanya sebesar 33,6 diterangkan oleh variabel lain yang tidak diajukan dalam penelitian ini.
Pengaruh Promosi Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Museum Ne’gandeng Kabupaten Toraja Utara Rambulangi, Abedneigo Carter; Pasoloran, Oktavianus; Limbongan, Mey Enggane; Biringkanae, Astriwati; Rundupadang, Helba; Palimbong, Yuski
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15795

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan fasilitas terhadap keputusan berkunjung wisatawan ke objek wisata Museum Ne'Gandeng kabupaten Toraja Utara. Jenis penelitian yang digunakan adalah deskriptif kuantitatif, dengan populasi pengunjung objek wisata Museum Ne'Gandeng kabupaten Toraja Utara. Sampel yang digunakan dalam penelitian ini sebanyak 97 sampel. Teknik analisis data yang digunakan dalam penelitian ini, dengan uji instrumen yang terdiri dari uji validitas, uji reliabilitas. Uji asumsi klasik terdiri dari uji normalitas, uji multikolinearitas dan heteroskedastisitas, uji hipotesis terdiri dari uji regresi linier berganda, uji t, uji f dan uji koefisien determinasi. Berdasarkan uji koefisien determinasi menunjukkan nilai R Square sebesar 0,176 atau sama dengan 17,6%. Hal ini menunjukkan sumbangan atau input yang diberikan variabel promosi dan fasilitas terhadap keputusan berkunjung sebesar 17,6% sedangkan sisanya dipengaruhi oleh faktor lain. Sedangkan hasil penelitian dengan menggunakan uji t menunjukkan bahwa promosi berpengaruh terhadap keputusan berkunjung dengan nilai signifikansi 0,004 < 0,05 dan variabel promosi memperoleh t hitung sebesar 2,968 < t tabel 1,985 dan fasilitas berpengaruh terhadap keputusan berkunjung dengan nilai signifikansi 0,006 < 0,05 dan variabel fasilitas memperoleh t hitung sebesar 2,822 < t tabel 1,985
Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Anggota Produk Simpan Pinjam Pada Koperasi Jasa Bintang Muda 88 Di Kecamatan Makale Kabupaten Tana Toraja Yovita Yovita; Abedneigo. C. Rambulangi; Mey. E. Limbongan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.223

Abstract

The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of savings and loan members and to explain the application of the savings and loan product marketing strategy that was determined to have and impact on increasing the number of members in the Bintang Muda 88 service cooperative. The type of research used was qualitative with the number of research informants 5 people. The research results obtained by setting the 4P strategy (Product, Price, Place and Promotion) are proven to be able to increase the number of savings and loan product members in the Bintang muda 88 service cooperative.
Co-Authors Ade Lisa Matasik Adolfina Ro’son Agustinus Mantong Althon K. Pongtuluran Ananda, Germianus Tri Anastasia Baan Andrew Ridow Johanis M Antasya Eka Putri Arah Pratiwi Topang Bernike Friska Liling Biringkanae, Astriwati Carlos, Frederik Chrismesi Pagiu Citra Tiku Datu Batara Delta Yosia Dina Ramba' Duma, Mersi Efrain Owen Taruk Elisabet Pali Eva Hidayah Ferdianto Kaluttu Fita Marissa Friskayanti Friskayanti Germianus Tri Ananda Grace. S.Mengga Halima Banne Ringgi’ Helba Rundupadang Hendrik Pappang Bonga Henjelina Shintami Pali’ Ika Kendek Isak Pasulu Jeanne Fransisca Bokko Jemi Pabisangan Tahirs Jens Batara Marewa Joi Matius Liandro Doke Lino, Parissa Lisa Kurniasari Wibisono Lisa. K. Wibisono Lolongan, Ardiwan Maming, Jumidah Mantirri, Enos Marinus Ronal Marinus Ronal Marniati Marniati Mengga, Grace S. Merlin Merlin Mey Enggane Limbongan Mey.E. Limbongan Mina, Sri Mince Batara Monika Monika Muhammad Idrus Taba Nelce Opang Ngganggu, Ernestha Yustini OKTAVIANUS PASOLORAN Olivia Devi Yulian Pompeng Olivia.D.Y.Pompeng Otto Randa Payangan Pala, Maylti Rante Palimbong, Yuski Parinding, Iryanto Parung, Vivin Sari Peronika Peronika Pompeng, Olivia Devi Y. Pompeng, Olivia Devi Yulian Rachel Rachel Ramba, Dina Samuel Randi Tapparan Sandaratte, Gebryal Sapan Selma, Jane Serlina Tappi Silviages Logo Stefani Marina Palimbong Susanti Susanti Sushy Teko Patanduk Tapparan, Samuel Randy Theresyam Kabanga Tondok, Irma Rante Vani Daun Limbong Wibisono, Lisa K. Wilma Dian Ardiyanti Winta Panimba Yanta Sry Paerong Yanti Bartholomeus Yomarcho Sanbudifarma Sa'pangan Yovita Yovita